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1. Introduction
Knowledge management has become the most popular information management
concept in corporate and academic circles. While it can be certified that knowledge
management is a strategic solution that makes use of information technologies, the concept
has not yet been given a clear definition because it is still new and thus continues to shift and
evolve. (Dykman.1998).
This study will highlight the nature of knowledge and knowledge management in
Jordan banks that considered as one of the leading high- tech companies in Jordan.
This research tries to adopt and validate knowledge management instrument which
enables Jordan banks to characterize initiate knowledge management profile. It is not a new
idea. It is not a single tool, but an overall discipline, a systemic strategy of how to create and
deliver information and provide information processing tools to enable workers to
accomplish work.
The importance of this study is to show the effects of knowledge management in the
management systems in the Jordan banks. The problem of this study is that to identify
knowledge management concept in Jordan banks. This concept still has ambiguous. The
purpose of this study is to measure and validate a knowledge management concept in Jordan
banks. It should help managers to initiate a knowledge management portfolio for Jordan
banks.
2. Literature Review
2.1 Knowledge Concept
Data, Information and Knowledge:
Data are a collection of facts, measurements, and statistics. Information is organized
and processed data that are timely (i.e, inferences from the data are drawn within the time
frame of applicability) and accurate. Knowledge is information that is contextual, relevant,
and actionable. (Holsapple- , 2003)
(Warier, (2003) says that, knowledge is the full utilization of information and data, coupled
with the potential of people's skills, competencies, ideas, intuitions, commitments and
motivations. Indicates that knowledge means information and data that's help organization to
solve their problems. Knowledge is present in ideas, judgments, talents, root causes,
relationships, perspectives and concepts of every individual. Knowledge resides in an
individual brain or is encoded in organizational processes, documents, products, services,
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facilities and systems. Knowledge is the result of learning which provides the only
sustainable competitive advantage. Knowledge is all about action.
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(1) Socialization: tacit to tacit. Tacit knowledge can be shared directly from one
person to another through communication, observation, learning and imitation.
(2) Externalization: tacit to explicit. The conversion process of tacit knowledge into
explicit knowledge is called externalization. It is not easy to convert tacit knowledge
precisely into explicit knowledge, especially when experiences, belief and skills are involved.
Besides ordinary presentation tools, effective externalization processes may need methods,
such as metaphors and story-telling, to convert internal concepts and values into explicit
knowledge.
(3) Combination: explicit to explicit. Explicit knowledge such as documents, data,
E-mails can be reconfigured, combined and integrated to generate new explicit knowledge.
This is the process of combination. This is a relatively easier process, as many tools are
available.
(4) Internalization: explicit to tacit. A person, after capturing explicit knowledge, must
internalize it into his/her own tacit knowledge before it can be applied. It is a learning
process.
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the current situation being experienced by the organization, and the process of
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3. Literature Review
Gupta and McDaniel, (2002) argue that knowledge is referred to as an expensive
commodity, which, if managed properly, is a major asset to the company. Knowledge is a
complex and fluid concept. It can be either explicit or tacit in nature. Explicit knowledge can
be easily articulated and transferred to others. In contrast, tacit knowledge, which is personal
knowledge residing in individuals' heads, is very difficult to articulate, codify and
communicate.
Drucker (2004) indicates that nowadays society is knowledge based society and
argues that the knowledge society has to be highly specialized to be productive and need to
apply two new requirements:
1. Knowledge workers work in teams; and
2. Knowledge workers have to have access to an organization which, in most cases, means
that knowledge workers have to be employees of an organization.
The conclusion of this study is that, there are social problems, the rise of knowledge workers
and the emergence of the knowledge society will pose any number of new social problems
and new social challenges which will occupy us for decades to come.
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(Adams & Lamont, 2003) argue that, the role of knowledge management systems to
create competitive advantage by making it difficult to develop and maintain, because of rapid
technological developments, and the ability of competitors to watch and tradition of the
organization quickly and therefore, the organization must blending resources, competencies
and capabilities that they possess, and continually learns how to use this combination to
develop and maintain competitive advantage. According to the study, knowledge
management systems alone can not find and maintain competitive advantage and the role of
knowledge management systems highlights through coming with the rest of the resources and
skills that belong to the organization and study suggested model shows how the Organization
can obtain a competitive advantage and maintain, this model consists of the following
elements:
* Knowledge management systems that assist in the acquisition, storage, deployment,
retrieval, and knowledge management.
