SINEEDGE CONSULTING PRIVATE LIMITED

(Functional consulting for Housing Finance industry)

Profile Overview
Formed in 2009, with the purpose of providing High-Quality consulting and support services to retail
lending industry in the areas of
Execution of Business Improvement and Support Projects
Risk Management, Policy design and development, Data analytics
Process Review mechanisms and Realignment, Measuring and Monitoring process
output and efficiency
Systems Review, Functional Specs, Rule Engines implementation
Basic and Advanced Functional Training
Services targeted to meet the specific requirements of
Housing Finance Companies
NBFCs
Banks
Private Equity investors interested in retail finance
Other institutions associate with retail finance

Services Offered
Design, development and implementation of retail lending policies, processes, functional
models and various other operational working models used in process
Chief Risk Officer (CRO) Advisory - Strategic and Operational management and support to
the CRO function for the client

For Start-up lending institutions, setting up the entire business infrastructure in terms of
operating model, organization structure, team profiles, business workflows and other
basics necessary to commence and run the business.
Modelling Credit assessment tools / rule engines for smarter customer evaluation /
Personal Discussion Structures and Formats
Managing the Personal Discussion process across multiple cities, through a network of
experienced agencies, further trained by Sineedge in PD execution and reporting.
Data Maintenance and analytics Data review, capture, granular analysis of portfolio data
to highlight stress points / portfolio risks and suggest policy & process amendments;
preparing detailed MIS packs for Management review
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Services Offered - Continued

Process & Policy review Identifying gaps, Suggesting improvements, help
implementation
Quality audits Credit quality, Property valuation audits, Process compliance audits,
System audits
Intensive Training Modules for different areas of retail lending & basics of banking
Review of IT systems for functionalities, designing specifications, testing / implementation
Management of Back-office Operations credit processing activities for retail loans
Review of collection strategy, processes, controls and efficiency
Portfolio due diligence for acquisition / investment reviews / securitisation
Portfolio valuations (done through a comprehensive proprietary model)
Other services as discussed
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Policy and Process Design and implementation

Activities that are covered under this service include
Designing and Development of Comprehensive Product policies used in lending

Developing Underwriting norms for different customer segments

Designing credit bulletins required to detail out process instructions to the team members
so that the business begets a good combination of people-oriented and process-oriented

approach to delivery.
Developing tools and calculators for income assessment of the customer and eligibility
calculations for different products and customer segments
Designing and developing all different templates and formats (Personal discussions, Policy
checklists, disbursement checklists etc.)
Design and implement a quality assurance process
Build process flows to suit

the geographical spread, infrastructure, systems and

manpower
Define data capture requirements and build MIS templates
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Chief Risk Officer (CRO) Advisory

The CRO function in any lending institution is a critical function. With the in-depth experience of our
directors in the retail risk management function with various banks and lending institutions, we bring
value to strengthen the risk management infrastructure for our client by providing the necessary
strategic and operational support.

The client gets the insights from our experience in the industry, best practices implemented in the
industry / learnt overtime, expert opinion on critical issues affecting the business, expert opinion on
loan applications (including high value exposures), support in designing and implementing strategies
for various functional areas governed under the CRO function.

The entire range of CRO activities including policy, risk management, data analytics, process
structuring, customer evaluation mechanisms, various kinds of templates and formats, collected etc.
gets covered. We build all this and more for the client in providing the Strategic and Operational
management of the CRO function.

Under this practice, we assist the client in setting up the entire risk management infrastructure for
the organization, managing it and running it.

Detailed scope, logistics and other operational details can be discussed.

Setting up the Business Infrastructure

The following are broad activities covered under this service:
Depending on the customer segment focused on, assist the client in setting up all the
essential elements of business infrastructure to commence business and run it.

Design and build an operating model that can be implemented for file sourcing,
processing, decisioning and disbursements.
Depending on the medium to long-term goals of the organization, advise on the suitable
customer segments that must be targeted.
Build a suitable organizational structure that is aligned to the business plan
Build profiles of the team members that are required to be hired to deliver the business
plan of the organization.
Design and oversee a timeline chart for various critical activities that would need to be
completed for successful launch of business.

Credit Assessment Tools / PD Structures Informal Segments

The following are broad activities covered under this service:

Design and develop credit assessment models for assessing informal customer segments.
The focus is on the estimation of income of the customer based on visit to his / her workplace,
understanding of the business of the customer - revenues, costs and profits, lifestyle
indicators, asset creation etc.
The personal discussion is enabled through a structured questionnaire wherein information is
collected from the customer within a rigorous framework of questions with built-in validations.
This is supplemented with observations of business set up, stocks, customer behavior,
neighbourhood checks, discreet verifications etc. to get a sense of customers credit standing.
The tools incorporate different algorithms that work in the background to analyse the inputs
collected from the customer.
The display of output is tailored for relevance to the user, i.e. the output shown to the local
branch team could have limited display, while the output available to central team could have a
detailed display.
These tools can be prepared with specialized inputs for any particular business / segment.
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Credit Assessment Tools / PD Structures Formal Segments

The following are broad activities covered under this service:
This involves reviewing the customer segment, policies & processes of the client & modelling credit
assessment applications / tools to enable smart and consistent customer evaluation.

The Personal Discussion templates are designed taking into consideration specific requirements of
the client and the customer segments targeted.

