Marketing management

Assignment

Submitted to: ms. Samiksha

By: priyanka Advani 102

Ruchi pandya

137

YUKTI PARWANEY

138

PRACHI SAINI

141

ANJALI THAKUR

153

SUBMISSION DATE: 12TH FEBRUARY 2014

Distribution channels of sony:

Depending upon the nature of the product, marketing management decides to put into
place an intensive network of distribution, while selecting the appropriate dealers or wholesalers.
Sony being the company which positions itself as seller of durable and high end products
like mobile phones, television and projector, home theatre system, accessories, computer and

laptops, tablets, camera, etc. is practicing the SELECTIVE DISTRIBUTION of its products from
selective dealers. (In Pune: SONY WORLD, CROMA, MAHARASHTRA ELECTRONICS, VIJAY
SALES COSMO ELECTRONICS etc.)
Sony India has its footprints across all major towns and cities with a distribution network
of over 7000 channel partners, 260 Sony outlets, and 21 direct branch locations.

In India Sony has used ONE LEVEL channel of distribution;

sie ntated rtrm e d i a ry