Professional Documents
Culture Documents
QUESTIONNAIRE
Name:
Gender:
male
female
Age:
Below 20
20-30
30-40
40-50
Above 50
milma
5. From where did you get information about Ice cream ice creams?
Magazine TV Radio Internet Word of mouth
6. What is the reason for preferring Ice cream ice cream?
Price Quality flavors d) brand advertisement style
No
11. Which media do you think is the most efficient for advertising ice creams?
Very desirable
Desirable
Neutral
Electronic
Print
Outdoor
Mail
Word of mouth
12. How do you rate the promotional activities of ice cream?
Very good good average poor very poor
Undesirable
Very
Undesirable
specify
14. Rate the following promotion mix of different brands on the basis of their influence
on ur purchse decision.
company
factors
Strongly Agree
agree
neutral
Disagree
Sales
promotion
Advertisemen
t
Ice cream Direct
marketing
Personal
selling
Word of
mouth
Sales
promotion
Advertisemen
Merii boy t
Direct
marketing
Personal
selling
Word of
mouth
Sales
promotion
Advertisemen
Amul
t
Direct
marketing
Personal
selling
Word of
mouth
15. Are you satisfied with packaging of ice cream ice cream?
Yes
no
16. Compared to other brands the price of ice cream ice cream is..?
Strongly
Disagree
Very High
High
Strongly disagree