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#TRUTHCAMPAIGN AD

BACKGROUND:
These days the political ADs fuel the political games and rhetoric.
Rhetoric has become this dramatized and quite ugly persuasive
style that has 1) spur strong feelings against the other candidates
2) rally followers for the candidates political cry 3) Polarize the
Nation 4) demonize the opposer
The ADS themselves are constructed with such dramatic flair that
some critics have come up with the template design to mock the
current campaign advertisements. In our #TRUTHCAMPAIGN ad
portion of our Election, we are going to IMPROVE THIS.
We are going to DISRUPT this and present a new version of
campaign ads.

DIRECTIONS:
As a Field Team, you will be creating a #TruthCampaign Video that
addresses your topics and reveals the Validity of the topics behind
the smoke screen of political rhetoric.
OUR #TRUTHCAMPAIGN will Present the VALIDITY of the Candidates Statements
Show ACTUAL PROOF/ FACT_CHECKING
Improve the Rhetoric
Still needs to have the Entertainment Value
Have a CLEAR TAKEAWAY

Step 1: Collect the FACT Checking Sheet into this one document

Topic:

Quote/
Evidence

Fact-checking Proof

Fact-Checking
Verdict

ISIS

Obama said, "If you look


worldwide, the number of
terrorist incidents have not
substantially increased."

There is no universally accepted


definition of a terrorist incident, so
there is no universally accepted count.
Based on State Department data, theres
been a 7 percent increase in terrorist
attacks worldwide from 2009 to 2015.
But the State Departments criteria for
what can be counted as a terrorist attack
is stricter than that of other databases.
According to STARTs Global
Terrorism Database, for instance, there
was a 214 percent rise in terrorist
attacks from 2009 to 2015, a substantial
increase. - Politifact

Mostly False

Military: Number of
USMC Battalions

Trumps website says he will


Grow the number of U.S.
Marine Corps battalions to 36.

Currently, the Marine Corps have 24


active battalions and 8 reserve
battalions, for a total of 32.

Mostly True

(https://www.donaldjtrump.com/policie
s/national-defense/

Jobs

The faster the growth is with the


Trump Plan it will create 25
million jobs in next decade.

(NBC News
http://www.thirdway.org/memo/11things-trump-got-wrong-in-his-tradespeech

false

http://www.cnbc.com/2016/09/15/trump
s-25-million-new-jobs-promise-doesntadd-up.html

Tax Plans:

Reduce taxes across-the-board,


especially for working and
middle-income Americans who
will receive a massive tax
reduction.

Tax Foundation analysis found that the


tax cuts would lead to lower taxes for
taxpayers at all levels of income, the
biggest winners in raw dollars and on
a percentage basis would be those in
the top 10 percent of filers, particularly
those in the top 1 percent. (Robert
Farley, FactCheck.org)
http://www.realclearpolitics.com/video/
2016/08/08/watch_live_donald_trump_t
o_outline_new_economic_policy_in_de
troit.html

Mostly FalseF

Military Budget

A graphic on Trumps website


says we spent $515B on the
military.

The Stockholm International Peace


Research Institute published a paper on
international military expenditures,
ranking the United States number one in
amount spent on defense at spending
$596B.

Mostly True

Number of active
duty Army personnel

A graphic on Trumps website


shows the amount of active duty
army personnel at 479,172.

The size of the U.S. Army is 475,333


according to the Defense Manpower
Data Center (Division of Office of the
Secretary of Defense and the
Department of Defense)

True/ Close

Increase the number


of AF aircraft

Trump says he will give increase


the number of aircraft the Air
Force has to 1200.

According to the Military Times, the


Air Forces 2016 fighter/attack
inventory includes 1,971 aircraft. Of
these, 1,141 are available for missions
and the remaining are for training,
research and development, and backup.
The cost of adding 59 fighters would
depend on the scheduled roll out of
aircraft under current contracts, whether
additional aircraft are procured, or the
disposition of aircraft currently
scheduled to be retired are restored. The
Air Force spent $15.8 billion for aircraft
procurement in 2016 and requested
$13.9 billion for FY 2017.
(http://www.candidatecost.org/blog/thecost-of-trumps-defense-plan)

Reduce the Deficit

Trump has promised to cut the


deficit to 0 in 8 years

The nonpartisan Committee for a


Responsible Federal Budget estimates
Trumps policies would add an
additional $11.5 trillion to the debt over
the next decade, building a burden that
could drastically increase borrowing
costs and weigh down the U.S.
economy. (Politico)

False

Jobs

Trumps plan to create 25 million


jobs

Trumps economic plans were fully


implemented, 3.5 million jobs would
disappear, incomes would stagnate, debt
would explode and stock prices would
plummet.

False

Tax Burden and


Compliance

Our current tax code is so


burdensome and complex that we
waste 9 billion hours a year in tax
code compliance.

