Consulting Decaeinated

How to Analyse a Case

B
Contingency Plan
Deciding on an Action Plan
Evaluating the Options
Analyzing the Options
Current Situation Analysis
Identifying the Stakeholders
Dening the Problem Statement
Identifying the Problem

Should Backspace Consulting LLP invest in Strategy Consulting?

Backspace Consulting LLP: Presently Admissions Consulting
Top Students from Top B-
Schools:
Size of Suppliers:
Uniqueness of Service:
Ability to Substitute:

High

Low
High
Low

MODERATE

Bargaining
power of
suppliers

Threat of
new entrants

Time and Cost of Entry:

Specialist Knowledge:
Economies of Scale:
Cost Advantage:
Technology Protection:
Barriers to Entry:

HIGH

Rivalry among
existing
competitors
Big Companies
Number of Customers:
Size of Each Order:
Competitors Dierences:
Price Sensitivity:
Ability to Substitute:
Cost of Changing:

HIGH

MSMEs

Moderate
High
High
Low
High
Low

Many
Moderate
Moderate
High
High
Low

HIGH

MODERATE

Moderate
High
Low
Low
Moderate
Low

Bargaining
power of
buyers

Threat of
substitutes

End Consumer Needs:

Product Perception:
Cost of Change:
Variety of Choice:

Varying
Moderately Healthy
Low
High
HIGH

Should Backspace Consulting LLP invest in Strategy Consulting?

Growth

Backspace Consulting LLP: Present Scenario

2011

Admissions
Consulting (AC)

Count: 22+

2015

- Admissions
Consulting (AC)

- Communication
Consulting (CC)

Count: 80+ (AC)
Count: 5+ (CC)

Time

2016

- Admissions
Consulting (AC)

- Communication
Consulting (CC)

- Strategy
Consulting (SC)

Count: 100+ (AC)
Count: 10+ (CC)
Count: 4+ (SC)

Guesstimate-Total number of monthly Uber trips in Kolkata: Approach 1

Kolkata Area as a grid of 15km * 13km, gap

between each gridline = 1km
For each grid of 1kmx1km, average
number of uber cabs= Lets say, 5

Uber pays by trip, levels at 8,11,14,18.

While majority achieve 11, average will
be skewed on higher side, lets say, 13

Average number of trips per

day =13

Total number of monthly Uber trips

=13* 30 *5 *185

Gridline Method

3,60,750

(with price
considerations)

Guesstimate-Total number of monthly Uber trips in Kolkata: Approach 2

Kolkata Area

Number of Zones

Uber Coverage Assumptions

Population density per sq. km

Population Coverage by Uber
% High & Middle Income * % travelling by
public & intermediate public transport *
%age choosing uber

4,50,000

Assuming X monthly trip per person

185 sq. km
5: North of Dum Dum, New Town, Central

(Salt Lake Area, etc.), Sonarpur, Maheshtala

North of Dum Dum: 30%
New Town: 50%
Central: 80%
Sonarpur: 30%
Maheshtala: 30%

Assuming equal
area distribution:

Total Area
Coverage ~ 85 sq. km

Population density per sq. km: 4.5 million/185 = 24k/sq. km

2,000,000

=(High) 5% * 5% * 80% + (Middle) 25% * 10% * 10% =.0045

If X = 25*2 = 50 .0045*50*2000000 = 450,000