2016.10.16 - Obama Poll 2008

October 14,
14, 2016
2016
October
January 18, 2007
John McCain
Progressive Media
January 13-15, 2007
802 likely voters in ten battleground states: CO, FL, IA, MO, NV, NH, NM, OH, VA, WI
Page 1 |
Greenberg Quinlan Rosner
October 14,
14, 2016
2016
October
Country Ready for Change
Page 2 |
Page 2 |
October 14,
14, 2016
2016
October
More than two-thirds feel country seriously off track

Generally speaking, do you think things in the country are going in the right direction, or do you feel things have gotten
pretty seriously off on the wrong track?
Wrong track
-51
Right Direction
-41
69
66
25
18
Right direction
Wrong track
Presidential Battleground
Right direction
Wrong track
Page 3 |
National
Page 3 |
*Note: National data from Democracy Corps poll of 1,024 likely voters nationwide conducted December 14-17, 2007.
October 14,
14, 2016
2016
October
Iraq is top reason country headed in wrong direction

Now I am going to read you a list of phrases that people use to describe why our country is going in the wrong
direction. After I read the list, please tell me which TWO come closest to your own views of why the country is going
in the wrong direction.*
28
America bogged down and spending billions in Iraq

Our dependence on foreign oil, high gas prices and
global warming
Washington dominated by special interests and
corruption and not responsible to people
Our leaders doing nothing about the health care
problem
19
18
17
17
Jobs and work being outsourced to China and India

The middle class squeezed while the economy is
weakened
High taxes, pork-barrel spending and government
not under control
Our borders left unprotected and illegal immigration
is growing
15
13
9
Page 4 |
Page 4 |

*Note: This question was only asked of those who responded that the country was going in the wrong direction.
October 14,
14, 2016
2016
October
Winning war on terrorism tops why country headed in right direction

Now I am going to read you a list of phrases that people use to describe why our country is going in the right
direction. After I read the list, please tell me which TWO come closest to your own views of why the country is going
in the right direction.
America has not been attacked since 9-11 b/c

we're pro-active in the fight against terrorism
42
26
Tax cuts keep the economy on the right track
24
We are making progress in the war in Iraq

National leaders today have good family values and
respect for religious faith
18
16
Technology is making life better

Businesses are prospering
Less regulation and people and individuals are freer

and have more choices
Individuals financial situations are improving
8
Page 5 |
Page 5 |

*Note: This question was only asked of those who responded that the country was going in the right direction.
October 14,
14, 2016
2016
October
For many, Bush on ballot in 2008

Even though he has served two terms and is not running again, do you think of your vote for President next year as a
vote for George W. Bush and his policies, as a vote against George W. Bush and his policies or isn't George W. Bush
much of a factor in your vote?
Vote against Bush
Vote for Bush
Not much impact
+26
41
41
15
Vote against Bush
Vote for Bush
Not much impact

Page 6 |
Page 6 |
October 14,
14, 2016
2016
October
Bush, Republican Party and Iraq viewed unfavorably

Now, I'd like to rate your feelings toward some people and organizations, with one hundred
meaning a VERY WARM, FAVORABLE feeling; zero meaning a VERY COLD, UNFAVORABLE
feeling; and fifty meaning not particularly warm or cold.
Cool
Warm
Net
32
56
George W. Bush
43
The Republican Party
60
-7
41
57
The Iraq war
80
36
34
The Democratic Party
-24
+7
-30
27
40
20
20
40
Page 7 |
60
80
October 14,
14, 2016
2016
October
The Election
Page 8 |
Page 8 |
October 14,
14, 2016
2016
October
Presidential Candidate Thermometers

Cool
Warm
Net
34
Barack Obama
38
John Edwards
Mitt Romney
43
Mike Huckabee
42
60
40
-8
43
+7
25
50
Rudy Giuliani
-3
40
36
John McCain
+12
35
48
Hillary Clinton
80
46
20
-18
23
-19
23
-27
20
40
Page 9 |
60
80
October 14,
14, 2016
2016
October
Barack Obama Thermometer Rating

