Professional Documents
Culture Documents
products
Fred DiTomasso
Sales & Marketing Director
fditomasso@dandreausa.com
dandreausa.com
TABLE
OF
CONTENTS
GUITAR PICKS.................... 3
GUITAR CARE.....................10
PICKGUARDS..................... 11
STRAPS.............................. 13
ACCESSORIES.................... 18
KSD BASS GUITARS...........21
THE CUSTOM SHOPPE...... 24
In 2012, DAndrea USA celebrated 90 years of designing and manufacturing professional guitar picks
and music accessories, making it one of the oldest companies in the industry.
It all started in downtown New York City in 1922. Luigi DAndrea, a Neapolitan vacuum cleaner
salesman, happened upon a sidewalk sale. He bought some sheets of tortoise shell colored cellulose nitrate
plastic and mallet dies that were used to make little heart shaped decorations for the tops of powder puff
boxes. He punched out a few hundred of the little 1 flat hearts on his kitchen table. When his young son
Anthony observed that the hearts resembled an uncles tortoise shell mandolin pick it gave Luigi an idea. A
few days later, he sold a cigar box of the little hearts to the G. Schirmer and Son Company, a New York music
store, for the amazing sum of $10. He knew he had something to build on here so he started a small factory
on 27th street in New York City.
By 1928, Luigi DAndrea was the Henry Ford of guitar picks. He had semi-automated equipment to
punch, tumble, and imprint as many as 59 different shaped picks in both celluloid and real tortoise shell. He
produced flat picks, thumb and fingerpicks, and pickguards, as well as drum bags and cases for guitar, bass,
saxophone, and accordion.
In the 1930s, Luigis son Anthony joined the business and began many innovations of his own. Not
only the production, but the marketing of picks became his forte.
The 50s and 60s saw the advent of mass-producing private label picks for guitar companies
requiring sophisticated automated printing and packaging. Everyone from the local music store, to The
Beatles, wanted personalized picks.
In the 70s, Tony DAndrea Jr., Luigis grandson, took over and expanded the business into more guitar
accessories, straps, and care products. Tony also gave the players the fourth and fifth sound by developing
gauges between thin, medium, and heavy.
During the 90s, Charlie Lusso revolutionized the imprint process by the introduction of pad-printing.
This process overcame the speed and design limitations of hot-stamping. Very intricate multi-colored logos
could be produced by computer-generated film.
After 90 years of producing, developing, and innovating, there are 12 DAndrea pick lines in 6 plastics,
including classic celluloid. Private label picks are made for many prominent guitar manufacturers, thousands
of music retailers worldwide, and most veteran and contemporary artists. There are over 25,000 imprint dyes
in the DAndrea archives.
In July of 2012, Tony and his wife Rosemary both retired from the company in order to spend more
time with their family. At the time of their retirement, the DAndrea family transitioned operations of the
company to their longtime friend and business partner John J. DiMugno Jr. and his company Delmar
Products, Inc.
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GUITAR PICKS
SHELL CELLULOID
TNVS**
Standard
351
11-351
RG351**
TNVS DISP
Non-Standard
16 PRO ASST
RG358*
RG346*
RG355*
* Thin, Medium, Heavy
TNDA90
** Thin - .46mm T/Medium - .58mm Medium - .71mm M/ Heavy - .84mm Heavy 96mm X-Heavy - 1.21mm
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GUITAR PICKS
CLASSIC CELLULOID
TNVC**
Black
White
Abalone Confetti
Shell
VC351
RVC351**
TNVCD DISP
VD351
RVD351**
DESIGNER CELLULOID
TNVD**
Mother
of Pearl
Blue
Pearl
Red
Pearl
Purple
Pearl
Black
Pearl
Green
Pearl
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GUITAR PICKS
FORMULA DELREX
TNVDX DISP
RD351**
TNDX**
RD323
RD355
RD347
RD358
RD390
PRO-GRIP BRITES
RD346
