Creative Platforms

Unit Documentation and Resources

Module Blog
http://creative-platforms.tumblr.com/
Hand-In Monday 15th May 2017 by 3pm - CT Admin
Oce

Claire Sambrook - CREATIVE PLATFORMS UNIT HANDBOOK claire.sambrook@port.ac.uk

Table of Contents

Learning Outcomes
Marking Criteria
CV Checklist

Please send me a copy of your current CV after my

session on CVs.

Skillset CV Guide
SWOT
Sketchbook Examples

I will be looking through these and giving you

constructive feedback over the beginning of the unit.
Email - claire.sambrook@port.ac.uk

Blog Examples
Contact Details
Blog Guide
Buzzwords
Student examples from previous years

IMPORTANT INFORMATION
THIS UNIT REQUIRES FULL COMMITMENT. YOU MUST DOCUMENT AS MUCH AS
POSSIBLE AND DEMONSTRATE ENTHUSIASM FOR YOUR INDUSTRY THROUGHOUT.

Claire Sambrook - CREATIVE PLATFORMS UNIT HANDBOOK claire.sambrook@port.ac.uk

Claire Sambrook - CREATIVE PLATFORMS UNIT HANDBOOK claire.sambrook@port.ac.uk

CREATIVE PLATFORMS
MARKING CRITERIA
100% COURSEWORK
High marks will be awarded for innovative overall design, production and
presentation of the Showreel, CV and Business Card.
ARTEFACT (SHOWREEL) / SUPPORTING JOURNAL (BLOG) 70%
Structure: Are the artefacts logical and relevant to the intended audience and are
they effectively ordered? (20)
Style: Is the content fluent, appropriate and free from repetition? Do the artefacts
have a consistent and professional appearance? (20)
Self Awareness: Do the artefacts present your strengths effectively? Is evidence
for these strengths presented through relevant examples? (20)
Quality of Presentation: Professional designed standard and pitched to the
intended audience (20)
Journal/Blog Evidence - Does it reflect the working creative processes, key
concerns, issues and solutions of the artefacts? Evidence of appropriate
research for the intended audience? (20)
CV / BUSINESS CARD / SUPPORTING JOURNAL (BLOG) 30%
Structure: Are the artefacts logical and relevant to the intended audience and are
they effectively ordered? (20)
Style: Is the content fluent, appropriate and free from repetition? Do the artefacts
have a consistent and professional appearance? (20)
Self Awareness: Do the artefacts present your strengths effectively? Is evidence
for these strengths presented through relevant examples? (20)
Quality of Presentation: Professional designed standard and pitched to the
intended audience (20)
Journal/Blog Evidence - Does it reflect the working creative processes, key
concerns, issues and solutions of the artefacts? Evidence of appropriate
research for the intended audience? (20)

Marker: Claire Sambrook

Moderator: Rod Jeffcote

Claire Sambrook - CREATIVE PLATFORMS UNIT HANDBOOK claire.sambrook@port.ac.uk

Claire Sambrook - CREATIVE PLATFORMS UNIT HANDBOOK claire.sambrook@port.ac.uk

Creative Platforms 2016 /17

UNIT OUTLINE
This unit integrates negotiated professional projects with professional liaison and self-promotion
enabling the student to build from their body of work with direct relevance to their career aspirations.
Extensive collaborative work is encouraged enabling students to develop an advanced level of
experience and competence in promoting their skills. The curriculum content is based on the premise
that those seeking a career as design professionals and creatives in the industry require a comprehensive
understanding of its structure and the requirements for employment.

-EDIACAREERSHINTS& tips

7RITINGA#6for the creative media industries

AIMS
1
To enable students to present a coherent account of their professional work and experience
enabling them to demonstrate their skills to prospective employers or other educational
establishments.
A2
CV is a marketing
You can choose
what
to include
and
Employers
bedesign.
looking for the following information, which should
To clarify document.
the key elements
of good
layout,
management
of workwill
and
WHATTOLEAVEOUTBUTITSHOULDREmECTYOURPERSONALITYANDSHOWYOUR
be
on
the
front
page:
3
To develop students understanding of their project management processes for the unit.
passion
forTothe
industry. Unlike
other industries
where personnel
staff
4
introduce
the element
of documentation
of processes
in the form of sketchbooks and blogs.