Warm
Cool
80
70
60
46
50
40
30
37
37
34
20
10
0
Dec-07
Net
Difference
Jan-08
+0
Page+12
10 |
October 14,
14, 2016
2016
October
Hillary Clinton Thermometer Rating

Warm
Cool
80
70
60
52
48
37
40
50
40
30
20
10
0
Dec-07
Net
Difference
Jan-08
-15
-8|
Page 11
October 14,
14, 2016
2016
October
John McCain Thermometer Rating

Warm
Cool
80
70
60
50
40
30
20
43
34
36
33
10
0
Dec-07
Net
Difference
Jan-08
+1
+7|
Page 12
October 14,
14, 2016
2016
October
Rudy Giuliani Thermometer Rating

Warm
Cool
80
70
60
50
50
45
40
30
33
20
23
10
0
Dec-07
Net
Difference
Jan-08
-12
Page-27
13 |
October 14,
14, 2016
2016
October
Mitt Romney Thermometer Rating

Warm
Cool
80
70
60
43
50
40
35
30
20
26
25
10
0
Dec-07
Net
Difference
Jan-08
-9
-18|
Page 14
October 14,
14, 2016
2016
October
Mike Huckabee Thermometer Rating

Warm
Cool
80
70
60
50
40
42
30
30
20
27
23
10
0
Dec-07
Net
Difference
Jan-08
-3
-19|
Page 15
October 14,
14, 2016
2016
October
Generic Democrat leads Presidential race by 8 points

I know it is a long way off, but thinking about the election in 2008, if the election for president were held today, for whom
would you vote -- the Democratic candidate or the Republican candidate?
Democrat
Lean Democrat
Republican
Lean Republican
+8
51
47
43
38
Democrat
Republican
Page 16 |
October 14,
14, 2016
2016
October
McCain edges out Clinton

Now let me ask you again about your vote for President but with the candidate names. I know it is a long way off, but if
the election for president were held today and the candidates were -- Democrat Hillary Clinton and Republican John
McCain, for whom would you vote?
Clinton
Lean Clinton
McCain
-3
-5
48
43
47
43
44
41
43
40
Hillary Clinton
John McCain
Initial
Lean McCain
Hillary Clinton
John McCain
Final
Page 17 |
October 14,
14, 2016
2016
October
Obamas lead on McCain stable

the election for president were held today and the candidates were -- Democrat Barack Obama and Republican John
Obama
Lean Obama
46
Barack Obama
Initial
Lean McCain
+3
+4
48
McCain
44
45
43
44
John McCain
Barack Obama
42
40
John McCain
Final
Page 18 |
October 14,
14, 2016
2016
October
Hillary lags among Independents

I know it is a long way off, but thinking about the election in 2008, if the election for president were held today, for whom
would you vote -- the Democratic candidate or the Republican candidate?
Democrat
Republican
+9
+11
-7
49
47
40
Lean Democrat
Lean Republican
36
48
48
40
41
38
40
John McCain
Hillary Clinton
47
28
Generic
Democrat
Generic
Republican
Barack Obama
Page 19 |
John McCain
October 14,
14, 2016
2016
October
Combined Democrat v. John McCain

the election for president were held today and the candidates were [Combined Democrat] and Republican John
McCain
Combined Democrat
-76
+1
+66
85
79
45
44
13
Combined
Democrat
John McCain
Democrats
9
Combined
Democrat
John McCain
Independents
Combined
Democrat
John McCain
Republicans
Page 20 |
October 14,
14, 2016
2016
October
Democrats losing base voters against McCain

the election for president were held today and the candidates were Democratic candidate or Republican candidate /
[Combined Democrat] and Republican John McCain, for whom would you vote? [Among Democrats only]
Democrat
Republican
+66
+89
93
79
13
4
Democrat
Republican
Generic Presidential Vote
Combined Democrat
John McCain
Combined Democrat v. John McCain

Page 21 |
October 14,
14, 2016
2016
October
Attributes
Page 22 |
Page 22 |
October 14,
14, 2016
2016
October
Hillary: strong leader, but willing to say anything to win

