MEMORANDUM

To:

Congressman John Mica

From: Linda Cherry, Cherry Communications

Date: October 24, 2016
Re:

FL CD 7 Poll

METHODOLOGY
On behalf of the John Mica campaign, Cherry Communications conducted a telephone
survey of 412 voters in Floridas 7th Congressional District between October 20 - 23,
2016. At a 95% confidence level, this survey has a margin of error of 4.86%. Live
interviews were conducted on both landline and mobile phones. The survey was
designed to match the demographic and turnout trends of Seminole and Orange
counties. The party composition of the respondents was 41% Republican, 38%
Democrat, & 22% Independent.

KEY FINDINGS
The survey shows that despite almost $ 3 million dollars of negative advertising by the
national Democrat party, Congressman John Mica still holds a solid 47% to 42% lead
over his Democrat opponent in the race for CD 7.
After a series of negative statements regarding both candidates, Congressman Mica
increased his lead over his opponent to 49% to 41%. Undecided voters in this race were
below 10% of respondents.
Congressman Mica enjoyed name recognition of over 86%. Conversely, Ms. Murphy is
still unknown by 34% of the voters heading into the last two weeks of the campaign.