GOVERNMENT OF KHYBER

PAKHTUNKHWA

PC-I
Tourism Area Integrated Development
Project
(Establishment of Provincial Tourism
Authority)

ADP No. 56/160584

FY-2016-17
Total Cost Rs. 2500.00 Million
SPORTS, TOURISM, ARCHAEOLOGY,
MUSEUMS, CULTURE & YOUTH AFFAIRS
DEPARTMENT
PC-1 FORM

1. Name of the Project

2. Location
3. Authority responsible for:
i.
Sponsoring
ii.
Execution
iii.
O&M

Tourism
Area
Integrated
Development
Project
(Establishment of Provincial Tourism Authority)
ADP No. 1298/150472
Sports, Tourism, Archaeology, Museums, Culture & Youth
Affair Department
Sports, Tourism, Archaeology, Museums, Culture & Youth
Affair Department Govt. of Khyber Pakhtunkhwa.
Tourism Department Govt. of Khyber Pakhtunkhwa
Tourism Department Govt. of Khyber Pakhtunkhwa

4. Plan Provision

The scheme is included in ADP vide S. No. 56/160584 at a

total cost of Rs. 2500 Million with an allocation of Rs. 1000
Million (Revenue Side) for CFY.
5. Project objectives and its Khyber Pakhtunkhwa is generally recognized as the tourism
relationship with Sectoral hub of Pakistan, with its beautiful valleys, lakes,
objectives
archaeological sites, historic remains, rivers, mountains,
glaciers, civilizations, culture and people.
Efforts have resulted in promotion of tourism in this
province but have not been able to fully explore the tourism
potential of the province. There are many causes normally
referred for under-development of the tourism in the
province, however, the chief indicators are lack of
motivation, lack of political will, low priority accorded by
the government, meagre financial resource allocations and
prevailing inadequate tourism organizational structure.
The proposed project for Integrated Tourism Area
Development Project will assist Khyber Pakhtunkhwa in
better designing and implementing a management approach
to promote environmentally sound tourism development and
reduce ecological degradation through enhancing
environmental protection, spatial development, institutional
capacity and governance of the area.
The project objectives are in line with sectoral priorities of
institutional strengthening and capacity building, studies and
research as given in Khyber Pakhtunkhwa Comprehensive
Development Strategy 2010-2017.
6. Description, justification
Description
and technical parameters
The project entails establishment of Tourism Area
Integrated Development Unit for formulation and
implementation of management plans for promotion,
development and uplift of tourism related areas.
Justification
Tourism Corporation Khyber Pakhtunkhwa (TCKP) is
assigned with the total responsibility for promotion of
tourism activities. The Corporation acts as a field wing of
the Tourism Department. However due to introduction of
new avenues and establishment of area development
authorities like Kalam Development Authority, Malakand
Development Authority etc the Tourism Department has
added responsibility to plan and execute tourism related
projects.
Page 2 of 12

Tourism Area Integrated Development Project is a

concept based on the analogy of Urban Development Unit &
Special Area Development Unit to develop those areas
where tourism is only or main source of income generation.
These interventions will help not only in uplift of the socioeconomic life standard of locals but also allows all
stakeholders involved in tourism industry to benefit equally.
Key features of this project will include:
A full-fledged Tourism Area Integrated Development Unit to
plan, develop, execute and monitor projects benefiting
development of tourism.
Development of tourist facilities in areas with tourist
potential where private sector is shy to invest.
Develop/ prepare plans for development of tourist areas by
involving all stakeholders.
Provide a launch pad to the private sector organizations in
the areas of hotel management, consultancies, leisure
organization etc.
Promotion and development of tourism in province.
Coordination of provincial tourism plans and activities.
Publicity within the country and abroad.
Interacting international organizations and conducting
agreements relating to tourism.
Facilitation of travel for tourists.
Training and research in tourism.
Technical Parameters
Once initiated, the project will be managed by a Central unit
with field offices at Swat for Malakand Division, at
Abbottabad for Hazara Division and at D.I. Khan for
Southern Areas. The Unit incorporates the technical
capabilities to deliver the project in a fruitful manner while
field offices will provide technical support for planned
interventions. It will be a three years project and staff will be
hired both on project policy moreover suitable government
servants can also be posted in this project on deputation
basis as per policy.
The project will also caters for development/ uplift schemes
to be identified, planned & developed by project technical
staff based at head office and field offices in consultation
with all relevant stakeholders i.e. govt. departments, district/
divisional administration, local MNA/ MPA, private sector
and general public. All such schemes will be executed under
this umbrella PC-I after approval of competent forum.
The following Committee will be constituted as Project
Steering Committee to steer the project:
1. ACS P&D
Chairman
2. Secretary Tourism Department
Member
3. Secretary LG&RDD
Member
4. Deputy Commissioner (Concerned)
Member
5. Managing Director (TCKP)
Member
6. Project Director (TAIDU)
Member cum Secretary
Page 3 of 12

