FHEL1034

ENGLISH
FOR

COMMUNICATION
WRITTEN ASSIGNMENT PROPOSAL
NAME OF LECTURER:
PUAN WAHIDA BINTI ABD HALIM

PROPOSAL TITLE:
POFFEE HOMESTYLE STALL
At The FLEA MARKET

Name

ID

Lecture
Group

Brenda Lim Hoi Jing

1503032
1504378
1503492
1505440
1502180
1504277

Lecture
11

Ho Wei Hao
Hoo Yien Yien
Lee Sherly
Ooi Boon Tat
Tiew Pui Xian

Proposal
Written
Presentation Proposal
(30%)
(50%)

Total
marks
(80%)

Proposal Marking Template

No
1

Details
Format
Cover Page + Table of Content: 1 mark
Headings (in proper order): 1 mark
Gantt Chart (in appendix): 2 marks
References (APA format): 1 mark

Marks

/5
2

Content
Good (11-15 marks)
Average (6-10 marks)
Weak (0-5 marks)

Language
Excellent (9-10 marks)
Good (7-8 marks)
Average (4-6 marks)
Weak (0-3 marks)

/15

/10
4

Visual
Excellent (9-10 marks)
Good (7-8 marks)
Average (4-6 marks)
Weak (0-3 mark)
/10

Creativity
Excellent (9-10 marks)
Good (7-8marks)
Average (4-6marks)
Weak (0-3 mark)
/10
Total
/50

Proposal for

POFFEE HOMESTYLE STALL

At The FLEA MARKET
1 December 2015
By
UTAR
Young Entrepreneur Society

Prepared for
Puan Wahida Binti Abd Halim

Table of Contents
Executive Summary

Pages
(i)

Introduction
Club Description
Event Committee
Statement of Problem
Objectives and Mission
Event details
Products and Services
Procedure
Proposed Budget
Promotion
Conclusion
References
Appendix

1
26
7-9
10
11
12
13
14 - 17
18 - 19
20 - 21
22
23
24 - 45

Executive Summary
The Centre of Foundation Studies is planning to hold a Deepavali celebration for
all UTAR students and staffs. However, the centre lacks of fund to organize this major

event. Thus, the centre has decided to have a 1-day flea market in order to raise fund. The
UTAR Young Entrepreneur Society (UTAR Y.E.S) has decided to participate in this event
and form a committee named HomeSweetHome. The HomeSweetHome committee
consists of 6 members in which they are all given different responsibilities to complete
the task given during the flea market.
The purpose of this flea market is to raise RM15,000 for the Deepavali
celebration. The centre expects to obtain the funds from the stalls which participated in
the flea market. Each stall will contribute their profit to the centre. The flea market will
be held on 1 December 2015 from 8am to 4pm at 1st Floor KB Block, UTAR Sungai
Long Campus.
The HomeSweetHome committee has come out with the idea of selling
homemade food during the flea market. Poffee Homestyle Stalls had been chosen as the
name of our stall and we are going to sell homemade popcorn, coffee and Hokkaido
cupcake. The committee expect to earn a net profit of RM800 and contribute it to the
centre as the fund for them to organize the Deepavali celebration successfully.
Finally, the committee hopes to obtain approval from the Centre for Foundation
Studies so that HomeSweetHome committee can set up stall in the flea market to obtain
fund for the centre as a solution to solve their problem.

Introduction
The Centre of Foundation (CFS) of Universiti Tunku Abdul Rahman (UTAR) is
planning to hold a Deepavali celebration for students and staffs. However, the centre

lacks fund to organise this major event. Thus, the centre has decided to have a 1-day flea
market in order to raise fund. The flea market will held in the UTAR Sungai Long
campus on 1 December 2015 from 8am to 4pm.
As part of the component in the university, the UTAR Young Entrepreneur
Society (UTAR Y.E. S) has decided to form an ad-hoc committee to participate in this
flea market as a coo

rdinating effort to raise fund for the centre to organise the major

event. The CFS hopes that each club will be able to contribute its effort and income to the
centre to get the sufficient fund for the major event through the participation in the flea
market. Hence, an event committee named HomeSweetHome is formed to set up a stall
which is Poffee Homestyle stall during the flea market and sell premium coffee, popcorn
and Hokkaido cupcake which enable the club to earn the fund for the centre.
The profit earned by the Poffee Homestyle stall will be wholly transferred to the
centre as a fund for them to organise the Deepavali celebration event. As a result, the CFS
will get benefit from this course of action. The centre will manage to obtain the fund from
the income gained in the flea market. Also, the students in UTAR Sungai long campus
will be able to get benefit from this event as they get to obtain different products and
services in the flea market.

