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8 billion
Study 3
global topics
8 billion
HR goes global Emerging markets change the HR agenda
contents
introduction
p4
p6
p 12
Headquarters centralize
functionsfor transition
A look at why integrating emerging countries and personnel into
global organizations will quicken the rise of virtual headquarters and
create more flexible headquarters-subsidiary relationships
p 18
Conclusion
Eight practical steps for stronger emerging market performance
p 22
introduction
*Our clients often ask us:
Study 5
HR Goes Global
Focus 20 countries change
the HR agenda
1) In our latest scenario update, we forecast that China will see 8% GDP growth
in 2012, India 7% and that Brazil and Russia will both achieve 4% growth.
2) Goldman Sachs (2010) 3) Our previous publication introduced 20 emerging
markets projected to have the most economic growth up to 2030. They include
Argentina, Brazil, China, Colombia, Egypt, India, Indonesia, Iran, Iraq, Malaysia,
Mexico, Nigeria, Pakistan, Peru, Russia, Saudi Arabia, South Africa, Thailand,
Turkey, Vietnam
I. Global markets
turn global HR into
astrategic asset
Study 7
f2
27%
Argentina
15%
Vietnam
9%
India
9%
Indonesia
9%
Brazil
5%
Saudi Arabia
3%
USA
3%
Western Europe
3%
f2
China
130,000
India
110,000
USA
90,000
Russia
45,000
Brazil
45,000
Mexico
44,000
Thailand
44,000
UK
40,000
Philippines
38,000
Romania
24,000
Poland
22,000
Malaysia
22,000
France
22,000
Hungary
20,000
Germany
19,000
Vietnam
18,000
Bangladesh
18,000
Argentina
18,000
Australia
18,000
Canada
18,000
Study 9
F3
46m
Western Europe
26m
US
20m
china
6) Euromonitor (2012)
7) B. Minchington (2011)
8) Roland Berger Trend Compendium (2011)
Study 11
f4
Female graduates
from emerging countries
offer enormous
recruiting potential
Percentage of female college graduates
65%
Brazil
60%
China
47%
Source: Hewlett et al. (2010)
Why people issues, such as improving D&I and cultural IQ, will
become critical to successful global competition
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Top line
Bottom line
D&I drives sales growth and wins market share in global markets
Drawing upon a diverse employee base, a prominent diversified
technology company organizes in-house focus groups to mimic
customer segments. The focus groups participate in early
productdevelopment to improve emerging market products.
Employee "customers" who understand local Indian require
mentscollaborated with company engineers to design a remote
electrocardiogram that slips into a physician's backpack.
60%
40%
35%
Study 17
Headquarters-subsidiary
integration
Working with clients to improve their emerging market
performance, we noticed several recurring structural and cultural
reasons for less than ideal headquarters diversity. We decided to
take a closer look recently by interviewing managers at four large
German, Dutch, French and Swedish companies. Three major
factors hinder effective integration:
2
3
Headquarters-centric culture
and leadership traits
45% said the home country defines appropriate work methods,
habits and educational standards. These cultural preferences are
reinforced by often tacit agreement that other working practices
are not as effective.
III. Headquarters
centralizes functions
for transition
Study 19
b
y
l
n yc
ndled
ha
an be
yc
p l e xi t
m
o
F5
Share of employees in
centralized headquarter functions
is increasing significantly
Employees in centralized functions as
percentage of total employees (%)
0.9
3.0
2.3
2.8
4.5
1999
2002
2005
2008
2010
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IV. Conclusion
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1.
67%
70%
2.
f6
27.8%
13.3%
27.8% = 52 people
15 are from the US
8 from Austria
4 from Switzerland
25 from other nations
2000
2011
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52*
3.
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4.
Hiring policies should look to attract talent from all over the
world.To raise corporate profiles among potential employees,
companiescould intensify cooperation with universities and
otherorganizations that attract young professionals. But
retainingvaluable employees is just as important as hiring
desirable candidates. Various estimates suggest that losing
amiddle manager costs an organization up to 100% of the
manager's annual salary. To retain employees, several factors are
critical beyond compensation and benefits. These include
transparent career development opportunities, a good balance
between work and private life, the quality of supervision, regular
performance feedback and clear communication of goals, roles
and responsibilities.
