JAIPURIA INSTITUTE OF MANAGEMENT, NOIDA

PGDM (G/SM/M), TERM IV; ACADEMIC YEAR 2016-17

Course Code: OP402

Course Title: Supply Chain Management

Course Overview:

SCM concepts are increasingly being used in business practice for initiating and sustaining
organizational redesign within and across industrial sectors. Todays business world is characterized
by proliferation of product variety, uncertain product volume requirements, product design changes,
increasing customer expectations and shortening of product and technology life cycles. Of late,
Supply Chain Management has assumed a strategic perspective as it effects the bottom line, thus the
return on (ROI) of companies and in turn, the business performance by meeting the needs of the
customer through appropriate design of supply chain. The proposed course on supply chain
management would enable students to understand the concepts and methods developed and applied
by organization in complex business environment. The objective of this course is to provide
students with an insight on how Supply Chain impacts all areas of the firm and show the linkages
between Supply Chain and all the areas.
The course is divided in six modules; Introduction to Supply Chain Management, Collaborative
Forecasting and Replenishment, Purchasing Issues in Supply Chain Management, Distribution
Issues in Supply Chain Management, Sustaining Competitive Advantage, and Best Practices in
SCM
The first module is an overview and introduction on the topic, supply chain management. This
module introduces the basic understanding and concepts of supply chain management. The module
explores through the contemporary issues and challenges in SC area and the students would be
provided a deep insight of supply chain performance in India from operations and strategic
viewpoint.
One of the main issues inhibiting increased supply chain performance today is the lack of visibility
into down-stream demand. This lack of demand and inventory visibility leads to lost sales and high
inventory levels for both retailers and manufacturers. By providing business partner visibility into
inventory and by collaborating on a single shared forecast of customer demand, supply chain
partners can positively impact a set of key business drivers to create value across supply chain
partners. Module two will make an attempt to expose students the understanding of these concepts
and their real life applications.
The third module will address the concepts and issues of strategic alliances in SCM. In order to
maintain the competitive edge in the market, alliances outside one's organizations are order of the
day. This module would enable the students to understand the underlying logic for strategic
alliances and understand the key concepts like, enablers, facilitators and components for successful
alliances. The module would also focus on the supply chain relationship in general with emphasis
on types of relationships and highlight the importance of collaboration to achieve supply chain
objectives..
Network-design based methods add value to the firm in that they lay down the manufacturing and
distribution strategies far into the future. It is imperative that firms at one time or another make such
integrated decisions, encompassing production, location, inventory, and transportation, and such
models are therefore indispensable. The fourth module presents the logistics issues and network
design problems in supply chains. This module would focus more into the core concepts of
transportation management and its related decision areas. Through this module students will
understand how transportation management plays a key role in supply chain management and also
highlights topics like mode of transportation and warehouse management.
1

The fifth and sixth would discuss on the integration issues in supply chain, followed by
performance measurement systems and best practices in SCM. Emerging technologies and adoption
of technologies at every stage in supply chain management enables to fit into the strategic vision of
the organization and acts as an enabler in sustaining the competitive advantage. This module
highlights and covers the above mentioned aspects and would enable students to gather knowledge
and experience from class room discussion of live cases and followed by carefully designed class
exercises.
Programme Level Learning Goals:

To develop an understanding of the supply chain drivers and their interrelationships with
other function of a company such as marketing and manufacturing.
To become familiar with analytic tools necessary to develop solutions for a variety of supply
chain management and design problems.
To develop a knowledge base on how to plan and manage a complex supply chain,
understand both the material flow and information flow and also the people, environmental
and other issues, which control and provide uncertainty, which leads to inefficiency and
customer service level failures.

Learning Outcomes:

LO1
LO2
LO3
LO4
LO5

Understand the contemporary issues and challenges in supply chain management.

Identify the issues, systems, and structures required to integrate various functions in an
organization across the supply chain.
Apply problem solving skills to develop solutions for a variety of supply chain
management and design problems.
Analyze the critical dimensions of logistics and distribution in a supply chain which can
make significant contribution to overall business results.
Evaluate the requirements of information technology use in supply chain optimization
and integration.