s 7HATYOUCANDOFORTHEM
are employed to filter applications, your CV could arrive directly on
s 7HATWORKYOUHAVEDONEOFTHEKINDTHATTHEYPRODUCEEGA46
the
desk of the person
with the power to give you a job. They will be
LEARNING
OUTCOMES
programme,
a photo
shoot,
game etc)
very
and yourcompletion
CV will have only
seconds
to impress.will be expected or
Onbusy
successful
of this
unit, students
at radio
the threshold
level,
to be
ablea to

Exhibit project management skills in the context of thesunit

- how to manage workload and
)FYOUHAVENTWORKEDINTHISAREAWHATNEWIDEASANDSKILLSYOU
organise material effectively.
can bring from other areas you have worked in
information
about your
career, education
and skillsshowcasing their skills and examples of work.
2 relevant
Create
a platform
(in journals
online/offline)
s 7HOYOUHAVEWORKEDFORTHATTHEEMPLOYERKNOWSANDTRUSTS
s 3 0ROVIDEANACCURATEPORTRAITOFYOURSELF2EMEMBER
Evaluate the quality and effectiveness of their work with reflective reviews and evaluation.
s 7HETHERYOUWANTTOWORKFORTHISEMPLOYERORAREJUSTANXIOUSTO
is as badtheir
as underselling
4 overselling
Document
processes for each assignment in a professional
cohesive way.
s 7RITEYOUR#6WITHTHEEMPLOYERINMIND5SEONLYTHEMOST

get work generally

s /
NESTANDARD#6ISNOTENOUGH4AILORITTOTHEINDIVIDUALEMPLOYER
s 7HEREYOULIVE
Learning
Strategy
or at leastand
to theTeaching
type of employer
you approach (eg broadcaster,
Students
will
be
introduced
to
the
processes
of
presenting
work
through a variety of formats through
picture library, photographer, corporate sector, education sector).
s 7HETHERYOUCANBECONTACTEDEASILY

practical
workshops. Students will develop their individual Showreels and CVs through a series of show
-AKESURETHATYOUVETHOROUGHLYRESEARCHEDTHEEMPLOYERYOURE
Your
CV should
always
be sent withwhich
a covering
and
tell sessions.
Towards
of familiar
the semester
have
a critical
presentation
will letter.
targeting,
so its clear
to themthe
thatend
youre
with the students
types of will
enable
them or
toprojects
get feedback
their
This is an opportunity to speak directly to the employer, so it
programmes
that theyon
work
on work and progress.

s "EPOSITIVE

ISWORTHSPENDINGTIMEGETTINGITRIGHT2EMEMBERITSHOULD

Overall Assessment Strategy

s BEADDRESSEDTOTHERIGHTPERSON2ESEARCHTHISTHOROUGHLY
9OUR#6SHOULDBECONCISERELEVANTANDWELLLAIDOUT+EEPITSHORT
Students individually will produce a CV and Showreel/Business Card
in an agreed, pitched and
beforehand
nTWOPAGESMAXIMUMnANDUSETHESPACEWISELYWHICHTAKES
appropriate format to highly professional standards. They will also be required to back up working
s BEBRIEFANDNOTREPEATINFORMATIONINTHE#6
processes in an accompanying journal.
THOUGHTANDPLANNING-AKESUREITLOOKSPROFESSIONAL
s )SITTYPED)SITONGOODQUALITYPAPER)STHESPELLINGAND
ASSESSMENT
PATTERN
GRAMMARCORRECT$ONTJUSTRELYONSPELL CHECK

100% Coursework:

s HAVETHREEPARTS

1. The reason for writing, eg I was very interested in the article

IN*ULYS;-!'!:).%4)4,%=ON;2%&%24/!24)#,%=v
s 1Artefact70%
)SITEASYTOREAD!VOIDLONGSENTENCES5SEACTIVEWORDS
Showreel/Working Journal - Individual students will produce a portfolio of work in an
eg
developed,
managed,
researched,
organised
etc
appropriate medium. This activity will be unsupervised and tutor
this will assess learning
2. 9assessed,
OURSELLINGPOINTSORHOWYOUR#6MEETSTHISNEEDnmAGUP

