Lectu

re No

Chapters/
Sections
of Text
Reference
Book

Learning
outcome

Lecture 0

Overview of
Subject

Introduction:
Concept of
Research

Tb-1

Definition,
purpose,
Characteristic
s

Application of
Research in
Management
functions

Tb-1

Business
Research,
Limitations,

Application of
Research in
Management
functions

Tb-1

Application in
business
Environment

Tb-1, RB-1

Basic
Research,
Applied
Research

TB-1

Mixed
Approaches,
Participatory
Approaches
Errors in
research

Topic

Introduction of
the Subject

Types of
Research
Types of
Business
Problems
encountered

Precautions in
Research

TB-1

Case Study

TB-2

APPLE Inc.
Growth
analysis
Idea
generation,
review
literature,
Hypothesis
Formulation
Research
Design, data
collection,
Data analysis,
Interpretation
Research
Design
methods
Research
Design
Methods

Process of
Research

TB-2

10

Steps Involved in
Research Process

TB-2

11

Research Design

RB-1, TB2

12

Research Design

TB-1

13

Collection of
Data

TB-2

How to collect
data

14

Collection of
Data

TB-2

Sources of
data collection

15

Concept of

TB-2

Definition,

Websit
es/audi
o
visual
aids

Unit
Live
Examples

Group
Activity/
Project
UNIT: 1

UNIT:
2

UNIT:3

Lab
Exp
erim
ent

16

17

Sample
Sample Size and
Sampling
Procedure
Various Types of
Sampling
Techniques

TB-2, RB1

How to choose
sample size
and process

TB-2, RB1

Types of
sampling

18

Types of Data

TB-2

Primary and
secondary

19

Various Methods
of
Collection and
Data

TB-2

Types of
collection of
data

20

Preparation of
Questionnaire
and schedule

TB-2, RB1

21

Questionnaire
preparation

RB-1

22

Questionnaire
preparation

RB-1

23

Questionnaire
preparation and
data collection

RB-1

24

Analysis of Data:

RB-1

25

Analysis of Data:

RB-2

26

27

28
29

30

31

32
33

Various Kinds of
Charts and
Diagrams Used
in
Data Analysis
Various Kinds of
Charts and
Diagrams Used
in
Data Analysis
Use of SPSS in
Data Analysis
Use of SPSS in
data analysis
Application and
Analysis of
Variance
(ANOVA).
Application and
Analysis of
Variance
(ANOVA).
Measurement
and Central
Tendency
Measure of

Concept of
scheduling,
types of
questionnaire
Types of
Questions,
Sequencing of
Questions
Check
Questions,
Length of
Questionnaire
Precautions in
Preparation of
Questionnaire
and Collection
of Data.
Coding and
editing of data
Tabulation of
data

TB-1

Bar and Pie

Diagrams and
its
significance

TB-2,TB-1

Histogram and
its
significance

RB-3
RB-3

Data
entry/scaling
of data
Analysing
various test

RB-2

One way and

two way
ANOVA

RB-2, TB1

Numerical
Practice

RB-2, TB1
RB-2, TB-

Concept and
numerical
practice
Concept and

UNIT:
4

Dispersion and
their
Advantages.

numerical
practice

34

Report Preparation

RB-1, TB-2

35

Report Preparation

TB-2

36

Report Preparation

TB-2

37

Report Preparation

TB-2

38

Report Preparation

TB-2

39

Report Preparation

TB-2

40

Revision of the
syllabus

Types and
Layout of
Research Report
Precautions in
Preparing the
Research
Report.
Bibliography
and Annexure in
the Report
Their
Significance
Drawing
Conclusions
Suggestions
and
Recommendatio
ns

RB-1, TB-2

UNIT:
5

All the units

Text book 1: Research Methodology by C.R. Kothari

Text Book 2: Cooper and Schindler - Business Research Methods (Tata Mc Graw Hill, 9th Edition)
Reference Books:
1. Research Methodology (Concepts and Cases) by Deepak Chawla and Neena
Sondhi
2. Marketing Research by G.C.Beri
3. SPSS in Simple Steps by Kiran Pandya