Professional Documents
Culture Documents
TheAmericanSociety:FamiliesandHouseholds
2.
Singlehouseholdsrepresent_____percentofAmericanhouseholds.
A.
B.
C.
D.
E.
27
2
5
15
10
Whatisthebasicconsumptionunitformostconsumergoods?
A.
B.
C.
D.
E.
organization
household
individual
husband
wife
3.
4.
Whichofthefollowingisahouseholdfactorthatinfluencespurchaseandconsumptionbehavior?
A.
B.
C.
D.
E.
structureofhouseholdunit
stageofthehouseholdlifecycle
householddecisionprocess
AandB
A,B,andC
AccordingtotheCensusBureau,allthepeoplewhooccupyahousingunitisdefinedasa_____.
A.
B.
C.
D.
E.
buyingunit
blendedfamily
familyhousehold
household
traditionalfamily
6-1
Copyright 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
5.
Sarahandherthreeroommatesshareanapartment.AccordingtotheCensusBureau,Sarahandher
roommatesconstitutea_____.
A.
B.
C.
D.
E.
family
nontraditionalfamily
subculture
blendedfamily
household
6.
A_____hasatleasttwomembersrelatedbybirth,marriage,oradoption,oneofwhomisthehouseholder
(i.e.,theonewhoownsorrentstheresidence).
A.
B.
C.
D.
E.
familyhousehold
blendedfamilyhousehold
consumptionunit
household
nontraditionalfamilyhousehold
7.
8.
9.
JohnandDawnhavebeenmarriedformorethan20years.TheyhavelivedintheirhomeinNorthville,MI
(asuburbofDetroit),withtheirthreechildrenformostofthoseyears.AccordingtotheCensusBureau,
whichtypeofhouseholddotheylivein?
A.
B.
C.
D.
E.
suburbanhousehold
urbanhousehold
ruralhousehold
blendedfamilyhousehold
familyhousehold
AccordingtotheCensusBureau,a_____householdisahouseholderlivingaloneorexclusivelywith
otherstowhomheorsheisnotrelated.
A.
B.
C.
D.
E.
family
nonfamily
traditional
blended
consumption
EricandElizabethlivetogetherinthesameapartmentbutarenotmarried.AccordingtotheCensus
Bureau,whichtypeofhouseholddotheyrepresent?
A.
B.
C.
D.
E.
familyhousehold
blendedhousehold
nonfamilyhousehold
nontraditionalhousehold
nonconformisthousehold
6-2
Copyright 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
10. Whichtypeoffamilyconsistsofamarriedcouple,oneorbothofwhomwerepreviouslymarried,their
children,andthechildrenfromthepreviousmarriageofoneorbothparents?
A.
B.
C.
D.
E.
nontraditionalfamily
traditionalfamily
nonfamilyhousehold
stepfamily
combinationfamily
11. Ashleyandherhusbandjusthadtheirfirstchild.Ashleywasmarriedpreviously,andhertwoyoung
childrenfromthatmarriagealsolivewithAshleyandhercurrenthusband.Whichtypeoffamilyisthis?
A.
B.
C.
D.
E.
nontraditionalfamily
traditionalfamily
multigenerationalfamily
secondaryfamily
stepfamily
12. Whichtypeoffamilyconsistsofamarriedcoupleandtheirownoradoptedchildrenlivingathome?
A.
B.
C.
D.
E.
nontraditionalfamily
traditionalfamily
blendedfamily
stepfamily
combinationfamily
13. BarryandLauriehavebeenmarriedforalmost20years,andthisisthefirstmarriageforbothofthem.
Theyhavetwochildrenlivingathome.Whichtypeoffamilyisthis?
A.
B.
C.
D.
E.
nontraditionalfamily
traditionalfamily
blendedfamily
stepfamily
combinationfamily
14. WhichofthefollowingisNOTareasonforthedeclineintraditionalfamilies?
A.
B.
C.
D.
E.
anincreaseinsingleparenthouseholdsasaresultofdivorce
anincreaseinsingleindividualsasthemedianageofmarriageisdelayed
anincreaseinsolesurvivorsasourpopulationages
achangeinthewaytheCensusBureauhasdefined"traditionalfamily"
Alloftheabovearereasonsforthedeclineintraditionalfamilies.
6-3
Copyright 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
15. WhichofthefollowingisNOTareasonmultigenerationalfamiliesofferopportunitiesandchallengesfor
marketers?
A. Somemembersarecaregiverstofamilymembersorfriends.
B. Severalgenerationsmightliveinonehousehold.
C. Somemembersarelesstechnologicallyproficient.
D.
Theyarenoteasytoidentifyandreach.
E. Alloftheaboveofferopportunitiesandchallenges.
16. Janetisa60yearoldsecretarywitharetiredhusbandand30yearoldunemployedsonwholivesathome.
Janet's90yearoldwidowedmotherMay,whoisdisabled,haslivedwiththefamilyforsixyears.May's
SocialSecurityandMedicaredonotadequatelycoverherlivingandmedicalexpenses.Whichtypeof
familyisrepresentedhere?
A.
B.
C.
D.
E.
multigenerationalfamily
stepfamily
traditionalfamily
nontraditionalfamily
seniorfamily
17. Mostfamiliespassthroughanorderlyprogressionofstages,eachwithitsowncharacteristics,financial
situation,andpurchasingpatterns,whichisthebasicassumptionunderlyingthe_____approach.
A.
B.
C.
D.
E.
householdlifecycle(HLC)
productlifecycle(PLC)
brandlifecycle(BLC)
inevitablecycle(IC)
predictablecycle(PC)
18. Stagesofthehouseholdlifecyclearebasedon____.
A.
B.
C.
D.
E.
ageoftheadultmembers
maritalstatusoftheadultmembers
presenceofchildren
ageofchildren
alloftheabove
19. Whichofthefollowingisconsidereda"younger"(i.e.,<35)stageofthehouseholdlifecycle?
A.
B.
C.
D.
E.
singleparentII
singleII
singleIII
fullnestI
emptynestI
6-4
Copyright 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
20. WhichofthefollowingisNOTconsidereda"middleaged"(i.e.,3564)stageofthehouseholdlifecycle?
A.
B.
C.
D.
E.
singleII
fullnestII
delayedfullnestI
singleparentII
EmptynestII
21. Whichofthefollowingisconsideredan"older"(i.e.,>64)stageofthehouseholdlifecycle?
A.
B.
C.
D.
E.
singleII
delayedfullnestI
singleIII
singleparentII
emptynestI
22. WhichHLCgroupisbasicallytheunmarriedmembersoftheGenerationYers?
A.
B.
C.
D.
E.
singleI
singleII
singleIII
singleX/Y
emptynest
23. Fortyeightpercentoffemalesclassifiedas"singleI"_____.
A.
B.
C.
D.
E.
livealone
livewithparent(s)
livewithothers
aredivorced
areengagedtobemarried
24. Mikeisa23yearoldrecentcollegegraduateandisstartinghiscareerasapharmaceuticalsales
representative.Hewillbelivinginanextendedstayhotelinthecitywherehewillundergotraining,but
oncehefinishesthat,heplansonrentinganiceapartmentwithafriendofhisfromcollege.Healsowants
topurchaseasportscarandsavemoneyforaskivacationnextyear.Towhichstageofthehouseholdlife
cycledoesMikebelong?
A.
B.
C.
D.
E.
singleI
singleII
beginning
introduction
growth
6-5
Copyright 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
25. JulieandBartarebothintheirlate20sandrecentlymarried.Theyhavenochildrenandarelearninghowto
makejointdecisions.Recentpurchase/servicedecisionswererelatedtohouseholdfurnishings,awasher
anddryer,andinsurancecoverage.Whichstageofthehouseholdlifecyclearetheyexperiencing?
A.
B.
C.
D.
E.
youngmarried
fullnest
emptynest
introduction
growth
26. Whenacouplehaschildren,expendituresonwhichofthefollowingdoNOTusuallydecrease?
A.
B.
C.
D.
E.
alcoholicbeverages
mealsout
healthcare
personalcareproducts
adultapparel
27. StacyandAdamhavejusthadtheirfirstchild,andtheyhopetohavetwomore.Theycanexpect
expendituresonwhichofthefollowingtoincrease?
A.
B.
C.
D.
E.
mealsout
education
personalcareproducts
foodathome
alcoholicbeverages
28. Roughlywhatpercentageofchildrenareborntounmarriedmothers,apercentagethathasrisenby13
percentagepointssince1990?
A.
B.
C.
D.
E.
10percent
25percent
40percent
50percent
66percent
29. Whileroughly40percentofchildrenareborntounmarriedmothers,thismaynotbeanaccurate
representationofthesituation.Amoreaccuraterepresentationofthesituationmaybegainedbylookingat
thepercentageofAmericanhouseholdsthataresingleparentfamilies.Whatisthatpercentage?
A.
B.
C.
D.
E.
2percent
5percent
9percent
14percent
21percent
6-6
Copyright 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
30. Whichstageofthehouseholdlifecycleismadeupofpeoplebetweentheagesof35and64whohave
nevermarriedandthosewhoaredivorcedandhavenochildrearingresponsibilities?
A.
B.
C.
D.
E.
middleagedsingle(orsingleII)
middleagedchildless
emptynestI
emptynestII
singleIII
31. Bobbieis47yearsold,hasneverbeenmarried,anddoesnothaveanychildrenofherown.Shelivesalone
anddoesn'tliketocookbecausemostrecipesfeedmorethanoneperson.Shecanonlyeatsomany
leftovers,andsheusuallyforgetsaboutitifshefreezestoeatatalaterdate.Soshepurchasesfrozen
dinnersandcannedfoodthatcomeinsingleservings.Towhichstageofthehouseholdlifecycledoes
Bobbiebelong?
A.
B.
C.
D.
E.
middleagedsingle(orsingleII)
middleagedemptynest
emptynestI
emptynestII
singleIII
32. WhichofthefollowingisNOTadescriptionofthehouseholdlifecyclestageknownas"emptynestI:
middleagedwithnochildren"?
A. marriedcoupleswhohaveneverhadchildren
B. secondmarriagesinwhichchildrenfromafirstmarriagearenotlivingwiththeparent
C. marriedcoupleswhosechildrenhavelefthome
D. marriedcoupleswhohaveadoptedchildrenwhoarestilllivingathome
E. Alloftheabovearecharacteristicsofthishouseholdlifecyclestage.
33. TonyandKatieareintheir50s,andbothhavecareersthatkeepthemverybusy.However,theirchildren
aregrown,sotheyhavemorefreetimeandmoneythantheyusedtohave.Whichtypeofproductor
servicearetheylikelytospendLESSmoneyonthantheyhaveinthepast?
A.
B.
C.
D.
E.
foodathome
expensivevacations
mealsout
housecleaning
luxurycars
6-7
Copyright 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
34. Thetrendtowardlatermarriageandchildrenhasresultedinwhichofthefollowing?
A.Morethan80percentofallmarriedcoupleswithchildrenunder18nowfallintothemiddleageHLC
categoriesofdelayedfullnestIandfullnestII.
B.Now,71percentofallmarriedcoupleswithchildrenunder18fallintothemiddleageHLCcategories
ofdelayedfullnestIandfullnestII.
C.Now,theemptynestIHLCcategorydoesnotbeginuntilmarriedcouplesareover64yearsold.
D. ThestageoftheHLClabeledemptynestInolongerexists.
E. Now,71percentofallmarriedcouplesdonotexperiencetheemptynestIIstageoftheHLC.
35. WhatisamajordifferencebetweendelayedfullnestIandyoungernewparents?
A.
B.
C.
D.
E.
thenumberofchildren
income
education
commitment
yearsmarried
36. SheilaandJimarebothprofessionalsintheirlate30sandhavetwochildrenundertheageof5.Which
stageofthehouseholdlifecyclearetheyin?
A.
B.
C.
D.
E.
youngmarried
fullnestI
fullnestII
delayedfullnestI
laggards
37. WhatisamajordifferencebetweenthefullnestIIanddelayedfullnestIstagesofthehouseholdlife
cycle?
A.
B.
C.
D.
E.
income
ageoftheparents
ageofthechildren
numberofchildren
yearsmarried
38. TeresaandJohnarebothintheir40sandhavetwochildrenlivingathome.Theirdaughter,Erin,is14
yearsold,andtheirson,Stephen,is11yearsold.Towhichstageofthehouseholdlifecycledothey
belong?
A.
B.
C.
D.
E.
youngmarried
fullnestI
fullnestII
delayedfullnestI
laggards
6-8
Copyright 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
39. TeriandEdareintheir40s,arechildless,andweremarriedfor15yearsbutarenowdivorced.However,
Terihasalwayswantedchildren,sosheadoptedadaughter,whoisnow2yearsold.Towhichstageofthe
householdlifecycledoTeriandherdaughterbelong?
A.
B.
C.
D.