The Tax Foundation has concluded that


the time people spend on taxes are
rising but they have also said, All said,
Americans spent over 3.24 billion
hours, which is about 369,858 years,
preparing and filing tax returns in

Mostly False

2012.http://taxfoundation.org/blog/cost
-tax-compliance

Trade agreements

When subsidized foreign steel


is dumped into our markets,
threatening our factories, the
politicians do nothing.

In the past two months, the U.S.


Department of Commerce has approved
two separate tariffs against Chinese
steelmakers, one that allows tariffs of
up to 450% on corrosion-resistant steel
and another that allows tariffs of up to
522% on cold-rolled steel, which is
used in cars and appliances. While other
countries might be subsidizing their
steel exports into the United States,
steps are being taken to help U.S. steel
producers.(ThirdWay)
http://www.thirdway.org/memo/11things-trump-got-wrong-in-his-tradespeech

false

Cost of ObamaCare

When I watch the horrible


things that have happened, like
Obamacare, where your
healthcare and insurance is
going up by astronomical
numbers, 58%, 69%, 78%.. Second Presidential Debate

http://www.politifact.com/truth-ometer/statements/2015/oct/25/donaldtrump/trump-obamacare-health-carepremiums-going-35-45-5/

Half True

Trump said, "Peoples


premiums are going up

35, 45, 55 percent."


Some insurance plans in the federal
exchange will see price hikes at the
levels that Trump is suggesting. But
hes cherry-picking the high end of
premium changes to come.
Estimates for the national average
are far below Trumps figures,
ranging from 4.4 percent to 13
percent.
Trumps claim is partially accurate
but takes things out of context. We
rate it Half True.
The average rate increase was 12.45%.

Jobs

US Tax

At the Republican National


Convention Trump said,
America is one of the highesttaxed nations in the world.
http://www.politico.com/story/20
16/07/full-transcript-donaldtrump-nomination-acceptancespeech-at-rnc-225974

America is actually pretty low


compared to other developed countries,
but if he was talking about corporate
taxes then we are the third highest.

Half False
https://www.youtube.co
m/watch?
v=4CVTuOyZDI0

http://www.pewresearch.org/facttank/2016/04/11/among-developednations-americans-tax-bills-are-belowaverage/

STEP 2: Start Collecting the Evidence/Stock Footage Library


[Video, Image, Quote]

TYPE

CONTENT

Resource

Video

Generic Video of how bad campaigns are

http://www.huffingtonpost.ca/20
16/04/11/generic-presidentialcamp_n_9661688.html

Quote

Warren Buffet schooling Trump on his


tax plans.

Mr. Trump says he knows more


about taxes than any other
human. He has not seen my
income tax returns. But I am
happy to give him the facts.
LINK

Trumps ignorance towards economy (tweet)

http://i.dailymail.co.uk/i/pix/2015/0
8/24/20/2BA1E44D00000578-0image-a-15_1440444530371.jpg

Trump Tweets Clinton will raise taxes https://twitter.com/realdonaldt


rump/status/78058082523441
5616

Video (jobs)

Trump is wrong about the jobs in Michigan


Thousands of jobs leaving Michigan,
leaving Ohio, theyre all leaving. And we
can't allow it to happen anymore. Donald
Trump (so wrong!!)

http://www.politico.com/blogs/2016
-presidential-debate-factcheck/2016/09/trump-wrong-onmichigan-job-losses-228707
Donald Trump claims that
thousands of jobs are leaving
Michigan. In fact, the state's
unemployment rate has declined in
recent years, according to the
Bureau of Labor Statistics. That
figure now stands around 4.5
percent, down from a 14.9 percent
unemployment rate in June 2009.

Video (Trade
Agreements)

Trump explains his trade agreements but this


article proves that his stance will backfire

http://www.cnbc.com/2016/06/28/h
ow-trumps-plan-for-the-globaleconomy-could-backfire.html

Video (Tax)

At the Republican National Convention


Trump said, America is one of the highesttaxed nations in the world.

http://www.politico.com/story/2016/
07/full-transcript-donald-trumpnomination-acceptance-speech-atrnc-225974

Video (Trade)

Trumps going on his Seven point Plan to stop


trade with China

http://www.realclearpolitics.com/vi
deo/2016/06/28/donald_trumps_sev
enpoint_plan_to_reform_nafta_and_w
to_cheaters.html
An examination of the past 30 years
of U.S. economic performance
offers no evidence that a rising level
of imports or growing trade deficits
have negatively affected the U.S.
economy. In fact, since 1980, the
U.S. economy has grown more than
three times faster during periods
when the trade deficit was
expanding as a share of GDP
compared to periods when it was
contracting. Stock market
appreciation, manufacturing output,
and job growth were all
significantly more robust during
periods of expanding imports and
trade deficits. (Fact Check, Dan
Griswold article)

STEP 3: Storyboarding ** See Joanne


http://www.orangefreesounds.com/wrong-answer-sound-effect/

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