List of Topics/ Modules

Note: Highlight the important concepts involved in each topic/ module in order to help students better
understand what is covered and what is not covered in the course.
Topic/ Module
Introduction to Supply Chain
Management
Integrated Approach of SCM and
its issues
Sourcing
in
Supply
Chain
Management
Designing SCM Network
Performance
Monitoring
Sustainability Aspects in SCM
Best Practices in SCM

and

Contents/ Concepts
Managing Supply Chain, Key Drivers and enablers in SCM, Issues and
Challenges for SCM
Integrated Approach of SCM, Bull whip effect, CPFR Model, and Inventory
Management in SCM
Make Vs Buy: The strategic approach, Supply Contracts & Vendor Selection,
Vendor rating, Vendor Assessment
Network Planning and Designing, Modes of Transportation, Carrier Selection
and Warehouse Management
Performance Measurement for SCM, Reverse Supply Chain and Green
Supply Chain Management, E-SCM
Postponement Strategy, Aggregation Strategy, Cross Docking Strategy, Risk
Pooling Strategy, VMI, 3PL/4PL, and E-logistics

Evaluation Criteria
Component
Quizzes
Assignments

Class Participation/
Reflective notes

Project
Mid Term
Examination
End Term
Examination

Description
There shall be THREE quizzes of MCQ(s) type, equally
distributed over the whole course. TWO quizzes of FIVE marks
each will be considered.
Students will be required to submit individual assignments
based on analysis of cases/case-lets.
Each student will be required to maintain a separate notebook
of class notes (reflective notes). The reflective notes will
include the key learnings and key take-away which the
students got from the class. Students will have to write in that
note about his/her class participation in each class. The
notebook will be evaluated time to time.
It will be on group basis (group of 4 students). Project will
involve application of course content and the live problems of
the industry.
It will be based on the first half of the course. This will consist
of application based situation questions along with caselet
analysis.
It will be based on the total course. This will consist of case
study, application based situation questions along with caselet
analysis.

Weight
10
10

10

10
20
40

Recommended/ Reference Text Books and Resources

Text Book:

Sunil Chopra, Peter Meindl. D. V. Kalra (2014). Supply Chain Management: Strategy,
Planning, and Operations. 5th edition. New Delhi. Pearson.

References:

R. B. Chase, R. Shankar, F. R. Jacobs, N. J. Aquilano (2010), Operations & Supply

Management, 12th edition, McGraw Hills

D. S. Levi, P. Kaminsky, E. S. Levi, R. Shankar ( 2011), Designing & managing the Supply
Chain Concepts, Strategies & Case Studies, 3rd edition, Tata McGraw Hill

V. V. Sople. (2010). Logistics Management. 2nd Edition. Noida. Pearson Education.

D. K. Agrawal. (2010). Supply Chain Management: Strategy, Cases and Best Practices. 1st
edition. New Delhi. Macmillan Publishers India Ltd.

D. J. Bowersox, D. J. Closs, M. B. Cooper. (2010). Supply Chain Logistics Management. 2nd

edition. New Delhi. Tata McGraw Hill Education Pvt. Ltd.

Supply Chain Management E-Books available on Ebscohost through Jaipuria Institute of

Management Library :The links for SCM books available in Jaipuria Institute of Management Library through
ebscohost.com are provided below for ready reference to the students :3

1.

Supply Chain Management by David Blanchard (link is given below)

:-

http://web.b.ebscohost.com/ehost/ebookviewer/ebook/ZTAwMHh3d19fMTc5NjY3X19BTg2?sid=600e12f3-539d-434b-9c8750e6012a15f1@sessionmgr115&vid=12&format=EB&rid=10

2.

Supply Chain Management by Jimmy Anklesaria (link is given below):-

http://web.b.ebscohost.com/ehost/ebookviewer/ebook/ZTAwMHh3d19fMjExMDEzX19BTg2?sid=600e12f3-539d-434b-9c8750e6012a15f1@sessionmgr115&vid=8&format=EB&rid=8

3.

Supply Chain Management by Betty A. Kildow (link is given below) :-

http://web.b.ebscohost.com/ehost/ebookviewer/ebook/ZTAwMHh3d19fMzUyNjIxX19BTg2?sid=600e12f3-539d-434b-9c8750e6012a15f1@sessionmgr115&vid=10&format=EB&rid=2

4.

