UNDERSTANDING POSTER

Poster is a media publication that consists of text, images or a combination between

them with the aim of providing information to the general public. Poster usually
installed in public places are considered strategic, such as schools, offices, markets,
malls and other crowded places. Information presented in the poster invites the
public
generally.
According to wikipedia, the notion poster is a work of graphic art created with a mix
of letters and numbers on the paper which size is relatively large. This poster is
generally affixed to the wall or a relatively flat surface in public places were
crowded so that information and messages that are in the posters can be conveyed
to the public.

FUNCTION POSTER
As Media Promotion and Information

From ancient times until now, the posters are often used as media campaigns and
as a medium of information. Although many displaced with sophisticated digital
tools other (gadjed, computers, etc.), but the poster is still regarded as a media
campaign and a very precise information. Not everyone can keep up with
technology, especially the elderly. Opportunity is normally used by entrepreneurs
and companies to continue to use posters as a promotional tool and information
Poster considered more efficient, easier and relatively cheap poster printing prices.
In addition, the poster is more able to attract a wide audience because desainya
continues to grow. This development was supported by the ala-advanced tools
(digital printing) that is able to print posters with better quality and cheaper.

Media information of the poster that we often encounter is the poster about bahay smoking to
health. Where the images in the poster displayed all the many negative effects of smoking. With
the image on the poster to make people know about the dangers of smoking more clearly.
As Media Learning and Warnings

With the development of more advanced age, the poster not only can be used as a media
campaign and information only. Yet it has been developed into a medium of learning in the

classroom by teachers of creative. With this new method of learning expected of students more
easily understand the material presented by the teacher. Usually print posters for instructional
media more varied and more simple. Learning to use the method of this poster can also be done
by giving assignments to students to make a poster. The assignment of students to be more
encouraged to read the material and create a poster in one lesson.
Type / Miscellaneous The Poster
1. Poster Commerce is a poster made for the communications media in the affairs of
commerce to offer goods or services.

2. Poster Activity is the poster that contains an activity, such as healthy walking
activities, gymnastics, etc.

3. Poster Education is a poster that aims to educate.

4. Poster Community Service is a poster for health services related to public

welfare.

UNDERSTANDING THE BROCHURE

Understanding brochure menerut reference variety is a medium used by the
company or certain organiasasi to offer a product, service, or program to the
general public. This brochure is published on an irregular basis (not regular) and
only consisted of a few pages (a little yard). The brochure also generally have a
cover but is not bound.
FUNCTION BROCHURE
The brochure was made is certainly not without reason and function, the brochure
also has an important function, especially in terms of marketing and promotion. The
main function of a brochure is to provide information to the public about a product
that will be offered in detail. To be able to attract the attention of the public,
generally brochure created with an attractive design and contents clearly.

EXAMPLE BROCHURE
Below are some sample images of school brochures in English

DEFINITION OF ADVERTISEMENT
Advertising is introducing a product, any product and promote barangatau either
online services like any offline conveyed through the media and financed by the
proponent, known and designated some communities through radio, television,
newspapers, magazines and others and advertising is also defined as a product that
offers a message addressed to the public through a media (Kasali, 1995)
According Liliweri (2011) examples of advertising is also one paktor form of
communication intended to persuade the listeners and readers that they decide to
take a specific action.
Ad sense also the various shapes and varied as below:

classified ads: ads that briefly consists of how many lines only

ad news: that advertising in the form of news

coded ads: ads that consist of specific sign advertising the reader easily
capture the questions and answers in the know.

comic ads: ads that shaped ceriata (comic)

Direct advertising: advertising in print sent by post that has nothing to do

with product advertising or other mass media.

small ads: ads that do not use the images as well as a special classification
grouped in use only around one column

family ads: ads that contain the word about family, birthdays, marriage, birth,
death and divorce

mini ad: This ad was also classified in the classifieds

ADVERTISING FUNCTION

Inform
Ads make consumers aware of their new products, provide information about
specific brands, and inform the characteristics and benefits of a product.

Persuade
This goal is particularly important at this stage of the competition, where the
company wants to build selective demand for certain products (Kotler, 2000:

578). An effective ad will persuade consumers separately tried using /

consuming a product.

Remind
Ads can make consumers still remember the brand / product company. When
the need arises related to a particular product, the consumer will remember
ads about a specific product.

Providing Added Value

Ads provide added value to certain products and brands by influencing
consumer perception. An effective ad will provide value-added products so
that the products are perceived more luxurious, more stylish, more
prestigious, even beyond what is offered by other products, and overall
provides better quality than other products.

Supporting Enterprises Other Campaign Ads That Can be used as a tool to

support other promotional efforts such as instruments for sales promotion,
supporting sales representatives, improving results from other marketing
communications.

Various Advertising Along example

ADVERTISING FAMILY
Family ad is an advertisement that contains matters
regarding ancestry, these ads are generally more columns
or display advertisements that may be seen in the
newspapers. The characteristics that can be encountered
from advertising kelurga is little illustrations may not even
exist, and more words or written messages.

ADVERTISING COMMERCE
Commercial ads are ads that introduce, offer,
promoting the products of the company to the
general public and persuade them to use the
products that are advertised. Of course, these ads are
processed through the media, and most of us see the
ads on television or radio, do not you think? And the
picture below is one example of many common
commercial advertising-media mediated.

AD notices for
Ad notices for a form of advertising that seeks to declare,
deliver or give a message to the general public. Ads like
this could be in the form of writing such as in the poster,
baligo, or in the form of banner ads that we often see on
television, radio, internet or other media. Examples of
advertising is advertising seminar announcements,
advertisements grand reunion, auction ads, and ads for
other announcements.

IKLAN BARIS
Macam-macam iklan lainnya adalah iklan baris, iklan ini banyak kita temukan dimedia-media
cetak seperti koran. Iklan ini merupakan pengembangan dari iklan-iklan yang sebelumnya
muncul dikoran-koran dengan menampilkan daya tarik gambar yang menarik dan kata-kata yang
seperlunya saja. Contoh iklan baris yang banyak dijumpai adalah iklan jual tanah, iklan jual
rumah, iklan jual mobil, iklan lowongan kerja, dll.

IKLAN LAYANAN MASYARAKAT

Macam-macam iklan yang harus kamu tahu lainnya adalah iklan
masyarakat. Iklan masyarakat adalah iklan yang dibuat untuk
menyampaikan pesan-pesan sosial kepada masyarakat. Pada umumnya
iklan ini beredar ketika masyarakat sedang menghadapi permasalahan
tertentu. Contoh iklan layanan masyarakat adalah iklan bahaya rokok,
iklan bahaya narkoba, iklan ajakan untuk menghemat listrik, dll.
Contoh iklannya seperti yang kamu bisa lihat dibawah ini: