Axis Bank is the third largest private-sector banks in India offering a comprehensive suite of

financial products. Headquartered inMumbai, the Bank has 2,959 branches, 12,743 ATMs and
nine international offices. The Bank employs over 50,000 people and had a market
capitalization of `105,833 crores (as on 31 March 2016).[4] It offers the entire spectrum of
financial services to customer segments, spanning large and mid-corporates, SME, and retail
businesses.[1] Axis Bank has its registered office in Ahmedabad.[5]
As of 30 Jun. 2016, 30.81% shares are owned by promoters & promoter group (United India
Insurance Company Limited, Oriental Insurance Company Limited, National Insurance
Company Limited, National Assurance Company Ltd, GIC, LIC & UTI).[6] Remaining 69.19%
shares are owned by Mutual Funds Institutions, FIIs, Financial Institutions (banks), Insurance
companies, corporate bodies & individual investors among others.[7]
Contents
[hide]

1History

2Operations
o

2.1Indian Business

2.2International Business

3Services
o

3.1Retail Banking

3.2Corporate Banking

3.3International Banking

4Initiatives
o

4.1Axis Pay

4.2Ping Pay

4.3Augmented Reality

4.4Axis Thought Factory

4.5Insta Personal Loan

4.6Locker Booking

4.7Microfinance Institutions (MFI) Lending

4.8Multicurrency Forex Cards

4.9Asha Home Loans

4.10ISIC Forex Card

4.11eKYC

5Subsidiaries

6Awards and recognitions

o

6.12010

6.22011

6.32012

6.42013

6.52014

6.62015

6.72016

7Listing and shareholding

8References

9External links

History[edit]
UTI Bank opened its registered office in Ahmedabad and corporate office in Mumbai in
December 1993.[8] The first branch was inaugurated on 2 April 1994 in Ahmedabad by
Dr.Manmohan Singh, the Finance Minister of India. UTI Bank began its operations in 1993, after
the Government of India allowed new private banks to be established. The Bank was promoted
in 1993 jointly by the Administrator of the Unit Trust of India (UTI-I),[9] Life Insurance Corporation
of India (LIC), General Insurance Corporation, National Insurance Company, The New India
Assurance Company, The Oriental Insurance Corporation and United India Insurance
Company.
In 2001 UTI Bank agreed to merge with and amalgamate Global Trust Bank, but the Reserve
Bank of India (RBI) withheld approval and nothing came of this. In 2004 the RBI put Global Trust
into moratorium and supervised its merger into Oriental Bank of Commerce.
In 2003 Axis Bank became the first Indian bank to launch the travel currency card.[10][11]
In 2005, Axis Bank got listed on London Stock Exchange.[12]

UTI Bank opened its first overseas branch in 2006 Singapore. That same year it opened a
representative office in Shanghai, China. UTI Bank opened a branch in the Dubai International
Financial Centre in 2007. That same year it began branch operations in Hong Kong. In 2008 it
opened a representative office in Dubai.[13]
Axis Bank opened a branch in Colombo in October 2011, as a Licensed Commercial Bank
supervised by the Central Bank of Sri Lanka.[14] Also in 2011, Axis Bank opened a representative
offices in Abu Dhabi.[15] In 2011, Axis bank inaugurated Axis House, its new corporate office
in Worli, Mumbai.[16]
In 2013, Axis Bank's subsidiary, Axis Bank UK commenced banking operations. Axis Bank UK
has a branch in London.[17]
Deepika Padukone, a Bollywood actress is the brand ambassador of Axis Bank.[18]
In 2015, Axis Bank opens its representative office in Dhaka.[19]
The bank has over 50,000 employees (as of 31 March 2016). The bank incurred 26.7
billion (US$400 million) on employee benefits during the FY 201213.[20] The average age of an
Axis Bank employee is 29 years.[21] The attrition rate in Axis Bank is approx. 9% per year.[22]

Operations[edit]
Indian Business[edit]
As of 12 Aug 2016, the bank had a network of 3,120 branches and extension counters and
12,922 ATMs.[23] Axis Bank has the largest ATM network among private banks in India[24][25] and it
operates an ATM at one of the worlds highest sites at Thegu, Sikkim at a height of 4,023 meters
(13,200 ft) above sea level.[26]

International Business[edit]
The Bank has nine international offices with branches at Singapore, Hong Kong, Dubai (at the
DIFC), Shanghai,[27] Colombo and representative offices at Dhaka, Dubai and Abu Dhabi, which
focus on corporate lending, trade finance, syndication, investment banking and liability
businesses.[28] In addition to the above, the Bank has a presence in UK with its wholly owned
subsidiary Axis Bank UK Limited.[29]