Club Description
The UTAR Young Entrepreneur Society (UTARY.E.S) is formed on 20 May
2005.The founder of the UTAR Y.E.S is Ms Lee Sherly which was a student of UTAR
Centre of Foundation in Arts and Social Science Stream. The reason to form this society
is because the founder of the society, Ms Lee hopes to unite and integrate UTAR students
from different courses who are interested to become an entrepreneur got chance to join
UTARY.E.S. The core value she promoted was the value that an entrepreneur should have
for example willing to take risk and the purposes of the UTAR Y.E.S is to help the
members to develop skills to become a successful entrepreneur.
UTAR Y.E.S opens to all students of UTAR regardless of their major. The society
provides students with opportunities to meet new people, make friends, share business
ideas, and build teams for competitions. Other than that, UTAR Y.E.S also provides the
training class for them to practice and apply the theory of the entrepreneurship in the real
life not only in the text.
UTAR Y.E.S holds weekly meetings and activities to enhance the bonding
between the members in the club with the added to nurturing their entrepreneurial spirit
and provide platform for them to interact and chance to exchange their idea.
Initially, there were only 30 members in the society when the society established
in UTAR CFS in 2005.Today in 2015 there are 150 members in the club who actively
involved in various activities organized by the society.
The objective of the UTAR Y.E.S is to develop a high standard of proficiency in
the field of entrepreneurship and skills to demands and expectation of the relevant
industries. UTAR Y.E.S mission statement is established to develop, encourage and
support the spirit of entrepreneurship at UTAR.

The skills of entrepreneur will implement to the member during the activities that
provide by the entrepreneur club for example the society had organized some talks that
regarding the ways to run a business, invited some successful people to share their
experiences and teach us about how to overcome the problem when facing difficulties
during the process of leading to success.
UTAR Y.E.S do helps students to build momentum in entrepreneurial endeavours
and educates them on best practices. UTAR Y.E.S also co-hosts a fund raising project
.This project had been organized with the aim to help the Centre of Foundation Studies of
University Tunku Abdul Rahman to get the money which collect from the flea market to
organize Deepavali celebration.
In conclusion, the interesting and knowledgeable activities of the UTAR Young
Entrepreneur Society enable the members to gain more extra skills and knowledge about
entrepreneur.

Universiti Tunku Abdul Rahman (Sungai Long Campus)

Young Entrepreneur Society 2015/2016

PRESIDENT
Ooi Boon Tat

VICE
PRESIDENT
Si Hong Ying

SECRETARY

TREASURER

Hoo Yien Yien

Tiew Pui Xian

ASSISTANT
SECRETARY

ASSISTANT
TREASURER

Chan Soon Yin

Brenda Lim Hoi

Jing

Ho Wei Hao
COMMITTEE
MEMBER

COMMITTEE
MEMBER

Lee Sherly
COMMITTEE
MEMBER

Brandon Hew
Kai Ming

Tan Lih Khim

COMMITTEE
MEMBER

UTAR Young Entrepreneur Society (UTAR Y.E.S)

