Professional Documents
Culture Documents
LEADER :
Alcantara, Glen Dale
MEMBERS :
Alcantara, Alexander
Agustin, Lichelle
Eresmas, Jennifer
Villosan, Melissa
Dayao, Kathleen
Marketing Plan of
Coconut Shell Cup
Sir. Sacdalan
1.0
Executive Summary
Tourists
Schools
Furniture
2.1.1 Market Demographics
Geographics
- Coconut shell cup is set on target area where
usually it will buy on.
Demographics
- There is an almost male and female users are
material.
2.0
Situation Analysis
satisfaction.
Target Markets
Well-thought-out
designs.
Making
our
customer.
Customer service. We are required to build
a goodwill and having a loyal customer base.
describes
the
opportunities
and
threats
facing
distribution.
2.2.2 Weaknesses
-
2.2.3 Opportunities
-
increasing or decreasing.
2.2.4 Threats
2.2 SWOT Analysis
The
following
SWOT
analysis
captures
the
key
Potential
competition
from
an
already
Coconut
shell
cup
must
ensure
total
customer
2.3 Competition
Coconut shell cup is forming its own market. Although
cup.
3.0 Marketing Strategy
2.4 Product Offering
make it popular.
an attraction to a customers.
The third is stable cup that is usually useful
to us.
3.1 Mission
Coconut shell cup is to create a value and make a
difference. Invent the next industrial era, to build,
Achieve
steady
increase
in
market
penetration.
Control and design to make a strong growth.
Maintain
significant
research
and
sales)
to
spur
future
product
developments.
Achieve the high growth rate.
transition.
Even
though
considerable
3.6 Strategies
Achieving the company goals of our product that we
promote as well as by taking the highest standard of
coconut shell cup. Product maybe relay on the good
image in a customer to satisfy their needs. Apparently
providing cleanliness and secured product of coconut
shell cup.
3.7Marketing Program
Coconut shell cup is comprised of the following
approaches to pricing, distribution and promotion, and
customer service.
retail price.
Distribution. Initially, Coconut shell cup will
Assumptions
Average Per-Unit
Revenue
Average Per-Unit
Variable Cost
Estimated Monthly
Fixed Cost
4.2 Sales Forecast
l
Competitive
DIRECT
COST OF
satisfaction.
SALES
Recreationa
Cost of
Break-Even Analysis
Monthly Units BreakEven
Monthly Sales BreakEven
l
Competitive
Subtotal
85
Php95
Php600,000
SALES FORECAST
2016
2017
Php445,00
660,000
0
Php73,950 Php86,483
2018
900,000
Php90,254
2016
2017
Php73,845
Php82,000
Php15,000
Php24,000
5
Php30,000
Php106,00
Php135,86
Php88,845
Sales
4.3 Expense Forecast
Plan
Php600,000
Php112
2018
Php105,86
S
t
Mil
est
on
es
a n
D a
et
co
De
mp
pa
leti
rt
on
Ad
en
ver
tisi
ng
e
Ma
ca
rke
mp
tin
1 2
1 1
0.
Co
1 1
mp
6 6
g
Pla
n
aig
n
/
1
6
1
/
1
/
1
6
5
/
1
6
2
5,
0
0
0
e
fir
4,
al
ar
al
ke
#1
Ad
ti
ver
ng
tisi
ng
ca
6,
on
We
Ma
mp
ut
rk
aig
site 1
si
eti
ng
leti
D
al
e
Ma
rk
eti
ng
Ma
rk
eti
ng
De
Expenses
vel
op
me
nt
of
the
0.
ret
ail
cha
Budget
Web site
Php16,000
Advertisements Php7,000
Printed
Php2,000
Material
Total Sales and
D
al
e
Ma
rk
eti
Marketing
ng
Expenses
Percent of
sales
Contribution
nn
Margin
Contribution
el
P
Margin/Sales
4.0
Php28,000
Php15,000
Php2,500
Php3,000
Php25,000
Php35,500
Php46,000
10.5%
15.5%
20.5%
Php668,00
Php750,00
80.5%
90.5%
Php800,00
0
95.5%
Controls
5,
following
areas
will
be
monitors
performance:
0
0
4.4 MONTHLY EXPENSE BUDGET
Marketing
Php22,000
Php11,000
2016
2017
2018
to
gauge
5.1 Implementation
The following milestones identify the key marketing
WORST-CASE RISKS