Services[edit]
Retail Banking[edit]
In the retail banking category, the bank offers services such as lending to individuals/small
businesses subject to the orientation, product and granularity criterion, along with liability
products, card services, Internet banking, automated teller machines (ATM) services,
depository, financial advisory services, and Non-resident Indian (NRI) services.[20]Axis bank is a
participant in RBI's NEFT enabled participating banks list.[30]

Corporate Banking[edit]
Credit:The Bank offers various loan and fee-based products and services to Large and Midcorporate customers and Small and Medium Enterprise (SME) businesses. These products and
services include cash credit facilities, demand and short-term loans, project finance, export
credit, factoring, channel financing, structured products, discounting of bills, documentary
credits, guarantees, foreign exchange and derivative products. Liability products including

current accounts, certificates of deposits and time deposits are also offered to large and midcorporate segments.
Transaction Banking:Formed in April 2015, TxB provides integrated products and services to
customers in areas of current accounts, cash management services, capital market services,
trade, foreign exchange and derivatives, cross-border trade and correspondent banking
services and tax collections on behalf of the Government and various State Governments in
India.[31]
Treasury:The Treasury manages the funding position of the Bank and also manages and
maintains its regulatory reserve requirements. It invests in sovereign and corporate debt
instruments and engages in proprietary trading in equity and fixed income securities, foreign
exchange, currency futures and options. It also invests in commercial papers, mutual funds and
floating rate instruments as part of the management of short-term surplus liquidity. In addition, it
also offers a wide range of treasury products and services to corporate customers.
Syndication:The Bank also provides services of placement and syndication in the form of local
currency bonds, rupee and foreign term loans and external commercial borrowings.
Investment Banking and Trustee Services:The Bank provides investment banking and
trusteeship services through its owned subsidiaries. Axis Capital Limited provides investment
banking services relating to equity capital markets, institutional stock broking besides M&A
advisory. Axis Trustee Services Limited is engaged in trusteeship activities, acting as debenture
trustee and as trustee to various securitization trusts.[32]

International Banking[edit]
The Bank continues to offer corporate banking, trade finance, treasury and risk management
solutions through the branches at Singapore, Hong Kong, DIFC, Shanghai and Colombo, and
also retail liability products from its branches at Hong Kong and Colombo.[33] The representative
office at Dhaka was inaugurated during the current financial year.Through the Representative
Office at Dhaka.[34]

Initiatives[edit]
Axis Pay[edit]
The newly introduced UPI will facilitate banking transactions using only a single 'Virtual Payment
Address' (VPA).[35]While transferring money to an account, the sender will not be forced to feed
the slew of details like the account number and bank's IFSC Code, but can transact using only
the VPA.[36]

Ping Pay[edit]
The bank launched Ping Pay in 2015, which is a multi-social payment solution that allows
customers to transfer funds using their smart phones to both Axis Bank accounts and other
banks' account holders.[37][38]

Augmented Reality[edit]
Axis Bank augmented reality feature within its mobile app which lists all the dining destinations,
property lists, shopping centers, bank ATMs, branches and many other things not only as a
location on GPS but also in real life pictures along with distance and directions.[39][40][41]

Axis Thought Factory[edit]

The innovation hub located in Bengaluru, has an in-house innovation team and an accelerator
programme.[42] The Innovation Lab work closely with the startup community that is redefining
banking in the digital era. With this launch, Axis Bank becomes the first Indian bank to introduce
a dedicated innovation lab in the country.[43][44][45]

Insta Personal Loan[edit]

Axis Bank provide a 24X7 Instant Personal Loan on smartphones and ATM kiosks. Customers
can get instant loan approval and disbursement,[46] which gets credited directly into their account.
[47]

Locker Booking[edit]
The Bank has launched an online locker booking facility through the Mobile App; allow
customers to check availability from their homes and book instantly.[48][49][50]

Microfinance Institutions (MFI) Lending[edit]

A new tablet based Loan Origination System developed to digitize the entire lending process of
MFI business. This will replace the existing paper based loan sanctioning process.[51]

Multicurrency Forex Cards[edit]

Axis Bank offer contactless Multicurrency Forex Cards to Indian travelers enabling faster and
more convenient transactions while abroad.[52] The same technology has also been extended to
the Banks Debit and Credit card platforms.[53] The Bank has setup an in-house Payment
Gateway that allows for secure ecommerce transaction processing capability and reduces the
cost incurred on using external gateways.[54]

Asha Home Loans[edit]

Asha home loans, our home loan product, caters to the first time home buyers in the lower
income segment; and helps them by providing affordable EMI options.[55][56] The product offers
loan from `1 lakh to `15 lakhs in small towns (population < 10 lakhs) and up to `25 lakhs in
larger towns (population > 10 lakhs), to customers with family incomes of `8,000 - 10,000 per
month and above.[57]