Supply Chain Management by Regina M Samson (link is given below) :-

http://web.b.ebscohost.com/ehost/ebookviewer/ebook/ZTAwMHh3d19fMzgzMjI4X19BTg2?sid=600e12f3-539d-434b-9c8750e6012a15f1@sessionmgr115&vid=11&format=EB&rid=4

On line resources
http://www.scdigest.com/
Supply Chain Digest is the industry's best publication and web site for supply chain management
and logistics practitioners to find information, news, insight, video casts and case studies.
http://www.scmr.com/
Online version of Supply Chain Management review, the magazine provides the latest updates and
cover stories happening in Global Supply Chain area.
http://www.logisticsworld.com/
Logistics World provides businesses shall provide insights in the field of transportation, logistics,
and supply chain management and give the latest company information in the Logistics World and
acts as a Logistics Directory.
Video

ITC e-choupal
Dell factory tour
Wal-mart CEO Interview
Toyota Supply Chain Management
Ford Supply Chain Management

5. Session Plan

Session

Topic

Methods/Case

Learnin
g
Text Book &
Outcom
Readings
es

Module 1: Introduction to Supply Chain Management

1
2

Opening (Course overview, Need of

Class Discussion
course, Expectations, Evaluation)
Video: Dell Supply chain
Managing Supply Chain is managing
Video: Future Supply Chain
Business, Contemporary Issues and
2016
Challenges

LO1
Ch. 1
pp. 1-14

LO1,
LO2

Ch. 3
pp. 48-61

LO2

Module 2: Integrated Approach of SCM and its issues

3

Key Drivers and enablers in Supply

Case: Seven Eleven Co.
Chain Management

Integrated Approach of SCM and role of

SCM Players

Class Discussion

Integrated Approach of SCM and Bull

whip effect

Class Discussion
Beer Game

Ch. 10
pp. 269-275

Collaborative Planning, forecasting and

Replenishment (CPFR) Model

Class Discussion

Ch. 10
pp. 283-289

LO2,
LO3

Inventory Management and JIT in SCM.

Ch. 11
pp. 295-310

LO3,
LO4

Review Session

Ch. 15
pp.490-495

LO2,
LO3

Exercise: Develop supplier

selection criteria using at
Ch. 15
least five Qualitative and
pp. 471-476
five Quantitative
dimensions.

LO2,
LO3

Class Discussion

LO1,
LO2,
LO5
LO1,
LO2,
LO5

Module 3: Sourcing in Supply Chain Management

9

10

11

Make Vs Buy: The strategic approach

(Sourcing/Outsourcing)

Vendor development & Selection

Vendor Rating, Vendor Assessment and

Development

Class Discussion

Class Discussion

Ch. 15
pp. 477-489

LO3,
LO4

Module 4: Designing SCM Network

5

Class Discussion
Case: Gopaljee:
Transforming Traditional
Supply Chain

12

Network Planning and Designing

13

Warehouse Management and lease

concept in warehouse management

14

Review session

Class Discussion

Ch.4
pp. 76-88
Ch. 6
pp. 163-177

LO4,
LO5
LO3,
LO4

Module 5: Performance Monitoring and Sustainability Aspects in SCM

15

Performance Measurement parameters

in supply chain.

16

Reverse Supply Chain and

Supply Chain Management

17

Emerging Technologies in Supply Chain

Integration

18

E Supply Chain, and E-logistics

19

Review Session

Class Discussion

Ch.7,
Ch-3 P 53-65
and P539

LO2,
LO3

Notes

Green
Class Discussion
Class Discussion
Case: Amul (ERP
Implementation)
Discussion on Amazon ,
Flipkart and other ecommerce companies

Text Ch. 17
pp. 521-531

LO2,
LO3
LO1,
LO5

Module 6: Contemporary Practices in SCM

20

Postponement Strategy,
Aggregation Strategy,
Cross Docking Strategy, Risk Pooling

21

Vendor Managed Inventory (VMI)

22

Third Party Logistics (3PL) / Fourth

Party Logistics 4PL

23

Global Supply
Management

24

Review Session

Chain

and

Class Discussion

Notes

LO2

Ch. 10
pp. 277-282,
Ch. 14
pp. 460-468

LO4,
LO5

Class Discussion

Class Discussion

Risk

6.

Contact Details

Name of the Instructor:

Office Location:
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