5.
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Fabian Huhle
Principal
fabian_huhle@de.rolandberger.com
bernd_brunke@de.rolandberger.com
Carolin Griese-Michels
Principal
carolin_griese@de.rolandberger.com
tim_zimmermann@de.rolandberger.com
Maren Hauptmann
Principal
maren_hauptmann@de.rolandberger.com
special thanks to
credits
Page 2: GettyImages
Study 31
GLOBAL TOPICS
Project Description
2012 is a year of dramatic economic and social challenges, but
especially one of political change, with transitions of power taking
place in 60 countries affecting 50% of the world's GDP. With our
GLOBAL TOPICS initiative, we assess the most pressing issues
andoutline possible solutions for leaders. Leveraging the global
footprint of our firm, we focus on how debt, welfare issues,
energysupply and demographic change will affect our world. We
alsoexplore how Africa as an entire continent is turning these
challenges into opportunities.
8 billion
Upcoming publications
This publication is part two of our series on "Eight Billion Business
Opportunities". The next issue will be published in summer 2012.
It will show how the scenario planning approach jointly developed by
the Leipzig Graduate School of Management (HHL Leipzig) and
Roland Berger improves the forecasting of company-relevant trends
and the overall environment in the emerging Focus 20countries.
Sources
Catalyst and Pepperdine University (2005)
The Bottom Line: Connecting Corporate Performance and Gender Diversity
M. Chutney and K. Rzewski (2009)
Leading a Virtual Intercultural Team. Implications for Virtual Team Leaders
CNN Money (2011)
Fortune 500
Economist Intelligence Unit (2011)
Country data
Economist Intelligence Unit (2008)
People for growth: The talent challenge in emerging markets
S.S. Garr (2011)
Retaining Talent in Emerging Markets
Goldman Sachs (2010)
Global Economics Paper No. 170; No. 204; The Power of the Purse
Forbes (2011)
Diversity & Inclusion: Unlocking Global Potential. Global Diversity Rankings
by Country, Sector and Occupation
Harvard Business Magazine (2010)
The Globe: The Battle for Female Talent in Emerging Markets
S.A. Hewlett et al. (2010)
Winning the War for Talent in Emerging Markets
IBM (2011)
Global Location Trends
International Monetary Fund (2011)
World Economic Outlook Databases (WOE)
International Labor Organization (2011)
Global Employment Trends 2012
Internet World Stats (2011)
Usage and population statistics
Study 33
Sources
B. Minchington (2011)
Employer Branding Without Borders A Pathway to Corporate Success
Q. M. Robinson, Cornell University and H. J. Park, Georgia State University (2006)
Examining the Link between Diversity and Firm Performance: The Effects of
Diversity Reputation and Leader Racial Diversity
Roland Berger School of Strategy and Economics (2012)
Scenario update 2012
Roland Berger Strategy Consultants
Corporate Headquarters Study 2010, 2008, 2005
Roland Berger Strategy Consultants (2010)
think: act, Diversity and inclusion management
Roland Berger Strategy Consultants (2011)
Trend Compendium 2030
Simon Kucher (2011)
DAX Management: Very international, but only a few women
F. Siebdrat, M. Hoegl and H. Ernst (2009)
How to Manage Virtual Teams
T. Yasuyuki and S. Hitoshi (2011)
Effects of CEOs' Characteristics on Internationalization of
Small and Medium Enterprises in Japan
think: act magazine (2010)
Benefiting from diversity
United Nations Conference on Trends and Development (2012)
Global Investment Trends Monitor
W. W. Weber (2009)
Managing Complexity Lessons from Peter Drucker and Niklas Luhmann
World Economic Forum (2010)
Stimulating Economies through Fostering Talent Mobility
Study 35