Board of Directors 2015/2016

Position
President

Name
Ooi Boon Tat

Responsibilities Held
Host all the

society

meeting

Delegate task to all the

members with relevant
ability

Monitor the progress of

the UTAR Y.E.S

Provide
guidance

Vice President

Si Hong Ying

opinion
to

all

and
the

members on their task

Assisting chairperson on
all matters related to the

Secretary

Hoo Yien Yien

UTAR Y.E.S
Write the minutes

of

every meeting

Write all the memos,

notices, and letters for

Assistant Secretary

Chan Soon Yin

UTAR Y.E.S
Assisting Secretary on all
matters related to the
UTAR Y.E.S

Treasurer

Tiew Pui Xian

Calculate all the expenses

for the UTAR Y.E.S

Calculate

the

income

before every event

Prepare budget for all the

expenditure

for

every

event

Compute

the

exact

income of the UTAR

Assistant Treasurer

Brenda Lim Hoi Jing

Y.E.S
Assisting Treasurer on all
matters related to UTAR

Committee member

Lee Sherly
Brandon Hew Kai Ming
Ho Wei Hao
Tan Lih Khim

Y.E.S
Active
members

committee

Event Committee
The UTAR Young Entrepreneur Society (Y.E.S) has formed a committee to
participate in the one day flea market event.

The committee is named as

HomeSweetHome comprises of 6 members from the society. Each of the committee

members is given different responsibility for their respective position to execute their
tasks for the events.
The name of the committee HomeSweetHome is created from the members who
are leaving their hometown and came to UTAR for studies. 'HomeSweetHome' let
students to feel how good when they can taste something which is homemade and gives
them the feeling to be on their home again.
HOMESWEETHOME COMMITTEE
Organizational Chart
CHAIRPERSON
Ooi Boon Tat

VICE
CHAIRPERSON
Tiew Pui Xian

Lee Sherly

Ho Wei Hao

COMMITTEE
MEMBER

COMMITTEE
MEMBER

Brenda Lim Hoi

Jing
TREASURER

Hoo Yien Yien

SECRETARY

HOMESWEETHOME COMMITTEE
Ad-Hoc Committee
Position
Chairperson

Assistant Chairperson

Name
Ooi Boon Tat

Tiew Pui Xian

Responsibilities
Monitor the work progress of the

entire committee member.

Communicate responsibilities and

ensure objectives are met.

Responsible for all final decisions.
Design the layout of the Poffee

Homestyle stalls appearance

Assist the chairperson in
performing the duties and

Secretary

Hoo Yien Yien

responsibilities.
Oversee the members and ensure

the smooth running of the society.

As an editor for proposal.
Prepare the survey questions.
Write the meeting minutes for every

meeting.
Keeping a record of the activities.
Ensuring activities are in line with

it objectives.
Prepare Gantt chart for the
proposal.

Treasurer

Committee Members

Brenda Lim Hoi Jing

Lee Sherly

Calculate all the expenses for the

event.
Prepare the budget for all

expenditures.
Present regular report on financial

position.
Compute the exact income after

event.
In charge of the publicity sector for

Ho Wei Hao

the Poffee Homestyle stall.

In charge of the distribution and

collection for survey form.

Design poster to promote the stall
In charge of the promotion of
Poffee Homestyle stall.

Statement of Problem
The Centre of Foundation Studies (CFS) planned to hold the celebration on 1
December 2015 at the Universiti Tunku Adbul Rahman (Sungai Long Campus) for all the
students and staffs to enjoy the celebration. The CFS planned to invite the top
management and also the Chairman, Tun Dr Ling Liong Sik to celebrate this event
together with our students and staffs. In order to raise fund, the CFS had decided to have
a 1-day flea market. Since we are the members of Young Entrepreneur Society, we
decided to form an ad-hoc committee for the purpose. Premium coffee, popcorn and
Hokkaido cupcakes have been chosen to sell at the flea market.
Upon doing this projects, we found some problem in this projects, which is some
other group have also been chosen popcorn as their product to sell in flea market. So, our
committee decided to make our product to be more attractive. We will decorate the
cupcakes by using some chocolate rice to attract the students attention.
The next problem that we found out is lack of budget. Our society has a limited
budget. Therefore, we decided to choose the products which were low cost and sell it at
higher price to earn a higher profit. However, we get a sponsor of coffee bean from
Simple X coffee Sdn Bhd. The company had sponsored coffee bean of caramel and caf
latte which will sell at the Poffee Homestyle Stall.
Lastly, due to the factor of time, our chairperson plans a timetable to make sure
the work done effectively. He divides the responsibilities for each member so that we can
complete the task in given period. Everyone had performed their best and tried to achieve
the goals.