TORs of the Committee are as under:

To review the project performance.
To approve the schemes identified by the Departmental
Monitoring Committee for further processing etc.
To act upon recommendations of Departmental Monitoring
Committee for smooth functioning of project.
Funds allocated/ released for this project will be managed by
Accounts/ Finance Officer of the project under relevant
rules. A Departmental Monitoring Committee headed by
Secretary Tourism Department and assisted by MD TCKP,
Manager Accounts TCKP, Incharge Engineering Wing &
Project Director (TAIDU) will be constituted to identify/
evaluate a proposal submitted by field offices, monitor and
analyse the project activities every month. This Committee
will also be responsible for financial and technical
monitoring of the project.
7.

Capital cost estimates

Date of Estimation of the Project: July 2016

Total Cost of the Project: Rs. 2500.00 M
YEAR WISE FINANCIAL BREAKUP
Name of Component

201617

201718

201819

Total

HR Cost (HQ)

9.40

9.87

10.36

29.62

HR Cost (Field)

7.81

8.20

8.61

24.63

Capital Cost

24.42

0.00

0.00

24.42

Operational Cost

11.45

7.55

7.55

26.55

Block Allocation for

Developmental Activities

800.00

800.00

800.00

2400.0
0

Total

853.08

825.62

826.52

2505.2
2

Say

8. Annual operating
&
maintenance
cost
after
completion of project
9. Demand and supply
analysis

10. Financial Plan and mode

of financing
11. Project benefits and
analysis.

2500.00

The project will be shifted to current side after completion

and fulfilment of objectives. Details of Capital and
Operational Cost is at Annex-III & IV respectively.
Currently the department has no specific setup to assess,
identify and develop the potential areas where tourism can
become main livelihood/ economic development tool.
Incorporating this scheme will lead to uplifting of tourism in
a systematic way.
ADP 2016-17 onwards
Financial:
N/A
Social benefits with indicators:
Provision of facilities in tourism oriented areas will create
soft image of the province. Moreover it has a trickledown
effect over the society in the form of creating awareness
regarding the tourism, promoting cultural heritage,
archaeological awareness etc.
Page 4 of 12

Employment Generation (direct and indirect):

Creation of TAIDU will result in direct employment. Uplift
and provision of necessary facilities through this scheme
will create economic generation opportunities in the target
areas.
Environmental Impact:
Environmental Specialist hired under this project will also
assess and identify ways & means to preserve environment
and natural resources.

12. Implementation schedule

13. Management structure &
manpower requirements
including Specialized skills
during execution and
operational phases
14.
Additional
projects/decisions required to
maximize
socio-economic
benefits from the proposed
project

Impact of delays on project cost and viability:

Any delay in the project execution will lead to cost and time
overrun. Furthermore the project objectives will not be
achieved in time and the quality of work will be
compromised and the projects as ever will not be completed
in time.
Starting Date: From issuance of the A.A
Ending Date: 30th June 2019
Management structure and manpower requirements
including specialized skills during execution and operational
phases is given at Annex-I. While the qualifications and job
descriptions are at Annex-II.
Since this is the first ever project which is to be
implemented at the provincial level, therefore, its
sustainability in the long run is imperative. For the purpose
the project after completion needs to be regularised through
current budget.

Page 5 of 12

15. Certified that the

project proposal has been
prepared on the basis of
instructions provided by the
Planning Commission for
the preparation of PC-I for
Social Sector projects.

Prepared by:

Mr. Touseef Khalid

Planning Officer
Sports, Tourism, Archaeology, Museums, Culture & Youth
Affair Department
Checked by:

Additional Secretary
Sports, Tourism, Archaeology, Museums, Culture & Youth
Affair Department
Signed by:
Secretary
Sports, Tourism, Archaeology, Museums, Culture & Youth
Affair Department

Approved by:
PDWP

Page 6 of 12

(Annexure-I)

HR Cost of Tourism Development Unit (TAIDU)

S.
#

Post & Designation

No. of
Posts

Monthly
Salary

Chief TDU

110,000

Asstt: Chief

Admn Officer

201718
1,386,0
00

2018-19

Total

1,455,30
0

70,000

840,000 882,000

926,100

70,000

840,000 882,000

926,100

Accounts & Finance

Officer

70,000

840,000 882,000

926,100

Technical Engineers

70,000

1,680,0
00

1,764,0
00

1,852,20
0

IT/ GIS Specialist

70,000

840,000 882,000

926,100

Assistant

35,000

840,000 882,000

926,100

Sub. Engi

25,000

300,000 315,000

330,750

Computer Operators

25,000

600,000 630,000

661,500

10 Drivers

20,000

480,000 504,000

529,200

11 Naib Qasid

17,000

816,000 856,800

899,640

18

582,000

9,396,0
00
9.40

10,359,0
90
10.36

4,161,30
0
2,648,10
0
2,648,10
0
2,648,10
0
5,296,20
0
2,648,10
0
2,648,10
0
945,750
1,891,50
0
1,513,20
0
2,572,44
0
29,620,8
90
29.62

