Pitch Deck EzzingSolar 20160901 Compressed

Improving the efficiency
of the solar sector through technology
ezzingSolar 2016 - Confidential information
The electric market is being challenged
The price of PV Installations has been decreasing continuously which is

forcing companies to reach operational excellence, in order to be profitable
Photovoltaic has evolved from a few large ground-mounted installations to

millions of small residential installations, complicating operations
The electric market is changing, moving to a distributed generation

model, where PV will play the most important role
Companies wanting large sales volume need to collaborate with

hundreds of third parties with tight margins, which usually leads to failure
The solution is to base growth on technology

A platform that integrates everyone within an optimal system
Reduces
customer
acquisition cost
Allows nontechnical people to

sell photovoltaic
Interconnects all
parties in the value
chain
Creates
engagement with
end customers
Photovoltaic is a growing market

Global total solar PV market scenarios until 2020
229.3 GWp
44% CAGR
2000-2015
Installed worldwide
photovoltaic capacity
until 2015
Source: Solar Power Europe

40% is self-consumption in rooftop

Global Solar PV Rooftop Developments
average
installation price
is 1,5 /Wp
243
Billion
Market
23 million
installations in a
very fragmented
market
Installations have an average

of 7 kWp
162 GW
new rooftop
installations
by 2020
Source: Solar Power Europe
The players in the market are divided in 3 groups

We have a product for every category of company
Big players
Aggregators
Organizations who usually

cover most of the value chain
with proprietary resources.
Companies aggregating third

parties to cover all the value
chain
Small players
Installers work more local and
have much less sales volume than
big players
30%
25%
Other companies providing services:
45%
Distributors
D
M
Manufacturers
All players follow the same value chain

... but with specifics needs
Customer
acquisition
Design and
engineering
Sales and
solar CRM
Aftersales and
customer access
ezzingSolar platform covers the whole value chain

Customer
acquisition
Design and
engineering
Sales and
solar CRM
Lead generation and

customer acquisition with
easy to use solar simulator
and cost analysis
Cutting-edge
3D layout design Tool
specially designed for
non-technical people
Easy-to-use Solar CRM

with quote creator and
profitability calculation
for non-technical people
Client Portal to monitor

PV production, includes
gamification & loyalty
strategies
Vs
Vs
Vs
Vs
High overhead cost

sizing, engineering &
designing
Standard non solar

CRM or manual
solutions
Externalization of the
monitoring services to
manufacturers
Blind door to door high

CTA traditional sales
channels
Aftersales &
customer
access
Plug&play solution covering the whole value chain
Main value in the

platform
All value chain covered,

targeting (or being) big
players
Some steps of the value

chain covered, targeting
installers or small players
Main value in the

operations
Business model based on PaaS, depending on modules

Lead generation module through
profitability simulation and lead
engagement. Automatic entry
point to the platform and users
Lead
generator
PV
Design
Basic and premium annual

licenses
Freemium model with annual

licenses
CRM
After
Sales
Customer relationship
management module used to
manage sales activities and
coordinate teams (call center,
sales, installers, distributors, etc.)

licenses
After sales module to monitor PV

plants performance, solve
technical issues, customer
communication and engagement
Full platform provided and adapted to customer

needs, provided with or without operations
License based on finished installations

PV design and engineering

module created for non technical
people to analysis PV potential,
design installations and obtain
the BOM of the installation

licenses
100% increase in net margin for PV installations

Margins are moved from 9% to 18% using ezzing
Case study: Cost breakdown residential installation in Spain
0,23
2,55
0,28
Overhead cost can be reduced using technology that

simplifies quotation, design, analysis, communication,
engineering, etc.
A decrease by 40% in overhead cost can be achieved with
ezzing, saving 0.12 /Wp
0,30
0,28
Customer acquisition can be optimized through

improved leads generation, referrals, easing the lead
screening and increasing conversion ratio, etc.
0,14
0,34
0,19
0,21
0,06
A decrease by 50% in customer acquisition can be

achieved with ezzing, saving 0.14 /Wp
0,53
21%
8%
2%
Module Inverter Racking
7%
BOS
13%
6%
11%
Permitting
Installation
labor
12%
11%
Overhead
CTA
9%
100%
Profit
Total
Sales tax
Product prices could potential decrease by volume and

by stock forecast and optimization.
A decrease by 2% in product price would save
0.022 /Wp
Numbers (/Wp) are calculated for a 4kWp residential installation in Spain, for
other countries numbers may be different.
3 years building alliances worldwide

Building our platform from the bottom to the top of the value chain
2014
2015
Installers
Distributors
Utilities & Big players
2016
Manufacturers
Utilities
Aggregators
2017
Global Expansion
and Growth
Installers
With sales in 8 countries and expanding