Objectives and Mission

The objectives of the 1-day flea market are expressed as below:

To serve as a business platform for learning and practicing entrepreneurial skills

by setting up stalls to sell their goods and services in the flea market.
To expose students realize the real-world challenges through preparation of this

event.
To nurture the development of quality entrepreneurs who will be capable of

competing in the local & global business industries.

To celebrate Deepavali through the involvement of the members of the university
in this flea market

The mission of the 1-day flea market event is expressed as below:

To raise fund for the Centre of Foundation Studies to organize the Deepavali
celebration for students and staff.

Event details
The UTAR Young Entrepreneur Society (Y.E.S) will be setting up a small stall named
Poffee Homestyle in the 1-day flea market in order to raise fund. The stall will be selling
the home made popcorn, premium coffee and Hokkaido cupcake during the flea market
held on 1 December 2015 from 8am to 4pm at the 1st floor of KB block in UTAR Sungai
Long campus. The targeted market for the flea market event will be among the students
in UTAR Sungai Long campus who are expected to be the main customer for the only
one day flea market event. Furthermore, the lecturers and staffs of the UTAR Sungai
Long campus at KB Block also expected to be the minority group of the customer for our
stall during the flea market.

Products and Services

The HomeSweetHome committee decided to sell premium coffee, popcorn and
Hokkaido cupcake at the Poffee Homestyle Stall. In addition, we decided to sell different
flavour which will satisfy some customers who prefer the different taste.
The pricing of items sold at the Poffee Homestyle stall are listed in Table 1. (Refer
to Table 1)
Table 1: Price of items sold at the Poffee Homestyle stall
Items
Caramel popcorn
Chocolate popcorn
Hokkaido cupcake
Cappuccino
Caf Latte

Price per unit

RM3.50
RM3.50
RM3.00
RM3.50
RM3.50

Table 1 show the pricing of the items as per unit sells at the Poffee Homestyle
stall. The pricing of the items is set based on the preference of the UTAR students on how
much they willing to pay for our products according to the Survey Questionnaire. (Refer
to Appendix A)
Therefore, we set the price for popcorn that is caramel and chocolate at RM3.50
per packet, the price for Hokkaido cupcake at RM3 per unit. In addition, we decided to
sell Cappuccino and Caf Latte at RM3.50 per cup.

Procedure
There are a total of 6 agendas of committee in conducting the one day flea market event.
The flow of procedure for the HomeSweetHome committee in conducting the event in
listed as below:

1.Notification of problem and solution : The Young Entrepreneur Society was notified
about the problem faced by the Centre of Foundation Studies (CFS), which is the centre
is running out of fund to organize the celebration of Deepavali. The club has been
notified that the centre will hold a one day flea market as the solution of the problem.
2. Formation of committee: Young Entrepreneur Society decided to form an ad-hoc
committee to participate in the flea market named HomeSweetHome to set up a stall
during this 1-day flea market event.
3. Brainstorm: The HomeSweetHome committee member held a meeting to discuss
about the suitable product and services to be selling in the flea market event. The
committee had decided to set the home made food as the theme for our stall, in which we
are selling different types of food and beverage such as premium coffee, popcorn and
Hokkaido cupcake.
4. Preparation of questionnaire: A questionnaire consists of 15 questions has been
prepared by the HomeSweetHome committee. The survey question is conducted among
the UTAR students to know about their preference on the home made food.

