INTERNATIONAL

ISLAMIC UNIVERSITY
MALAYSIA

Senate endorsement ref.:

Senate endorsement date:
Version no:
Version effective date:

COURSE OUTLINE
1. Course Title:

E-Commerce

2. Course Code:

INFO 3304

3. Credit Value:

4. MQF Level:

5. Affected Batch:

Students with matric number starting with 151 onwards.

6. Centre of Studies: Kulliyyah of Information and Communication Technology

7. Department:

Information Systems

8. Course Synopsis:
This course provides a comprehensive introduction to digital commerce from the
perspectives of business, technical and social/ethical. Topics covered include e-commerce
business models, e-commerce infrastructure, internet marketing, e-commerce
development, ethic of e-commerce, e-payment and e-commerce security. Students will be
exposed to real world examples and issues to enhance their understanding of the
concepts. The course will prepare the student to plan for an online business and develop
an e-commerce website with key features. Islamic perspective will be highlighted related
to relevant topics.
9. Course Classification within the Curriculum: Core course
10. Prerequisite(s) (if any):
INFO 2201(Multimedia Technology)
INFO 2301(Web Programming1)
11. Course Learning Outcomes
N
o.
1

Outcomes

Blooms
Taxonomy
C

describe various e-commerce

Soft
skills
(KI)

Programm
e
Outcomes
(PO)
PO1

2
3
4

types, business models and and

internet marketing concepts.
explain ethical, legal and social
issues related to e-commerce and
the Islamic perspective.
Analyse existing e-commerce
business and website.
Develop an e-commerce business
plan and a suitable website.

PO1, PO4
3

PO7
3

PO6

12. LO - Instruction Method - Assessment Alignment:

Outcome
s
LO1
LO2
LO3
LO4

Teaching-Learning Methods

Assessment Methods

Lecture
Lecture
Case Analysis, Problem-based learning
Problem-based learning

Final Exam
Final Exam
Oral Exam, Assignment
Oral exam, Project

13. Assessment Methods Weightage:

Methods
Oral exam
Assignment
Project
Final Examination
TOTAL

Percentage
15
15
30
40
100

14. Student Learning Time:

1. Instruction Component
1.1. Teacher-oriented methods
Lecture
1.2. Student-oriented methods
Problem-based learning

Total Allocated Hours

30
12

Total Instructor Contact Hours: 42

2. Independent Learning Component
Total Estimated Hours
2.1. Reading and revision
Learning hours to grasp prescribed topics
42
2.2. Estimated hours for preparation toward assessments
Assignment/Project
20
Oral examination
5
Final examination
10
3. Assessment Outside Instruction Hours
Total Allocated Hours

Final examination

TOTAL SLT

121

15. Course Contents and Related SLT:

Week

10

Topics
Introduction to E-commerce
Definitions
Trends and impacts of EC
Islam and Technology
Islam and Business
E-commerce Business Models
B2C Business Model
B2B Business Model
Online Retailing and Services
Online retailing
Online services
Online Content and Media
Online publishing
Online entertainment
E-communities
Social Networks
E-Auctions
Portals
Internet Marketing and Advertising
Basic concepts: Online Behavior
E-marketing technologies
Online advertising
Social, Mobile, and Local Marketing
Social commerce
Mobile commerce
Local marketing
E-commerce Infrastructure
Internet and web technology
Mobile technology
Building an E-commerce Presence
Web Sites, Mobile Sites, and Apps
Development of EC sites
Building an E-commerce Presence (continue)
Tools for EC site development
Website Design

Face to Face
Hours

Self-Learning
Hours

11

12

13

14

E-commerce Security and e-payment

E-commerce security
E-payment systems
B2B E-commerce
Supply Chain Concept
E-procurement
B2B models: exchanges and private B2B
Collaborative Commerce
Ethic and E-commerce
Islam and ethics
EC ethical issue information rights
EC ethical issueintellectual property right
EC ethical issuegovernance and
welfare
E-Commerce -- the Islamic Perspective
Islamic law on business transactions
Islam and e-payment system
Islam and Internet marketing
Online transaction the tawhidic
paradigm
TOTAL

42

42

16. References:
16.1. Required
Laudon, K.C. & Traver, C.G. (2015). E-Commerce Essentials. 1st Edition. USA:
Pearson Education International (Pearson-Prentice-Hall).
Muhammad, M., Muhammad, M.R., Suhaimi, M.A., Hussin, H., Razi, M. J. M., and
Abdullah, K. (2013). Building trust in e-commerce from an Islamic perspective: A
literature review. American Academic & Scholarly Research Journal. Vol. 5. No. 5. pp
161- 168. ISSN: 2162-3228
16.2. Recommended
Turban, E., King, D., McKay, J., Marshall P., Lee, J. & Viehland, D. (2012). Electronic
Commerce 2012: A Managerial Perspective. 7th Edition. USA: Pearson Education
International (Pearson-Prentice Hall).
Kamaruzaman, K. N., Handrich, Y. M., & Sullivan, F. (2010). E-commerce adoption in
Malaysia: Trends, issues and opportunities. ICT strategic review, 11.
Prepared by:

Checked by:

Approved by:

Signature:

Signature:

Signature:

Prof Dr Husnayati Hussin

Dept. of Information Systems
Date: July 2016

Prof Dr Asadullah Shah

Head, Dept. of Information
Systems

Prof Dr Abdul Wahab

Dean, KICT

I. Course Instructor Details

Semester:
No.
1

Academic Year: 2016/2017

Name
Prof Husnayati Hussin

Email
husnayati@iium.edu.my

Department
Information Systems

II. Programme Learning Outcomes

At the end of the programme, students are expected to be able to:
N
o
1
2
3
4
5
6
7

8
9

Outcomes

Outcome Domain

Demonstrate familiarity with established knowledge in the field

of information technology (IT) and awareness of current
development therein
Use relevant skills learnt in IT area for professional and personal
development according to the teaching of Islam.
Cooperate with others and apply knowledge in a socially
responsible manner for the progress of the nation and the
ummah.
Demonstrate commitment to ethics, autonomy and
professionalism in the workplace and everyday life according to
the teaching of Islam
Communicate with people from a diverse range of backgrounds
with empathy, showing leadership qualities.

Knowledge

Analyse issues and demonstrate skilfulness in planning,

executing and evaluating strategies and action plans.
Use the necessary learning skills in information management
and apply effective strategies for lifelong self-improvement.
Apply basic managerial and entrepreneurial skills in relevant
fields.
Understand the different type of leadership styles and the
demonstration of interpersonal skills when leading in a group
situation

Practical Skills
Social skills and
Responsibilities
Value, Attitudes and
Professionalism
Communication,
Leadership and Team
Skills
Problem Solving and
Scientific Skills
Information
Management and
Lifelong Learning
Skills
Managerial and
Entrepreneurial Skills
Leadership skills