PGB351
RPG351**
.50mm
Thin
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GUITAR PICKS
SNARLING DOG BRAIN PICKS
TNSDB351**
12pc Pick Tins
(Specify Gauge)
.53mm
T
.60mm
TM
.73mm
M
SDB351
RSDB351**
PRO6
PRO-*
PRO6TD
PRO PLEC
SDBTD351
*346
*385
*354
TNPRO*
*310
(Only Available as
12 pc Refill Bag)
*330
*351
*358
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GUITAR PICKS
COOL PLECS
Gauges Available:
Medium
Heavy
Rockabilly
Gauges Available:
Medium
Heavy
Peace
&
Love
Gauges Available:
Thin
Medium
Heavy
Heavy Mel
Gauges Available:
Medium
Heavy
Gauges Available:
Thin
Medium
Heavy
Patterns
Gauges Available:
Medium
Gauges Available:
Heavy
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GUITAR PICKS
Gauges Available:
Medium
Heavy
Gauges Available:
Heavy
Gauges Available:
Medium
(Not Included in CPK1)
CHRISTIAN
WILD CELLULOID
Multicolored
CPK1
Jungle
Camo
Cosmic
Pearl
Checkerboard
Zebra
Pearl
Rainbow
VW351 - 432pc Pick Kit (Not Pictured) RWD351** - Refill Bag of 72pcs (Specify Gauge)
** Thin - .46mm Medium - .71mm Heavy - .96mm
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GUITAR PICKS
FINGER/ THUMBPICKS
BLACK
WHITE
SHELL
MULTI
R374 - Fingerpicks
12pc Pack
(Available in Medium or Large)
12pc Pack
2072TF
2012AF
2012AT
805LV
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GUITAR CARE
DAL2/12
DAPC1/12
100% Cotton
12" x 15"
12pcs
DAS2/12
DAPC1/12
GCKD
DAMF1/12
Microfibre Cloth
12" x 15"
12pcs
GMK1
AC1
10
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PICKGUARDS
STRAT PICKGUARDS
New for 2015
DPP-ST-VNS
DPP-ST-RDS
DPP-ST-AQP
DPP-ST-BLS
DPP-ST-GOS
DPP-ST-SIS
DPP-ST-BKS DPP-ST-LAP
TELE PICKGUARDS
DPP-ST-RDP
DPP-ST-BSP
DPP-TL-VNS
DPP-TL-GOS
DPP-TL-BLP
DPP-TL-BLS
DPP-TL-SIS
DPP-TL-ORP
DPP-TL-RDP
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DPP-ST-VNP
DPP-TL-RDS
DPP-TL-GRP
DPP-TL-BKS
DPP-TL-AQP
11
DPP-TL-VNP
DPP-TL-LAP
DPP-TL-GOP
DPP-TL-BSP
PICKGUARDS
J BASS PICKGUARDS
DPP-JB-VNS
DPP-JB-SIS
DPP-JB-GOP
DPP-JB-BLP
DPP-JB-AQP
DPP-JB-RDP
DPP-JB-LAP
DPP-JB-ORP
P BASS PICKGUARDS
DPP-JB-VNP
DPP-JB-GRP
DPP-JB-BSP
DPP-PB-VNS DPP-PB-VNP
DPP-PB-BLS DPP-PB-LAP
12
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PICKGUARDS / STRAPS
ACOUSTIC GUITAR PICKGUARDS
Self-Adhesive
Single Ply
376B SM CLR 376B SM BLK 376B SM SHL 376A LG CLR 376A LG BLK 376A LG SHL
Clear
Black
Shell
Clear
Black
Shell
1472 BRN
Metal Buckle
Felt Lined Pad
Adjustable to 52"
1202/ 1302
1309
1315
1605
DESCRIPTIONS
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13
1472 BLK
Metal Buckle
Felt Lined Pad
Adjustable to 52"
BL2
2.5" Wide
Soft Leather
Adjustable to 52"
Black Only
STRAPS
APV1
APV2
APV3
APV4
APV5
APV6
APV7
14
APV8
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STRAPS
ACE VINTAGE REISSUE GUITAR STRAPS
2" Woven Fabric Strap w/ Added Backing
Heavy Leather Tabs w/ Rivets for Added Durability
Adjustable to 52"
ACE-2
ACE-1
ACE-3
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15
STRAPS
POLYWEB GUITAR STRAPS
2" Polyweb Strap w/ Ace Lock
Adjustable to 51"
Ace Lock
Molded Tab
w/ Built-in
Locking
Mechanism
1355
RED
1355
SILVER
1355
RAI
1355
BLK
1355
BLUE
Blue Ba
dana
Flag
ndana
n
Red Ba
APFW-7
APFW-6
16
8
APFW-
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STRAPS
CLASSICAL GUITAR STRAPS
2" Woven Tapestry Design w/ Heavy Duty Plastic
Molded Hook
Adjustable to 25"
1399
Ships as Assorted Colors
1200/ 1300
1200
Traditional
Classical Guitar Strap
Vinyl Neck Guard
Nylon Cord w/ Slide
Adjustment
1300
Traditional Classical
Guitar Strap
Contoured Leather
Neck Guard
Nylon Cord w/ Slide
Adjustment
BANJO STRAPS
2" Woven Tapestry Design
8" Nylon Extension w/
Heavy Duty Plastic Swivel
Hooks
Adjustable to 57"
1312
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17
ACCESSORIES
SPIDERCAPO
311 Capo
PH1
SPD STD
PH2
SPD MINI
VW1
SPD XXL
SPD HG
18
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ACCESSORIES
STRINGWINDERS
DATSWIMP
36 Piece Fishbowl
6 Assorted Trans Colors
AVAILABLE FOR
