10/16/2016

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E-marketplace, E-mall, E-tailing Essay

There are various electronic commerce activities and mechanisms.
E-Commerce Activities and Mechanisms include the following but not limited to:
E-Market Place: It is an online market usually B2B where buyers and sellers exchange goods or services.
EC transactions take place in the electronic equivalent of a mall called the electronic marketplace (emarketplace). Electronic marketplaces utilize di erent tools (electronic shopping cart, e-catalog,
ful llment technologies, and checkout and payment mechanisms) to provide the equivalent brick and
mortar shopping tools.
Types of Electronic Market Places:
1. Electronic Storefronts: A single companys website where products and services are

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sold. Example: Walmart

2. Electronic Malls: An Online Shopping Center where many online stores are located.
3. Market Place: An Online market, usually B2B where buyers and sellers negotiate.
Electronic retailing is a form of electronic commerce.
E-Retailing This type of e-commerce refers to the act of using internet by retailers to perform business
activities. It covers retailing using a wide variety of technologies or media.
E-Tailing Selling of retail goods over internet. E-Tailing is short form of E-Retailing. E-tailing can be
used as a synonym with business-to-consumer transaction. To keep it short, Online retailing can be
referred to as E-Tailing.
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E-tailing has resulted in the development of e-tailwaresoftware tools for creating catalogs and
managing the business connected with doing e-tailing. A new trend is the price comparison site that can
quickly compare prices from a number of di erent e-tailers and link you to them.
Example: Bestbuy site provides a customer to select a product upto 3 or more varieties and compare
them.
Examples of e-tailing are Dell, Walmart, Amazon.
Comparison:
Following are some of the key di erences between e-marketplaces, e-malls, e-tailing and physical
marketplaces, malls, and retail outlets.
1.E-Marketplaces, E-Malls and E-Tailing is all about the business taking place in an online manner, nothing
is physical. 2.There is a wide variety of selection available online when compared to the physical outlets or
malls. More options available online. 3.Certain tools are provided to compare the prices between di erent
products and services which lead to an easier desired selection process. 4.No need to drive to the physical
location of the mall for purchases.
Tools and Techniques for a successful E-Commerce presence:
Tools:
Few tools for successful e-commerce are listed below but are not limited to:
1. Analytics: Analytics gives the idea of the sales where they are originating from. It is not enough to know
that our products and services are getting sold. We need to know how the customers are visiting our site,
how the tra ic is being redirected to our site and how the marketing e orts are done. Some ecommerce
scripts have statistics built in or available through a plugin. Standalone packages such as Google Analytics
also provide you with a way to thoroughly check your stats, and all you dois place a line of code on your
site for tracking. Analytics allows you to check all of your data online. You also have access to it whether
you have access to your ecommerce servers or not.
2. Accounting Software: Having the right accounting software for your ecommerce store is essential to
keeping you in the black. This simpli es the book-keeping process and cuts down on the chance of human
error causing issues with accurate pro t and loss numbers.
3. Cross Selling: Cross selling is an easy way of exposing additional products to the customer based on
their search. For example, if a customer is visiting a site to buy a phone, the site will automatically
recommend the customer to also take a look other available options such as phone accessories,
headphones etc.
4. Currency Converter: Dealing with international shipping is a struggle for many ecommerce site owners.
When your product has mass market appeal overseas, you want to make it simple for international
customers to order. A currency converter is particularly useful, whether you have it as part of your script, or
as an additional tool. Planet Management, a payment processor who o ers international payments,

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reports that ecommerce stores who use their service to o er multiple currencies increase international
sales by up to 25 percent.
Techniques:
According to Miller (2000), Business approaches and broad range of technology tools that are used to
support collaborative product de nition management (cPDm) initiatives are having a tremendous impact
on the ways companies operate. A major change in enterprise computing is underway as companies apply
best-practice processes in combination with a wide range of technologies including product data
management, collaboration, visualization, collaborative product commerce, enterprise applications
integration, component supplier management, and others.
The pace of improvements in cPDm-related technologies continues to accelerate, and companies use
these tools to implement process change faster than ever. Whereas not long ago, companies were talking
about three- and ve-year plans for implementing data management systems; they now are asking what
results to expect in six months or less. This represents a signi cant step forward in industry and a strong
emerging movement that is becoming an essential element for companies to successfully compete in the
21st century (Miller, 2000).
According to Shaun Ryan, CEO of site search provider SLI Systems (http://www.sli-systems.com) (NZX:
SLI), the best retailers use di erent techniques and features to create an equivalent merchandising
experience that help visitors identify brands, sales or seasonal promotions and to draw more attention to
products.
Shaun summarizes three primary steps tuning, merchandising banners and reports which can add
signi cant value to your eCommerce e orts.
Tuning rules are designed to help promote or demote speci c products as the merchandiser sees t. For
example tuning rule places certain products on the top of the list where as certain products on the bottom
of the list or even o the list. This way it helps the merchandiser to prioritize which products should be
shown and which should be not.
Banners can be shown anywhere on the search or navigation page and can be triggered by a number of
di erent rules. For example the banner could contain logos and other imagery associated with the
keyword or facet. If someone searches for a TV or clicks on the TV category you could show a banner that
displays a TV selection widget.
Reporting allows merchandisers to easily access key data about customers search behavior. The Top
Searches report can give useful insights about the most popular keyword searches, showing you the
language that your customers use and identifying some possible candidates for ne tuning or adding
banners.
References
Turban, E., King, D., Lee, J., Liang, T. & Turban, D. (2012). Electronic Commerce: Managerial and social
networks perspectives. Upper Saddle River, NJ: Prentice Hall. Miller, E. (2000). Survival Tools for an ECommerce World. Computer-Aided Engineering, 19(6), 52.
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PR, N. (2013, December 5). Easy Techniques Fuel E-commerce Merchandising. PR Newswire US. (n.d.).
Retrieved from https://blog.compete.com/2013/12/04/best-ecommerce-tools/
(n.d.). Retrieved from https://www.yourdesignonline.com/4-tools-building-successful-ecommerce-site/
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