5. Distribution of questionnaire: The 30 sets of the questionnaire have been distributed

to a total of 30 respondents among the UTAR students in the Centre of Foundation
Studies.
6. Collection of questionnaire: The 30 sets of questionnaire have been collected from all
the respondents after they have completed answering all the survey questions in the
questionnaire.
7. Analysis of questionnaire: The committee member did analysis on all the questions in
the questionnaire and we have presented the survey analysis in the graphic from every
question as attached in the Appendix A section of this proposal.
8. Decision Making: The committee had come up with all finalized decision on the
decides of the home made foods and beverage that we are going to sell and also the range
of price we are going to set for the items sell in our stall based on the survey analysis.
Also, the committee has finalized with the method of promotion used to promote the
event based on the survey analysis. (Refer to Appendix B)
9. Allocation of budget: The budget for the event such as the expenditures to purchase
all the ingredients and other expenses such as the item used for packaging has been
calculated and prepared by the committee.
10. Search for Sponsorship: The committee members have requested for sponsorship
from a coffee company to sponsor our coffee bean, machine which used to selling in the
flea market event. The secretary of committee, Hoo Yien Yien has written a letter to the
coffee company, Simple X Coffee Sdn Bhd to request for their sponsorship on the
supplying coffee bean and machine for the day purpose.

11. Purchasing ingredients and making products: The committee members purchase
all the ingredients from 99 Speed Mart and shop which selling the ingredient of cupcake.
12. D-day: On 1st December 2015, the Poffee Homestyle stall is set up in the flea
market event with the sales target of earning a net profit margin of RM800 to raise fund
for the centre.
123. Computation: The treasurer of the committee, Brenda Lim Hoi Jing will compute
the total sales earned from the one day flea market event and the net profit margin after
deducting the total sales with all the costs.
14. Handover to raise fund: The HomeSweetHome committee will hand over the total
amount of our net profit earned to the Centre of Foundation Studies (CFS).

Flow Chart

Proposed Budget
The Sponsorship Table below shows the sponsorship we received from Simple X coffee
Sdn Bhd that sponsored the coffee bean for our Poffee Homestyle stall.
NO
1

Product/item

From

Coffee bean

Simple X coffee Sdn Bhd

Income Table
The Income table below shows the expect income gained from our stall for selling
popcorn, Hokkaido cupcakes, and premium coffee.
No

Product/item

Quantity

Price Per

Total sales(RM)

unit(RM)
1

Popcorn

50

3.50

175.00

Hokkaido cupcakes

50

3.00

150.00

Coffee

40

3.50

140.00

Total

465.00

Total expected income: RM 465.00

Expenses Table

The Expanses Table below shows the expenditure of the Poffee Homestyle stall planned
to spend on the 1-day flea market. The spending includes the purchasing of ingredients.
NO

Item

Quantity

Cost/unit(RM)

Total cost(RM)

Marina margarine(1kg)

5.30

5.30

Super fine flour (1kg)

3.30

6.60

Bagus B/S Choc.(500g)

6.30

12.60

White sugar(500g)

2.30

6.90

Baking cup

4.13

8.25

Full fat milk

5.00

5.00

Fun fresh milk( 2 litre)

14.10

42.30

Fun fresh milk ( 1 litre)

7.20

7.20

Corn seed

8.77

17.55

10

Brown sugar(500g)

3.20

3.20

11

Colour rice(200g)

4.20

4.20

12

Baking cup

5.12

5.10

13

Vivo topping cream

11.90

11.90

14

Other expanses

11.90
Total

148.00

Expected Net Profit Margin=RM465.00-RM148.00

=RM317.00

Promotion
The HomeSweetHome committee has decided to use promotion methods to
promote the Poffee Homestyle stall during the one day of Deepavali flea market.

Majorities of UTAR students are giving opinion that a set of meal menu is
suitable to be the promotion method. (Refer to Appendix B). Therefore, the committee
had planned a set of meal menu consist of the food and beverage available in our stall.
The committee set up a menu to promote our stall special promotion while the student
can also easy to understand. The students can be easier to find out our promotion and the
price listed for the snack and beverages. This helps us to promote our stall more
efficiently by having a menu in which we can let more students to know about the
participation of our stall during the flea market event.
There are two sets in menu which consists of a combination of snack and
beverage in a set. The first combination in the set menu is popcorn and cafe latte which
cost a total of RM6.00. This price is cheaper than when the student buy the snack and
beverages separately, which will cost a total of RM7.00. The second combination in the
set menu is popcorn and cappuccino which cost RM6.00. The price is slightly lower than
buying the meal and drink in ale carte menu which is popcorn cost RM3.50 while
cappuccino cost RM3.50 also. The last combination in the set menu is two Hokkaido
cupcakes for only RM5.00 which cost for the consumer. If they buy it separately in ale
carte menu, it will cost them a higher price which is RM6.00. Hence, these promotions
enable the students to purchase the set meal in a cheaper price as compared to buy the
item separately in the ale carte which will cost them a higher price.

