The Entrepreneur Mind

100 Essential Beliefs, Characteristics, and Habits of Elite Entrepreneurs

Summery Points:
1. Think big: Failing to reach your potential is a lesser-known, lesser-understood type of
business failure. Entrepreneurs fail to think big because they are limited by their
environment or their lack of expertise, or they lack the motivation or self-confidence.
2. Create new markets: Studies have shown that blue ocean businesses account for a
disproportionate amount of the profits and revenues.
3. Work on your business, not in your business: Doing lots of operations work leads to
early burnout. You should hire key employees so you can spend your time making plans
for growth.
4. All risk isnt risky: Entrepreneurs may have a tolerance for risk, but they also have the
ability to make calculations and increase their chances of success.
5. Dont waste time: The best entrepreneurs have a sense of stressful urgency. If you
dont feel this way, ask yourself why.
6. Build a company that is systems-dependent, not people-dependent: Map out all the
roles in your company, from CEO to CFO, even if youre doing most of them. That way,
you can automate processes, make things more efficient, and be ready to hire.
7. Ask for help: Dont let your ego get in the way.
8. Business comes first, family second: If it doesnt, your business will probably fail. But
if it succeeds, you can offer many benefits to your family.
9. Do whats most important first: Successful entrepreneurs prioritize the important tasks,
even though they are harder and take longer. Increase your motivation and focus by
working in the morning, taking a break, changing your environment, and disconnecting
from the web.
10. Hire a good lawyer: They can help with choosing a business entity, intellectual
property, and contracts.
11. The business plan is overrated: Before writing one, research the competition, talk to
customers, and develop a prototype.
12. Require criticism and disagreement in your company: Many founders make the
mistake of hiring yes-men who think and act like they do.

13. Fire your worst customers: They can make you lose money and waste time in the long
run.
14. Make money while doing nothing: To do that, try to work on your business (not in
your business), focus on systems rather than people (see above), automate processes
through technology, and outsource.
15. Outsourcing makes sense: Your business is more likely to succeed if you outsource
non-core functions. And in the long run, youll create more jobs in your community (by
surviving).
16. Move on fast from a bad business idea: Tenacity can help entrepreneurs, but not when
it makes you stick with a bad idea for too long.
17. A bad economy is a great opportunity: Many great companies were founded during
bad times, and great entrepreneurs are the ones who can stick it out.
18. Adopt technology early: Successful entrepreneurs like Bill Gates or Steve Jobs are
often exposed to new technologies before they hit the consumer market and become early
adopters.
19. Ignorance can be bliss: Although many entrepreneurs are familiar with the industries
they disrupt, others are newcomers that come in with radical ideas.
20. Adapt to change quickly: Its harder to change when youre doing well. To build
change into the culture, do regular reviews of changing markets, customers, and
technologies.
21. Technology is an opportunity, not a threat: Its hard to imagine that the newest
technologies will become widespread, but they do. Adopt them early.
22. Always follow up: Dont let your fear of rejection, laziness, or misunderstanding of
what is polite get in the way.
23. Have laserlike focus: Having too many products can lower quality, waste resources,
and confuse customers.
24. Nonprofit really means profit: Look to nonprofits as customers. They have money to
spend, are eager to find a deal, and will refer you to other nonprofits.
25. Explore new adventures for inspiration: Go outside or visit another city or state or
country to solve a mental block or come up with new ideas.
26. Failure doesnt kill you; it makes you stronger.
27. Seek partnerships for the right reasons: According to Guy Kawasaki, good