* Information and knowledge are collected and disposed of through knowledge management
systems, which are available to members of the organization to facilitate the development and
the invention of goods and services and operations.
* Material and financial resources, human and organizational owned by the organization,
affecting the organization's ability to benefit from the knowledge.
* Internal processes such as: strategic planning, knowledge management; by which transfer
information, knowledge and resources owned by the Organization to undesirable results.
* Career system through which to improve the level of goods, services, processes and the
development of new goods and services.
* Permanent competitive advantage, which is the outcome of interaction between the above
elements, and represent the organization's ability to achieve the level of performance is higher
than the average obtained by competitors in the same industry.
Kalling, (2003) study aims to deal with the issue of converting knowledge into
improved performance, to improve the understanding of knowledge management. A model
linking knowledge with performance is presented. Managing knowledge so as to improve
performance is less well discussed. In many of the discussed approaches, there is, evidently,
an assumption that there are few obstacles to the use or capitalization of knowledge.
(Feng et al., 2004) investigated to clarify the effect of the development of a
knowledge management system for the organization's performance by comparing the
performance of organizations that have adopted knowledge management systems with those
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that had not developed systems for knowledge management. Results showed that
organizations that adopt knowledge management systems achieved a reduction in
administrative costs and an increase in productivity during the second year of adopting
knowledge management systems, and using the profit and cost ratios indicate the presence of
important differences, because the financial performance of organizations that do not
embrace the knowledge management systems fall with the passage of time, while it remains
steadfast to organizations that adopt knowledge management systems.
4. Originality of Study
This study is the second in its field in Jordan which talks about the Knowledge Management
Concept with studying and analysis..
This research is exploratory in nature because very few studies conducted to
characterize the knowledge management in banks sector. Moreover, this research could be
considered as an analytical study. It tries to generate a knowledge management profile for
Jordan banks for the four main banks ventures (Jordan bank, Arab bank, Housing bank and
Jordan Kuwait bank). Furthermore, this study tries to explore the nature, direction, and
significance of the bi-vitiate relationship between knowledge management and Jordan banks
technical efficiency.
5. Methodology
5.1Research Hypotheses
H1: First Hypothesis: there is a statistically significant positive correlation between the
overall knowledge activities and its strategy.
5.2 Data Collection
To collect data from its own sources, researcher conducted a personal interview with
four directors in Jordan banks questionnaire used to measure knowledge management
practices in Jordan banks.
Study community consists of all the managerial levels in Jordan banks that they are
(370), 170 questionnaires had been distributed on random sample that has managers,
departments heads, assistant managers and other sections heads for the Jordan banks. (139)
questionnaires had been returned and 139 had been analyze that mean about 81 percent
from all responds, returned and analyzed.
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auditing,
knowledge
application,
knowledge
distribution,
knowledge
development, community & practice and knowledge strategies). Table (2) presents the
reliability results.
The Cronbachs coefficient alpha values for the all knowledge management activities more
than (0.60), which mean its good result except knowledge acquisition activity. The greatest
percentage is (.874) for Community & Practice activity whereas the least percentage is (.238)
of knowledge acquisition activity. The reason for the low value of consistency coefficient of
paragraphs that measure this activity is the differences of viewpoint on the concept of
knowledge acquisition in Jordan banks.
5.2.4 Descriptive Statistical Techniques
The analyzing scale that is used to represent results will be as follows:
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1
2
3
4
5
6
7
8
9
Std.
Deviation
4.61
.794
4.74
.556
4.63
.694
4.55
.763
4.66
.620
4.58
.681
4.36
.742
4.60
.729
4.45
.934
Practicing
level
strong
strong
strong
strong
strong
strong
strong
strong
strong
4.57
Table (3) describes the descriptive statistics of knowledge creation activity in Jordan
banks is done in strongly degree of practicing in which general mean is (4.57).