Next, the HomeSweetHome committee has designed poster as one of the

promotion method as well. (Refer to Appendix C). We will be putting acrylic stand with
colourful poster in the stall to promote our product. The poster contains information
about the promotion set menu that will be selling in the Poffee Homestyle stall. The

distribution of colourful design and features of the poster is an effective way to spread the
information about our stall narrowly to the students of the university.
Finally, the appearance of the stall plays a significant role as well in attracting the
attention of the consumers. Hence, the HomeSweetHome committee sketched a layout
for our stall during the flea market event. (Refer to Appendix D). The committee will be
decorating our stall according to the layout of the stall sketched by our committee
member. We will be putting in efforts to decorate the appearance of our stall using the
colour as blue, coffee brown, and white that fit the feature for our stall by selling different
homemade food. The colourful appearance of the stall will be able to attract the consumer
to approach our stall during flea market event.

Conclusion
As previously mention, flea market had been organized at 1st Floor KB Block of
UTAR Sungai Long Campus on Tuesday, 1 December 2015 from 8am to 4pm. Each club
contributed their efforts to raise fund for the Deepavali celebration which will organize
by the Centre of Foundation Studies (CFS). UTAR Young Entrepreneur Society (UTAR
Y.E.S) formed a HomeSweetHome committee to participate in this event.
HomeSweetHome committee set up a Poffee Homestyle stall to sell premium coffee,
popcorn and Hokkaido cupcakes. The food and beverage was made by the committee
members themselves.
Since we found out there are few competitors were selling popcorn, so we do
some promotion to attract the students attention. During the day, chairperson had divided
the tasks to every member to make sure the event went smoothly. However, we had
undergone some other problems. We have no enough members to look after the stall
when some members attend for the class. But luckily, 40cups of premium coffee, 50
packs of popcorn and 50 cups of Hokkaido cupcakes had been sold out.
It seems that flea market will never end, since it was the best way to raise fund
and to expose UTAR students realizes the real-world challenges. HomeSweetHome
committee members realize that the UTAR students prefer to purchase home made
products. So, we will improve our products better or sell any other homemade food
during next flea market.
In conclusion, all aspects have been studied in this course work. Objectives and
mission have been carried out successfully. Each member learns the four management
functions which include planning, organizing, leading and controlling.

References

Appendix
Appendix A: Survey Questionnaire

Section A: Coffee
1. When do you prefer to drink coffee?
Table 2: Preference of UTAR students on drinking coffee
Preference
Breakfast
Lunch
Tea time

Number of students
13
1
16

Figure 1: the preference of UTAR students on drinking coffee

Figure 1 shows the preference of UTAR students on drinking coffee. Based on the graph,
there are 13 students out of a total of 30 students drink in breakfast, 1 student out of total
of 30 students drink coffee in lunch, while the remaining 16 students drink in tea time.
This shows that shows that our Poffee Homestyle stall can afford to sell coffee since
53.33% of the student drinks coffee.

2. Which type of coffee do you prefer? (You may tick any TWO.)
Table 3: Type of coffee that UTAR students prefer
Type of coffee
Americano
Cappuccino
Caf latte

Number of students
6
24
30

Figure 2: type of coffee that UTAR students prefer

Figure 2 shows the type of coffee that UTAR students prefer. Based on the pie chart, there
are 50% out of total 100% students drink caf latte, 40% out of total 100% students drink
cappuccino, while the remaining 10% students drink Americano. This shows that our stall
Poffee Homestyle stall can afford to sell caf latte and cappuccino in the 1-day flea
market.

