Professional Documents
Culture Documents
Marketing 1030
July, 16th 2015
This case study demonstrates how Adidas used innovative marketing strategies in its
sponsorship deal with the London 2012 Olympic Games to engage with young consumers in
the UK and across the globe.
Queen song, was the most viewed video on BBCs website during the 2012 London Olympic
Games. They also increased their Twitter followers by 25% in this time, with 128 million
impressions for the #takethestage hashtag. This also was reflected in it return on
investment. Adidas market share grew by 2% after this campaign, and had 100 million
product sales in 2012. This displays the effectiveness of this marketing campaign.