STUDENT MOBILITY/SUMMER PROGRAMME

EXPLORE THE TAPESTRY OF MALAYSIAN MEDIA

Name of School

School of Communication

Key Facts

The School of Communication at Han Chiang College is

renowned for providing students a holistic education that
embraces innovation and creativity. Its programmes are designed
to ignite the students passion for ethical communication and
media studies.
The School sustains its quality through its strong ties with the
media industries and collaboration with some of the worlds
reputable universities in Australia, China, Taiwan and UK. To
maintain quality education and give the students a cutting edge
when they graduate, classroom teaching is complemented with
hands-on exposure to real-life projects.
The School which produces award-winning students and
graduates is poised to become a top-notch centre for media and
communication education and research when it becomes a
University College.

Name of Course

Explore the Tapestry of Malaysian Media

Course Content

This programme enables international students to learn about the

evolving Malaysian media landscape and platforms.
During this time, participants get to visit media organisations and
the local heritage and cultural sites, interact with Malaysian
students and experience the local culture.
This programme also offers participants an opportunity to
experience college life in one of the leading colleges in Penang,
Malaysia.

Learning Outcome

On completion of this programme, students will be able to:

Know the workings of the various media platforms
Develop intercultural sensitivity, personal growth
and language skills.
Demonstrate an understanding of the Malaysian media
landscape and culture

Duration

3 weeks

No. of Credits

Minimum Participants

35

Requirements

Communicative English as all activities will be conducted in

English

Contact Person from

School

Mr Chuah Chin Guan (Programme Leader and Lecturer, School

of Communication)

Course Fees

RM6,000

Accommodation

Hotel

Medical Insurance

Students responsibility

How to Apply

Application forms are available online at www.hcu.edu.my

Explore the Tapestry of Malaysian Media

Week 1

Week 2

Week 3

Day 1
Airport Pickup
Transfer to Hotel

Day 8
Exploring the Malaysian
Broadcast Industry

Day 15
Visit to FINAS

Day 2
Programme Introduction
Welcome Party &
Activities
Campus Tour

Day 9
The Changing World of
Advertising in Malaysia

Day 16
Visit to Radio & TV
Stations

Day 3
The Malaysian Media
Landscape

Day 10
The Public Relations
development in Malaysia

Day 17
Visit to Advertising
Agencies & PR
Consultancies

Day 4
Overview of the Print
Media Industry

Day 11
Visit to Mutiara FM

Day 18
Back to Penang

Day 5
Visit to News
Organisations in
Penang

Day 12
Trip to Ipoh & KL

Day 19
Reflective Presentation

Day 6
George Town Heritage
Tour

Day 13
Sight Seeing - Morning hike at
Bukit Tabur, Batu Caves,
Merdeka Square, Little India

Day 20
Cultural Night
Farewell Party

Day 7
Homestay & Local Food
Delight

Day 14
Sightseeing - KLCC, Petaling
Street, Central Market, Bukit
Bintang

Day 21
Till We Meet Again

3
3
35

6000

www.hcu.edu.my

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Mutiara FM

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