REVIEW ON ISSUES FACED BY THE

QUALITY ASSURANCE DEPARTMENT

OF CONSULTANCY COMPANIES

By
Rabbiya M. Younus (22044)
Muhammad Saad Asif (17744)

A research report
Submitted in partial fulfillment of the requirements
For the degree of Bachelor of Business Administration
To Office of Research, Innovation & Commercialization
(Formerly Iqra University Research Centre - IURC)
at the Iqra University,
Main campus, Karachi

Karachi, Pakistan
JUNE, 2016

Acknowledgement

We express our profound importance that we are especially appreciative and satisfied
to Almighty Allah whose favors and consideration has been on us to gather this report.
At that Point we might want to thank the Vice-President and Registrar of Iqra
University Dr. Syed Akif Hasan and Director of Office of the Research, Innovation,
and Commercialization (ORIC) and our exploration Chief Dr. Muhammad Imtiaz
Subhani for directing and helping us amid the Semester in amassing this record or
research report and giving us their profitable time. This Report would not have been
conceivable without their help and bearing. In addition we might likewise want to
perceive with much thankfulness the critical part of the Staff of Iqra University, who
gave the authorization to utilize all required gear and the important assets to finish and
deal with the undertaking. We might likewise want to thank our companions for
serving and helping us out effectively to present the exploration venture on time and
relatives for their ceaseless backing and Supplications to God. Without their given
quality and certainty we wouldn't have possessed the Capacity to achieve our
objective. We might likewise want to thank our senior companions for their kind
backing since they have effectively experienced this stage.

Abstract
The main aim of this research is to review the issues of quality assurance department
of the consultancy companies as consultancy provide back checking to rural and
urban areas also to ensure their implemented quality standards. As companies focuses
on various sources of marketing and also expand their reach to rural areas. According
to our research, consultancy companies spend millions and billions on above the line
(ATL) and below the line (BTL) Activations of several brands on behalf of their
clients. At the end of the day, question arises that how these activities and campaigns
gone, but there is always a difference between the expectations and delivery. Quality
Assurance department plays a vital role in consultancy firms because it provides
evaluation of quality and services provided to customers. For back checking in quality
assurance department, consultancy firms hire Quality assurance professionals (QAPs)
who visit the spot as location with day and time provided to them. From there they
gather evidence of such activities in the form of visuals, audio and video on the spot
which provided to quality assurance department for analysis and making report of
activity depend on secondary evidences, and sometimes it create errors also, because
they finalize results on the basis of information and evidences provided by QAPs to
consultancy companies.

Table of Contents

S.No

Description

Page
No.

1.

Acknowledgements..

ii

2.

Abstract
.

iii

3.

Chapter 1: Introduction..

1.1 Overview.
1.2 Problem Statement
1.3 Background, Objectives and significance of the study.
1.4 Outline of the Study..
1.5 Definitions

4.

Chapter 2: Literature Review.

5.

Chapter 3: Results..

20

4.1 Findings and interpretation of the results.

4.2 Hypothesis Assessment Summary.
6.

Chapter 4: Discussions, Conclusion, Policy Implications and future

Research
5.1 Discussion
5.2 Conclusion.
5.3 Policy Implications
5.4 Future
Research..

7.

References..

22

24