E.
singleparentI
divorcedparentI
singleparentII
fullnestI
delayedfullnestI
40. Consumersinwhichstageofthehouseholdlifecycleareover64yearsofage;areeitherfullyorpartially
retired;arehealthy,active,andoftenfinanciallywelloff;andareabigmarketforRVs,cruises,andsecond
homes?
A.
B.
C.
D.
E.
singleI
singleII
emptynestI
emptynestII
delayedemptynest
41. Rayisretired,andheandhiswifearebothintheirlate60s.Theyarehealthy,active,andfinanciallywell
off.TheypurchasedanRVandplantotraveltoall48ofthecontinentalUnitedStates.Whichstageofthe
householdlifecycledescribesthem?
A.
B.
C.
D.
E.
childless
jobless
retired
emptynestI
emptynestII
42. Consumerswhoaresingleduetothedeathofaspousearelabeled_____.
A.
B.
C.
D.
E.
singlebydeath
singlebychoice
singlebycircumstance
singleagain
unwillinglysingle
43. Barbarais72yearsoldandhasbeenawidowforalmostthreeyears.Shewouldbelabeled_____.
A.
B.
C.
D.
E.
singlebydeath
singlebychoice
singlebycircumstance
singleagain
unwillinglysingle
6-9
Copyright 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
44. Researchsuggeststhatoldersingleswhoaresinglebycircumstance(i.e.,deathofaspouse)will_____.
A.
belessinnovative
B.
bemoreriskaverse
C.
bemorepricesensitive
D. engageincopingbehaviorssuchasspendingmoretimewatchingtelevision
E.
alloftheabove
45. TheverticalaxisintheHLC/occupationalcategorymatrixrepresents_____,whichdeterminesthe
problemsthehouseholdwilllikelyencounter.
A.
B.
C.
D.
E.
asetofoccupationalcategories
thenumberofchildreninthehousehold
thehouseholdincome
thestageinthehouseholdlifecycle
currenteconomicconditions
46. ThehorizontalaxisintheHLC/occupationalcategorymatrixrepresents_____,whichprovidesarangeof
acceptablesolutions.
A.
B.
C.
D.
E.
asetofoccupationalcategories
thenumberofchildreninthehousehold
thehouseholdincome
stageinthehouseholdlifecycle
currenteconomicconditions
47. Theconsumerinsightonremodelingdiscussesmechanismsunderlyinghouseholdlifecyclechanges.The
mechanismrelatingtobalancingcompetingcommitmentsonhowagivenspaceisusedis:
A.
B.
C.
D.
E.
prioritizing
embodying
adapting
socialization
mediation
48. Theconsumerinsightonremodelingdiscussesmechanismsunderlyinghouseholdlifecyclechanges.The
mechanismrelatingtoawarenessofneedtomodifythephysicalarrangementoftheirhomesis____.
A.
B.
C.
D.
E.
prioritizing
embodying
adapting
socialization
mediation
6-10
Copyright 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
49. Theconsumerinsightonremodelingdiscussesmechanismsunderlyinghouseholdlifecyclechanges.The
mechanismrelatingtophysicalneedsnoworinfuturerelatingtohowspaceisusedis_____.
A.
B.
C.
D.
E.
prioritizing
embodying
adapting
socialization
mediation
50. _____istheprocessbywhichdecisionsthatdirectlyorindirectlyinvolvetwoormorefamilymembersare
made.
A.
B.
C.
D.
E.
Householddecisionmaking
Consumerdecisionmaking
Familydecisionmaking
Jointdecisionmaking
Groupdecisionmaking
51. Afamilypurchasedecisiondiffersfromanorganizationaldecisionin_____.
A.
thelevelofemotioninvolved
B. theinvolvementofmultiplepeopleinthedecision
C.
theabsenceoftimepressure
D. thefactthatdifferentpeopleplaydifferentrolesinthepurchase
E.
alloftheabove
52. Whichofthefollowingisafamilypurchaserole?
A.
B.
C.
D.
E.
initiator
informationgatherer
user
purchaser
alloftheabove
53. Thefamilymemberwhofirstrecognizesaneedorstartsthepurchaseprocessisknownasthe_____.
A.
B.
C.
D.
E.
initiator
informationgatherer
influencer
decisionmaker
user
6-11
Copyright 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
54. Stanhasnoticedthathiscarisnotworkingproperlyandthatitisgettingexpensivetorepair.Thus,he
gatheredhisfamilytogethertodiscussthepurchaseofanewautomobile.Intermsoffamilypurchaseroles,
whichonebestdescribesStan'sactions?
A.
B.
C.
D.
E.
initiator
informationgatherer
influencer
decisionmaker
user
55. WhileKatieandMatthewarethechildreninthefamily,theydoinfluencethealternativesconsideredfor
theirfamily'ssummervacation.WhatroledoKatieandMatthewplayinthisfamilydecision?
A.
B.
C.
D.
E.
initiators
informationgatherers
influencers
decisionmakers
purchasers
56. Whichfamilypurchaseroleisplayedbytheindividual(s)whomakesthefinaldecision?
A.
B.
C.
D.
E.
initiator
informationgatherer
influencer
decisionmaker
user
57. Bobisinthesixthgrade.Hisfamilydoesnotownacomputer,andhereallyneedsonetodohishomework.
Healsowantsonesohecanplaysomeofthegameshehearshisfriendstalkingabout.Hisparentsrealize
thatheneedsacomputer,buttheyreallyhavenoneedforoneandprobablywillneveruseit.Becausethey
don'tknowmuchaboutcomputers,theyarelettingBobdoalltheresearchandaskedhimtofindthe
optionsthatwillmeethisneeds.However,hisparentsaretheoneswhowillmakethefinaldecisiononhow
muchtospendandwhichcomputertopurchase.Intermsofthefamilypurchaseroles,whichroledoBob's
parentsplay?
A.
B.
C.
D.
E.
initiator
informationgatherer
influencer
decisionmaker
user
6-12
Copyright 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
58. Whatfamilypurchaseroleisplayedbytheindividualwhoactuallypurchasestheproductthefamilyhas
decidedupon?
A.
B.
C.
D.
E.
initiator
informationgatherer
influencer
decisionmaker
purchaser
59. Whiletheentirefamilyisusuallyinvolvedinmajorpurchasedecisions,Lisaistheonewhousuallymakes
theactualpurchase.WhatfamilypurchaseroledoesLisaplay?
A.
B.
C.
D.
E.
initiator
informationgatherer
influencer
decisionmaker
purchaser
60. CarlaandJohnarebothchildren,buttheyusetheirfamily'selectronicequipmentsuchasTVs,DVD
players,andstereoequipment.Theydidnotplaymuchofaroleinthepurchasedecisiononwhichbrands
tobuy,buttheirparentsdidconsidertheirneedswhendecidingonwhichproductsandbrandstopurchase.
Intermsoffamilypurchaseroles,whatroledothesechildrenplay?
A.
B.
C.
D.
E.
initiator
informationgatherer
influencer
user
CandD
61. Whichofthefollowingarewaystocategorizefamilydecisionmaking?
A.
B.
C.
D.
E.
husbanddominant
wifedominant
individualized
childdominant
alloftheabove
6-13
Copyright 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
62. HankandCarolhavebeenmarriedformorethan20years,andinthattimetheyhavepurchasedsix
automobiles.Hankistheonewhousuallydoesalltheresearchanddecideswhattheycanafford,while
Caroljustgetsinvolvedwhenit'stimetodecideamongafewalternatives,andshereallyonlycaresabout
thecomfortandstyling.Whichofthefollowingcategoryoffamilydecisionmakingdoesthisillustrate?
A.
B.
C.
D.
E.
husbanddominant
wifedominant
individualized
singlerole
dualrole
63. Familiesconsideringthepurchaseofproductssuchasahouse,furniture,oravacation,typicallyusewhich
typeoffamilydecisionmaking?
A.
B.
C.
D.
E.
husbanddominant
wifedominant
individualized
joint
childdominant
64. WhichofthefollowingstatementsisTRUEregardingthenatureoffamilypurchasesandtherolesplayed
byvariousfamilymembers?
A. Individualstendtoplaythesameroleforalldecisions.
B. Allfamilymemberstendtobeinvolvedineverystageofthedecisionprocess.
C.Overtime,eachspousedevelopsmorespecializedrolesasapartofthefamilylifestyleandfamily
responsibilities.
D. Individualfamilymembersplayonlyasingleroleinagivenpurchasedecision.
E. Thestageofthedecisionprocessdoesnotinfluencedecisionroles.
65. Whichofthefollowingcaninfluencehowfamilymembersinteractinapurchasedecision?
A. cultureorsubcultureinwhichthefamilyexists
B. rolespecializationofdifferentfamilymembers
C. degreeofinvolvementeachhasintheproductareaofconcern
D. personalcharacteristicsofthefamilymembers
E.
alloftheabove
66. HispanicswhoidentifymoststronglywiththeirHispanicsubculturesaremostlikelytoengagein_____.
A.
B.
C.
D.
E.
wifedominateddecisions
husbanddominateddecisions
jointdecisions
childdominateddecisions
noneoftheabove
6-14
Copyright 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
67. Regardingthebalanceoffamilypurchaseroles,whichofthefollowingtraditionallymaledominated
categoriesis(are)tippingtowardthewife?
A.
B.
C.
D.
E.
TVremotecontrol
householdfinances
familyweekendactivities
AandB
alloftheabove
68. WhichofthefollowingisNOTabasicapproachthatindividualsinafamilyusetoresolvepurchase
conflictsaftertheyhavearisen?
A.
B.
C.
D.
E.
bargaining
useofauthority
physicalforce
playingonemotion
reasoning
69. Karenandherkidswerehungryandweretryingtodecidewheretoeatfordinner.Afterseveralminutesof
bickering,Karendecidedwheretheyweregoingtogo.Herchildrenbalkedatherdecisionandaskedwhy
shegottodecide,andshesaid,"BecauseI'myourmotherandIsaidso!"WhichapproachdidKarenuseto
resolvethisfamilyconflict?
A.
B.
C.
D.
E.
bargaining
useofauthority
impressionmanagement
playingonemotion
reasoning
70. Whichapproachtoconflictresolutionmisrepresentsthefactsinordertowin?
A.
B.
C.
D.
E.
bargaining
useofauthority
impressionmanagement
playingonemotion
reasoning
71. WhichofthesecategoriesisNOTpartofthecontentofconsumerlearning?
A.
consumerskills
B.
learningskills
C.
consumptionrelatedpreferences
D.
consumptionrelatedattitudes
E. Alloftheabovearepartofthecontentofconsumerlearning.
6-15
Copyright 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
72. Theprocessinwhichyoungpeopleacquireskills,knowledge,andattitudesrelevanttotheirfunctioningas
consumersinthemarketplacesisknownas_____.
A.
B.
C.
D.
E.
consumereducation
consumersocialization
consumerprogramming
consumerresearch
consumeracclimation
73. WhichofthefollowingreferstoWHATchildrenlearnwithrespecttoconsumption?
A.
B.
C.
D.
E.
theprocessofconsumersocialization
therateofconsumersocialization
theimpactofconsumersocialization
thecontentofconsumersocialization
theinfluenceofconsumersocialization
74. WhichofthefollowingreferstoHOWchildrenlearnwithrespecttoconsumption?
A.
B.
C.
D.
E.
theprocessofconsumersocialization
therateofconsumersocialization
theimpactofconsumersocialization
thecontentofconsumersocialization
theinfluenceofconsumersocialization
75. Amajorbasisforconcernaboutmarketingtochildrenistheirinabilitytofullyprocessandunderstand
commercialmessages.Muchofthetheoryandresearchinthisareaisbasedon_____.
A.
B.
C.
D.
E.
Asch'sdiffusiontheory
Weber'sintellectenhancementtheory
Piaget'sstagesofcognitivedevelopment
Pavlov'sprocessacquisitionstages
noneoftheabove
76. Inchildren'sinformationprocessing,theperiodofconcreteoperationsischaracterizedby_____.
A.
anabsenceofconceptualthought
B.
thedevelopmentoflanguage
C. thedevelopmentoftheabilitytoapplylogicalthoughttoconcreteproblems
D. thedevelopmentoftheabilitytoapplylogictoalltypesofproblems
E.
noneoftheabove
6-16
Copyright 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
77. Inchildren'sinformationprocessing,theperiodofsensorimotorintelligenceischaracterizedby_____.
A.
anabsenceofconceptualthought
B.
thedevelopmentoflanguage
C. thedevelopmentoftheabilitytoapplylogicalthoughttoconcreteproblems
D. thedevelopmentoftheabilitytoapplylogictoalltypesofproblems
E.
noneoftheabove
78. Inchildren'sinformationprocessing,theperiodofpreoperationalthoughtischaracterizedby_____.
A.
anabsenceofconceptualthought
B.
thedevelopmentoflanguage
C. thedevelopmentoftheabilitytoapplylogicalthoughttoconcreteproblems
D. thedevelopmentoftheabilitytoapplylogictoalltypesofproblems
E.
noneoftheabove
79. Inchildren'sinformationprocessing,theperiodofformaloperationsischaracterizedby_____.
A.
anabsenceofconceptualthought
B.
thedevelopmentoflanguage
C. thedevelopmentoftheabilitytoapplylogicalthoughttoconcreteproblems
D. thedevelopmentoftheabilitytoapplylogictoalltypesofproblems
E.
noneoftheabove
80. Thosecapabilitiesnecessaryforpurchasestooccursuchasunderstandingmoney,budgeting,product
evaluation,andsofortharereferredtoas_____.