3. What attributes are important to you when purchasing coffee? Rate 1 to 4 according to
your choice with 1 being MOST IMPORTANT and 4 being LEAST IMPORTANT.
Table 4: Attributes that is most important of purchasing coffee
Attributes
Taste
Price
Appearance
Size

Number of students
17
10
3
0

Figure 3: The attributes are important of purchasing coffee

According to the survey question, 56.7% of the respondents would say that the
taste as the more important to purchasing a cup of coffee. Next, 33.3% of
respondent would say that the price for the second important to purchasing a cup
of coffee. Besides, 10% of respondents would say that the appearance as the not
important for them to purchasing a cup of coffee. Lastly, no respondents attributes
for the size of a cup coffee.
4. Will you purchase a cup of 200ml of premium coffee at the price of RM3.50?

Table 5: The willingness to purchase a cup of premium coffee

Option

Number of students

Yes

19

No

11

Figure 4: Willingness to purchase a cup of premium coffee

According to the survey question, 63.3% of respondents are willing to purchase a cup of
premium coffee with the price of RM3.50. However, 36.7% is not willingly to spend
RM3.50 for purchasing a cup of premium coffee.

Section B: Hokkaido cupcake

5. Will you purchase a Hokkaido cupcake for RM3.00?
Table 6: Number of student willing to buy the Hokkaido Cupcake for RM3
Option
Yes
No

Number of students
15
15

Figure 5: Number of Student

Figure 5 shows the percentage of student that is willing to buy the Hokkaido cupcake at
the price of RM3. Based on Figure 5, the survey result show that half of the student will
buy the cupcake and another half would not. There are 15 out of 30 students (50%) will
buy the Hokkaido cupcake and another 15 students will not buy the Hokkaido cupcakes
at the price of RM3.

6. Which event will you serve these cupcakes?

Table 7: Type of events that student will choose to buy Hokkaido cupcakes
Type of event
Birthdays
Anniversaries
Graduation

Number of students
20
7
3

Figure 6: Type of events that student will choose to buy Hokkaido cupcakes

The survey analyzed among a group of student to determine that which event they will
serve the Hokkaido cupcake. Figure 6 shows that there is 20 out of 30 students will serve
the Hokkaido cupcake during birthday. On the other hands, 7 out of 30 students will
choose to serve the cupcake during anniversaries while only 3 out of 30 will serve it
during graduation.

7. Who will you serve the cupcake to?

Table 8: Person that the students will serve the cupcakes to
Type of person
Friends
Family
Lecturers
Partners

Number of students
19
10
0
1

Figure 7: People the students will serve the cupcakes to

Based on figure 7, it shows that most number of students will give the Hokkaido cupcake
to friends as their 1st choices with 19 out of 30 students. Secondly, the student will choose
the gift the cupcake to their family as 10 out of 30 students choose this answer. Only 1
out of 30 choice to give the cupcake to their partners while there is no cupcake left for
pity lecturers.
Section C: Popcorn
8. Do you like popcorn?

Table 9: Preference towards popcorn

Option

Number of students

Yes

26

No

Figure 8: Preference toward popcorn

According to the survey question above, there are 86.6% of students like popcorn, 13.3%
disliking the popcorn. The 86.6 % of student feels associate it with good times,
entertainment, and health. Popcorn is a pretty healthy snack and making by the
committee members ourselves. The thick caramel layer is the main point to attract the
students.

9. Provide reason for your answer in Question 8 in not more than 15 words.
Table 10: The reason students dislike popcorn
Reason

Number of students

Others

26

Hate the taste

Junk food

Too sweet

Figure 9: The reason students dislike popcorn

Based on the pie chart above, there are 26 persons choose others, it means they like the
popcorn. On the other hand, there are 2 students who hate the taste of popcorn. So, there
will be ready some tester for the customer to taste before they decide to purchase. The
taste of the popcorn feel different compared to the outside this is because we use our own
home style receipt to bake those popcorn. There are 1 student giving opinion says that he
does not like junk food and another 1 student saying that it was too sweet. Actually we
will bring the correct message to the public that actually popcorn is a good healthy snack.