Now, I am going to read you another list of words and phrases which people use to describe political figures. For each
word or phrase, please tell me whether it describes Democrat Hillary Clinton very well, well, not too well, or not well at all.
Not Well
Well
Net
Positive Attributes
Strong Leader
37
60
+23
Honest and Trustworthy
48
48
+0
Will bring the right kind of change
49
47
-2
Will say or do anything to get elected
33
Divides, rather than unites the country
Negative Attributes
37
Too Liberal
80
63
60
40
+19
56
+7
51
44
20
20
40
Page 23 |
+30
60
80
October 14,
14, 2016
2016
October
Obama: honest, trustworthy leader to bring the right kind of change

word or phrase, please tell me whether it describes Democrat Barack Obama very well, well, not too well, or not well at all.
Not Well
Net
Positive Attributes
20
Strong Leader
60
35
Too liberal
42
46
54
60
40
20
20
+49
+31
+22
57
48
Weak on national security
80
69
29
Negative Attributes
Well
-6
39
-7
40
-14
40
Page 24 |
60
80
October 14,
14, 2016
2016
October
McCain seen as stand up guy

word or phrase, please tell me whether it describes Republican John McCain very well, well, not too well, or not well at all.
Not Well
Positive Attributes
Well
Net
22
Strong Leader
71
24
69
45
Has been in Washington too long
+49
+45
-1
44
53
38
-15
54
38
-16
37
-19
Negative Attributes
Too Close to Bush
80
56
60
40
20
20
40
Page 25 |
60
80
October 14,
14, 2016
2016
October
Voters open to idea that McCain is part of problem

Not Well
Net
Has been in DC too long

Initial
53
38
Well
Net Shift
-15
+25
Final
43
53
+10
Too close to Bush

Initial
38
54
-16
+25
Final
43
52
+9
Honest/Trustworthy
Initial
22
71
+49
-22
Final
80
34
60
40
61
20
20
40
60
Page 26 |
+27
80
October 14,
14, 2016
2016
October
Independents buy McCain as part of problem

Not Well
Net
Honest/Trustworthy
Initial
23
71
Well
Net Shift
+48
-28
Final
37
57
+20
Right Kind of Change

Initial
42
44
-2
-27
Final
32
61
-29
Too Close To Bush

Initial
51
42
-9
+25
Final
80
39
60
*Note: Response among independents
40
+16
55
20
20
40
60
Page 27 |
80
October 14,
14, 2016
2016
October
Positives Messages
Page 28 |
Page 28 |
October 14,
14, 2016
2016
October
Clinton championed health care reform; fiscally responsible

Now, I am going to read you some reasons people give for supporting Democrat Hillary Clinton. Please tell me which
ONE of these would be the top reason to support Democrat Hillary Clinton.
Has championed health care reform and

helped create the Children's Health Insurance
Program
21
Supports a return to fiscal responsibility while

protecting Medicare and Social Security
20
Has the experience necessary to lead the

country from day one
14
Supports a timetable for getting our troops out

of Iraq
Wrote legislation that barred a congressional
pay raise unless the minimum wage is also
increased
12
6
Page 29 |
Page 29 |
October 14,
14, 2016
2016
October
Obama will move past partisan bickering, gridlock

Now, I am going to read you some reasons people give for supporting Democrat Barack Obama. Please tell me which
ONE of these would be the top reason to support Democrat Barack Obama.
Will work with both parties to find solutions

and move us past partisan bickering and
gridlock.
30
Proposed reforms that will make the tax code

work for the middle class, not just the wealthy
17
Championed bipartisan ethics reform to root

out the corrupting influence of lobbyists in
Congress
Publicly opposed the Iraq war from the very
beginning
Passed bipartisan legislation to provide health
coverage for 154,000 uninsured Illinoisans
13
12
10
Page 30 |
Page 30 |
October 14,
14, 2016
2016
October
McCain lauded for straight talk and foreign policy/military experience