The results that are mentioned in table (3) indicates that the activity which is related
with the renewal and creation are very important for job has the first degree with mean (4.74)
reflecting strong practicing degree, whereas the activity which relate with company
encourages collective work and subordinate cooperation instead of competition has the
second degree with mean (4.66), reflecting strong practicing degree. Whereas the activity
which related with company concerns with new ideas, thoughts and suggestions proposed by
employees has the third degree with mean (4.63) reflecting strong practicing degree, whereas
the activity which related with company concerns with developing abilities and skills of
subordinate has the fourth degree with means (4.61) reflecting strong practicing degree,
whereas the activity which related with company has a strong commitment to new ideas and
the important role to achieve innovation has the fifth degree with means (4.60) reflecting
strong practicing degree. The sixth degree was company encourages employees to seek
employee ideas from all possible sources internally or externally with mean (4.58) reflecting
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strong practicing degree. The seventh degree was company cares for motivating and
rewarding creative employees with means (4.55) reflecting strong practicing degree. The
eighth was company information system facilitates ideas sharing between or among
employees to achieve innovation with mean (4.45) reflecting strong participating degree.
Finally the ninth degree was company gives its employees the freedom to organize and carry
out there job by methods and means they believe appropriate with mean (4.36) reflecting
strong practicing degree. The low standard deviations indicate the agreement of the views of
sample on knowledge creation activity in the Jordan Banks.
Results show that the nature of the work in Jordan banks requires attention to the
knowledge and creativity, and concerns focused on the activation of the role of information
and digital economy and the introduction of new technologies to improve performance and to
the changing environment and the impact of competition in an active interest in cognitive
construction. Therefore, we can say that main ingredient of creativity and knowledge creation
exists in Jordan banks through motivations to staff.
Question Two: To what extent Jordan banks practices knowledge acquisition activity?
Table (4) (Knowledge Acquisition)
#
Mean
10
11
12
13
14
Std.
Deviation
4.71
.664
4.73
.597
4.51
.820
2.90
1.491
4.50
.854
Practicing
level
strong
strong
strong
weak
strong
4.27
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activity which related with company encourages personnel to join training programs inside
and outside Jordan to gain knowledge in their fields has the third degree with mean (4.51)
reflecting strong practicing degree, whereas the activity which related with company
encourages personnel to benefit from the experience of successful international practices and
knowledge to adopt them has the fourth degree with mean (4.50) reflecting strong practicing
degree. Finally the fifth degree was company seeks to qualify its personnel through
scholarships award to gain knowledge of modern technology in the field of communication
with mean (2.90) reflecting low practicing degree, the reason for the low value of consistency
coefficient of paragraphs that measure this activity is the differences of viewpoint on the
concept of knowledge acquisition in Jordan banks. The low standard deviations indicate the
agreement of the views of sample on knowledge creation activity in the Jordan banks.
Previous results show that the Jordan banks consider to the knowledge management
as an open system affect and be affected by the external environment. The reason is that the
group is part of this environment, and knowledge management process can't separate from the
external environment.
Question three: To what extent Jordan banks practices knowledge filtering activity?
Table (5) (Knowledge Filtering)
#
Mean
15
16
17
18
Std.
Deviation
4.63
.651
4.58
.636
4.58
.712
4.51
.716
Practicing
level
strong
strong
strong
strong
4.58
Table (5) describes the descriptive statistics of knowledge filtering activity in Jordan
banks is done in strongly degree of practicing in which general mean is (4.58).
The results that are mentioned in table (5) indicate that the activity which is related
with adopting successful international communication practices, company modifies these
practices to be suitable for Jordanian conditions and environment, has the first degree with
mean (4.63) reflecting strong practicing degree, whereas the both activities related with
company filters obtained knowledge and determines the most important part to be distributed
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and exchanged between personnel and company in each department determines important
knowledge in its field to be distributed and exchanged between personnel has the second
degree with mean (4.58), reflecting strong practicing degree. Finally the third degree was
when new knowledge is created company filter (adjust) it to be suitable for work environment
with mean (4.51) reflecting low practicing degree. The low standard deviations indicate the
agreement of the views of sample on knowledge filtering activity in the Jordan banks.
It is essential that a Jordan banks to filter internal knowledge through classification,
set possess large quantities of knowledge vary in importance. Therefore, should distinguish
such information according to their importance and need.
