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MERII BOY ICE CREAMS

QUESTIONNAIRE

A STUDY ON PROMOTIONAL STRATEGIES


AND FORMULATION OF NEW
PROMOTIONAL STRATEGIES
Respected Sir/madam

I Anjali , student pursuing my course from, , as part of my academic purpose , Im


doing a project on the topic A study on promotional strategies and
formulation of new promotional strategies at Ice cream ice creams pvt ltd
, Kannur. I request you to spare a few minutes to fill up this questionnaire. The
details collected will be kept strictly confidential and will be used only for academic
purpose.

Name:
Gender:

male

female

Age:

Below 20

20-30

30-40

40-50

Above 50

1. How many brands of ice cream you tasted?


One Two Three More than four
2. How often do you purchase ice cream?
Always often sometimes rarely Never
3. Which flavor of ice cream do you purchase frequently?
Vanilla Strawberry Pista Chocolate Butterscotch
4. Rank the following brands according to your preference
Ice cream

milma

Meriiboy Amul Others (specify)

5. From where did you get information about Ice cream ice creams?
Magazine TV Radio Internet Word of mouth
6. What is the reason for preferring Ice cream ice cream?
Price Quality flavors d) brand advertisement style

7. Opinion regarding the frequency of TV advertisement of Ice cream ice cream.


Very good Good Average poor very poor
8. What do you feel about newspaper advertisement of Ice cream?
Very good good average poor very poor
9. How effective is the program sponsorships of Ice cream ice creams.
Very good good average poor very poor
10. Does the advertisement of Ice cream ice cream provide sufficient information about the
product?
Yes

No

11. Which media do you think is the most efficient for advertising ice creams?
Very desirable

Desirable

Neutral

Electronic
Print
Outdoor
Mail
Word of mouth
12. How do you rate the promotional activities of ice cream?
Very good good average poor very poor

13. What do you expect from ice creams?

Undesirable

Very
Undesirable

Price discount quality more offers more flavors others

specify

14. Rate the following promotion mix of different brands on the basis of their influence
on ur purchse decision.
company

factors

Strongly Agree
agree

neutral

Disagree

Sales
promotion
Advertisemen
t
Ice cream Direct
marketing
Personal
selling
Word of
mouth
Sales
promotion
Advertisemen
Merii boy t
Direct
marketing
Personal
selling
Word of
mouth
Sales
promotion
Advertisemen
Amul
t
Direct
marketing
Personal
selling
Word of
mouth
15. Are you satisfied with packaging of ice cream ice cream?
Yes

no

16. Compared to other brands the price of ice cream ice cream is..?

Strongly
Disagree

Very High

High

neutral low very low

17. The quality of ice cream is..?


Very high High neutral low very low
18. Which type of change do you want in ice cream ice cream?
Quality advertisement endorsing celebrity price taste
19. How do you rate overall satisfaction of ice cream product?
Highly satisfied satisfied neutral dissatisfied highly dissatisfied
20. ice cream can be recommended to others.
Strongly agree Agree Neutral Disagree

Strongly disagree

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