MISSGUIDED

MAGAZINE MEDIA KIT

WHY US?

as a group of 19-20 year old

girls who regularly shop at
missguided, we aspire to carry
the
values
that
missguided
promote; we want to be strong,
powerful,
intelligent
and
independent.
creating
this
magazine
will
allow
us
to
explore and wear these values
deeper

WHY THIS?

as
magazine
content
grows
online
with
social
media,
people
are
beginning
to
treasure magazines for their
production
and
beautiful
photography;
they
are
a
physical element.

WHY NOW?

people are beginning to see

print as a format to collect and
treasure. they become a physical
part of a brand identity.

CONTENT
01 PROPOSAL
02 AUDIENCE
03 CONTENT
04 ADVERTISERS
05 SOCIALMEDIA
06 CIRCULATION & DISTRIBUTION
07 BRAND EXTENSIONS
08 KEYSTAFF
09 LAUNCH

01 PROPOSAL
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WERE NOT JUST FAST FASHION, WERE RAPID FASHION. OUR PIECES
ARE EXCLUSIVE AND CREATED BY OUR VERY OWN DESIGN TALENT
WHO STRIVE TO CREATE KILLER GARMS FOR THE DREAMERS,
BELIEVERS AND NIGHT LOVERS, TAKING THE RISKS NO ONE ELSE
DARES TO TAKE.
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OUTLINE
the missguided magazine aims to create visual
content that showcases missguided clothing as
high end & highly enviable, juxtaposing the
price and positioning of the market of the
online shop.
the magazine will promote the missguided girl
and the values that come with that by creating
iconic imagery with high quality. the magazine
will
be
published
monthly
alongside
new
campaigns, products and ambassadors of the

our pretty and pink magazine has been created as

a showcase for all things encapsulating the
undeniable cool of the missguided girl; a girl
that oozes strength, sophistication and success
while being a prosecco enthusiast, ensuring
theyre the life and soul of every party all day
every day.

brand.
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02 AUDIENCE
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AUDIENCE DEMOGRAPHIC
Age

16-19

20-23

Gender

23 +

Female

Male

THE MISSGUIDED GIRL IS THE LEAD OF THE PACK

the
missguided
girl
is
a
powerful,
individual young woman who is influenced by
catwalk, street style, blogging icons and
celebrity trends, keeping up to date on
current affairs and issues due to their high
involvement and usages of social media. The
missguided girl knows how to have fun.
Theyre professionals of being full of
colour and sassy. The missguided girl is the
lead of the pack.
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SURVEY SAMPLES

RIVAL PUBLICATIONS
HIGH END WEEKLY

TABLOID WEEKLY

HIGH END MONTHLY

TABLOID MONTHLY

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03 CONTENT
11

12

EDITORAL PILLARS
the aim is
to
create a
visually glamourous magazine.
our approach is to celebrate
the brand each month, with
inspiration
from
the
#babesofmissguided, prominent
members
of
the
industry,
social
media
stars
and
celebrities.
on our pretty in pink pages,
you can expect to see iconic
items
for
the
season,
exclusive
pictures
and
interviews from all the latest
collaborations with our mega
babes. as well as tips on the
trends of the season ranging
from steal her style to get
the trend.
indulge in a read of you style
horoscope
while
gaining
exclusive access to discount
codes so you can finally treat
yourself to those shoes that
you know would look perfect
with that sparkly lbd thats
hiding in your wardrobe.

MISSGUIDED INTENDS ON BECOMING

A GIRLS SEASONAL FASHION,
LIFESTYLE AND BEAUTY BIBLE FOR ALL
THOSE GALS SEEKING INSPIRATION
WITH A HINT OF SPARKLE FROM THEIR
FAVOURITE FASHION BRAND.

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INTRODUCING COLLECTION OF TALENT AND EMPOWERING WOMEN; THE DREAMERS, BELIEVERS,

THINKERS AND DO-ERS WHO REPRESENT ALL SHADES OF CREATIVE EXPRESSION, FROM FASHION AND
MUSIC, TO PHOTOGRAPHY, MODELLING TO BLOGGING. WE DEDICATE THIS SPACE TO THESE WOMEN WHO
CHAMPION THEIR TRAIL-BLAZING TALENTS.
60% of potential readers/shoppers of missguided said
that they was influenced by social media icons the most
when it comes to style.

missguided celebrates empowering, bold, real women and one

way we do this and carry this value across is by our babes
of missguided; these women come from different backgrounds
and are bloggers, models, make-up artists and music artists.
theyre representatives of the brand and some even have had
the opportunity to collaborate with missguided - see Sarah
ashcroft and Carli bybel for example. in the magazine, the
#babesofmissguided will feature in the magazine often, with
collaborated style shoots, written content and tutorials and
advice for make-up and styling.