1 and 2.
the relevant points in your CV
s outcomes
#HOOSEAMODERNFONTTOREmECTTHEIMAGEOFTHEJOBn!RIALISA
2Artefact30%CV/Business
Cardone
- Individual
students
will PRODUCE an industry pitched CV and
safe bet and dont use more than
font. Capitals,
italics etc.
3. A prompt for further action, eg Id welcome the chance to meet
Business
Card
career path
This will assess learning outcomes 1 and 2
can be used
forintended
emphasis for
buttheir
be consistent
and after
dont graduation.
overdo
you. And remember to follow up, striking a balance between
The
topics
covered
in
the
unit
will
include:
it. Leave plenty of space on the page
interest and causing irritation.
1Strategies for enabling students to demonstrate their work in agenuine
Showreel.
2Strategy for shaping portfolios to meet the requirements of a variety of prospective employers.
Overleaf are some suggested headings for your CV.
3Strategy for presentations/packaging/other promotional material for prospective employers.
4HESENOTESAREINTENDEDASAGUIDENOTlXEDRULES
4Keeping journals/blogs/websites.
Claire Sambrook / HAND IN Monday 15th May 2017 by 3pm. CT Admin Office, Eldon.

Helpline Numbers: (*Also available to callers from Northern Ireland)

England 08080 300 900* | Scotland 0808 100 8094 | Wales 0800 0121815

www.skillset.org/careers

Claire Sambrook - CREATIVE PLATFORMS UNIT HANDBOOK claire.sambrook@port.ac.uk

SWOT Analysis Questions

These questions are designed to help you with your career SWOT analysis
Strengths

What are your advantages?

What do you do well?
Why did you decide to enter the field you will enter upon graduation?
What were the motivating factors and influences?
Do these factors still represent some of your inherent strengths?
What need do you expect to fill?
What have been your most notable achievements?
To what do you attribute your success?
How do you measure your success?
What knowledge or expertise will you bring to the company you join
that may not have been available to the organisation before?
What is your greatest asset?

Weaknesses

Complete as much of this

as you can and be
prepared to present it in
class before the Christmas

What could be improved?

What do you do badly?
What should you avoid?
What are your professional weaknesses?
How do they affect your job performance? (These might include
weakness in technical skill areas or in leadership or interpersonal skills.)
Think about your most unpleasant experiences in school or in past jobs
and consider whether some aspect of your personal or professional life
could be a root cause.

break

Opportunities

Where are the promising prospects facing you?

What is the "state of the art" in your particular area of expertise?
Are you doing everything you can to enhance your exposure to this area?
What formal training and education can you add to your credentials that might position
you appropriately for more opportunities?
Would an MSc/MA or another graduate degree add to your advantage?
How quickly are you likely to advance in your chosen career?
Useful opportunities can come from such things as:
o Changes in technology and markets on both a broad and industry-specific
scale
o Changes in government policy related to your field
o Changes in social patterns, population profiles, lifestyle changes, etc.

Creative Platforms Sketchbook Examples

Threats

What obstacles do you face?

Are the requirements for your desired job field changing?
Does changing technology threaten your prospective position?
What is the current trend line for your personal area of expertise?
Could your area of interest be fading in comparison with more emergent fields?
Is your chosen field subject to internal politics that will lead to conflict?
Is there any way to change the politics or to perhaps defuse your involvement in
potential disputes?
How might the economy negatively affect your future company and your work group?

Will your future company provide enough access to new challenges to keep you sharp
-- and marketable -- in the event of sudden unemployment?

Creative Platforms Blog and Showreel Examples

Claire Sambrook - CREATIVE PLATFORMS UNIT HANDBOOK claire.sambrook@port.ac.uk

Showreels and Presentation Examples

Claire Sambrook - CREATIVE PLATFORMS UNIT HANDBOOK claire.sambrook@port.ac.uk

Blog Examples from Creative Platforms

Claire Sambrook - CREATIVE PLATFORMS UNIT HANDBOOK claire.sambrook@port.ac.uk

Claire Sambrook - CREATIVE PLATFORMS UNIT HANDBOOK claire.sambrook@port.ac.uk

MY FULL CONTACT DETAILS ARE:

Claire Sambrook
Senior Lecturer
University of Portsmouth
Faculty of Creative and Cultural Industries (CCI)
School of Creative Technologies
Eldon Building, 2nd Floor
Winston Churchill Avenue
Portsmouth
P01 2DJ
Tel- 023 92845481
Mobile: 07843057897
Email -claire.sambrook@port.ac.uk
There is also a Unit Blog which will be updated on a weekly basis with content and resources to help
you on this unit at: http://creative-platforms.tumblr.com/
Best way to contact me initially is by email.

Please try to come to the sessions as my time is limited

out of class hours.