partnerships accelerator cash flow, increase revenues, and reduce costs not generate
press coverage or make up for weaknesses, for example.
28. Be a master at leveraging resources: Customers and advertisers arent always willing
to pay cash; learn to do creative things with the resources they offer.
29. An ideas execution, not its uniqueness, yields success: Focus on speed, your team,
and frugality.
30. Find an enemy: Finding an enemy can motivate your team and gamify the startup
process.
31. Dont underestimate your competition: Saying you have no competitors does not
attract investors. Every company has competitors, even if its a different product that
people might otherwise spend their money on (a substitute) or a product with a
different business model.
32. Ask for what you want: Youll be surprised what people are willing to give.
33. No competition probably means your idea has little merit: Possible reasons include
lack of demand, too small of a market, an unprofitable idea, or huge barriers to entry.
34. Put out fires quickly: For customer complaints, respond quickly and calmly; listen
after apologizing; explain your plan and give a timeline; share updates frequently; and
make sure they are satisfied with the resolution.
35. Have an exit strategy: It will help you make decisions along the way and recognize
opportunities to exit.
Education
36. School is not necessarily education: College has pros and cons, but whats clear is
that entrepreneurs have to keep learning (whether in school or not).
37. Youre in no rush to get an MBA: Getting an MBA while running a business will just
detract from the business.
People
38. Spend the majority of your time with people smarter than you: You will pick up their
habits and thoughts, and learn from them.
39. Office space is not a priority, but a good team is: Office space can actually decrease
productivity because of commuting, and services like Regus can provide the facade of an
office (like a secretary and address) without the real thing.
40. What you wear isnt what youre worth: Dress comfortably, but respectably the
right people wont care.

41. You dont always have to be the smartest one in the room: The best CEOs are humble
and know how to bring together smart people.
42. Talent trumps seniority.
43. You are odd, and its okay: Entrepreneurs have higher levels of dyslexia, ADD, and
Aspergers than the general population.
44. People dont only work for money: Good employees will accept payment other than
money, and they may even work harder than paid employees.
45. You have a sidekick: Working with someone else can increase productivity by more
than double.
46. Dont let people abuse your flexibility: Entrepreneurs have flexible work hours, but
that doesnt mean that friends and family should take advantage of that. Try to set some
boundaries.
47. Dont manage people, manage expectations: Setting expectations for things like
deadlines will make people fall into line, rather than you having to manage them at each
step.
48. Get the right mentor: Choose one who has achieved the success that you want, and is
able to answer questions fairly quickly.
49. Choose your spouse wisely: Marry someone who understands you.
50. Fire unproductive people: Know what youre looking for, dont make rash hiring
decisions, and be sure to constantly evaluate the team and seek out top talent.
Finance
51. You dont need money to make money: You can obtain lots of resources for free. But
it might take money to make lots of money quickly.
52. Pay taxes quarterly: Otherwise, you may owe more than you can pay at the end of the
year.
53. A check in hand means nothing: Take questionable checks to the bank to verify funds
and, more broadly, dont assume youve been paid until the money is in the bank.
54. Avoid negative cash flow: Its possible to have negative cash flow over a month (for
example) even if your company is profitable overall. Keep track of this so you can pay all
your bills.
55. Borrow money from a bank before you need it: Youre more likely to get a loan when

you dont need it, and youll be prepared should an economic downturn hit.
56. Prepayment is king; disregard standard payment terms: Build trust with customers to
get them to pre-pay for products or services. Make your payment terms clear and set up a
timeline for getting paid as early as possible.
57. Hiring a professional accountant is money well spent: In the end, they save you time
and money overall.
58. Manage debt well. Most entrepreneurs dont raise funding, and most businesses fail
due to undercapitalization.
59. Theres a downside to having investors: Investors arent easy to find, deals can fall
through, and money can exacerbate your problems if the business isnt sound already.
60. Focus on building revenue: Investors care about sales and revenue.
61. The biggest investment in your company is yours: People are more likely to invest
when you have invested your own money (or at least time) into the business.
62. Use different banks to minimize risk: If your business and personal accounts are at
the same bank, they are linked by your Social Security number. You may see business
debt affecting your personal credit report, or be pressured to pay off business debts with
personal finances.
63. Know your PAYDEX score: Partners may use the PAYDEX score, equivalent to a
businesss credit score, to make decisions.
Marketing and Sales
64. Youre in sales, whether you want to be or not: Its important to focus on sales early
because you might be building something people dont want, and making revenue is the
whole point of the company.
65. Your customer is your boss: Ignoring customers needs or building in features they
dont want leads to failure.
66. You have sales before you have a business: Thats the sign of a promising idea
when money paid to your business forces you to form a corporation.
67. You arent always the best person to close a deal: People dont always make
decisions based on logic, so the same pitch from different people can have different
results. Study your potential customers and, based on that, choose the right person to
represent your company.
68. Networking isnt all about you: Ask how you can help the other person, and it will
ultimately be more beneficial to everyone.

