Professional Documents
Culture Documents
Governing schema
govern.
Game Schema
- Framing a story on the basis of non-governing such as
polls, stories of politicians unrelated to governance.
Bill Clinton at Syracuse University When Bill Clinton addressed Syracruse
University during the 1992 primary. Rather than focusing on a speech of his
positions. The Media instead focused instead of the state of the primary race in
the state at the time.
John F. Kennedy in West Virginia JFK addressed people who had issues about his
religion but again the Game schema was put other than Governing when he said
that he would not govern according to religion.
A journalist-centered form of communication
- Tendency of the press to report
a candidate for them rather than how the candidate prefers. This causes news not
to orginate from the politician but from the viewpoint of the journalist.
From Wolfsfeld:
Framing Pre-set idea of how a story is reported. Ex: law and order, free spech.
Priming News media making issues more important than the other when asking
a candidate.
Agenda setting News Media affecting the public agenda by the way they place
their importance on certain issues out of others.
Episodic Framing Present stories without a broader context.
Thematic Framing Framing that provides a broader context.
Cultural bias Bias based on cultural values, beliefs, etc.
Ideological Bias Bias based on the ideological preferences of the journalist.
Commercial bias Whereas journalists will report the news in a way that
generates clicks($$)
Representative deviance Where media creates a distorted view of news which
leads to viewers believing in occurances that are not true. Such as rising crime
when crime is in decades low.
Three Mile Island Accident at a nuclear power plant which occurred by
coincidence after a film on a similair event happened.
News Service Organizations that gathers news reports and sells them to media.
AP Associated Press, used by many media organizations who do not have their
own journalists.
Reuters British news agency.
Spiral of Cynicism Cynical views of politics coming from commercial stations
having a tendenacy to lead to disengagement with the political process due to
cynical reporting.
Swift Boat ads Group created by conservative Vietnam War Veterans which ran
ads claiming that John Kerry falsified his War Record which might of caused John
Kerry to lose.
Media Malaise The idea that continuted exposure to negativity in the media
leads to cynical views of politics, public affairs and the world.
Jessica Lunch Media reports about her were inaccurate. Some focusing on sexual
assault which later ended up being fake. Her tale of survival was a slight boost at
the time for Bush.
PMP process Politics influence Media which Influence back to Politics
Competitive symbiosis Mutual dependency to achieve goals between journalists
and politicians. One side wants to gain while doing the last.
Indexing News Media being used to index government activity
Front Door Coverage Access to the media because of interest
Back Door Coverage Access to the media because of activities that degrades
ones self.
Side Door Coverage Access to media while not losing legitmacy like Back Dor.
For example: protests
Cumulative inequality Problem with back door since those with power still get
more access while those without wont.
Event-driven Journalism framing choices made after events that chllanege the
government
NAFTA Free Trade Agreement with the three North American countries and is
responsible for making it easy to ship jobs to mexico.
Earned media Media coverage gained through efforts other than advertising.
Hence Earned because there is no need to spend money to generate coverage.
Media organization that said Trump won the primary through free
coverage given to him that would of needed $2 Billion dollars to generate the
coverage he got.
mediaQuant
Kelly Media personality on Fox News who Donald Trump has gotten into
fights with.
Megyn
Paul Krugman Liberal economist and columnist for the New York Times
False equivalence (or false balance) Making one event seem as important to
another when it isnt.
Being Al Gored - When the media caused Al Gore to be seen as the loser of the
debates not because of his debate performance but because of actions in the
debate. Ignoring policy.
Liz Spayd Editor in the New York Times who wrote about False Balance.
Amy Chozick New York Times reporter whose main topic is Hillary Clinton
Cindy Hedges Woman in a article whose family is divided and she supports
Trump.
Norman Ornstein Member of the conservative American Enterprise Institute who
said a close win for Hillary would only reinforce view amongst the hard right that
he was 'stabbed in the back' by the GOP.
Pam Bondi Attorney General for Florida who might have been given cash to drop a Trump
University lawsuit
contrast between the two candidates with the American Public despite having a
negative view of both candidates. Has a far more negative view of Trump mainly
because of the way he has campaigned .
The reality TV style did not work in the debates as debate viewers
overwhemingly state that Hillary won the debates. Prior to the debates Trump had
been catching up to Hillary on the general matchup. However after the debates
she now has a sizeable lead that left many wondering why it isnt even larger
compared to Trump. What also galvinzed voters, especially female voters in this
campaign was his actions regarding women. Even before the Access Hollywood
tape. He had been critcized heavily for mocking Megyn Kelly, Rosie o'Donnell. And
many other women based on their attractviness and weight. It would be poetic
justice if Trump looses in an election which was the Republican's to loose since
they had the advantage of being in the opposition after eight years. And electing
a candidate far more unpopular than that of the Democratic candidate.