A.
B.
C.
D.
E.
buyingskills
consumptionrelatedpreferences
consumptionrelatedattitudes
instrumentalskills
consumerskills
81. Bobisteachinghisson,Jack,howtohandlemoney,countchange,howtosaveforadesiredpurchase,and
howtochooseanappropriateproduct.Bobisteachinghisson_____.
A.
B.
C.
D.
E.
buyingskills
consumptionrelatedpreferences
consumptionrelatedattitudes
economicskills
consumerskills
6-17
Copyright 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
82. _____aretheknowledge,attitudes,andvaluesthatcausepeopletoattachdifferentialevaluationsto
products,brands,andretailoutlets.
A.
B.
C.
D.
E.
Buyingskills
Consumptionrelatedpreferences
Consumptionrelatedattitudes
Instrumentalattitudes
Consumerskills
83. ScottandhisfamilyhavealwayspurchasedHondaautomobilesbecausetheyfeelthattheyarethebest
qualitycarsonthemarket.Thisattitudeisanexampleofa(n)_____.
A.
B.
C.
D.
E.
copingmechanism
consumptionrelatedpreference
consumptionrelatedbias
economicskill
mediation
84. Thecognitiveandaffectiveorientationstowardmarketplacestimulisuchasadvertisements,salespeople,
warranties,andsofortharereferredtoas_____.
A.
B.
C.
D.
E.
consumerskills
consumptionrelatedpreferences
consumptionrelatedattitudes
instrumentalattitudes
mediationpreferences
85. Whichofthefollowingistheprimarysourceofconsumersocialization?
A.
B.
C.
D.
E.
school
advertising
friends
family
government
86. Whichtypeoftrainingoccurswhenaparentorsiblingspecificallyanddirectlyattemptstobringabout
certainresponsesthroughreasoningorreinforcement?
A.
B.
C.
D.
E.
consumertraining
instrumentaltraining
modeling
mediation
coercion
6-18
Copyright 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
87. _____occurswhenachildlearnsappropriate,orinappropriate,consumptionbehaviorsbyobserving
others.
A.
B.
C.
D.
E.
Consumertraining
Instrumentaltraining
Modeling
Mediation
Parroting
88. _____occurswhenaparentaltersachild'sinitialinterpretationof,orresponseto,amarketingorother
stimulus.
A.
B.
C.
D.
E.
Consumertraining
Instrumentaltraining
Modeling
Mediation
Reprogramming
89. Claireis6yearsoldandbeggedhermotherforaBarbiedollthatshesawiceskatinginatelevision
commercial.Hermotherexplainedtoherthatthedollwon'tbeabletoiceskateandthatshewillhaveto
makethedollmove.ShewastryingtoexplaintoClairethatthetoyssheseesinadvertisementsare
probablygoingtolookmorefunthantheyactuallyare.Claire'smotherisexhibiting_____.
A.
B.
C.
D.
E.
mediation
interpretation
modeling
terminaltraining
interference
90. WhichofthefollowingisNOTastageofMcNeal'smodelofhowchildrenlearntoshop?
A.
B.
C.
D.
E.
StageI:Observing
StageII:MakingRequests
StageIII:MakingSelections
StageIV:MakingRecommendationstoOtherChildren
StageV:MakingIndependentPurchases
6-19
Copyright 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
91. Susangaveher5yearoldson$10topurchaseatoyatWalmart.Shewantedhimtolearnhowtoselectan
appropriatetoyandtopayforitwithhis"own"money,butshewouldhelphersondothis.Whichstageof
McNeal'smodelofhowchildrenlearntoshopdoesthisillustrate?
A.
B.
C.
D.
E.
StageI
StageII
StageIII
StageIV
StageV
TrueFalse
93. Theterm"traditionalfamily"referstoamarriedcoupleandtheirownoradoptedchildrenlivingathome.
TrueFalse
94. Comparedto1970,thepercentageofhouseholdsheadedbyamarriedcouplehasdecreased.
TrueFalse
95. Onereasonthatmarketersrarelytargetmultigenerationalfamiliesisthattheyarenoteasytoidentifyor
reach.
TrueFalse
96. Familiespassthroughanorderlyprogressionofstages,eachwithitsowncharacteristics,financial
situation,andpurchasingpatterns.
TrueFalse
97. TheSingleIstageofthehouseholdlifecycleisbasicallytheunmarriedmembersofthebabyboom
generation.
TrueFalse
98. Itisn'tuntiltheadditionofthesecondchildtoafamilythatmanychangesinlifestyleandconsumption
occur.
TrueFalse
99. Birthoradoptionbysinglesisincreasinglycommon.
TrueFalse
6-20
Copyright 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
100.Themiddleagedsinglecategoryisonlymadeupofpeoplewhohavenevermarriedandhavenochild
rearingresponsibilities.
TrueFalse
101.AmajordifferencebetweenthefullnestIIandthedelayedfullnestIstagesofthehouseholdlifecycleis
theageofthechildren.
TrueFalse
102.Consumerswhoaresingleduetothedeathofaspousearelabeledassinglebycircumstance.
TrueFalse
103.Theinitiatoristhefamilymemberwhofirstrecognizesaneedorstartsthepurchaseprocess.
TrueFalse
104.Impressionmanagementisaconflictresolutionapproachthatmisrepresentsthefactsinordertowin.
TrueFalse
105.Stage2ofPiaget'sstagesofcognitivedevelopmentistheperiodinwhichthechilddevelopstheabilityto
applylogicalthoughtstoconcreteproblems.
TrueFalse
106.Instrumentaltrainingoccurswhenachildlearnsappropriate,orinappropriate,consumptionbehaviorsby
observingothers.
TrueFalse
Essay Questions
107.CompareandcontrasttheCensusBureau'sdefinitionsofahousehold,afamilyhousehold,andanonfamily
household.
6-21
Copyright 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
108.Nameandbrieflydescribethestagesofthehouseholdlifecycle(HLC)intermsofageoftheadults,their
maritalstatus,andtheageofchildrenathome.
109.Nameanddescribethesixrolesthatfrequentlyoccurinfamilydecisionmaking.
110.Giventhenumberofdecisionsfamiliesmakedaily,disagreementsareinevitable.Howtheyareresolvedis
importanttomarketersaswellastothehealthofthefamilyunit.Nameanddescribethesixbasic
approachesthatresearchhasrevealedthatindividualsusetoresolvepurchaseconflictsaftertheyhave
arisen.
6-22
Copyright 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
111.Monicaisanewmotherandreadsseveralmagazinesandbookstobetterunderstandhowhersonwill
develop.OnebooksheusedexplainedPiaget'sstagesofcognitivedevelopment.Basedonthesestages,
explainwhatMonicacanexpectasherchildgrowsup.
6-23
Copyright 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
Chapter06TheAmericanSociety:FamiliesandHouseholdsAnswerKey
Singlehouseholdsrepresent_____percentofAmericanhouseholds.
27
A.
B.
C.
D.
15
E.
10
Statisticalestimatesputthenumberofsinglehouseholdsat27percent.
2
5
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
Blooms:Remember
Difficulty:1Easy
LearningObjective:0601Explaintheconceptofhouseholdtypesandtheirinfluenceonconsumption
Topic:TheAmericanSociety:FamiliesandHouseholds
2.
Whatisthebasicconsumptionunitformostconsumergoods?
A.
organization
household
B.
C.
individual
D.
husband
E.
wife
Majoritemssuchashousing,automobiles,andappliancesareconsumedmorebyhouseholdunitsthan
byindividuals.
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
Blooms:Remember
Difficulty:2Medium
LearningObjective:0601Explaintheconceptofhouseholdtypesandtheirinfluenceonconsumption
Topic:TheInfluenceofHouseholds
6-24
Copyright 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
3.
Whichofthefollowingisahouseholdfactorthatinfluencespurchaseandconsumptionbehavior?
A.
structureofhouseholdunit
B.
stageofthehouseholdlifecycle
C.
householddecisionprocess
D.
AandB
A,B,andC
E.
Thehouseholdinfluencesmostconsumptiondecisions.
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
Blooms:Remember
Difficulty:1Easy
LearningObjective:0601Explaintheconceptofhouseholdtypesandtheirinfluenceonconsumption
Topic:TheAmericanSociety:FamiliesandHouseholds
4.
AccordingtotheCensusBureau,allthepeoplewhooccupyahousingunitisdefinedasa_____.
A.
buyingunit
B.
blendedfamily
C.
familyhousehold
household
D.
E.
traditionalfamily
TheCensusBureaudefinesahouseholdasallthepeoplewhooccupyahousingunit.
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
Blooms:Remember
Difficulty:2Medium
LearningObjective:0601Explaintheconceptofhouseholdtypesandtheirinfluenceonconsumption
Topic:TypesofHouseholds
5.
Sarahandherthreeroommatesshareanapartment.AccordingtotheCensusBureau,Sarahandher
roommatesconstitutea_____.
A.
family
B.
nontraditionalfamily
C.
subculture
D.
blendedfamily
household
E.
TheCensusBureaudefinesahouseholdasallthepeoplewhooccupyahousingunit.
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
Blooms:Understand
Difficulty:2Medium
LearningObjective:0601Explaintheconceptofhouseholdtypesandtheirinfluenceonconsumption
Topic:TypesofHouseholds
6-25
Copyright 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
6.
A_____hasatleasttwomembersrelatedbybirth,marriage,oradoption,oneofwhomisthe
householder(i.e.,theonewhoownsorrentstheresidence).
familyhousehold
A.
B.
blendedfamilyhousehold
C.
consumptionunit
D.
household
E.
nontraditionalfamilyhousehold
Afamilyhouseholdhasatleasttwomembersrelatedbybirth,marriage,oradoption,oneofwhomis
thehouseholder(i.e.,theonewhoownsorrentstheresidence).
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
Blooms:Remember
Difficulty:2Medium
LearningObjective:0601Explaintheconceptofhouseholdtypesandtheirinfluenceonconsumption
Topic:TypesofHouseholds
7.
JohnandDawnhavebeenmarriedformorethan20years.TheyhavelivedintheirhomeinNorthville,
MI(asuburbofDetroit),withtheirthreechildrenformostofthoseyears.AccordingtotheCensus
Bureau,whichtypeofhouseholddotheylivein?
A.
suburbanhousehold
B.
urbanhousehold
C.
ruralhousehold
D.
blendedfamilyhousehold
familyhousehold
E.
Afamilyhouseholdhasatleasttwomembersrelatedbybirth,marriage,oradoption,oneofwhomis
thehouseholder(i.e.,theonewhoownsorrentstheresidence).
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
Blooms:Understand
Difficulty:2Medium
LearningObjective:0601Explaintheconceptofhouseholdtypesandtheirinfluenceonconsumption
Topic:TypesofHouseholds
8.
AccordingtotheCensusBureau,a_____householdisahouseholderlivingaloneorexclusivelywith
otherstowhomheorsheisnotrelated.
A.
family
nonfamily
B.
C.
traditional
D.
blended
E.
consumption
Anonfamilyhouseholdisahouseholderlivingaloneorexclusivelywithotherstowhomheorsheis
notrelated.
AACSB:AnalyticalThinking
6-26
Copyright 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
Accessibility:KeyboardNavigation
Blooms:Remember
Difficulty:2Medium
LearningObjective:0601Explaintheconceptofhouseholdtypesandtheirinfluenceonconsumption
Topic:TypesofHouseholds
9.
EricandElizabethlivetogetherinthesameapartmentbutarenotmarried.AccordingtotheCensus
Bureau,whichtypeofhouseholddotheyrepresent?
A.
familyhousehold
B.
blendedhousehold
nonfamilyhousehold
C.
D.
nontraditionalhousehold
E.
nonconformisthousehold
Anonfamilyhouseholdisahouseholderlivingaloneorexclusivelywithotherstowhomheorsheis
notrelated.
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
Blooms:Understand
Difficulty:2Medium
LearningObjective:0601Explaintheconceptofhouseholdtypesandtheirinfluenceonconsumption
Topic:TypesofHouseholds
10.
Whichtypeoffamilyconsistsofamarriedcouple,oneorbothofwhomwerepreviouslymarried,their
children,andthechildrenfromthepreviousmarriageofoneorbothparents?