69. Dont waste time on people who cant say yes: When trying to make a sale, ask your
contact who will be responsible for making the final decision and target that person.
70. Theres no such thing as a cold call: Do research on prospects and their history, and
the call will quickly warm up.
71. Tell everyone about your business: You miss out on opportunities when you keep
quiet due to fear, shyness, or a mistaken sense of politeness.
72. Ask the right questions: When talking to partners or customers, open-ended questions
are more likely to create a dialogue and get at the root of the matter.
73. Receive the maximum value for your products or services: Pick a price and stick to it.
Customers may say no, but they will respect you, and eventually they will pay.
74. Dont patronize customers: Patronizing, like having a client deal with your assistant,
sends the wrong signal. But entrepreneurs often do it because they believe thats what
CEOs do, they misunderstand delegating, their ego is inflated, or they want the company
to appear larger than it is.
75. Build your network creatively: Be proactive and creative, meet the right people, and
find the right environment (not necessarily a standard networking event).
76. Dont hold grudges: Customers or investors who say no may have the opportunity to
say yes in the future; dont alienate them with anger or disrespect.
Leadership
77. Act in spite of how you feel: Dont let your emotions or fatigue let you miss out on
valuable opportunities.
78. Push beyond your fear: Let your goals propel you.
79. Be a maverick: Lots of successful entrepreneurs were rebellious.
80. Make your dreams come true.
81. Make difficult sacrifices: The best entrepreneurs are willing to make extreme
sacrifices that go beyond just eating ramen.
82. You have unbelievable endurance: Endurance is the most important trait for
entrepreneurs.
83. Be prepared to lose it all: Despite the media hype, this is what happens to many
entrepreneurs.
Motivation

84. Being successful is not the goal: Entrepreneurs should be motivated by creating a
valuable product for customers, not success itself. The feeling of success is fleeting after
each accomplishment.
85. You are excited when Monday morning arrives: Entrepreneurs love Mondays because
they get a fresh start with work, and the rest of the world is available to respond to them
and move things along.
86. Youre disappointed when Friday arrives: Fridays are less productive for your team,
you have to pay everyone, and you cant really get back to work until Monday.
87. A 9-to-5 is worse than death: Entrepreneurs do have fear, and that is the fear of
failing to the point where they need a real job.
88. Your parents want you to get a real job with benefits: Be patient with them; they may
not understand what drives you or the risks involved.
89. You sometimes get more resentment than respect: People are often jealous or cant
really understand what you do.
90. Its not about being your own boss: People who dont want a boss may not have the
discipline that entrepreneurship requires. And entrepreneurship is not about being a
manager (as the term boss implies), but a visionary.
91. Entrepreneurship is in your blood, literally: Research your family history to see if you
have any entrepreneurial ancestors it might give you a little extra inspiration.
92. You know your worth: Entrepreneurs are willing to leave jobs or say no to deals that
undervalue them or their companies.
93. You cant keep a job: Entrepreneurs tend to leave jobs or get fired.
94. You cry when things dont go your way: Steve Jobs did; its okay for you to, as well.
95. Its never too late to be an entrepreneur: In fact, older people are starting more
businesses than those in their teens and twenties. But the media tends to focus on young
tech entrepreneurs.
96. You feel unequaled joy when your idea becomes reality.
97. Following your passion is bogus: Not all passions can be monetized, there are other
reasons for starting a business, and businesses actually come with lots of drudgery.
98. You have the right motivation: The best entrepreneurs are motivated by the desire to
solve a problem and create a great product. Other entrepreneurs are motivated by the

desire to avoid a regular job, or just make a living.

99. You love your life: Controlling your own destiny is what makes entrepreneurs love
their lives, through good or bad times.
100. Youre an entrepreneur forever: Once you know the life of the entrepreneur, you can
never forget it.