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Ambayan, Brendan PG

BS ECE 3

Visual Element # 1: Lines


Horizontal lines
Horizontal lines are parallel to the horizon (hence the name). They look like theyre lying
down, at rest, asleep. They suggest calm and quiet, a relaxed comfort. Horizontal lines cant fall
over. They accentuate width. Theyre stable and secure. The convey an absence of conflict, a
restful peace. Horizontal lines by their connection to the horizon are associated with earth bound
things and idea.
Vertical Lines
Vertical lines are perpendicular to the horizon. They are filled with potential energy that
could be released if they were to fall over. Vertical lines are strong and rigid. They can suggest
stability, especially when thicker. Vertical lines accentuate height and convey a lack of
movement, which is usually seen as horizontal. They stretch from the earth to the heavens and
are often connected with religious feelings. Their tallness and formality may give the impression
of dignity.
Diagonal Lines
Diagonal lines are unbalanced. They are filled with restless and uncontrolled energy.
They can appear to be either rising or falling and convey action and motion. Their kinetic energy
and apparent movement create tension and excitement. Diagonal lines are more dramatic than
either horizontal or vertical lines. Diagonal lines can also appear solid and unmoving if they are
holding something up or at rest against a vertical line or plane.
Zigzag Lines
Zigzag lines are a combination of diagonal lines that connect at points. They take on the
dynamic and high energy characteristics of diagonal lines. They create excitement and intense
movement. They convey confusion and nervousness as they change direction quickly and
frequently. They can imply danger and destruction as they break down.
Curve Lines
Curved lines are softer than straight lines. They sweep and turn gracefully between end
points. They are less definite and predictable than straight lines. They bend, they change
direction. Curved lines express fluid movement. They can be calm or dynamic depending on how
much they curve. The less active the curve the calmer the feeling.

Visual Element #2: Colors


Primary Colors: red, yellow and blue
Secondary Colors: green, orange and violet
Tertiary Colors: red-orange, yellow-orange, yellow-green, blue-green, blue violet, and red violet
Color Harmonies:
Monochromatic
Colors that are shade or tint variations of the same hue.
Complementary
Those colors across from each other on a color wheel.
Triadic
Three hues equally positioned on a color wheel.
Analogous
Those colors located adjacent to each other on a color wheel.

Visual Element # 3: Value


Chiaroscuro
Chiaroscuro is an effect of contrasted light and shadow created by light falling unevenly or from
a particular direction on something.

Visual Element #4: Shapes


Positive space refers to the main focus of a picture, while negative space refers to the
background. When used creatively and intelligently, positive and negative space together can tell
a story using visual composition alone. The term negative space is something of a misnomer. It
emphasizes the idea that the viewer constructs his or her own meaning from the image. Negative
space is never blank. It is designed to support the foreground of the picture.
Geometric shapes:

are circles, rectangles, squares, triangles and so on - have the clear edges one achieves
when using tools to create them.
Most geometric shapes are made by humans, though crystals are also considered to be
geometric despite the fact that they are made in nature.

Organic shapes:

are shapes with a natural look and a flowing and curving appearance.
Organic shapes and forms are typically irregular or asymmetrical.
Organic shapes are associated with things from the natural world, like plants and animals.

Visual texture
In the visual arts, texture is the perceived surface quality of a work of art. It is an element of
two-dimensional and three-dimensional designs and is distinguished by its perceived visual and
physical properties. Use of texture, along with other elements of design, can convey a variety of
messages and emotions.

References:
http://vanseodesign.com/web-design/visual-grammar-lines/
http://www.tigercolor.com/color-lab/color-theory/color-theory-intro.htm
https://www.colourtherapyhealing.com/colour/tertiary_colours.php
http://www.worqx.com/color/combinations.htm
https://en.wikipedia.org/wiki/Chiaroscuro
http://study.com/academy/lesson/positive-negative-space-in-art-definition-examples.html
http://visualartspdsf.blogspot.com/2012/02/organic-and-geometric-shapes.html
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