Question Four: To what extent Jordan banks practices knowledge storage and
representation activity?
Table (6) Knowledge Storage & Representation
19
20
21
22
Mean
Std.
Deviation
4.36
.722
4.65
.656
4.69
.612
4.07
.906
Practicing
level
strong
strong
strong
strong
4.44
Table (6) describes the descriptive statistics of knowledge storage and representation
activity in Jordan banks is done in strongly degree of practicing in which general mean is
(4.44).
The results that are mentioned in table (6) indicate that the activity which is related
with document problems we faced and methods used to solve these problems for future
benefits, has the first degree with mean (4.69) reflecting strong practicing degree, whereas the
activity related with company documents new acquired knowledge for each accomplished
project has the second degree with mean (4.65) reflecting strong practicing degree, whereas
the activity related with company has a comprehensive, adequate database or (knowledge
base) which is available for all personnel has the third degree with mean (4.36) reflecting
strong practicing degree, whereas the activity related with each department, documents
experts knowledge and organize it as stories of success to be used as basis for problem
solving has the fourth degree with mean (4.07) reflecting strong practicing degree.
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The low standard deviations indicate the agreement of the views of sample on
knowledge storage and representation activity in the Jordan banks.
Note from previous findings that the activity of knowledge storage in the Jordan
banks was high, and the reason behind this was that the level of information technology
support to the activities of advanced knowledge management in terms of the provision of
necessary tools to do so from computers and advanced software, add to that a Jordan banks,
knowledge store of experts who are in the group, through databases and individuals can
workers access and retrieval by using search tools.
Question Five: To what extent Jordan banks practices knowledge auditing activity?
Table (7) Knowledge Auditing
#
23
24
25
26
27
28
Mean
Std.
Deviation
Practicing
level
4.81
.559
strong
4.79
.458
strong
4.74
.516
strong
4.63
.673
strong
4.62
.642
strong
4.63
.753
strong
4.70
Table (7) describes the descriptive statistics of knowledge auditing activity in Jordan
banks is done in strongly degree of practicing in which general mean is (4.70).
The results that are mentioned in table (7) indicate that the activity which is related
with managers, concerns to follow up new ideas in work and transfer it to subordinates, has
the first degree with mean (4.81) reflecting strong practicing degree, whereas the activity
related with all departments, they regularly review work processes and procedures to ensure
up-to-date has the second degree with mean (4.79) reflecting strong practicing degree,
whereas the activity related with managers always follow up to ensure that subordinates
review methods gained during training courses has the third degree with mean (4.74)
reflecting strong practicing degree, whereas the both
activities
continuously concerns in training courses to develop personnel skills and knowledge and
managers regularly compare their departments performance with other departments to be
aware of any weakness points has the fourth degree with mean (4.63) reflecting strong
practicing degree. Finally the fifth degree was related with managers regularly review and
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modify database in their departments with mean (4.62). The low standard deviation indicates
the agreement of the views of sample on knowledge auditing activity in the Jordan banks.
Previous results show that the Jordan banks interested in the process of training, for
its importance to develop the ability of managers, to develop the skills of individuals to deal
with knowledge management technology.
Question six: To what extent Jordan banks practices knowledge application activity?
Table (8) Knowledge application
#
Mean
29
30
31
32
Std.
Deviation
4.71
.555
4.63
.581
4.19
.600
4.48
.765
Practicing
level
strong
strong
strong
strong
4.50
deviations indicate the agreement of the views of sample on knowledge application activity in
the Jordan banks.
Previous results show that the activity of the application of knowledge effective, the
application of the methods of work by individuals were trained had been effectively.
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Question Seven: To what extent Jordan banks practices knowledge distribution and
exchange activity?
Table (9) Knowledge Distribution & Exchange
#
Mean
Std.
Deviation
4.45
.694
4.64
.659
4.58
.807
4.78
.539
4.79
.489
4.82
.485
4.77
.556
4.70
.586
4.65
.779
4.78
.507
4.65
.624
Practicing
level
strong
strong
strong
strong
strong
strong
strong
strong
strong
strong
strong
4.69
Table (9) describes the descriptive statistics of knowledge distribution & exchange in
Jordan banks is done in strongly degree of practicing in which general mean is (4.69).
