Enterprise culture

Siemens(3 substances)
Responsibility: Committed to ethical, responsible behavior
Siemens is to meet all legal and ethical requirements, and, whenever possible,
they also strive to exceed these requirements. Their responsibility is to follow the
highest occupation and moral standards and practices to conduct business: the
company will not tolerate any substandard behavior.
The pursuit of excellence: Achieved remarkable results and operation results
The pursuit of excellence is not only related to everything they do today, it also
requires them to find a continuous improvement of the road. This requires us to
flexibly, actively prepare for change, so as to ensure that we can firmly grasp the new
opportunities.
Committed to innovation: Dare to innovate, to create sustainable value.
Innovation has become the cornerstone of Siemens business success. The basic
motive force is Siemens development strategy research. They constantly adjust the
business combination, the most serious challenges is to provide solutions, so as to
enable them to create sustainable value. By leading the trend, they can release the
energy and creativity of employees. Their original meaning, also appreciate all of
these quality: originality, creative ideas.
Haier
Haier core culture is the Innovation. Innovation is always the Haier corporate
language, a higher goal, is the pursuit of Haier
Haier culture led to the concept of innovation, the direction as strategic, guarantee
as organization, technology as a means to target new markets, with Haier from small
to big, from big to strong, from the China towards the world, Haier culture also is the
innovation and development .Staff generally agreed: active participation is the
biggest characteristic of Haier culture. At present, Haier's goal is to create Chinese
world famous brand, to win glory for the nation

Products
Haier
Haier started from a home appliances company, in the following decades, they
gradually get involved in various fields. Such as Communication technology, IT digital
products , Home appliance Home Furnishing integration , Software , Logistics,
Finance ,Insurance, Real estate , Digital home , Biological pharmacy, Medical
equipment
Haier air conditioning was founded in 1985, after 28 years of development, has
become China air-conditioning industry leader. In 2013 June, the world influence

organization released the global home appliances market investigation index will
Haier air conditioner included in the "world famous" ranks, Haier air-conditioning
become the only domestic is the Organization identified as "air conditioning brand of
the world famous brand products". Haier air-conditioning membership Haier group is
the world's first white home appliance manufacturer, Chinese most valuable brand.
Siemens
Founded in 1847, Siemens joint-stock company is a global leader in electronics and
electrical engineering field, main business is concentrated in the household
appliances, medium and lower voltage distribution, industrial automation , energy,
driving technology, medical apparatus and instruments ,infrastructure and city in four
business areas.
High voltage frequency converter, Siemens has been the technology leader in this
field. High voltage frequency converter products are mainly used in large power
equipment, usually is the core of the user device, so users are often most concerned
about is the product reliability, safe operation, namely, the availability of equipments.
Method for improving equipment availability has a variety of ways. Firstly, is to rely on
advanced technology to improve reliability. Secondly, as everyone knows, the
development of frequency converter rely on three major technology: microelectronic
technology, power electronics technology, control technology, nowadays the
bottleneck in the development of power electronic technology is, the power device,
and Siemens high voltage IGBT power devices are most excellent performance.

Advertisements
Haier
Most of the time, Haier advertising grows perceptibly is not by the creativity for most
of the time, is more transfer Haier products through advertising specific information or
the direction of innovation, because Haier brand party strong, agent DRAFT FCB
Chinese although made many efforts, but it still not fundamentally improve the
domestic brand advertising form and consciousness.
During the Olympic Games ,Haier advertising, let us see that some of the
international Haier. We even thought, this is Haier attempt to advertising creatively,
implement the internationalization, as an attempt to brand internationalization, Haier
ought to be out of step.
When we go to find the creator list found, the ad, is composed of DRAFT FCB China
to creation; advertising agents and the Haier Olympic Games, has replaced Yang Ya,
Chicago DDB a few dial. Finally, Haier or return to commonly used agents DRAFT
FCB China hands.

Siemens
Appliance brand became much more than used to have. As an international brand,
Siemens appliances have enjoyed a long and good reputation, they not just satisfied
with their present in the domestic in the minds of consumers brand awareness. So
Siemens advertising is very appropriate life. Can let Siemens brand closer to the
consumer.
Siemens appliance marketing planning personnel through the survey found that,
because Siemens brand involving a broad range of areas, in addition to household
appliances including energy, traffic, power station, automatic control, communication
and so on all electric fields, greatly influenced by Siemens in these areas are limited,
give a person the feeling on the brand image is a rigorous and meticulous,
knowledgeable engineers. And if the household appliances Siemens to get different
levels of consumer recognition, they need to leave the public a image that concerned
about consumer demand, kind of living close to people, so Siemens appliance needs
to have the sales process in shaping the image .
How to spend a small amount of investment and can make Siemens appliances in
the brand closer to the consumer? Edge of the survey of consumers found that,
Siemens washing machine buyers generally well educated, have their own
independent views and opinions, not easily for advertising effect. They pursuit
individual achievement and advocate high taste of life. These people is to be followed
and the envied. These people in the purchase of goods with a high quality, high taste
for the principle, but also pay attention to their dress. So in these few years,
Siemens appliance marketing have planned a series of promotion activities with
brand-name clothing
In Wuhan, Siemens washing machine and designer clothes Ma Tiannu, the classic
tale of a joint interpretation of the theme of "good clothes of course to use Siemens
washing machine" large fashion show and the new listing. The activities of the day
washing machine sales hit the highest record in Wuhan in. In Shanghai, Siemens
washing machine with the famous fashion leisure ESPRlT held promotional activities
"To give fashion a promise", Siemens presents her commitment: let every
performance of fashion clothes always remains true, gift card to show the natural.
Cooperation between the two sides through the sharing of resources and joint
advertising and news release, the two brands complement each other in the image .
Famous brand and famous brand work together, they borrow strength from each
other, add radiance and beauty to each other, mutual foil quality and fashion their
own set Siemens appliances, people close to the needs of the brand image, so that
Siemens appliances "outstanding performance, such as get accumulated and
continued you wish" image, but also widens the direct impact on product range, the
Siemens washing machine consumer group is extended to young people who face
the marriage or the pursuit of fashion.