A.
nontraditionalfamily
B.
traditionalfamily
C.
nonfamilyhousehold
stepfamily
D.
E.
combinationfamily
HighdivorceandremarriageratesmeanthatasubstantialnumberofAmericanchildrengrowupwith
stepparentsandstepsiblingsandoftenhavetwosuchfamilies,oneformedbytheirmotherandtheother
bytheirfather.
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
Blooms:Remember
Difficulty:2Medium
LearningObjective:0601Explaintheconceptofhouseholdtypesandtheirinfluenceonconsumption
Topic:TypesofHouseholds
6-27
Copyright 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
11.
Ashleyandherhusbandjusthadtheirfirstchild.Ashleywasmarriedpreviously,andhertwoyoung
childrenfromthatmarriagealsolivewithAshleyandhercurrenthusband.Whichtypeoffamilyis
this?
A.
nontraditionalfamily
B.
traditionalfamily
C.
multigenerationalfamily
D.
secondaryfamily
stepfamily
E.
Astepfamilyconsistsofamarriedcouple,oneorbothofwhomwerepreviouslymarried,theirchildren,
andthechildrenfromthepreviousmarriageofoneorbothparents.
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
Blooms:Understand
Difficulty:2Medium
LearningObjective:0601Explaintheconceptofhouseholdtypesandtheirinfluenceonconsumption
Topic:TypesofHouseholds
12.
Whichtypeoffamilyconsistsofamarriedcoupleandtheirownoradoptedchildrenlivingathome?
A.
nontraditionalfamily
traditionalfamily
B.
C.
blendedfamily
D.
stepfamily
E.
combinationfamily
Atraditionalfamilyisamarriedoppositesexcoupleandtheirownoradoptedchildrenlivingathome.
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
Blooms:Remember
Difficulty:2Medium
LearningObjective:0601Explaintheconceptofhouseholdtypesandtheirinfluenceonconsumption
Topic:TypesofHouseholds
13.
BarryandLauriehavebeenmarriedforalmost20years,andthisisthefirstmarriageforbothofthem.
Theyhavetwochildrenlivingathome.Whichtypeoffamilyisthis?
A.
nontraditionalfamily
traditionalfamily
B.
C.
blendedfamily
D.
stepfamily
E.
combinationfamily
Atraditionalfamilyisamarriedoppositesexcoupleandtheirownoradoptedchildrenlivingathome.
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
Blooms:Understand
Difficulty:2Medium
6-28
Copyright 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
LearningObjective:0601Explaintheconceptofhouseholdtypesandtheirinfluenceonconsumption
Topic:TypesofHouseholds
14.
WhichofthefollowingisNOTareasonforthedeclineintraditionalfamilies?
A. anincreaseinsingleparenthouseholdsasaresultofdivorce
B. anincreaseinsingleindividualsasthemedianageofmarriageisdelayed
C.
anincreaseinsolesurvivorsasourpopulationages
achangeinthewaytheCensusBureauhasdefined"traditionalfamily"
D.
E. Alloftheabovearereasonsforthedeclineintraditionalfamilies.
TheCensusBureauhasnotchangedthewayithasdefined"traditionalfamily."
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
Blooms:Understand
Difficulty:3Hard
LearningObjective:0601Explaintheconceptofhouseholdtypesandtheirinfluenceonconsumption
Topic:TypesofHouseholds
15.
WhichofthefollowingisNOTareasonmultigenerationalfamiliesofferopportunitiesandchallenges
formarketers?
A. Somemembersarecaregiverstofamilymembersorfriends.
B.
Severalgenerationsmightliveinonehousehold.
C.
Somemembersarelesstechnologicallyproficient.
Theyarenoteasytoidentifyandreach.
D.
E.
Alloftheaboveofferopportunitiesandchallenges.
AsAmericanhouseholdsandfamiliesevolveawayfromthetraditionalfamilymodel,marketersmust
adapt.
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
Blooms:Remember
Difficulty:2Medium
LearningObjective:0601Explaintheconceptofhouseholdtypesandtheirinfluenceonconsumption
Topic:TypesofHouseholds
6-29
Copyright 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
16.
Janetisa60yearoldsecretarywitharetiredhusbandand30yearoldunemployedsonwholivesat
home.Janet's90yearoldwidowedmotherMay,whoisdisabled,haslivedwiththefamilyforsix
years.May'sSocialSecurityandMedicaredonotadequatelycoverherlivingandmedicalexpenses.
Whichtypeoffamilyisrepresentedhere?
multigenerationalfamily
A.
B.
stepfamily
C.
traditionalfamily
D.
nontraditionalfamily
E.
seniorfamily
Amultigenerationalfamilyisafamilyhouseholdcontainingatleasttwoadultgenerationsora
grandparentandatleastoneothergeneration.
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
Blooms:Remember
Difficulty:1Easy
LearningObjective:0602Summarizethehouseholdlifecycle'svariousstagesandmarketingimplications
Topic:TypesofHouseholds
17.
Mostfamiliespassthroughanorderlyprogressionofstages,eachwithitsowncharacteristics,financial
situation,andpurchasingpatterns,whichisthebasicassumptionunderlyingthe_____approach.
householdlifecycle(HLC)
A.
B.
productlifecycle(PLC)
C.
brandlifecycle(BLC)
D.
inevitablecycle(IC)
E.
predictablecycle(PC)
TheHLCassumesthathouseholdsmoveintoavarietyofrelativelydistinctandwelldefinedcategories
overtime.
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
Blooms:Remember
Difficulty:1Easy
LearningObjective:0602Summarizethehouseholdlifecycle'svariousstagesandmarketingimplications
Topic:TheHouseholdLifeCycle
18.
Stagesofthehouseholdlifecyclearebasedon____.
A.
ageoftheadultmembers
B.
maritalstatusoftheadultmembers
C.
presenceofchildren
D.
ageofchildren
alloftheabove
E.
TheHLCassumesthathouseholdsmoveintoavarietyofrelativelydistinctandwelldefinedcategories
overtime.
AACSB:AnalyticalThinking
6-30
Copyright 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
Accessibility:KeyboardNavigation
Blooms:Remember
Difficulty:1Easy
LearningObjective:0602Summarizethehouseholdlifecycle'svariousstagesandmarketingimplications
Topic:TheHouseholdLifeCycle
19.
Whichofthefollowingisconsidereda"younger"(i.e.,<35)stageofthehouseholdlifecycle?
A.
singleparentII
B.
singleII
C.
singleIII
fullnestI
D.
E.
emptynestI
FullnestIareyoungmarriedcoupleswithchildren.
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
Blooms:Remember
Difficulty:2Medium
LearningObjective:0602Summarizethehouseholdlifecycle'svariousstagesandmarketingimplications
Topic:TheHouseholdLifeCycle
20.
WhichofthefollowingisNOTconsidereda"middleaged"(i.e.,3564)stageofthehouseholdlife
cycle?
A.
singleII
B.
fullnestII
C.
delayedfullnestI
D.
singleparentII
EmptynestII
E.
EmptynestIIispartoftheolder(i.e.,>64)stageofthehouseholdlifecycle.
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
Blooms:Remember
Difficulty:2Medium
LearningObjective:0602Summarizethehouseholdlifecycle'svariousstagesandmarketingimplications
Topic:TheHouseholdLifeCycle
21.
Whichofthefollowingisconsideredan"older"(i.e.,>64)stageofthehouseholdlifecycle?
A.
singleII
B.
delayedfullnestI
singleIII
C.
D.
singleparentII
E.
emptynestI
SingleIIIispartoftheolder(i.e.,>64)stageofthehouseholdlifecycle.
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
6-31
Copyright 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
Blooms:Remember
Difficulty:2Medium
LearningObjective:0602Summarizethehouseholdlifecycle'svariousstagesandmarketingimplications
Topic:TheHouseholdLifeCycle
22.
WhichHLCgroupisbasicallytheunmarriedmembersoftheGenerationYers?
singleI
A.
B.
singleII
C.
singleIII
D.
singleX/Y
E.
emptynest
SingleIistheunmarriedmembersoftheGenerationYers.
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
Blooms:Remember
Difficulty:2Medium
LearningObjective:0602Summarizethehouseholdlifecycle'svariousstagesandmarketingimplications
Topic:TheHouseholdLifeCycle
23.
Fortyeightpercentoffemalesclassifiedas"singleI"_____.
A.
livealone
B.
livewithparent(s)
livewithothers
C.
D.
aredivorced
E.
areengagedtobemarried
FortyeightpercentoffemalesclassifiedassingleIlivewithothers.
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
Blooms:Remember
Difficulty:3Hard
LearningObjective:0602Summarizethehouseholdlifecycle'svariousstagesandmarketingimplications
Topic:TheHouseholdLifeCycle
6-32
Copyright 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
24.
Mikeisa23yearoldrecentcollegegraduateandisstartinghiscareerasapharmaceuticalsales
representative.Hewillbelivinginanextendedstayhotelinthecitywherehewillundergotraining,but
oncehefinishesthat,heplansonrentinganiceapartmentwithafriendofhisfromcollege.Healso
wantstopurchaseasportscarandsavemoneyforaskivacationnextyear.Towhichstageofthe
householdlifecycledoesMikebelong?
singleI
A.
B.
singleII
C.
beginning
D.
introduction
E.
growth
ThirtyninepercentofmalesclassifiedassingleIlivewithothers.
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
Blooms:Understand
Difficulty:2Medium
LearningObjective:0602Summarizethehouseholdlifecycle'svariousstagesandmarketingimplications
Topic:TheHouseholdLifeCycle
25.
JulieandBartarebothintheirlate20sandrecentlymarried.Theyhavenochildrenandarelearning
howtomakejointdecisions.Recentpurchase/servicedecisionswererelatedtohouseholdfurnishings,a
washeranddryer,andinsurancecoverage.Whichstageofthehouseholdlifecyclearethey
experiencing?
youngmarried
A.
B.
fullnest
C.
emptynest
D.
introduction
E.
growth
Youngmarriedareyounger(i.e.,<35)coupleswithnochildren.
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
Blooms:Understand
Difficulty:1Easy
LearningObjective:0602Summarizethehouseholdlifecycle'svariousstagesandmarketingimplications
Topic:TheHouseholdLifeCycle
26.
Whenacouplehaschildren,expendituresonwhichofthefollowingdoNOTusuallydecrease?
A.
alcoholicbeverages
B.
mealsout
healthcare
C.
D.
personalcareproducts
E.
adultapparel
Newpurchasesintheareasofbabyclothes,furniture,food,andhealthcareproductsoccurinthisstage.
AACSB:AnalyticalThinking
6-33
Copyright 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
Accessibility:KeyboardNavigation
Blooms:Remember
Difficulty:3Hard
LearningObjective:0602Summarizethehouseholdlifecycle'svariousstagesandmarketingimplications
Topic:TheHouseholdLifeCycle
27.
StacyandAdamhavejusthadtheirfirstchild,andtheyhopetohavetwomore.Theycanexpect
expendituresonwhichofthefollowingtoincrease?
A.
mealsout
B.
education
C.
personalcareproducts
foodathome
D.
E.
alcoholicbeverages
Discretionaryandadultexpendituresarereducedbythespendingonchildrelatedproductssuchas
food,healthcare,andchildren'sapparel.
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
Blooms:Understand
Difficulty:3Hard
LearningObjective:0602Summarizethehouseholdlifecycle'svariousstagesandmarketingimplications
Topic:TheHouseholdLifeCycle
28.
Roughlywhatpercentageofchildrenareborntounmarriedmothers,apercentagethathasrisenby13
percentagepointssince1990?
A.
10percent
B.
25percent
40percent
C.
D.
50percent
E.
66percent
Roughly40percentofchildrenareborntounmarriedmothers.
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
Blooms:Remember
Difficulty:3Hard
LearningObjective:0602Summarizethehouseholdlifecycle'svariousstagesandmarketingimplications
Topic:TheHouseholdLifeCycle
6-34
Copyright 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
29.
Whileroughly40percentofchildrenareborntounmarriedmothers,thismaynotbeanaccurate
representationofthesituation.Amoreaccuraterepresentationofthesituationmaybegainedbylooking
atthepercentageofAmericanhouseholdsthataresingleparentfamilies.Whatisthatpercentage?
A.
2percent
B.
5percent
9percent
C.
D.
14percent
E.
21percent
NinepercentofAmericanhouseholdsaresingleparentfamilies,and80percentoftheseareheadedby
women.
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
Blooms:Remember
Difficulty:3Hard
LearningObjective:0602Summarizethehouseholdlifecycle'svariousstagesandmarketingimplications
Topic:TheHouseholdLifeCycle
30.
Whichstageofthehouseholdlifecycleismadeupofpeoplebetweentheagesof35and64whohave
nevermarriedandthosewhoaredivorcedandhavenochildrearingresponsibilities?
middleagedsingle(orsingleII)
A.