#BABESOFMISSGUIDED
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#BABESOFMISSGUIDED / CONTRIBUTING STAFF

SARAH ASHCROFT

CARLI BYBEL

Style contributor

Beauty contributor

AMBER ROSE
Feature

writer

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FRONT COVER

SAMPLE FEATURE

16

04 ADVERTISERS

17

OUT-OF-HOUSE ADVERTISERS

IN-HOUSE ADVERTISING
Missguided app
missguided beauty

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ADVERTISING RATES

Full page colour

1,055

Half page colour

660

Quarter page colour

410

small square colour

150
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05 SOCIAL MEDIA
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USAGE
As missguided is heavily reliant on
the
web,
engagement
with
the
platforms is important. the website
is visually led, with graphics,
images, videos and banners which
gives the site a youthful look to
the website, attracting the target
range. the website is more than just
an online shop, but a destination
that consumers can go to read about
the latest trends, look at what
their
favourite
celebrities
are
wearing. we will use our other
social media platforms in the same
way & will promote the magazine on
social media

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FACEBOOK

TWITTER

977.7k

396k

PINTEREST
37.6k

INSTAGRAM

YOUTUBE

1.9m

12.4k

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MISSGUIDED APP
In
conjunction
of
the
magazine,
the
app
will
interlink with the magazine
in order to bring the reader
a different type of reading
experience, allowing them to
shop while they read, unlock
secret collections and items,
unlock beauty tutorials of
the
new
beauty
range
Missguided
have
recently
release
that
would
be
advertised in the magazine by
using scanning images
codes using their phone.

and

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06 CIRCULATION AND DISTRIBUTION

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DISTRIBUTION
CIRCULATION
yearly orders (2015): 3.5 million
monthly orders roughly : 291,666,667
estimated circulation for magazine for postal and pick
up in store (online and in store): 220,000,000

free copy delivered with every unique

order for the first month.
there will be a subscription section on
the website and in the magazine, we will
promote the magazine so people subscribe
after the first month on our social
media and with the helps of the
#babesofmissguided.
also will be available to pick up at our
Missguided flagship store and
concessions.

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PRODUCT DETAILS
PRATFORMS: print
page size: a4
Paper type: matte
pagination: 40-60 pages
frequency: monthly
cover price: free

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07 BRAND EXTENSIONS
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the most exciting thing to hit

missguided this month is the
launch of missguided beauty. a
long-awaited makeup line thats
as sassy as that gal thats
wearing it.
one
additional
avenue
that
depending
on
the
magazines
success could be added is a
special,
pull-out
beauty
addition.
we can
also
consider
doing
seasonal pull-outs: for example,
gift guides or features on what
to wear
this halloween
are
possible
avenues
we
could
explore.

08 KEY STAFF
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SHANNON TRAVIS
fashion editor

ELEANOR OATEN
EDITOR

ROSIE KINSELLA
BEAUTY EDITOR

ZOEY HAYNES
FEATURES EDITOR

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09 LAUNCH
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SEARCYS CHAMPAGNE BAR, LONDON, WESTFIELD.

the event will be exclusively for babes

and bloggers of missguided, but also for
general public who can purchase a ticket
on our website
social media.

and win tickets from our

the tickets will be on sale for 20, and

included in your ticket you will get a
free glass of champagne on arrival. the
event will be from 8pm till midnight the
day before launch. free copies of the
magazine will be littered around the
event.

the promoting hashtag for the event will

be #missguidedmagazine. this will give
online coverage for the event as it will
become a trending topic.

bloggers and #babesofmissguided will be

asked to include a review of the magazine
and the magazine launch party on their
blog. which will allow for fans and
customers to read about it.
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SPONSORS

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RESEARCH APPENDICE
https://docs.google.com/document/d/1BWrUnNP5bmWnVSla7Lt6WH7wdYrNVxrL
ctfjmncDqgU/edit

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