CUSTOM IMPRINT
GUITAR PINS
BPB
BPW
TP1B
Set of 6
Solid Brass
TP2A
STRAP BUTTONS
EP2G
2pc Pack
EP24G
24pc Pack
Set of 6
Solid Brass w/ Abalone Inlay
EP2C
TP3M
Set of 6
Solid Brass w/ Pearl Inlay
TP4T
Set of 6
Solid Brass w/ Pearl Dot
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19
2pc Pack
EP24C
24pc Pack
EP2B
2pc Pack
EP24B
24pc Pack
ACCESSORIES
GUITAR STRINGS
CLASSICAL STRINGS
SDNYB
Normal Tension, Ball End
Silver Basses/ Clear Trebles
ELECTRIC STRINGS
SDN09 - X-Light .009-.042
SDN10 - Light
.010-.046
SDN11 - Medium .011-.049
SND09MB - Mixed .009-.046
Nickel Roundwound
BASS STRINGS
SDN40 - Light
.040-.095
SDN45 - Regular .045-.105
SDN50 - Heavy
.050-.110
SDN455 - 5 String .045-.130
Nickel Roundwound
ACOUSTIC STRINGS
SDP10 - X-Light
.010-.047
SDP11 - Light
.011-.052
SDP12 - Med-Light .012-.054
SDP13 - Medium .013-.056
Phosphor Bronze
SLIDES
STEEL SLIDES
GLASS SLIDES
202
200
Standard Glass Slide
Standard
Glass Slide
w/ Knuckle Slide
Medium Wall
Medium Wall
300
550
302
20
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BURNER STANDARD
Additional Specs
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21
PROTO J 60s
KSDV60J5B
KSDV60J5
Additional Specs
22
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PROTO J 70s
KSDB4
KSDV70J5 - 5-String
KSDV70J6 - 6-String
KSDV70J5LH - 5-String Left-Hand
North American Ash Body
Natural Ash Finish
1 Piece Canadian Rock Maple Neck
21 Fret Maple Fingerboard
Alnico J Pickups
Defeatable 2 Band Active EQ
Black Eurite Nut
Block Inlay
KSDV70J5W
Additional Specs
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23
CUSTOM SHOPPE
During the 1950's guitar manufacturers turned to D'Andrea for private label guitar picks. The continuing guitar
boom through the 60's created a demand for personalized D'Andrea Picks that extended beyond guitar makers
to music stores across the USA and performing artists from Elvis to The Beatles!
The D'Andrea Custom Shoppe was born and grew over the years by offering custom printed accessories and
novelties items. We are honored to supply a host of touring guitarists, musical instrument dealers, private
organizations, and special events with our custom printed guitar picks and accessories!
D'Andrea Guitar Picks are made available for custom printing on Celluloid, Delrin, and V Resin materials. We
offer single and double sided printing in a variety of ink colors and full color printing.
D'Andrea Custom Printed Accessories are the perfect vehicle for music retailers to promote their store brand.
We offer a selection of custom printed items including, Polish Cloths, Stringwinders, Pickholders, Guitar Straps,
and cool new Drink Coasters made available in (5) popular shapes.
24
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CUSTOM SHOPPE
NON-STANDARD SHELL
CLASSIC CELLULOID
Black
Turquoise
White
Abalone
Confetti
346
Shell
DESIGNER CELLULOID
Mother
of Pearl
Blue
Pearl
Red
Pearl
Purple
Pearl
Black
Pearl
358
354
347
355
V-RESIN
Green
Pearl
Black
White
Pink
Red
Orange
Yellow
Green
Sky Blue
Blue
Purple
WILD CELLULOID
Multicolored
Jungle
Camo
Cosmic
Pearl
Checkerboard
Zebra
Pearl
NON-STANDARD
FORMULA DELREX
Rainbow
FORMULA DELREX
.50mm
Thin
.60mm
TM
.73mm
M
Black
.88mm
MH
Natural
Glow
1.0mm
H
323
1.14mm
XH
355
347
358
PRO-GRIP BRITES
.50mm
Thin
KEYCHAINS
.60mm
TM
.73mm
M
.88mm
MH
MONSTER PICKS
250- 3.75"x 4.5"
Magentic Back
or Hang Hole
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1.0mm
H
1.14mm
XH
EARRINGS
FB-1
FB-1A
FB-1W
FB-2
FB-3
FB-5
FB-5A
ER- Hypo-Allergenic
Surgical Fittings
Classic Celluloid
Designer Celluloid
Wild Celluloid
Formula Delrex
Pro-Grip Brites
V-Resin
Trans. V-Resin
25
390
346
CUSTOM SHOPPE
DATSWIMP
36pc Fishbowl
6 Assorted Trans Colors
PH2IMP
PC1215A
100% Cotton
12" x 15"
12pcs
PCMF1215
Microfibre Cloth
12" x 15"
12pcs
1352
Imprint Colors
Available in: Gold,
Silver, or White
DRINK COASTERS
TCMOP
PCMOP
SCMOP
26
GCMOP
RCMOP
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