B.
middleagedchildless
C.
emptynestI
D.
emptynestII
E.
singleIII
Themiddleagedsinglecategoryismadeupofpeoplewhohavenevermarriedandthosewhoare
divorcedandhavenochildrearingresponsibilities.
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
Blooms:Remember
Difficulty:2Medium
LearningObjective:0602Summarizethehouseholdlifecycle'svariousstagesandmarketingimplications
Topic:TheHouseholdLifeCycle
6-35
Copyright 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
31.
Bobbieis47yearsold,hasneverbeenmarried,anddoesnothaveanychildrenofherown.Shelives
aloneanddoesn'tliketocookbecausemostrecipesfeedmorethanoneperson.Shecanonlyeatso
manyleftovers,andsheusuallyforgetsaboutitifshefreezestoeatatalaterdate.Soshepurchases
frozendinnersandcannedfoodthatcomeinsingleservings.Towhichstageofthehouseholdlifecycle
doesBobbiebelong?
middleagedsingle(orsingleII)
A.
B.
middleagedemptynest
C.
emptynestI
D.
emptynestII
E.
singleIII
Themiddleagedsinglecategoryismadeupofpeoplewhohavenevermarriedandthosewhoare
divorcedandhavenochildrearingresponsibilities.
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
Blooms:Understand
Difficulty:2Medium
LearningObjective:0602Summarizethehouseholdlifecycle'svariousstagesandmarketingimplications
Topic:TheHouseholdLifeCycle
32.
WhichofthefollowingisNOTadescriptionofthehouseholdlifecyclestageknownas"emptynestI:
middleagedwithnochildren"?
A.
marriedcoupleswhohaveneverhadchildren
B. secondmarriagesinwhichchildrenfromafirstmarriagearenotlivingwiththeparent
C.
marriedcoupleswhosechildrenhavelefthome
D. marriedcoupleswhohaveadoptedchildrenwhoarestilllivingathome
E. Alloftheabovearecharacteristicsofthishouseholdlifecyclestage.
Emptynestisatermfornochildrenathome.
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
Blooms:Understand
Difficulty:3Hard
LearningObjective:0602Summarizethehouseholdlifecycle'svariousstagesandmarketingimplications
Topic:TheHouseholdLifeCycle
6-36
Copyright 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
33.
TonyandKatieareintheir50s,andbothhavecareersthatkeepthemverybusy.However,their
childrenaregrown,sotheyhavemorefreetimeandmoneythantheyusedtohave.Whichtypeof
productorservicearetheylikelytospendLESSmoneyonthantheyhaveinthepast?
foodathome
A.
B.
expensivevacations
C.
mealsout
D.
housecleaning
E.
luxurycars
Theabsenceofresponsibilitiesforchildrencreatesfreetimeandmoneytospendondiningout,
expensivevacations,housecleaning,andluxurycars.
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
Blooms:Understand
Difficulty:2Medium
LearningObjective:0602Summarizethehouseholdlifecycle'svariousstagesandmarketingimplications
Topic:TheHouseholdLifeCycle
34.
Thetrendtowardlatermarriageandchildrenhasresultedinwhichofthefollowing?
A. Morethan80percentofallmarriedcoupleswithchildrenunder18nowfallintothemiddleage
HLCcategoriesofdelayedfullnestIandfullnestII.
B. Now,71percentofallmarriedcoupleswithchildrenunder18fallintothemiddleageHLC
categoriesofdelayedfullnestIandfullnestII.
C. Now,theemptynestIHLCcategorydoesnotbeginuntilmarriedcouplesareover64yearsold.
D. ThestageoftheHLClabeledemptynestInolongerexists.
E. Now,71percentofallmarriedcouplesdonotexperiencetheemptynestIIstageoftheHLC.
Middleaged(3564)marriedcoupleswithchildren(labeleddelayedfullnestIandfullnestII)makeup
roughly15percentofallhouseholdsandrepresent71percentofallmarriedcoupleswithchildrenunder
18.
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
Blooms:Understand
Difficulty:3Hard
LearningObjective:0602Summarizethehouseholdlifecycle'svariousstagesandmarketingimplications
Topic:TheHouseholdLifeCycle
35.
WhatisamajordifferencebetweendelayedfullnestIandyoungernewparents?
A.
thenumberofchildren
income
B.
C.
education
D.
commitment
E.
yearsmarried
Oldernewparents'incomesaresignificantlylargerthanthoseofyoungernewparents.
AACSB:AnalyticalThinking
6-37
Copyright 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
Accessibility:KeyboardNavigation
Blooms:Remember
Difficulty:2Medium
LearningObjective:0602Summarizethehouseholdlifecycle'svariousstagesandmarketingimplications
Topic:TheHouseholdLifeCycle
36.
SheilaandJimarebothprofessionalsintheirlate30sandhavetwochildrenundertheageof5.Which
stageofthehouseholdlifecyclearetheyin?
A.
youngmarried
B.
fullnestI
C.
fullnestII
delayedfullnestI
D.
E.
laggards
DelayedfullnestIareoldermarriedcoupleswithyoungchildren.
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
Blooms:Understand
Difficulty:2Medium
LearningObjective:0602Summarizethehouseholdlifecycle'svariousstagesandmarketingimplications
Topic:TheHouseholdLifeCycle
37.
WhatisamajordifferencebetweenthefullnestIIanddelayedfullnestIstagesofthehouseholdlife
cycle?
A.
income
B.
ageoftheparents
ageofthechildren
C.
D.
numberofchildren
E.
yearsmarried
ThechildrenoffullnestIIaregenerallyoverage6andarebecomingmoreindependent.
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
Blooms:Remember
Difficulty:2Medium
LearningObjective:0602Summarizethehouseholdlifecycle'svariousstagesandmarketingimplications
Topic:TheHouseholdLifeCycle
6-38
Copyright 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
38.
TeresaandJohnarebothintheir40sandhavetwochildrenlivingathome.Theirdaughter,Erin,is14
yearsold,andtheirson,Stephen,is11yearsold.Towhichstageofthehouseholdlifecycledothey
belong?
A.
youngmarried
B.
fullnestI
fullnestII
C.
D.
delayedfullnestI
E.
laggards
ThechildrenoffullnestIIaregenerallyoverage6andarebecomingmoreindependent.
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
Blooms:Understand
Difficulty:2Medium
LearningObjective:0602Summarizethehouseholdlifecycle'svariousstagesandmarketingimplications
Topic:TheHouseholdLifeCycle
39.
TeriandEdareintheir40s,arechildless,andweremarriedfor15yearsbutarenowdivorced.
However,Terihasalwayswantedchildren,sosheadoptedadaughter,whoisnow2yearsold.To
whichstageofthehouseholdlifecycledoTeriandherdaughterbelong?
A.
singleparentI
B.
divorcedparentI
singleparentII
C.
D.
fullnestI
E.
delayedfullnestI
SingleparentIIaremiddleagedsingleindividualswithchildrenathome.
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
Blooms:Understand
Difficulty:2Medium
LearningObjective:0602Summarizethehouseholdlifecycle'svariousstagesandmarketingimplications
Topic:TheHouseholdLifeCycle
40.
Consumersinwhichstageofthehouseholdlifecycleareover64yearsofage;areeitherfullyor
partiallyretired;arehealthy,active,andoftenfinanciallywelloff;andareabigmarketforRVs,
cruises,andsecondhomes?
A.
singleI
B.
singleII
C.
emptynestI
emptynestII
D.
E.
delayedemptynest
EmptynestIIareoldermarriedcouplesthatareeitherfullyorpartiallyretired.
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
6-39
Copyright 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
Blooms:Remember
Difficulty:2Medium
LearningObjective:0602Summarizethehouseholdlifecycle'svariousstagesandmarketingimplications
Topic:TheHouseholdLifeCycle
41.
Rayisretired,andheandhiswifearebothintheirlate60s.Theyarehealthy,active,andfinancially
welloff.TheypurchasedanRVandplantotraveltoall48ofthecontinentalUnitedStates.Which
stageofthehouseholdlifecycledescribesthem?
A.
childless
B.
jobless
C.
retired
D.
emptynestI
emptynestII
E.
EmptynestIIareoldermarriedcouplesthatareeitherfullyorpartiallyretired.
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
Blooms:Understand
Difficulty:2Medium
LearningObjective:0602Summarizethehouseholdlifecycle'svariousstagesandmarketingimplications
Topic:TheHouseholdLifeCycle
42.
Consumerswhoaresingleduetothedeathofaspousearelabeled_____.
A.
singlebydeath
B.
singlebychoice
singlebycircumstance
C.
D.
singleagain
E.
unwillinglysingle
Singlebycircumstanceconsumersarelessinnovative,moreriskaverse,morepricesensitive,andmore
likelytoengageincopingbehaviorssuchaswatchingTV.
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
Blooms:Remember
Difficulty:2Medium
LearningObjective:0602Summarizethehouseholdlifecycle'svariousstagesandmarketingimplications
Topic:TheHouseholdLifeCycle
6-40
Copyright 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
43.
Barbarais72yearsoldandhasbeenawidowforalmostthreeyears.Shewouldbelabeled_____.
A.
singlebydeath
B.
singlebychoice
singlebycircumstance
C.
D.
singleagain
E.
unwillinglysingle
Singlebycircumstanceconsumersarelessinnovative,moreriskaverse,morepricesensitive,andmore
likelytoengageincopingbehaviorssuchaswatchingTV.
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
Blooms:Understand
Difficulty:2Medium
LearningObjective:0602Summarizethehouseholdlifecycle'svariousstagesandmarketingimplications
Topic:TheHouseholdLifeCycle
44.
Researchsuggeststhatoldersingleswhoaresinglebycircumstance(i.e.,deathofaspouse)will
_____.
A.
belessinnovative
B.
bemoreriskaverse
C.
bemorepricesensitive
D. engageincopingbehaviorssuchasspendingmoretimewatchingtelevision
alloftheabove
E.
Singlebycircumstanceconsumersarelessinnovative,moreriskaverse,morepricesensitive,andmore
likelytoengageincopingbehaviorssuchaswatchingTV.
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
Blooms:Remember
Difficulty:1Easy
LearningObjective:0602Summarizethehouseholdlifecycle'svariousstagesandmarketingimplications
Topic:TheHouseholdLifeCycle
45.
TheverticalaxisintheHLC/occupationalcategorymatrixrepresents_____,whichdeterminesthe
problemsthehouseholdwilllikelyencounter.
A.
asetofoccupationalcategories
B.
thenumberofchildreninthehousehold
C.
thehouseholdincome
thestageinthehouseholdlifecycle
D.
E.
currenteconomicconditions
TheverticalaxisrepresentstheparticularstageintheHLC.
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
Blooms:Remember
Difficulty:2Medium
6-41
Copyright 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
LearningObjective:0602Summarizethehouseholdlifecycle'svariousstagesandmarketingimplications
Topic:MarketingStrategyBasedontheHouseholdLifeCycle
46.
ThehorizontalaxisintheHLC/occupationalcategorymatrixrepresents_____,whichprovidesarange
ofacceptablesolutions.
asetofoccupationalcategories
A.
B.
thenumberofchildreninthehousehold
C.
thehouseholdincome
D.
stageinthehouseholdlifecycle
E.
currenteconomicconditions
Thehorizontalaxisrepresentsasetofoccupationalstrategies.
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
Blooms:Remember
Difficulty:2Medium
LearningObjective:0602Summarizethehouseholdlifecycle'svariousstagesandmarketingimplications
Topic:MarketingStrategyBasedontheHouseholdLifeCycle
47.
Theconsumerinsightonremodelingdiscussesmechanismsunderlyinghouseholdlifecyclechanges.
Themechanismrelatingtobalancingcompetingcommitmentsonhowagivenspaceisusedis:
prioritizing
A.
B.
embodying
C.
adapting
D.
socialization
E.
mediation
Prioritizingrelatestodealingwithcompetingspaceneeds.
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
Blooms:Remember
Difficulty:2Medium
LearningObjective:0602Summarizethehouseholdlifecycle'svariousstagesandmarketingimplications
Topic:TheHouseholdLifeCycle
48.
Theconsumerinsightonremodelingdiscussesmechanismsunderlyinghouseholdlifecyclechanges.
Themechanismrelatingtoawarenessofneedtomodifythephysicalarrangementoftheirhomesis
____.
A.
prioritizing
B.
embodying
adapting
C.
D.
socialization
E.
mediation
Adaptingrelatestotheneedtomodifythephysicalarrangementofahome.
AACSB:AnalyticalThinking
6-42
Copyright 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
Accessibility:KeyboardNavigation
Blooms:Understand
Difficulty:3Hard
LearningObjective:0602Summarizethehouseholdlifecycle'svariousstagesandmarketingimplications
Topic:TheHouseholdLifeCycle
49.
Theconsumerinsightonremodelingdiscussesmechanismsunderlyinghouseholdlifecyclechanges.