10. For which reason do you eat popcorn?

Table 11: The reason to eat popcorn
Reason to eat popcorn

Number of students

To relieve stress

To refresh and recharge

To socialise

To snack

25

Figure 10: The reason to eat popcorn

According to the survey question above, there are 3 students would like to eat popcorn to
relieve stress. This is because they choose to enjoy eating popcorn to reduce the stress.
There are 1 students would like to eat popcorn to refresh and recharge the mind and to
socialize with friends, family and lover. 25 students that is 83.33% like to enjoy popcorn

as a snack. The respondents would like to eat popcorn when they are watching movie or
doing revision during the midnight.
11. How often do you purchase popcorn other than for movie-watching purpose?
Table 12: How often to purchase popcorn
The frequency to purchase popcorn

Number of students

Always

Sometimes

Rarely

18

Figure 11: The frequency to purchase popcorn

According to the data above, there are 4 students out of 30 are always purchase popcorn
other than movie-watching purpose. Also, 8 students sometimes will purchase the
popcorn while 18 students are rarely to buy. So, the committee members continue to
make popcorn to let the students to taste the healthy home made popcorn.

12. Do you think popcorn sold at the cinema is expensive?

Table 13: Opinion toward popcorn sold at cinema whether expensive
Option

Number of students

Yes

21

No

Figure 12:
The
opinion
toward
popcorn
sold at
cinema is
expensive

Based on the opinions given, there are 21 students which is 70% feels the popcorn sold at
cinema was expensive. Movie Theater is a monopoly firm. They use this to price
discriminate across moviegoers. So, the Movie Theater will charge customer at higher
price since they are price takers. On the other hand, there are still 9 students feel that the
popcorn are sold at acceptable price range.

13. What attributes are important to you when purchasing popcorn? Rate 1 to 4 according
to your choice with 1 being MOST IMPORTANT and 4 being LEAST IMPORTANT.
Table 14: Attributes that is most important of purchasing popcorn
Attributes
Pricing
Flavour
Size
Nutrition

Number of students
18
18
2
2

Figure 13:
Attributes
that is
most
important

Figure 13 had shown the attributes that re most important when purchasing the popcorn.
Pricing and flavour are the most important for UTAR students since there are same
amount of student which is 18 person purchase popcorn depends on pricing and flavour.
Other than that, 2 students had made the size and nutrition become their first attributes.

14. Which is the ideal size and price for you?

Table 15: The ideal size and price that UTAR students prefer
Size
Small
Regular
Large

Price
RM2.50
RM3.50
RM5.00

Number of students
9
13
8

Figure 14: the ideal size and price that UTAR students prefer

Figure 14 shows the ideal size and price that UTAR students prefer. Based on the bar
chart, there 9 out of total 30 students prefer small size (RM2.50), 13 out of total 30
students prefer regular size (RM3.50), while the remaining 8 students prefer large size
(RM5.00). This shows that our Poffee Homestyle stall can afford to sell regular size at
price RM3.50 for each popcorn in the 1-day flea market.

15. Rate the following flavours according to your preference with 1 being STRONGLY
LIKE and 6 being STRONGLY DISLIKE.
Table 16: The preference of UTAR students on flavour of popcorn
Preference
Chocolate
Honey
Salted
Caramel
Butter
Wasabi

Number of students
5
4
1
17
3
0

Figure 15: Preference of UTAR students on flavour of popcorn

Figure 15 shows the preference of UTAR students on flavour of popcorn. Based on the
pie chart, there are 57% out of total 100% students prefer caramel, 17% out of total 100%
prefer chocolate, 13% out of total 100% prefer honey, 10% out of total 100% prefer
butter, 3% out of total 100% prefer salted, and there are none of the students prefer
wasabi. This shows that our Poffee Homestyle stall can afford to sell caramel and
chocolate since 57% and 17% of the students like.

Appendix B: Brochure A

Appendix C: Brochure B

Appendix D: Brochure C

Appendix E: Gantt Chart

Proposal Schedule

Week Week
4
5
Brainstorm
& Decide
on type of
product/
service/
activities
Create
survey
questions
Revise and
Distribute
survey
questions
Collect
survey
questions
back
Write
proposal
Revise
proposal

Week
6

Time
Week
7

Week
8

Week Week
9
10

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***

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Planned **********
Actual

*** ***

~THE
END~