PAMANTASAN NG LUNGSOD NG MARIKINA

City University of Marikina

College of Information Technology
COURSE CODE:

PEC304

COURSE TITLE:

Business Intelligence and Analytics for IT

COURSE DESCRIPTION:
CREDITS

3 units

COURSE LEARNING OUTCOMES

Module 1: Introduction to Business Intelligence
(Week 1-2)
Course Description: This course provides an introduction to business intelligence which
encompasses the identification of business intelligence problems. Furthermore, an
introduction to the design of dimensional models and data warehouses is also included. This
course also gives an overview of the various business intelligence models for classification,
regression, time series, association, clustering, text mining and optimization problems.
Course Content

Overview of Business intelligence

Introduction to Dimensional Modeling and Data Requirements Identification
Data Requirements Identification/Dimensional Modeling
Introduction to ETL
Introduction to Descriptive Analytics
Introduction to Classification Problems
Introduction to Regression Problems
Introduction to Time Series Problems
Introduction to Association and Clustering
Association and Clustering Case Study
Introduction to Optimization for Business Intelligence
Modern Business Intelligence

Module 2: Data Warehousing

(Week 3-4)
Course Description: This course teaches students to combine information from different
sources and merge them into a single data warehouse for decision making. This course
provides both introductory concepts and techniques for developing effective dimensional
models to answer business questions. Learn how to design dimensional models for
extensibility, employ a proven dimensional design process, apply the process to
representative situations, and understand a variety of advanced dimensional modeling
techniques. Furthermore, a data warehouse will be developed through workshops.
Prerequisite Concepts: College Level Systems Analysis and Design which include: Data
Modeling and Normalization, Entity Relationship Modeling
Course Content:

Introduction to Data Warehousing and the Data Warehousing Life Cycle

PAMANTASAN NG LUNGSOD NG MARIKINA

City University of Marikina
College of Information Technology

Project Planning and Management for Data Warehousing

Development of a Project Plan
Business Case Identification
Introduction to the Technical Architecture of a Data Warehouse
Introduction to Dimensional Modeling, Denormalization
E/R to Dimensional Modelling
Dimension and Fact Table Designs
Extensibility and Dimension Attribute History
Design Optimization
ETL: Extraction, Transformation and Loading
Design of Reports, Standards and Best Practices

Module 3: Data Mining

(Week 5-6)
Course Description: This course surveys the different algorithms for data mining specifically:
classification, regression, feature selection, association and clustering algorithms for
business intelligence. Utilize a data warehouse and data mining algorithms to do business
decisions. Learn concepts such as problem types, over and under fitting, how to evaluate a
business intelligence model. Advantages and disadvantages of methods are discussed.
Prerequisite Concepts: College Level Descriptive and Inferential Statistics
Course Content:

Introduction to Data Mining

Introduction to Data/Metadata
Classification Analysis
o Introduction to Decision Trees
o Model Verification and Validation
o Alternative Classifiers (Rule Classifiers, k-Nearest Neighbors, Nave Bayes)
Classification Case Study
Regression Analysis
o Simple and Multiple Regression
o Model Verification and Validation
Multiple Regression Case Study
Introduction to Time Series Analysis
Time Series Case Study
Feature Selection Algorithms
Feature Selection Workshop
Applications and Case Studies
Introduction to Unsupervised Algorithms:
o Clustering and Association

Module 4: Optimization
(Week 6-7)
Course Description: This course provides an introduction to designing a business intelligence
system with optimization algorithms. Concepts include data gathering and analysis, data

PAMANTASAN NG LUNGSOD NG MARIKINA

City University of Marikina
College of Information Technology
warehousing and designing what-if decision support systems that incorporates optimization
and Monte Carlo simulation algorithms.
Prerequisite Concepts: College Level Linear Algebra, Descriptive and Inferential Statistics
Course Content:

Review of Data Warehousing

Introduction to Linear Programming
Problem Formulation and Constraint Modeling
o Decision Variables
o Objective Functions
o Constraints
Sensitivity Analysis
Software Use and Case Study
Introduction to Integer Programming and Problem Formulation
Logistics Transportation Problems and Formulations
PERT/CPM Network Models
Software Use and Case Study
Introduction to Simulation
o Review of Probability Distributions
o Types of Simulation
o Design of a Data Warehouse for Simulation
Verification and Validation of Simulation Models
Spreadsheet Simulation
Industry Case Studies

MIDTERM EXAMINATIONS (WEEK 9)

Module 5 & 6: Forecasting and Time Series Analysis
(Week 10-13)
Course Description: This course provides a basic overview of time series analysis and
forecasting methodologies. Furthermore, forecasting algorithms will be analyzed using
performance metrics.
Prerequisite Concepts: College Level Descriptive and Inferential Statistics, Linear Algebra
Course Content:
Week 10-11

Types of Time Series Analysis

Forecasting Methods
Data Transformations and Time Series Components
Smoothing Methodologies
o Simple, Moving Averages
o Exponential Moving Average
Smoothing Workshops
Decomposition
o Trends Component
o Seasonal Component

PAMANTASAN NG LUNGSOD NG MARIKINA

City University of Marikina
College of Information Technology

o Regression (linear + non-linear)

Decomposition Workshop

Week 12-13

Auto covariance and Autocorrelation

White Noise and Random Walks
Basic Statistical Tests
AR(p), MA(q), ARMA(p,q)
ARIMA Models
Model selection & multimodel inference
Forecasting Performance Metrics
Analyzing Forecasts

Module 7 & 8: Modern Data Mining

Week 14 - 17
Course Description: This course provides an advanced survey of the different classification
and regression, association and clustering algorithms for business intelligence. Advantages
and disadvantages of methods are discussed.
Prerequisite Concepts: College Level Descriptive and Inferential Statistics, Linear Algebra
Course Content:
Week 14-15

Review of Fundamental Data Mining Algorithms

Feature Selection Methodologies
Advanced Classification Analysis
o Classification and Regression Trees
o Bayesian Models
o Artificial Neural Networks
o Support Vector Machines
o Ensembles
Advanced Classification Case Study

Week 16-17

Advanced Regression Analysis

o Principal Components Regression
o Lasso Regression/LAR
o Variable Selection, Step-Wise Regression
o Ridge Regression
Advanced Regression Analysis Case Study
Sequential Series Association Rule Mining
Introduction to Web Mining
Text Mining

FINAL EXAMINATION WEEK 18

PAMANTASAN NG LUNGSOD NG MARIKINA

City University of Marikina
College of Information Technology
COURSE GRADING SYSTEM
Lecture
50%
Laboratory 50%
Final Grade = (Midterm + Finals)/2