Themechanismrelatingtophysicalneedsnoworinfuturerelatingtohowspaceisusedis_____.
A.
prioritizing
embodying
B.
C.
adapting
D.
socialization
E.
mediation
Embodyingrelatestohowphysicalneedsandchangesinthemcouldaffecthowthehomeisarranged.
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
Blooms:Remember
Difficulty:2Medium
LearningObjective:0602Summarizethehouseholdlifecycle'svariousstagesandmarketingimplications
Topic:TheHouseholdLifeCycle
50.
_____istheprocessbywhichdecisionsthatdirectlyorindirectlyinvolvetwoormorefamilymembers
aremade.
A.
Householddecisionmaking
B.
Consumerdecisionmaking
Familydecisionmaking
C.
D.
Jointdecisionmaking
E.
Groupdecisionmaking
Decisionmakingbyagroupsuchasafamilydiffersinmanywaysfromdecisionsmadebyan
individual.
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
Blooms:Remember
Difficulty:1Easy
LearningObjective:0603Understandthefamilydecisionprocess
Topic:FamilyDecisionMaking
6-43
Copyright 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
51.
Afamilypurchasedecisiondiffersfromanorganizationaldecisionin_____.
thelevelofemotioninvolved
A.
B.
theinvolvementofmultiplepeopleinthedecision
C.
theabsenceoftimepressure
D. thefactthatdifferentpeopleplaydifferentrolesinthepurchase
E.
alloftheabove
Manyfamilypurchasesareinherentlyemotionalandaffecttherelationshipsbetweenthefamily
members.
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
Blooms:Remember
Difficulty:2Medium
LearningObjective:0603Understandthefamilydecisionprocess
Topic:FamilyDecisionMaking
52.
Whichofthefollowingisafamilypurchaserole?
A.
initiator
B.
informationgatherer
C.
user
D.
purchaser
alloftheabove
E.
Initiator,informationgatherer,user,andpurchaserareallfamilypurchaseroles.
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
Blooms:Remember
Difficulty:1Easy
LearningObjective:0603Understandthefamilydecisionprocess
Topic:TheNatureofFamilyPurchaseRoles
53.
Thefamilymemberwhofirstrecognizesaneedorstartsthepurchaseprocessisknownasthe_____.
initiator
A.
B.
informationgatherer
C.
influencer
D.
decisionmaker
E.
user
Theinitiatoristhefamilymemberwhofirstrecognizesaneedorstartsthepurchaseprocess.
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
Blooms:Remember
Difficulty:2Medium
LearningObjective:0603Understandthefamilydecisionprocess
Topic:TheNatureofFamilyPurchaseRoles
6-44
Copyright 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
54.
Stanhasnoticedthathiscarisnotworkingproperlyandthatitisgettingexpensivetorepair.Thus,he
gatheredhisfamilytogethertodiscussthepurchaseofanewautomobile.Intermsoffamilypurchase
roles,whichonebestdescribesStan'sactions?
initiator
A.
B.
informationgatherer
C.
influencer
D.
decisionmaker
E.
user
Theinitiatoristhefamilymemberwhofirstrecognizesaneedorstartsthepurchaseprocess.
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
Blooms:Understand
Difficulty:2Medium
LearningObjective:0603Understandthefamilydecisionprocess
Topic:TheNatureofFamilyPurchaseRoles
55.
WhileKatieandMatthewarethechildreninthefamily,theydoinfluencethealternativesconsidered
fortheirfamily'ssummervacation.WhatroledoKatieandMatthewplayinthisfamilydecision?
A.
initiators
B.
informationgatherers
influencers
C.
D.
decisionmakers
E.
purchasers
Influencersarethosewhoinfluencethealternativesevaluated,thecriteriaconsidered,andthefinal
choice.
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
Blooms:Understand
Difficulty:2Medium
LearningObjective:0603Understandthefamilydecisionprocess
Topic:TheNatureofFamilyPurchaseRoles
56.
Whichfamilypurchaseroleisplayedbytheindividual(s)whomakesthefinaldecision?
A.
initiator
B.
informationgatherer
C.
influencer
decisionmaker
D.
E.
Thedecisionmakermakesthefinaldecision.
user
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
Blooms:Remember
Difficulty:1Easy
6-45
Copyright 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
LearningObjective:0603Understandthefamilydecisionprocess
Topic:TheNatureofFamilyPurchaseRoles
57.
Bobisinthesixthgrade.Hisfamilydoesnotownacomputer,andhereallyneedsonetodohis
homework.Healsowantsonesohecanplaysomeofthegameshehearshisfriendstalkingabout.His
parentsrealizethatheneedsacomputer,buttheyreallyhavenoneedforoneandprobablywillnever
useit.Becausetheydon'tknowmuchaboutcomputers,theyarelettingBobdoalltheresearchand
askedhimtofindtheoptionsthatwillmeethisneeds.However,hisparentsaretheoneswhowillmake
thefinaldecisiononhowmuchtospendandwhichcomputertopurchase.Intermsofthefamily
purchaseroles,whichroledoBob'sparentsplay?
A.
initiator
B.
informationgatherer
C.
influencer
decisionmaker
D.
E.
Thedecisionmakermakesthefinaldecision.
user
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
Blooms:Understand
Difficulty:1Easy
LearningObjective:0603Understandthefamilydecisionprocess
Topic:TheNatureofFamilyPurchaseRoles
58.
Whatfamilypurchaseroleisplayedbytheindividualwhoactuallypurchasestheproductthefamilyhas
decidedupon?
A.
initiator
B.
informationgatherer
C.
influencer
D.
decisionmaker
purchaser
E.
Thepurchaseristhefamilymemberwhoactuallypurchasestheproduct.
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
Blooms:Remember
Difficulty:1Easy
LearningObjective:0603Understandthefamilydecisionprocess
Topic:TheNatureofFamilyPurchaseRoles
6-46
Copyright 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
59.
Whiletheentirefamilyisusuallyinvolvedinmajorpurchasedecisions,Lisaistheonewhousually
makestheactualpurchase.WhatfamilypurchaseroledoesLisaplay?
A.
initiator
B.
informationgatherer
C.
influencer
D.
decisionmaker
purchaser
E.
Thepurchaseristhefamilymemberwhoactuallypurchasestheproduct.
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
Blooms:Understand
Difficulty:2Medium
LearningObjective:0603Understandthefamilydecisionprocess
Topic:TheNatureofFamilyPurchaseRoles
60.
CarlaandJohnarebothchildren,buttheyusetheirfamily'selectronicequipmentsuchasTVs,DVD
players,andstereoequipment.Theydidnotplaymuchofaroleinthepurchasedecisiononwhich
brandstobuy,buttheirparentsdidconsidertheirneedswhendecidingonwhichproductsandbrandsto
purchase.Intermsoffamilypurchaseroles,whatroledothesechildrenplay?
A.
initiator
B.
informationgatherer
C.
influencer
D.
user
CandD
E.
Informationgatherersusetheirexpertise,andinfluencersevaluatethealternativesinthesefamily
decisions.
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
Blooms:Understand
Difficulty:3Hard
LearningObjective:0603Understandthefamilydecisionprocess
Topic:TheNatureofFamilyPurchaseRoles
61.
Whichofthefollowingarewaystocategorizefamilydecisionmaking?
A.
husbanddominant
B.
wifedominant
C.
individualized
D.
childdominant
alloftheabove
E.
Therearemanywaystocategorizefamilydecisionsmaking,includinghusbanddominant,wife
dominant,individualized,andchilddominant.
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
6-47
Copyright 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
Blooms:Remember
Difficulty:1Easy
LearningObjective:0603Understandthefamilydecisionprocess
Topic:TheNatureofFamilyPurchaseRoles
62.
HankandCarolhavebeenmarriedformorethan20years,andinthattimetheyhavepurchasedsix
automobiles.Hankistheonewhousuallydoesalltheresearchanddecideswhattheycanafford,while
Caroljustgetsinvolvedwhenit'stimetodecideamongafewalternatives,andshereallyonlycares
aboutthecomfortandstyling.Whichofthefollowingcategoryoffamilydecisionmakingdoesthis
illustrate?
husbanddominant
A.
B.
wifedominant
C.
individualized
D.
singlerole
E.
dualrole
Husbanddominateddecisionshavetraditionallyoccurredwiththepurchaseofsuchproductsas
automobiles,liquor,andlifeinsurance.
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
Blooms:Understand
Difficulty:1Easy
LearningObjective:0603Understandthefamilydecisionprocess
Topic:TheNatureofFamilyPurchaseRoles
63.
Familiesconsideringthepurchaseofproductssuchasahouse,furniture,oravacation,typicallyuse
whichtypeoffamilydecisionmaking?
A.
husbanddominant
B.
wifedominant
C.
individualized
joint
D.
E.
childdominant
Forlargehouseholdpurchasesandfamilyweekendactivitiesdecisionstendtobeshared.
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
Blooms:Remember
Difficulty:1Easy
LearningObjective:0603Understandthefamilydecisionprocess
Topic:TheNatureofFamilyPurchaseRoles
6-48
Copyright 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
64.
WhichofthefollowingstatementsisTRUEregardingthenatureoffamilypurchasesandtheroles
playedbyvariousfamilymembers?
A.
Individualstendtoplaythesameroleforalldecisions.
B. Allfamilymemberstendtobeinvolvedineverystageofthedecisionprocess.
C. Overtime,eachspousedevelopsmorespecializedrolesasapartofthefamilylifestyleandfamily
responsibilities.
D. Individualfamilymembersplayonlyasingleroleinagivenpurchasedecision.
E. Thestageofthedecisionprocessdoesnotinfluencedecisionroles.
Whethertherolesthatareadoptedaretraditionalormodern,rolespecializationstilltendstoevolve
overtimebecauseitismuchmoreefficient.
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
Blooms:Understand
Difficulty:2Medium
LearningObjective:0603Understandthefamilydecisionprocess
Topic:DeterminantsofFamilyPurchaseRoles
65.
Whichofthefollowingcaninfluencehowfamilymembersinteractinapurchasedecision?
A.
cultureorsubcultureinwhichthefamilyexists
B.
rolespecializationofdifferentfamilymembers
C. degreeofinvolvementeachhasintheproductareaofconcern
D.
personalcharacteristicsofthefamilymembers
alloftheabove
E.
Manyfactorsinfluencehowfamilymembersinteractinapurchasedecision.
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
Blooms:Remember
Difficulty:1Easy
LearningObjective:0603Understandthefamilydecisionprocess
Topic:DeterminantsofFamilyPurchaseRoles
66.
HispanicswhoidentifymoststronglywiththeirHispanicsubculturesaremostlikelytoengagein
_____.
A.
wifedominateddecisions
husbanddominateddecisions
B.
C.
jointdecisions
D.
childdominateddecisions
E.
noneoftheabove
TheHispanicsubculturehasmoreofamasculineorientationthanthebroaderculture.
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
Blooms:Remember
Difficulty:2Medium
6-49
Copyright 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
LearningObjective:0603Understandthefamilydecisionprocess
Topic:DeterminantsofFamilyPurchaseRoles
67.
Regardingthebalanceoffamilypurchaseroles,whichofthefollowingtraditionallymaledominated
categoriesis(are)tippingtowardthewife?
A.
TVremotecontrol
B.
householdfinances
C.
familyweekendactivities
AandB
D.
E.
alloftheabove
Aswomen'soccupationalroleshaveexpanded,sohastherangeoffamilydecisionsinwhichthey
participateordominate.
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
Blooms:Remember
Difficulty:2Medium
LearningObjective:0603Understandthefamilydecisionprocess
Topic:TheNatureofFamilyPurchaseRoles
68.
WhichofthefollowingisNOTabasicapproachthatindividualsinafamilyusetoresolvepurchase
conflictsaftertheyhavearisen?
A.
bargaining
B.
useofauthority
physicalforce
C.
D.
playingonemotion
E.
reasoning
Physicalforceisnotabasicapproachthatindividualsinafamilyusetoresolvepurchaseconflictsafter
theyhavearisen.
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
Blooms:Remember
Difficulty:2Medium
LearningObjective:0603Understandthefamilydecisionprocess
Topic:ConflictResolution
6-50
Copyright 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
69.
Karenandherkidswerehungryandweretryingtodecidewheretoeatfordinner.Afterseveralminutes
ofbickering,Karendecidedwheretheyweregoingtogo.Herchildrenbalkedatherdecisionandasked
whyshegottodecide,andshesaid,"BecauseI'myourmotherandIsaidso!"Whichapproachdid
Karenusetoresolvethisfamilyconflict?
A.
bargaining
useofauthority
B.
C.
impressionmanagement
D.
playingonemotion
E.
reasoning
Useofauthorityisclaimingsuperiorexpertiseorroleappropriateness.
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
Blooms:Understand
Difficulty:1Easy
LearningObjective:0603Understandthefamilydecisionprocess
Topic:ConflictResolution
70.
