CHAPTER 1 SUMMARY OF THE PROJECT

A. Name of the Enterprise

o

Why the entity chose such name

Logo

General overview of the aims of the business

B. Location
o

Of store and production plant

Site map

Decision criteria in the choice of location

i.

Sources of raw materials/labor/utilities/equipment

ii.

Proximity to the market

iii.

Nature and availability of transportation

iv.

Cost of real estate

C. Descriptive Definition of the Project

o

Project proponents and potential

Status of the industry; has it reached its potential already?

Description why such business is encouraged/recommended

D. Long-range Objectives
o

In terms of size, capacity, volume, worth, role in the industry and economy

E. Feasibility Criteria
o

Market
i.

Is there ample demand?

ii.

Does competition exist? Can the business achieve competitive position?

Technical
i.

Is technology available?

ii.

Can the product/service be produced at the highest quality with minimal

costs?

Financial
i.

Is the project profitable?

ii.

Is it risky?

iii.

The rate of return

iv.

Availability of sources of financing

Socio-economic
i.

Does the project provide benefits to the people in the community?

Organization and management

i.

What is the appropriate business organization?

ii.

Are there available training programs for staff?

F. Highlights
o

History of the project

i.

How the proponents came up with the project

Nature of the industry

i.

Role in the economy

ii.

Products/product lines

Problems faced by the industry

Mode of financing
i.

Sources, availability

Investment cost and initial working capital

G. Major Assumptions and Summary of Findings and Conclusion

o

Market
i.

Demand/supply

ii.

Result of survey/secondary data

Technical
i.

Sources of raw materials, labor, equipment

ii.

Procurement

iii.

Technology

iv.

Production of product/service

v.

Location

vi.

Staffing

Financial
i.

Capital

ii.

Financing

iii.

Profitability

iv.

Trend in income and cash flows

Socio-economic

Organization and management

i.

Structure/business organization

ii.

Staffing

iii.

Hiring and training

iv.

Internal control measures