Now I am going to read you another list, but this time a list of reasons some people give for supporting Republican John
McCain. Please tell me which ONE of these would be the top reason to support Republican John McCain.
Has long been known as a straight talking

maverick for telling people the truth rather
than what will get him elected
Has decades of foreign policy and military
experience, including brave service in the
Vietnam War
Won the "Taxpayer's Hero Award" three
times for his efforts to fight pork barrel
spending and special interests
27
27
13
Will modernize our armed services so they

can better fight Islamic extremism
Led the effort to pass bipartisan campaign
finance reform
10
7
Page 31 |
Page 31 |
October 14,
14, 2016
2016
October
Negative Messaging Against Democrats
Page 32 |
Page 32 |
October 14,
14, 2016
2016
October
Hillary supports the mother of all tax increases

Now, I am going to read you some reasons people give for opposing Democrat Hillary Clinton. Please tell me which
TWO of these would be the top reasons NOT to support Democrat Hillary Clinton.
Clinton supports a 1.3 trillion dollar tax hike called

"the mother of all tax increases."
20
Clinton supported drivers' licenses for illegal aliens,

then flip-flopped and claimed she didn't.
19
Clinton locked away millions of documents about

her White House years until after the election
18
Clinton has taken more money from lobbyists and

special interests than any other candidate.
16
Clinton voted repeatedly against emergency funding

bills for U.S. troops in Iraq and Afghanistan
16
Clinton was forced to return $850,000 in

contributions after her chief fundraiser was indicted
15
Clinton opposes laws that would allow us to listen-in

on terrorists' phone calls.
Clinton refused to condemn a liberal group that
accused our commander in Iraq of treason
10
7
Page 33 |
Page 33 |
October 14,
14, 2016
2016
October
Tax increases and flip-flops most damaging Hillary negatives

Let me read you a series of statements about Democrat Hillary Clinton. For each statement,
please tell me whether this description, if accurate, raises very serious doubts, serious
doubts, minor doubts or no real doubts in your own mind about Democrat Hillary Clinton.
Very
Total
Serious
Doubts
Doubts
Clinton supports a tax plan that has been called "the mother of all tax increases"
and will be the largest tax increase in American history, repealing the Bush tax cuts
and adding trillions in new taxes. She says she will only tax the rich, but you can
be sure her definition of rich is every working American.
36
66
Clinton has pandered to the extreme anti-war radicals by voting to cut off funds to
the troops in Iraq and supporting liberals' attack on General Petraeus. She opposes
laws to let us listen-in on terrorists' phone calls and she would handcuff
interrogators who are trying to save American lives
35
64
Clinton will say and do anything to win. She supported the war in Iraq, now she
wants to cut all funding for the troops she helped send to war. She supported
drivers licenses for illegal immigrants, then flip-flopped when the politics changed.
One of her top fundraisers has been indicted for fraud and she is being sued by a
former staffer for massive campaign finance violations.
35
63
Clinton represents the Washington establishment and cant bring the kind of
change we need. She makes decisions based on polls, not principles and is
beholden to the special interests in Washington. If elected, we will have the same
kind of polarized politics that we have had for the past fifteen years.
29
57
Page 34 |
October 14,
14, 2016
2016
October
Obama supports 2 trillion dollars in new taxes

Now, I am going to read you some reasons people give for opposing Democrat Barack Obama Please tell me which
TWO of these would be the top reasons NOT to support Democrat Barack Obama.
21
Obama supports 2 trillion dollars in new taxes

Obama did not cover his heart during the national
anthem and he stopped wearing an American flag pin
Obama voted repeatedly against emergency funding
bills for U.S. troops in Iraq and Afghanistan
Obama voted against allowing people to use
handguns to defend themselves against intruders
Obama would negotiate with the leaders of terrorist
nations like Iran and North Korea.
Obama is ranked as one of the ten most liberal
members of the Senate.
Obama's father was a Muslim and grew up among
Muslims in the world's most populous Islamic country
Obama benefited from a land deal from a contributor
who has been indicted for corruption.
Obama supports giving driver's licenses to
undocumented immigrants
Obama described his former use of cocaine as using
"a little blow."
16
15
14
13
13
12
11
10
3
Page 35 |
Page 35 |
October 14,
14, 2016
2016
October
Tax increases and liberal positions most damaging Obama negatives