Whichapproachtoconflictresolutionmisrepresentsthefactsinordertowin?
A.
bargaining
B.
useofauthority
impressionmanagement
C.
D.
playingonemotion
E.
reasoning
Impressionmanagementismisrepresentingthefactsinordertowin.
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
Blooms:Remember
Difficulty:2Medium
LearningObjective:0603Understandthefamilydecisionprocess
Topic:ConflictResolution
71.
WhichofthesecategoriesisNOTpartofthecontentofconsumerlearning?
A.
consumerskills
learningskills
B.
C.
consumptionrelatedpreferences
D.
consumptionrelatedattitudes
E. Alloftheabovearepartofthecontentofconsumerlearning.
Thecontentofconsumerlearningcanbebrokendownintoconsumerskills,consumptionrelated
preferences,andconsumptionrelatedskills.
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
Blooms:Understand
Difficulty:2Medium
6-51
Copyright 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
LearningObjective:0604Describetherolethathouseholdsplayinchildsocialization
Topic:TheContentofConsumerSocialization
72.
Theprocessinwhichyoungpeopleacquireskills,knowledge,andattitudesrelevanttotheirfunctioning
asconsumersinthemarketplacesisknownas_____.
A.
consumereducation
consumersocialization
B.
C.
consumerprogramming
D.
consumerresearch
E.
consumeracclimation
Thecontentofconsumersocializationreferstowhatchildrenlearnwithrespecttoconsumption;the
processreferstohowtheylearnit.
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
Blooms:Remember
Difficulty:2Medium
LearningObjective:0604Describetherolethathouseholdsplayinchildsocialization
Topic:ConsumerSocialization
73.
WhichofthefollowingreferstoWHATchildrenlearnwithrespecttoconsumption?
A.
theprocessofconsumersocialization
B.
therateofconsumersocialization
C.
theimpactofconsumersocialization
thecontentofconsumersocialization
D.
E.
theinfluenceofconsumersocialization
Thecontentofconsumersocializationincludesconsumerskills,whicharethosecapabilitiesnecessary
forpurchasestooccur,suchasunderstandingmoney,budgeting,productevaluation,andsoforth.
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
Blooms:Remember
Difficulty:2Medium
LearningObjective:0604Describetherolethathouseholdsplayinchildsocialization
Topic:TheContentofConsumerSocialization
74.
WhichofthefollowingreferstoHOWchildrenlearnwithrespecttoconsumption?
theprocessofconsumersocialization
A.
B.
therateofconsumersocialization
C.
theimpactofconsumersocialization
D.
thecontentofconsumersocialization
E.
theinfluenceofconsumersocialization
Achildhastolearnhowtoshop,howtocomparesimilarbrands,howtobudgetavailableincome,and
thelike.
AACSB:AnalyticalThinking
6-52
Copyright 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
Accessibility:KeyboardNavigation
Blooms:Remember
Difficulty:2Medium
LearningObjective:0604Describetherolethathouseholdsplayinchildsocialization
Topic:TheContentofConsumerSocialization
75.
Amajorbasisforconcernaboutmarketingtochildrenistheirinabilitytofullyprocessandunderstand
commercialmessages.Muchofthetheoryandresearchinthisareaisbasedon_____.
A.
Asch'sdiffusiontheory
B.
Weber'sintellectenhancementtheory
Piaget'sstagesofcognitivedevelopment
C.
D.
Pavlov'sprocessacquisitionstages
E.
noneoftheabove
Piaget'sstagetheorydescribesthecognitivedevelopmentofchildren.
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
Blooms:Remember
Difficulty:2Medium
LearningObjective:0604Describetherolethathouseholdsplayinchildsocialization
Topic:TheAbilityofChildrentoLearn
76.
Inchildren'sinformationprocessing,theperiodofconcreteoperationsischaracterizedby_____.
A.
anabsenceofconceptualthought
B.
thedevelopmentoflanguage
C. thedevelopmentoftheabilitytoapplylogicalthoughttoconcreteproblems
D. thedevelopmentoftheabilitytoapplylogictoalltypesofproblems
E.
noneoftheabove
AccordingtoPiaget,stage3istheperiodofconcreteoperations(8to11years).
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
Blooms:Remember
Difficulty:2Medium
LearningObjective:0604Describetherolethathouseholdsplayinchildsocialization
Topic:TheAbilityofChildrentoLearn
77.
Inchildren'sinformationprocessing,theperiodofsensorimotorintelligenceischaracterizedby_____.
anabsenceofconceptualthought
A.
B.
thedevelopmentoflanguage
C. thedevelopmentoftheabilitytoapplylogicalthoughttoconcreteproblems
D. thedevelopmentoftheabilitytoapplylogictoalltypesofproblems
E.
noneoftheabove
InPiaget'sstage1(0to2years),behaviorisprimarilymotor.
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
6-53
Copyright 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
Blooms:Remember
Difficulty:2Medium
LearningObjective:0604Describetherolethathouseholdsplayinchildsocialization
Topic:TheAbilityofChildrentoLearn
78.
Inchildren'sinformationprocessing,theperiodofpreoperationalthoughtischaracterizedby_____.
A.
anabsenceofconceptualthought
thedevelopmentoflanguage
B.
C. thedevelopmentoftheabilitytoapplylogicalthoughttoconcreteproblems
D. thedevelopmentoftheabilitytoapplylogictoalltypesofproblems
E.
noneoftheabove
Piaget'sstage2(3to7years)ischaracterizedbythedevelopmentoflanguageandrapidconceptual
development.
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
Blooms:Remember
Difficulty:2Medium
LearningObjective:0604Describetherolethathouseholdsplayinchildsocialization
Topic:TheAbilityofChildrentoLearn
79.
Inchildren'sinformationprocessing,theperiodofformaloperationsischaracterizedby_____.
A.
anabsenceofconceptualthought
B.
thedevelopmentoflanguage
C. thedevelopmentoftheabilitytoapplylogicalthoughttoconcreteproblems
D. thedevelopmentoftheabilitytoapplylogictoalltypesofproblems
E.
noneoftheabove
InPiaget'sstage4(12to15years)thechild'scognitivestructuresreachtheirgreatestlevelsof
development.
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
Blooms:Remember
Difficulty:2Medium
LearningObjective:0604Describetherolethathouseholdsplayinchildsocialization
Topic:TheAbilityofChildrentoLearn
6-54
Copyright 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
80.
Thosecapabilitiesnecessaryforpurchasestooccursuchasunderstandingmoney,budgeting,product
evaluation,andsofortharereferredtoas_____.
A.
buyingskills
B.
consumptionrelatedpreferences
C.
consumptionrelatedattitudes
D.
instrumentalskills
consumerskills
E.
Consumerskillsarethosecapabilitiesnecessaryforpurchasestooccursuchasunderstandingmoney,
budgeting,productevaluation,andsoforth.
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
Blooms:Remember
Difficulty:2Medium
LearningObjective:0604Describetherolethathouseholdsplayinchildsocialization
Topic:TheContentofConsumerSocialization
81.
Bobisteachinghisson,Jack,howtohandlemoney,countchange,howtosaveforadesiredpurchase,
andhowtochooseanappropriateproduct.Bobisteachinghisson_____.
A.
buyingskills
B.
consumptionrelatedpreferences
C.
consumptionrelatedattitudes
D.
economicskills
consumerskills
E.
Consumerskillsarethosecapabilitiesnecessaryforpurchasestooccursuchasunderstandingmoney,
budgeting,productevaluation,andsoforth.
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
Blooms:Understand
Difficulty:2Medium
LearningObjective:0604Describetherolethathouseholdsplayinchildsocialization
Topic:TheContentofConsumerSocialization
82.
_____aretheknowledge,attitudes,andvaluesthatcausepeopletoattachdifferentialevaluationsto
products,brands,andretailoutlets.
A.
Buyingskills
Consumptionrelatedpreferences
B.
C.
Consumptionrelatedattitudes
D.
Instrumentalattitudes
E.
Consumerskills
Informationaboutaproduct'sprestigeisnotnecessarytocarryouttheactualpurchase,butitis
extremelyimportantindecidingwhattopurchase.
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
6-55
Copyright 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
Blooms:Remember
Difficulty:2Medium
LearningObjective:0604Describetherolethathouseholdsplayinchildsocialization
Topic:TheContentofConsumerSocialization
83.
ScottandhisfamilyhavealwayspurchasedHondaautomobilesbecausetheyfeelthattheyarethebest
qualitycarsonthemarket.Thisattitudeisanexampleofa(n)_____.
A.
copingmechanism
consumptionrelatedpreference
B.
C.
consumptionrelatedbias
D.
economicskill
E.
mediation
Informationaboutaproduct'sprestigeisnotnecessarytocarryouttheactualpurchase,butitis
extremelyimportantindecidingwhattopurchase.
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
Blooms:Understand
Difficulty:2Medium
LearningObjective:0604Describetherolethathouseholdsplayinchildsocialization
Topic:TheContentofConsumerSocialization
84.
Thecognitiveandaffectiveorientationstowardmarketplacestimulisuchasadvertisements,
salespeople,warranties,andsofortharereferredtoas_____.
A.
consumerskills
B.
consumptionrelatedpreferences
consumptionrelatedattitudes
C.
D.
instrumentalattitudes
E.
mediationpreferences
Theseattitudeswillinfluencehowpeoplereacttothevariousactivitiesundertakenbymarketers.
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
Blooms:Remember
Difficulty:2Medium
LearningObjective:0604Describetherolethathouseholdsplayinchildsocialization
Topic:TheContentofConsumerSocialization
6-56
Copyright 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
85.
Whichofthefollowingistheprimarysourceofconsumersocialization?
A.
school
B.
advertising
C.
friends
family
D.
E.
government
Parentsteachtheirchildrenconsumerskills,consumptionrelatedpreferences,andconsumptionrelated
attitudes.
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
Blooms:Remember
Difficulty:1Easy
LearningObjective:0604Describetherolethathouseholdsplayinchildsocialization
Topic:TheProcessofConsumerSocialization
86.
Whichtypeoftrainingoccurswhenaparentorsiblingspecificallyanddirectlyattemptstobringabout
certainresponsesthroughreasoningorreinforcement?
A.
consumertraining
instrumentaltraining
B.
C.
modeling
D.
mediation
E.
coercion
Aparentmaytrydirectlytoteachachildwhichsnackfoodsshouldbeconsumedbyexplicitly
discussingnutrition.
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
Blooms:Remember
Difficulty:2Medium
LearningObjective:0604Describetherolethathouseholdsplayinchildsocialization
Topic:TheProcessofConsumerSocialization
87.
_____occurswhenachildlearnsappropriate,orinappropriate,consumptionbehaviorsbyobserving
others.
A.
Consumertraining
B.
Instrumentaltraining
Modeling
C.
D.
Mediation
E.
Parroting
Modelinggenerally,butnotalways,occurswithoutdirectinstructionfromtherolemodel.
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
Blooms:Remember
Difficulty:2Medium
6-57
Copyright 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
LearningObjective:0604Describetherolethathouseholdsplayinchildsocialization
Topic:TheProcessofConsumerSocialization
88.
_____occurswhenaparentaltersachild'sinitialinterpretationof,orresponseto,amarketingorother
stimulus.
A.
Consumertraining
B.
Instrumentaltraining
C.
Modeling
Mediation
D.
E.
Reprogramming
Aparentcanalterthebeliefinanattributeandinthebelievabilityofadvertisingingeneral.
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
Blooms:Remember
Difficulty:2Medium
LearningObjective:0604Describetherolethathouseholdsplayinchildsocialization
Topic:TheProcessofConsumerSocialization
89.
Claireis6yearsoldandbeggedhermotherforaBarbiedollthatshesawiceskatinginatelevision
commercial.Hermotherexplainedtoherthatthedollwon'tbeabletoiceskateandthatshewillhaveto
makethedollmove.ShewastryingtoexplaintoClairethatthetoyssheseesinadvertisementsare
probablygoingtolookmorefunthantheyactuallyare.Claire'smotherisexhibiting_____.
mediation
A.
B.
interpretation
C.
modeling
D.
terminaltraining
E.
interference
Aparentcanalterthebeliefinanattributeandinthebelievabilityofadvertisingingeneral.
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
Blooms:Understand
Difficulty:2Medium
LearningObjective:0604Describetherolethathouseholdsplayinchildsocialization
Topic:TheProcessofConsumerSocialization
90.
WhichofthefollowingisNOTastageofMcNeal'smodelofhowchildrenlearntoshop?
A.
StageI:Observing
B.
StageII:MakingRequests
C.
StageIII:MakingSelections
StageIV:MakingRecommendationstoOtherChildren
D.
E.
StageV:MakingIndependentPurchases
StageIVismakingassistedpurchases.