The results that are mentioned in table (9) indicate that the activity which is related
with use e-mail to share and exchange knowledge with others has the first degree with mean
(4.82) reflecting strong practicing degree, whereas the activity related with easily access
internet to collect any information needs has the second degree with mean (4.79) reflecting
strong practicing degree, whereas the activities related with intranet (internal communication
network) which enables to share and exchange knowledge with others has the third degree
with mean (4.78) reflecting strong practicing degree, whereas the activity related with the
hesitate to ask for help or advice from managers or colleagues at work has the fourth degree
with mean (4.77) whereas the activity related with enough time to interact and work with
colleagues to discuss work related issues has the fifth degree with mean (4.70) reflecting
strong practicing degree, whereas the activities related with link up incentives to the ability
of individuals to distribute and share knowledge with others and encourage informal meetings
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between or among subordinates has the sixth degree with mean (4.65) reflecting strong
practicing degree, whereas the activity related with dont face difficulty in accessing any
information need in work has the seventh degree with mean (4.64) reflecting strong
practicing degree, whereas activity related with database includes a list of names and
addresses of experts to call up for consultancy when needed has the eight degree with mean
(4.45) reflecting strong practicing degree . The low standard deviations indicate the
agreement of the views of sample on knowledge distribution & exchange in the Jordan banks.
Note from these results that the dissemination and exchange of knowledge in the
Jordan banks was a high level, and perhaps the important reasons that led to this is the high
level, high practice of this activity.
Question eight: To what extent Jordan banks practices knowledge development
activity?
Table (10) Knowledge Development
#
Mean
44
45
46
47
48
Std.
Deviation
4.73
.549
4.71
.503
4.46
.617
4.65
.598
Practicing
level
strong
strong
strong
strong
strong
4.60
.644
4.63
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third degree with mean (4.65) reflecting strong practicing degree, whereas the activity related
with periodically evaluate acquired knowledge to determine its importance and role in
solving communication problem has the fourth degree with mean (4.60) reflecting strong
practicing degree. Finally the fifth degree was related with encourage subordinates to benefit
from new adopted knowledge and use it as a basis to develop and create new knowledge with
mean (4.46) reflecting strong practicing degree. The low standard deviations indicate the
agreement of the views of sample on knowledge development in the Jordan banks.
Through previous results, we find the Jordan banks working to develop the
knowledge acquisition as a model for the creation of knowledge.
Question nine: To what extent Jordan banks forms community of practice activity?
Table (11) Community of Practice
#
Mean
49
50
51
52
Std.
Deviation
4.04
.884
4.02
.897
4.04
.900
4.06
.858
Practicing
level
strong
strong
strong
strong
4.04
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Many confirm the importance of forming community of practice groups, and benefit
from the knowledge management process, since these groups impact on the development of
knowledge management process through experiences of knowledge.
Question Ten: To what extent Jordan Banks practices knowledge strategy activity?
Table (12) Knowledge Strategy
#
53
54
55
56
57
58
Mean
Std.
Deviation
4.81
.448
4.83
.433
4.86
.427
4.73
.533
Practicing
level
strong
strong
strong
strong
strong
4.78
.525
4.79
.571
strong
4.80
Table (12) describes the descriptive statistics of knowledge strategy in Jordan banks is
done in strongly degree of practicing in which general mean is (4.80).
The results that are mentioned in table (12) indicate that the activity which is related
with company encourages knowledge dissemination and exchange through individual
interactions has the first degree with mean (4.86) reflecting strong practicing degree, whereas
the activity related with company uses information technology and communication systems to
document and disseminate knowledge has the second degree with mean (4.83) reflecting
strong practicing degree, whereas the activity related with company uses formal methods to
document and disseminate knowledge formal meetings and instructions has the third degree
with mean (4.81) reflecting strong practicing degree, whereas the activity related with
company introduces intermediate and long range plan to achieve effective knowledge
management administration has the fourth degree with mean (4.79) reflecting strong
practicing degree, whereas the activity related with company extends the cooperation with
knowledgeable establishments and institutions inside and outside Jordan ( universities,
research centers, international and regional organizations) has the fifth degree with mean
(4.78) reflecting strong practicing degree, whereas the activity related with company usually
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achieves needful qualified and skilful personnel in knowledge through training and
development programs has the sixth degree with mean (4.73) reflecting strong practicing
degree. The low standard deviations indicate the agreement of the views of sample on
knowledge strategy in the Jordan banks.