ISIC Forex Card[edit]

ISIC Forex Card' for students, is the first photo Travel Currency Card available in USD, Euro,
GBP and AUD currencies. It can be used across 34 million merchant locations and at over 2
million MasterCard ATMs globally.[58]

eKYC[edit]
Axis Bank has partnered with Visa to launch 'eKYC' (electronic Know your customer) facility, first
organisation in India to introduce Biometrics based KYC, offering convenience, speed and ease
to Aadhaar-registered individuals to open bank accounts.[59]

Subsidiaries[edit]
The Bank has ten wholly owned subsidiaries:

Axis Capital Ltd.

Axis Private Equity Ltd.

Axis Trustee Services Ltd.

Axis Asset Management Company Ltd.

Axis Mutual Fund Trustee Ltd.

Axis Bank UK Ltd.

Axis Securities Ltd.

Axis Finance Ltd.

Axis Securities Europe Ltd.

A.Treds Limited

Awards and recognitions[edit]

2010[edit]

Best Debt House in India - Euromoney[60]

Best Domestic Debt House in India - Asiamoney[61]

Overall Winner & Consistent Performer -(Large Banks Category) - Business Today Best
Bank Awards 2010[62]

2011[edit]

Bank of the Year India The Banker Awards 2011[63]

2012[edit]

Bank of the Year - Money Today FPCIL Awards 2012-13[64]

Best Private Sector Bank - CNBC-TV18 Indias Best Bank and Financial Institution
Awards 2012[65]
Consistent Performer - Indias Best Banks 2012 Survey by Business Today & KPMG[66]
Gold Shield for Excellence in Financial Reporting in the Private Banks category - 201112 - ICAI (Institute of Chartered Accountants of India)

2013[edit]

Axis Bank ranked No 1 company to work for in the BFSI sector - 'The Best Companies to
Work for' survey by Business Today.[67]

Ranked No 1 in the IT Biz Award - large enterprises category by Express IT Awards[68]

Innovation for 2013 for Ladies First card under the Most Innovative Broad Based
Product Offering category- IBA Innovations Award.[69]

2014[edit]

Axis Bank Foundation conferred Outstanding Corporate Foundation at Forbes India,

Philanthropy Awards, 2014[70]
Best Domestic Bank in India- Asiamoney Best Banks 2014[71]

Best Bank Award among Large Banks for IT For Business Innovation- IDRBT Banking
Technology Excellence Awards 2014[72]

Axis Bank featured for the fourth time in Asia's Fab50 companies for 2014 by Forbes
Asia[73]

Best Bank for Rural Reach in the Private Sector and Best Retail Growth Performance in
the Private Sector category- Dun & Bradstreet-Polaris Financial Technology Banking Awards
2014[74]

2015[edit]

Axis Bank has been adjudged winner in the Best Bank Category, Outlook Money Awards
2015[75]

Axis Bank awarded for the Best Security among Private Sector Banks in India by Data
Security Council of India (DSCI).[76]

Axis Bank conferred the Certificate of Recognition for excellence in Corporate

Governance by the Institute of Company Secretaries of India (ICSI), for the year 2015.[77]

Best Domestic Bank in India- Asiamoney Best Banks 2015[78]

Axis Bank's Mobile App tops Forrester Research's review of Smartphone Mobile Banking
Apps in India.[79][80]

Axis Bank was selected as the Best Private Sector Bank under the category Rural
Reach at the Dun & Bradstreet Banking Awards 2015[81]

Axis Bank has been conferred with IDRBT Best Bank Award for Digital Banking,
Analytics & Big Data among large banks.[82]

Axis Bank has been featured in Limca Book of Records 2015 for creating a National
Record for its campaign - 'Plant a Sapling'[83]

Axis bank has been awarded the title of Superbrand 2014-2015, by Superbrands[84]

No. 1 Promising Banking Brand of 2015, Economic Times Awards 2015[85]

Winner in the 'Best Payment Initiatives' category amongst Private Sector

Banks, IBA Banking Technology Awards 2015[86]

2016[edit]

Axis Bank has won the 'Best Performing Private Bank' award at the Financial Advisor
Awards 2015-16 powered by ICRA Limited.[87]

Listing and shareholding[edit]

Axis Banks's equity shares are listed on the Bombay Stock Exchange and National Stock
Exchange of India.[20][88] The company's global depository receipts (GDRs) are listed on
the London Stock Exchange.[89] The Bonds issued by the Bank under the MTN programme are
listed on the Singapore Stock Exchange.[20]

References[edit]
1.

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