Very
Serious
Doubts
Total
Serious
Doubts
Obama supports a tax plan that has been called "the mother of all tax increases" and
will be the largest tax increase in American history. He wants to repeal the Bush tax
cuts and raise the Social Security tax by over a trillion dollars. His tax increases will
damage the economy and hurt the pocketbooks of average Americans.
38
66
Obama is one of the 10 "Most Liberal Senators" in Congress. He supports gay

adoptions and driver's licenses for illegal immigrants, but he voted against allowing
people to use handguns to defend against intruders in their homes. He even opposed
medical care for aborted fetuses who survived the abortion procedure.
32
57
Obama has said that he would personally negotiate with the leaders of terrorist
nations yet he also wants to attack Pakistan, a long time ally of the United States. No
wonder newspapers across the country have said he has "yet to prove he has as
much substance as style."
25
57
Obama will say or do anything to get elected. He talks about reigning in lobbyists, but
his campaign chairman lobbies for the big drug companies. And he supported funding
for the war in Iraq until liberal interest groups pressured him, then flip-flopped and
voted against a bill that provided billions in needed funding for our troops in the field.
21
57
25
44
Let me read you a series of statements about Democrat Barack Obama. For each statement,
please tell me whether this description, if accurate, raises very serious doubts, serious
doubts, minor doubts or no real doubts in your own mind about Democrat Barack Obama.
Obama is not patriotic enough to be our president. His father was a Muslim and he
grew up in the world's most populated Islamic country. At a recent public event he
didn't cover his heart during the national anthem and he has also recently stopped
Page 36 |
wearing an American flag pin.
October 14,
14, 2016
2016
October
Messaging to Expose John McCain
Page 37 |
Page 37 |
October 14,
14, 2016
2016
October
McCain wants to send more troops to Iraq and keep them for 100 years
Now, I am going to read you some reasons people give for opposing Republican John McCain Please tell me which
TWO of these would be the top reasons NOT to support Republican John McCain.
McCain w ants to send more troops to Iraq; he's alright w ith
keeping our troops there for the next 100+ years
McCain is 71 and has been in Washington for 26 years. If
elected, he w ill be the oldest president ever
After initially opposing President Bush's economic policy,
McCain has now embraced it
In 2006, McCain led the fight to give illegal immigrants
citizenship, but now he taking a harder line
McCain has 32 lobbyists among his chief fundraisers, and
his campaign chairman is a lobbyist for Saudi Arabia.
McCain took nearly half a million dollars from the oil
companies and voted to keep their tax breaks
In 2000, McCain opposed overturning Roe v. Wade, but now
he says he w ould ban all abortions
McCain said that the Iraq w ar w ould be "easy;" he has voted
in support of Bush's policy in Iraq 100% of the time.
In 2000 John McCain called Jerry Falw ell an "agent of
intolerance." This year he has embraced Falw ell.
McCain intervened w ith fed. regulators to help a corporate
exec buy a TV station after receiving over $100,000.
22
16
14
14
14
14
12
11
10
8
Page 38 |
Page 38 |
October 14,
14, 2016
2016
October
Tying McCain to Bush on war, economy most successful