Total
In Millions

201617
1,320,0
00

9,865,8
00
9.87

HR Cost of Area Tourism Development Unit (ATDU)

S.
#
1
2
3
4
5
6
7

Post &
Designation
Technical
Engineer
Junior
Environmental
Officer
Sub Engi.
Site Surveyors
Computer
Operators
Driver
Naib Qasid
Total

No. of
Posts

Monthly
Salary

2016-17

2017-18

2018-19

Total

70,000

2,520,00
0

2,646,00
0

2,778,30
0

7,944,300

35,000

1,260,00
0

1,323,00
0

1,389,15
0

3,972,150

3
3

25,000
25,000

900,000
900,000

945,000
945,000

992,250
992,250

2,837,250
2,837,250

25,000

900,000

945,000

992,250

2,837,250

3
3

20,000
17,000

21

217,000

720,000
612,000
7,812,00
0

756,000
642,600
8,202,60
0

793,800
674,730
8,612,73
0

2,269,800
1,929,330
24,627,33
0

Page 7 of 12

In Millions

7.81

8.20

8.61

24.63

Page 8 of 12

(Annexure-II)
STAFF QUALIFICATION

Page 9 of 12

(Annexure-III)
Capital Cost Estimates of Tourism Area Integrated Tourism Development
Unit (TAIDU)
S. No
1
2
4
5
6
7
7
7
8
9
10

Items
Desktop PC (3 for H.O/2 for Field
Office)
Laptops Core I7 (9 for H.O/ 3 for field
Office)
Photocopier
UPS 1 KVA
Printers Laserjet
Scanner
DSLR Professional Camera
Misc. Accessories
Generator for Head Office & Field
Offices
Vehicle for Head Office with
Registration
Vehicles for Field Offices with
Registration
Total

Number
Required

Unit Cost

Total Cost

120,000

600,000

12

120,000

1,440,000

4
5
5
1
4
4

400,000
15,000
15,000
10,000
500,000
30,000

1,600,000
75,000
75,000
10,000
2,000,000
120,000

1,000,000

4,000,000

2,000,000

10,000,000

1,500,000

4,500,000
24,420,000

Page 10 of 12

(Annexure-V)

Operational Cost of Tourism Area Integrated Development Unit

(TAIDU)
Object Head
03000-Other Allowances
03400-Medical Charges
03400-Conveyance Charges
03000 Total Other Allowances
04000-Reapair of Durable Goods
42000-Repair & Maintenance of
Electrical/Electronic Equipment e.g. Computers,
Printers, Tonners etc
04000-Total Repair & Maintenance of Durable
Goods
5000-Commodoties Services

2016-17

2017-18

2018-19

Total

100,000
100,000
200,000

100,000
100,000
200,000

100,000
100,000
200,000

300,000
300,000
400,000

50,000

150,000

150,000

350,000

50,000

150,000

150,000

200,000

1,000,00
0
1,000,00
0
2,000,00
0

1,000,00
0
1,000,00
0
2,000,00
0

300,000

300,000

300,000

900,000

500,000

500,000

500,000

1,500,000

800,000

800,000

800,000

1,600,000

500,000
500,000

500,000
500,000

500,000
500,000

1,500,000
1,500,000

500,000

500,000

500,000

1,500,000

2,000,000

2,000,000

2,000,000

2,000,000

1,200,00
0
1,200,00
0
500,000
3,400,00
0
500,000
500,000
7,550,00

1,200,00
0
1,200,00
0
500,000
3,400,00
0
500,000
500,000
7,550,00

51100-TA/DA for entire Staff

1,000,000

51300-POL for Vehicles & Generator

1,000,000

5000-Total Commodities Services

2,000,000

52000-Communication
52100-Postage & Telegram
52200-Telephone/Fax/Internet/DSL/Utility
Charges
52000-Total Communication
Stationary
54000- Stationery
Total Stationery
59000-Other Expenditure
59500 Advertisement/Promotional/Publicity
Charges
Interior & Exterior Dcor/ Renovation (Head
Office)
Interior & Exterior Dcor/ Renovation (Field
Offices)
Rent for Office (100,000 P.M for Head Office)

1,200,000

Rent for Office (100,000 P.M for Field Office)

1,200,000

59900- Other Contingencies

500,000

59000-Total Other Expenditure

7,400,000

67000-Entertainment
76000-Total Entertainment
Total Operational Cost

500,000
500,000
11,450,00

3,000,000
3,000,000
4,000,000

3,600,000
3,600,000
1,500,000
14,200,00
0
1,500,000
1,500,000
26,550,00

Page 11 of 12

In Million

0
11.45

0
7.55

0
7.55

0
26.55

Page 12 of 12