AACSB:AnalyticalThinking
6-58
Copyright 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
Accessibility:KeyboardNavigation
Blooms:Remember
Difficulty:2Medium
LearningObjective:0604Describetherolethathouseholdsplayinchildsocialization
Topic:TheSupermarketasaClassroom
91.
Susangaveher5yearoldson$10topurchaseatoyatWalmart.Shewantedhimtolearnhowtoselect
anappropriatetoyandtopayforitwithhis"own"money,butshewouldhelphersondothis.Which
stageofMcNeal'smodelofhowchildrenlearntoshopdoesthisillustrate?
A.
StageI
B.
StageII
C.
StageIII
StageIV
D.
E.
StageV
StageIVismakingassistedpurchases.
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
Blooms:Understand
Difficulty:2Medium
LearningObjective:0604Describetherolethathouseholdsplayinchildsocialization
Topic:TheSupermarketasaClassroom
(p.187)
TheCensusBureauhasaclassificationofhouseholdsthatincludesblendedfamilies.
FALSE
StepfamilyisaCensusBureauclassificationofhouseholds.
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
Blooms:Remember
Difficulty:2Medium
LearningObjective:0601Explaintheconceptofhouseholdtypesandtheirinfluenceonconsumption
Topic:TypesofHouseholds
93.
Theterm"traditionalfamily"referstoamarriedcoupleandtheirownoradoptedchildrenlivingat
home.
TRUE
Theterm"traditionalfamily"istypicallyusedtorefertoamarriedoppositesexcoupleandtheirownor
adoptedchildrenlivingathome.
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
Blooms:Remember
Difficulty:1Easy
LearningObjective:0601Explaintheconceptofhouseholdtypesandtheirinfluenceonconsumption
6-59
Copyright 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
Topic:TypesofHouseholds
94.
Comparedto1970,thepercentageofhouseholdsheadedbyamarriedcouplehasdecreased.
TRUE
About20percentofallhouseholdsaremarriedcoupleswithchildrenlivingathome,downfrom40
percentin1970.
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
Blooms:Remember
Difficulty:2Medium
LearningObjective:0601Explaintheconceptofhouseholdtypesandtheirinfluenceonconsumption
Topic:TypesofHouseholds
95.
Onereasonthatmarketersrarelytargetmultigenerationalfamiliesisthattheyarenoteasytoidentifyor
reach.
FALSE
Marketersarefindingopportunitiesandchallengesinthisfamilytype.
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
Blooms:Remember
Difficulty:2Medium
LearningObjective:0601Explaintheconceptofhouseholdtypesandtheirinfluenceonconsumption
Topic:TypesofHouseholds
96.
Familiespassthroughanorderlyprogressionofstages,eachwithitsowncharacteristics,financial
situation,andpurchasingpatterns.
TRUE
Thefamilycycleisausefultoolforsegmentingmarketsanddevelopingmarketstrategy.
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
Blooms:Remember
Difficulty:2Medium
LearningObjective:0602Summarizethehouseholdlifecycle'svariousstagesandmarketingimplications
Topic:TheHouseholdLifeCycle
97.
TheSingleIstageofthehouseholdlifecycleisbasicallytheunmarriedmembersofthebabyboom
generation.
FALSE
ThesingleIstageconsistsofyoung(ages18to34)unmarriedindividuals.
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
Blooms:Remember
Difficulty:2Medium
LearningObjective:0602Summarizethehouseholdlifecycle'svariousstagesandmarketingimplications
Topic:TheHouseholdLifeCycle
6-60
Copyright 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
98.
Itisn'tuntiltheadditionofthesecondchildtoafamilythatmanychangesinlifestyleandconsumption
occur.
FALSE
Theadditionofthefirstchildtoafamilycreatesmanychangesinlifestyleandconsumption.
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
Blooms:Remember
Difficulty:3Hard
LearningObjective:0602Summarizethehouseholdlifecycle'svariousstagesandmarketingimplications
Topic:TheHouseholdLifeCycle
99.
Birthoradoptionbysinglesisincreasinglycommon.
TRUE
Roughly40percentofchildrenareborntounmarriedmothers,anumberthathasrisenby13percentage
pointssince1990.
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
Blooms:Remember
Difficulty:2Medium
LearningObjective:0602Summarizethehouseholdlifecycle'svariousstagesandmarketingimplications
Topic:TheHouseholdLifeCycle
100.
Themiddleagedsinglecategoryisonlymadeupofpeoplewhohavenevermarriedandhavenochild
rearingresponsibilities.
FALSE
Themiddleagedsinglecategoryismadeupofpeoplewhohavenevermarriedandthosewhoare
divorcedandhavenochildrearingresponsibilities.
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
Blooms:Remember
Difficulty:2Medium
LearningObjective:0602Summarizethehouseholdlifecycle'svariousstagesandmarketingimplications
Topic:TheHouseholdLifeCycle
101.
AmajordifferencebetweenthefullnestIIandthedelayedfullnestIstagesofthehouseholdlifecycle
istheageofthechildren.
TRUE
ThechildrenoffullnestIIaregenerallyoverage6andarebecomingmoreindependent.
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
Blooms:Remember
Difficulty:2Medium
LearningObjective:0602Summarizethehouseholdlifecycle'svariousstagesandmarketingimplications
Topic:TheHouseholdLifeCycle
6-61
Copyright 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
102.
Consumerswhoaresingleduetothedeathofaspousearelabeledassinglebycircumstance.
TRUE
Singlebycircumstanceconsumersarelessinnovative,moreriskaverse,morepricesensitive,andmore
likelytoengageincopingbehaviorssuchaswatchingTV.
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
Blooms:Remember
Difficulty:1Easy
LearningObjective:0602Summarizethehouseholdlifecycle'svariousstagesandmarketingimplications
Topic:TheHouseholdLifeCycle
103.
Theinitiatoristhefamilymemberwhofirstrecognizesaneedorstartsthepurchaseprocess.
TRUE
Theinitiatoristhefamilymemberwhofirstrecognizesaneedorstartsthepurchaseprocess.
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
Blooms:Remember
Difficulty:1Easy
LearningObjective:0603Understandthefamilydecisionprocess
Topic:TheNatureofFamilyPurchaseRoles
104.
Impressionmanagementisaconflictresolutionapproachthatmisrepresentsthefactsinordertowin.
TRUE
Impressionmanagementisaconflictresolutionapproachthatmisrepresentsthefactsinordertowin.
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
Blooms:Remember
Difficulty:2Medium
LearningObjective:0603Understandthefamilydecisionprocess
Topic:ConflictResolution
105.
Stage2ofPiaget'sstagesofcognitivedevelopmentistheperiodinwhichthechilddevelopstheability
toapplylogicalthoughtstoconcreteproblems.
FALSE
Piaget'sstage2(3to7years)ischaracterizedbythedevelopmentoflanguageandrapidconceptual
development.
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
Blooms:Remember
Difficulty:2Medium
LearningObjective:0604Describetherolethathouseholdsplayinchildsocialization
Topic:TheAbilityofChildrentoLearn
6-62
Copyright 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
106.
Instrumentaltrainingoccurswhenachildlearnsappropriate,orinappropriate,consumptionbehaviors
byobservingothers.
FALSE
Instrumentaltrainingoccurswhenaparentorsiblingspecificallyanddirectlyattemptstobringabout
certainresponsesthroughreasoningorreinforcement.
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
Blooms:Remember
Difficulty:2Medium
LearningObjective:0604Describetherolethathouseholdsplayinchildsocialization
Topic:TheProcessofConsumerSocialization
Essay Questions
107.
CompareandcontrasttheCensusBureau'sdefinitionsofahousehold,afamilyhousehold,anda
nonfamilyhousehold.
TheCensusBureaudefinesahouseholdasallthepeoplewhooccupyahousingunit(ahouse,
apartment,groupofrooms,orsingleroomdesignedtobeoccupiedasaseparatelivingquarters).It
definesafamilyhouseholdasonehavingatleasttwomembersrelatedbybirth,marriage,oradoption,
oneofwhomisthehouseholder(householderownsorrentstheresidence).Anonfamilyhouseholdisa
householderlivingaloneorexclusivelywithotherstowhomheorsheisnotrelated.Thus,afamily
householdandanonfamilyhouseholdarebothtypesofhouseholds,butonlyafamilyhousehold
consistsofpeoplerelatedtooneanotherinsomeway.
AACSB:AnalyticalThinking
Blooms:Understand
Difficulty:1Easy
LearningObjective:0601Explaintheconceptofhouseholdtypesandtheirinfluenceonconsumption
Topic:TypesofHouseholds
6-63
Copyright 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
108.
Nameandbrieflydescribethestagesofthehouseholdlifecycle(HLC)intermsofageoftheadults,
theirmaritalstatus,andtheageofchildrenathome.
Figure62summarizesthestagesofthehouseholdlifecycle:
Younger(<35)iscomprisedoffourstages:(a)singleIsingle,nochildren;(b)youngmarried
married,nochildren;(c)fullnestImarried,children<6years;and(d)singleparentIsingle,
children<6years.
Middleaged(3564)iscomprisedoffivestages:(a)singleIIsingle,nochildren;(b)delayedfullnest
Imarried,children<6years;(c)fullnestIImarried,children>6years;(d)singleparentIIsingle,
children>6years;and(e)emptynestImarried,nochildren.
Older(>64)iscomprisedoftwostages:(a)emptynestIImarried,nochildrenand(b)singleIII
single,nochildren.
AACSB:AnalyticalThinking
Blooms:Understand
Difficulty:2Medium
LearningObjective:0602Summarizethehouseholdlifecycle'svariousstagesandmarketingimplications
Topic:TheHouseholdLifeCycle
109.
Nameanddescribethesixrolesthatfrequentlyoccurinfamilydecisionmaking.
Initiator(s)thefamilymemberwhofirstrecognizesaneedorstartsthepurchaseprocess.
Informationgatherer(s)theindividualwhohasexpertiseandinterestinaparticularpurchase.
Differentindividualsmayseekinformationatdifferenttimesorondifferentaspectsofthepurchase.
Influencer(s)thepersonwhoinfluencesthealternativesevaluated,thecriteriaconsidered,andthe
finalchoice.
Decisionmaker(s)theindividualwhomakesthefinaldecision.Ofcourse,jointdecisionsalsoare
likelytooccur.
Purchaser(s)thefamilymemberwhoactuallypurchasestheproduct.Thisistypicallyanadultor
teenager.
User(s)theuseroftheproduct.Formanyproductstherearemultipleusers.
AACSB:AnalyticalThinking
Blooms:Understand
Difficulty:2Medium
LearningObjective:0603Understandthefamilydecisionprocess
Topic:TheNatureofFamilyPurchaseRoles
6-64
Copyright 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
110.
Giventhenumberofdecisionsfamiliesmakedaily,disagreementsareinevitable.Howtheyareresolved
isimportanttomarketersaswellastothehealthofthefamilyunit.Nameanddescribethesixbasic
approachesthatresearchhasrevealedthatindividualsusetoresolvepurchaseconflictsaftertheyhave
arisen.
Bargainingtryingtoreachacompromise.
Impressionmanagementmisrepresentingthefactsinordertowin.
Useofauthorityclaimingsuperiorexpertiseorroleappropriateness.
Reasoningusinglogicalargumenttowin.
Playingonemotionusingthesilenttreatmentorwithdrawingfromthediscussion.
Additionalinformationgettingadditionaldataorathirdpartyopinion.
AACSB:AnalyticalThinking
Blooms:Understand
Difficulty:2Medium
LearningObjective:0603Understandthefamilydecisionprocess
Topic:ConflictResolution
111.
Monicaisanewmotherandreadsseveralmagazinesandbookstobetterunderstandhowhersonwill
develop.OnebooksheusedexplainedPiaget'sstagesofcognitivedevelopment.Basedonthesestages,
explainwhatMonicacanexpectasherchildgrowsup.
Piaget'sstagesofcognitivedevelopmentare:
Stage1:Theperiodofsensorimotorintelligence(0to2years).Duringthisperiod,Monicacan
expectherchild'sbehaviortobeprimarilymotor.Thechilddoesnotyet"think"conceptually,though
cognitivedevelopmentisseen.
Stage2:Theperiodofpreoperationalthoughts(3to7years).Monicawillnoticeherchild
developinglanguageandrapidconceptualdevelopment.
Stage3:Theperiodofconcreteoperations(8to11years).Duringtheseyears,thechilddevelopsthe
abilitytoapplylogicalthoughttoconcreteproblems.
Stage4:Theperiodofformaloperations(12to15years).Duringthisperiod,Monicawillseeher
childreachhisgreatestlevelofdevelopment,andhebecomesabletoapplylogictoallclassesof
problems.
AACSB:AnalyticalThinking
Blooms:Understand
Difficulty:2Medium
LearningObjective:0604Describetherolethathouseholdsplayinchildsocialization
Topic:TheAbilityofChildrentoLearn
6-65
Copyright 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.