Very
Serious
Doubts
Total
Serious
Doubts
Like Dick Cheney, McCain repeatedly insisted that the war in Iraq would be "easy" and that we
would be greeted as liberators. He voted in support of Bush's Iraq policy 100 percent the time and
his current position is "stay the course, no matter what." He wants to send more troops to Iraq and
will leave it up to the Iraqis how long we stay in Iraq, even if that means our troops are there for
100 years or more.
35
62
McCain is out of touch with middle class Americans on important economic issues, just like
George Bush. McCain opposes increasing the minimum wage, wants to privatize Social Security
and extend the Bush tax cuts for the wealthiest Americans, and he even backed Bush's decision to
veto a bill to extend health insurance to 10 million kids.
29
58
When it comes to special interests, McCain is a hypocrite. A non-partisan study found McCain has
32 lobbyists among his chief fundraisers, more than any other presidential contender. He says he's
never done favors for anyone, but he intervened with federal regulators to help a corporate pal buy
a local TV station after taking four trips on his corporate jets and twenty thousand dollars in
contributions.
27
59
McCain will do or say anything to get elected. In the last election he called ultra-right-wing
preachers "evil agents of intolerance" and the Swift Boat group "dishonest and dishonorable," but
in his efforts to pander to the far-right, he now courts both groups. McCain has even changed his
positions on abortion and immigration in his attempt to appease the far right.
25
54
21
44
McCain is just another member of the corrupt Washington political establishment. He has been a
Washington insider and politician for 26 years and if elected, McCain would be 72 years-old, the
oldest person ever elected president. John McCain is a lifelong politician and cannot bring the
Page 39 |
change this country needs.
October 14,
14, 2016
2016
October
McCain represents Bushs failed policies on Iraq, the economy

Now I am going to read you a list of conclusions some people have drawn about Republican John McCain, please tell
me based on what youve just heard, which ONE causes you the most concern about Republican John McCain.
McCain represents more of the same failed

Bush policies on Iraq
20
As president, McCain would be a contination

of Bush's economic policies
19
McCain is a Washington insiders who can't

bring the change we need
McCain is a hypocrite when it comes to
special interests
McCain will do or say anything to get elected
14
13
11
Page 40 |
Page 40 |
October 14,
14, 2016
2016
October
www.greenbergresearch.com
Washington, DC
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Suite 400
Washington, DC 20002
California
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Suite 1500
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2016.10.16 - Obama Poll 2008

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2016.10.16 - Obama Poll 2008

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October 14,

January 18, 2007

Greenberg Quinlan Rosner

Country Ready for Change

Greenberg Quinlan Rosner

Greenberg Quinlan Rosner

More than two-thirds feel country seriously off track

Greenberg Quinlan Rosner

Greenberg Quinlan Rosner

Iraq is top reason country headed in wrong direction

America bogged down and spending billions in Iraq

Jobs and work being outsourced to China and India

Greenberg Quinlan Rosner

Greenberg Quinlan Rosner

Winning war on terrorism tops why country headed in right direction

America has not been attacked since 9-11 b/c

Tax cuts keep the economy on the right track

We are making progress in the war in Iraq

Technology is making life better

Less regulation and people and individuals are freer

Individuals financial situations are improving

Greenberg Quinlan Rosner

Greenberg Quinlan Rosner

For many, Bush on ballot in 2008

Vote against Bush

Vote for Bush

Not much impact

Vote against Bush

Vote for Bush

Not much impact

Greenberg Quinlan Rosner

Greenberg Quinlan Rosner

Bush, Republican Party and Iraq viewed unfavorably

The Republican Party

The Iraq war

The Democratic Party

Greenberg Quinlan Rosner

Greenberg Quinlan Rosner

Greenberg Quinlan Rosner

Presidential Candidate Thermometers

Greenberg Quinlan Rosner

Barack Obama Thermometer Rating

Greenberg Quinlan Rosner

Hillary Clinton Thermometer Rating

Greenberg Quinlan Rosner

John McCain Thermometer Rating

Greenberg Quinlan Rosner

Rudy Giuliani Thermometer Rating

Greenberg Quinlan Rosner

Mitt Romney Thermometer Rating

Greenberg Quinlan Rosner

Mike Huckabee Thermometer Rating

Greenberg Quinlan Rosner

Generic Democrat leads Presidential race by 8 points

Greenberg Quinlan Rosner

McCain edges out Clinton

Greenberg Quinlan Rosner

Obamas lead on McCain stable

Greenberg Quinlan Rosner

Hillary lags among Independents

Greenberg Quinlan Rosner

Combined Democrat v. John McCain

Greenberg Quinlan Rosner

Democrats losing base voters against McCain