Previous results show a successful strategy for managing knowledge in Jordan banks.
This is not surprising, because a Jordan banks did not achieve any practice a high degree of
knowledge management activities without developing a successful knowledge management
able to consolidate and clarify the concept of knowledge management.
Table (13) Means and Std. Divisions of knowledge management dimensions:
Field
Mean
Std.
Agreement
Division degree
strong
4.57
.50811
Knowledge Creation
strong
4.27
.46732
Knowledge Acquisition
strong
4.58
.51557
Knowledge Filtering
strong
.52219
Knowledge Storage & Representation 4.44
strong
4.70
.41705
Knowledge Auditing
strong
4.50
.41918
Knowledge application
strong
4.70
.35253
Knowledge Distribution & Exchange
strong
4.63
.35624
Knowledge Development
strong
4.04
.75337
Community Of Practice
strong
4.80
.35183
Knowledge Strategy
4.54
Total
Table (13) describes the descriptive statistics of knowledge management activities in Jordan
banks is done in strongly degree of practicing in which general mean is (4.54). The results
that are mentioned in table (3) indicate that all knowledge management activities have strong
practicing degree.
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Pearson correlation
Knowledge
Creation
Knowledge
Acquisition
Knowledge
Filtering
Knowledge
Storage and
representation
Knowledge
Auditing
Knowledge
application
Knowledge
Distributing and
exchange
Knowledge
Development
Community of
Practice
Knowledge
Strategy
Knowledge
Strategy
Community of
Practice
Knowledge
Development
Knowledge
Distributing and
exchange
Knowledge
application
Knowledge
Auditing
Knowledge
Storage and
representation
Knowledge
Filtering
Knowledge
Creation
Knowledge
Acquisition
1
.566**
.718**
.496**
.645**
.534**
.565**
.810**
.512**
.774**
.609**
.778**
.459**
.646**
.570**
.757**
.825**
.606**
.740**
.611**
.825**
.734**
.680**
.398**
.649**
.547**
.760**
.700**
.716**
-.057
.176(*)
-.140
.341**
-.024
-.016
-.033
.039
.615**
.441**
.638**
.573**
.667**
.539**
.542**
.563**
.105
The results revealed that there is a statistically significant positive correlation between the
overall knowledge activities except community of practice activity that its correlation was (0.57). The reason for this weak result is due to the differences of viewpoint of the concept of
community of practice. This result is also consistent with Choo, (1998), Davenport and
Grover (2001).The table indicates that there is the deference of correlation between the
knowledge activities. These results indicate that the knowledge management methods which
conduct in Jordan banks influence of all activities because this strategy will influence to the
essential infrastructure of knowledge management.
auditing(4.70),knowledge
application(4.50),
knowledge
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7.2 Recommendations
1. Researchers recommend their colleagues that are necessary to expand in concept study for
its importance in organizations support advantage.
2. Researchers recommend organizations to adapt Jordan banks approach in Knowledge
Management Concept, through practicing activities related to this concept.
3- It is necessary to held training courses to the employees who are in Jordan banks to
recognize the Knowledge Management Concept and its principles, and its importance, to
better understand their role in knowledge management in all activities.
Study Constrains
The limitations that faced the researcher can be summarized as the following:
1. Through reviewing the literature, rare studies were found that developed a validated
instrument to characterize the knowledge management resources.
2. To the researcher knowledge, no studies were found that address knowledge
management characterization and measurement in Jordanian banks.
3. The study was limited to investigate knowledge management practices of Jordan
banks in Jordan.
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Through reviewing the literature, rare studies were found that developed a validated
instrument to measure the knowledge management practices, and no studies were found that
address this issue in Jordan banks.
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References
1. Adams , L. & Lamont, T(2003). "Knowledge Management Systems and developing
sustainable competitieve advantage". Journal of Knowledge Management. Vol., 7 No.2, pp.
142-154.
2. Al Khalili Sumaya (2006). Knowledge Management in the Jordanian Ministry of
Education Analytical Study Yarmouk University.
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