Claire Sambrook - CREATIVE PLATFORMS UNIT HANDBOOK claire.sambrook@port.ac.uk

INDUSTRY BUZZWORDS
Sell yourself on you CV
Created
Planned
Designed
Calculated
Improved
Counselled
Developed
Analysed
Delivered
Trained
Advised
Audited
Implemented
Directed
Solved
Referred
Observed
Consolidated
Diagnosed
Processed
Prescribed
Promoted
Supervised
Devised
Interviewed

Instructed
Sold
Consulted
Identified
Obtained
Distributed
Edited
Produced
Assisted
Supplied
Installed
Co-ordinated
Presented
Managed
Determined
Served
Studied
Ordered
Examined
Reviewed
Charted
Recorded
Organised
Prepared
Discovered

Negotiated
Completed
Evaluated
Performed
Instructed
Arranged
Wrote
Conducted
Increased
Maintained
Corresponded
Researched
Instituted
Provided
Collected
Networked
Improved
Invented
Lectured
Translated
Represented
Operated
Expanded
Interpreted
Assembled

Claire Sambrook - CREATIVE PLATFORMS UNIT HANDBOOK claire.sambrook@port.ac.uk

The Creative CV Guide

is packed with new approaches, ideas and new material for today's
emerging creative professionals.
focuses on the reasons for sending the CV and the sector at which it
is aimed - from interior design and graphics, to fashion, photography
and architecture - to help students determine the content, style and
tone.
containsreal examples of creative CVs fromstudents and graduates
along with sample cover letters, emails and websites.

Thestudent workbrings the Creative CV Guide alive with

contemporary ideas and relevance to future students in
the creative arts.
Portsmouth University Library has copies of this and
also the Careers Department in Purple Door.

Claire Sambrook - CREATIVE PLATFORMS UNIT HANDBOOK claire.sambrook@port.ac.uk

Examples of Showreels

Claire Sambrook - CREATIVE PLATFORMS UNIT HANDBOOK claire.sambrook@port.ac.uk

Claire Sambrook - CREATIVE PLATFORMS UNIT HANDBOOK claire.sambrook@port.ac.uk

EXAMPLE Student Blogs and Websites 2016

BA FILM PRODUCTION
h"p://www.charlie.msonlms.com/
h"p://joshuadavieslm.tumblr.com/
h"p://joshuadavieslm.co.uk/
h"p://alexfountainuop.tumblr.com/
h"p://alexfountainlms.com/
h"p://alexcarapuiglm.tumblr.com/
h"p://ma"hieulightuk.tumblr.com/
h"ps://jia513.tumblr.com/
h"p://marycohenporBolio1994.tumblr.com/
h"p://jakeyardscrea.veplaBorm.tumblr.com/
h"p://naomiluckhootvfp.tumblr.com/
h"p://jesssmithcp.tumblr.com/
h"p://www.rachaelsu"on.co.uk/
h"p://rachaelsu"onblog.tumblr.com/
h"p://crea.veplaBormsma.ss.tumblr.com/
h"p://ma.ldazeldadray.tumblr.com/
h"p://dannyellisuopblog.tumblr.com/ - ignore the branding using ini.als as logo.
h"p://rachelsiangibson.tumblr.com/ - ignore the branding using ini.als as logo.
h"p://jamesbe"slms.tumblr.com/
h"p://www.jamesbe"slms.co.uk/

Claire Sambrook - CREATIVE PLATFORMS UNIT HANDBOOK claire.sambrook@port.ac.uk

BSc DIGITAL MEDIA / BA DIGITAL MARKETING / BSc ENTERTAINMENT TECHNOLOGY

h"ps://jamesverlander.wordpress.com/
h"p://manarabuisson.com/
h"p://lukeobrienuk.tumblr.com/
h"p://lukeobrien.co.uk/
h"p://mayahinova.tumblr.com/
h"p://joeyyincy.tumblr.com/
h"p://joey-yin.com/
h"p://pb-cv.tumblr.com/
h"p://www.petebradley.co.uk
h"p://charlieoconnorcrea.veplaBorms.tumblr.com/
h"ps://charlo"ehawthorneblog.wordpress.com/
h"ps://csavagecp.wordpress.com/
h"p://crea.vekatherine.tumblr.com/
h"p://cpromans.tumblr.com/

Claire Sambrook - CREATIVE PLATFORMS UNIT HANDBOOK claire.sambrook@port.ac.uk