Primary Research

Media questionaire results

What age group are you in?
What age group are you in?
16
17-19
19+

Frequency
9
5
1

Would you buy a college magazine?

Would you buy a college magazine?
Yes
No

Frequency
6
9

Are you employed?

Are you employed?
Yes
No

Frequency
8
7

How much would you pay for a college magazine?

How much would you pay for a college
magazine?
50p
1.00-1.50
2.00-2.50
3.00-3.50
4+

Frequency
8
3
4
0
0

What content would you like in a college magazine?

What content would you like in a college
magazine?
Tips on revising
Driving information
College updates
College holidays
Health and safety
Available jobs for students
Advice for students
News and information about the college
University information

Frequency
8
7
8
5
1
7
7
2
2

What features would attract you to a college magazine?

What features would attract you to a college
magazine?
Heading
Cover lines
Image
Freebees

Frequency
6
2
8
1

What title do you prefer?

What title do you prefer?
College buzz
C-Buzz

Frequency
3
12

What colour scheme do you prefer?

What colour scheme do you prefer?
Black, White and Blue
Red, Orange and Black
Pink and Purple
Other

Frequency
8
4
2
1

How often would you like the college magazine to be released?

How often would you like the college
magazine to be released?
Daily
Weekly
Monthly
Annually

Frequency
1
2
8
4

Would you find it helpful if there was information about exams?

Would you find it helpful if there was
information about exams?
Yes
No

Frequency
7
8

Are you more likely to but the college magazine if it included a freebee?
Are you more likely to but the college
magazine if it included a freebee?
Yes
No

Frequency
8
7

Would you like the college magazine to include career advice?

Would you like the college magazine to
include career advice?
Yes
No

Frequency
6
9

Would you prefer the front cover to have students or the college?
Would you prefer the front cover to have
students or the college?
Students
College
Both
other

Frequency
4
5
6
0

Would you be less likely to but the magazine if it had lots of writing on the front cover?
Would you be less likely to but the magazine if
it had lots of writing on the front cover?
Yes
No

Frequency
3
12

What format would you like the magazine to be in?

What format would you like the magazine to
be in?
Digital
Printed
On the college website

Frequency
2
10
3

What do you prefer?

What do you prefer?
Colourful layouts
Minimalistic layouts

Frequency
7
8

Would you prefer to read formal or informal language in the magazine?

Would you prefer to read formal or informal
language in the magazine?
Formal
Informal
Both

Frequency
5
6
4

What ages group are you in?

16

7%

17-19

33%
60%

19+

This pie chart shows what age group people are in, the most common was 16 years old and the least
common was 19+ this shows me that Im aiming for a 16-18 audience. This might be because there
are younger students at college than older students which helps me find my target audience.

Would you buy a college magazine?

Yes

40%
60%
No

This pie chart shows the amount of students who would buy a college magazine and the amount
that wouldnt. My results imply that 40% of students would buy a college magazine and 60%
wouldnt this may be because previous college magazines are boring and not popular enough. This
could show me that my magazine front cover should draw my audience in and engage them to pick
it up this can be achieved by making my cover lines interesting for them to want to read it and the
front cover itself should be eye catching.

Are you employed?

Yes

47%
53%
No

Most of the people I asked are employed which means I can rise my prices as people will be able to
afford the magazine on the other hand there isnt much of a gap as 53% are employed and 47% are
unemployed which is only 6% difference so my prices would have to be reasonable as I want to aim
that every student will be able to afford my magazine.

How much would you pay ?

50p

0%
27%

1.00-1.50

53%
20%

2.00-2.50

This shows that most people I asked how much they would pay for a college magazine said that they
would pay 50p which is 53% this will help me price my magazine and for it to be a reasonable price
for my readers.

what would you like the magazine to

invlude?
Tips on revising

4%4%

Driving information

17%

15%

College updates

15%

College holidays

15%
2%

11%

Health and safety

17%

Available jobs for students

I asked what students would like me to include in the college magazine and the most popular were
tips on revising and college update, this research will help me to decide what to include in my
magazine and hopefully the students will get what they asked for. The least popular was health and
safety so I know what to not include.

What attracts you the most?

6%
35%

Heading
Cover lines
Image

47%

Freebees

12%

47% of students said that the images attract them to a magazine, this helps me because I know that
my images need to be vibrant and clear I could also include more images than text as images depict
a thousand words and this also will attracted my readers to pick up my magazine. The least popular
was freebees which helps decide whether to include a freebee or not.

What title do you prfer?

College buzz

20%

C-Buzz

80%

This shows that most people preferred C-Buzz instead of College Buzz, as 80% of people liked C-buzz
better which helps me make a decision to the title to use which is obvious that I will chose c- buzz as
its the most popular.

What colour scheme would you prefer?

Black, White and Blue

Red, Orange and Black

Pink and Purple

Other

This shows that most people preferred the colour scheme with black, white and blue which narrows
down my option to what 3 colour I should use on my front cover.

How often would you like the magazine to be realeased?

Daily

Weekly

Monthly

Annually

Most of the students I asked in my questionnaire answered that they would prefer a monthly for the
college magazine to be released and some of their reasons were that they cant afford it being every
day, weekly issues would be boring as nothing would change within a week, annually would be too
long and they would miss all the school updates so monthly would be the best option.

What would you like to see on the front cover as a main

image?

Students

College

Both

other

These results help me decide what to include as my main image on my college magazine. The most
common was students and the college in one image as they said that would represent a college
magazine better.

What layout do you prefer?

Colourful layouts

Minimalistic layouts

Most people preferred the minimalistic layout which is simple and clear to read which helps me
decided what layouts to choose but there isnt much of a gap between the layouts so maybe I could
include both.