Los Angeles, USA
Madrid, Spain
Americas Sales Office
Head-Quarter & IT
Main Markets
Secondary Markets
Business Developer
Europe (Germany)
(to be hired)
Business Developer
USA
(to be hired)
Business Developer
LATAM
(to be hired)
Our sales pipeline and go-to market 2017

Go-to market
Lead
generator
BP
Big players
Aggregators
Distributors
Manufacturers
Small players
PV
Design
CRM
After
Sales
Key account
managers
with specific
targets
Online
presence,
exhibitions
and word of
mouth
Pipeline
We are profitable
But that is not enough, we want to be LEADERS in the sector
81M
885
785
685
585
485
385
285
185
85
-15
89
79
69
59
49
39
29
19
9
-2
2014
Sales
2015
Gross margin
2016
2017
2018
2019
Sales
2020
Gross margin
2021
Millions
Thousands
750k
Economic forecast
Ready to roll out our business model into other countries
k
90.000
(In thousand )
2017
2018
2019
Clients
2.609
7.182
15.552
MW
55
128
Sales
1.210
7.998
17.915
40.000
Costs
(2.488)
(3.880)
(5.786)
30.000
80.000
70.000
60.000
50.000
20.000
EBITDA
(1.127)
6.710
20.404
10.000
0
Employees
37
64
91
2017
2018
Sales
2019
Expenses
2020
2021
EBITDA
-10.000
Sales
EBITDA
dic-18
nov-18
oct-18
sep-18
ago-18
jul-18
jun-18
may-18
10.000,00
abr-18
12.000,00
mar-18
feb-18
ene-18
dic-17
nov-17
oct-17
sep-17
ago-17
jul-17
jun-17
may-17
abr-17
mar-17
feb-17
ene-17
First months financials
Modest funding delivers attractive growth
Break
even
8.000,00
6.000,00
4.000,00
2.000,00
0,00
-2.000,00
Solar has been our business for +12 years

Alberto Corts
Vctor Sancho
CEO, Co-Founder
CBDO, Co-Founder
Engineering & MBA

Conceptualization & Strategy
Strategic product development
Engineering & Sales Master

International Business development
International Sales
Development team
Operations team
Marketing and sales team
We are looking for a 1m investment
Product
30%
Developers salaries to
continue with product
improvement
Sales
55%
15%
Business developers for

USA, LATAM and EU
Promote platform blocks for
solar companies
Big clients in new countries
(USA, Germany, Italy,
Netherlands, etc.)
Marketing
Attendance to exhibitions,
SEO strategies, trips, demos
and trainings
Use of proceeds
GET IN TOUCH WITH US
www.ezzing.com | info@ezzing.com
Alberto Cortes
Victor Sancho
CEO, Co-Founder
alberto.cortes@ezzing.com
CBDO, Co-Founder
victor.sancho@ezzing.com

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Improving the efficiency

of the solar sector through technology

ezzingSolar 2016 - Confidential information

The electric market is being challenged

The price of PV Installations has been decreasing continuously which is

Photovoltaic has evolved from a few large ground-mounted installations to

The electric market is changing, moving to a distributed generation

Companies wanting large sales volume need to collaborate with

The solution is to base growth on technology

Allows nontechnical people to

ezzingSolar 2016 - Confidential information

Photovoltaic is a growing market

Source: Solar Power Europe

40% is self-consumption in rooftop

Installations have an average

The players in the market are divided in 3 groups

Organizations who usually

Companies aggregating third

Other companies providing services:

ezzingSolar 2016 - Confidential information

All players follow the same value chain

ezzingSolar platform covers the whole value chain

Lead generation and

Easy-to-use Solar CRM

Client Portal to monitor

High overhead cost

Standard non solar

Blind door to door high

ezzingSolar 2016 - Confidential information

Plug&play solution covering the whole value chain

Main value in the

All value chain covered,

Some steps of the value

Main value in the

ezzingSolar 2016 - Confidential information

Business model based on PaaS, depending on modules

Basic and premium annual

Freemium model with annual

Basic and premium annual

After sales module to monitor PV

Full platform provided and adapted to customer

License based on finished installations

PV design and engineering

Basic and premium annual

100% increase in net margin for PV installations

Overhead cost can be reduced using technology that

Customer acquisition can be optimized through

A decrease by 50% in customer acquisition can be

Module Inverter Racking

Product prices could potential decrease by volume and

3 years building alliances worldwide

Utilities & Big players

ezzingSolar 2016 - Confidential information

With sales in 8 countries and expanding

Americas Sales Office

ezzingSolar 2016 - Confidential information

Our sales pipeline and go-to market 2017

ezzingSolar 2016 - Confidential information

ezzingSolar 2016 - Confidential information

ezzingSolar 2016 - Confidential information

ezzingSolar 2016 - Confidential information

First months financials

Modest funding delivers attractive growth

Solar has been our business for +12 years