These tools are capable of evaluating with ease, complex segments such as self employed customers.
They incorporate comprehensive analysis of financial statements, cash flows, obligations and banking
along with critical non-financial parameters. For example,

Qualitative parameters among others include property review, workplace review, management
background, business seasonality etc.
Quantitative parameters among others include trends in profitability ratios, leverage, working capital
ratios etc.

The tools also help in arriving at the actual funding gap in the business of the borrower. The same is
compared with borrowers loan requirement to arrive at the appropriate funding amount.

The tools help in arriving at a Customer Risk Profile defined in terms of a rating / score based on
financial and non-financial parameters and helps in a clear understanding of where the strengths and
risks lie in the transaction.
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Managing Personal Discussion Activity across cities

The following are broad activities covered under this service:
Sineedge works with a network of experienced Personal Discussion (PD) agencies across different
cities to assist its clients in conducting PD, as a part of their due diligence

The process of working with the agencies and the client is discussed upfront and finalized.

The contents of the PD report are mutually agreed with the client. Based on this, Sineedge designs
the PD questions to be raised and the PD reporting formats.

The agencies in different locations are then trained and oriented in the process of PD, TATs, quality
aspects of the PD and contents of the PD report as agreed with the client.

Sineedge is a single point of contact for the client and coordinates the PD activity in chosen cities.

In this process, Sineedge centrally also looks after the quality aspects of the PD report before the
report is finally submitted to the client

Sineedge maintains an activity tracking MIS, which is sent on a daily basis at a fixed time. This MIS
gives an updated status of all PDs that have been triggered, till the time the MIS is generated.

Sineedge organizes regular interactions with the client to exchange feedback, discuss process /
quality issues and plug gaps if any.
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Data Maintenance and Analytics

This service envisages ensuring that the client has comprehensive and high-quality data
pertaining to their business at all times
Involves assessment of data requirements, creating processes and templates for data
capture, facilitating actual data capture from physical files / scanned images
This activity ensures that the critical data points required for regulatory reporting,
management reviews and business analysis are always available

One-time data clean-up and comprehensive data capture of historical business (for clients
whose historical data capture is inadequate / incomplete for their current analysis and
reporting requirements)
Data capture for on-going business to ensure availability of up-to-date information
Data Analytics to help the client slice and dice their data and make the most out of it for
their qualitative decision making purposes and management reporting
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Portfolio Analysis and Due Diligence

The following activities are covered in Portfolio due diligence (for securitization / buy-outs):

Identifying the data / information needs for conducting the due diligence
Comprehensive analysis of the data Segmentation, Static Pool Analysis, Flow Rates, Loss Projections
(Analysis would be dependent on the availability of the data and clients specific needs)
Identifying the sample for verification of physical file, property valuations and title
documentation
Conducting the due diligence for the sample identified
Building a portfolio valuation model to construct the projected cash flows and the profit and
loss account for the pool identified for acquisition.
(The portfolio valuation model would include, analysis of delinquency strings, building flow rates,
resolution rates, static pool analysis, future amortisation of the pool incorporating the impact of
prepayments, cheque bounce analysis and other necessary analytical models to determine the valuation

of the pool.)

Consolidating the findings and presenting the report

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Audits and Reviews

Key areas covered :
Audit of customer files to assess the quality of underwriting and adherence to policy /
processes
Property valuation audits conducting cross-valuation audits for identified properties
Review of the policies and processes identify gaps if any and suggest best practices
Review of collections infrastructure and efficiency
Branch performance reviews interviewing branch staff and identifying locational issues
Review of portfolio / process MIS and identifying risks and need for policy / process
amendments
Vendor audits

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Basic Training Modules

Product Training for different retail lending products (Mortgages, secured and unsecured
SME Loans and Personal Loans)
Basics of Credit appraisal and Customer assessment
Basics of Accounting

Financial Analysis
Principles of Lending
Priority Sector Lending

KYC, AML and Fair Practices Code

Basics of Risk Management
Introduction to Basel Regulations
Financial Management and Capital Budgeting
Working Capital Assessment
Training on MS Excel Basic / Advanced
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Advanced Training Modules

Advanced Credit Appraisal (this module would be customised taking into

consideration clients policies, will cover big ticket assessment and special
situation assessment)
Advanced Accounting with focus on analysis of financial statements
Assessment of self employed customers and structuring high-value loans
Data Analytics & Portfolio Mgmt. - Segmental Analysis & practical use of MIS
NPA Management and Provisioning Norms
Property assessment and risks
Builder Loans controls and evaluation
Other customised training as required by the client

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Managing Credit Processing Activities

Includes supervision and management of the team that performs the back office activities
in credit processing function for an organisation
We hire staff specially for this purpose and engage them with our client on a full-time
basis to support the client in their day to day processing activities
The staff in this activity, usually operate out of the premises of the client. They are directly
supervised by Sineedge for their performance and delivery
When the staff is placed at the client premises for the work, they are put through training
sessions, to get the staff aligned to the specific requirements of the client
The staff, usually remain on the payroll of Sineedge. Depending on the skills and interest
of the staff, the staff can also be moved across assignments with different clients of
Sineedge

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Functional support for IT Systems

For clients going in for new IT systems :

Review different systems and functional capabilities. (data fields available, ease of navigation,
modules available, external interface, compatibility with other systems such as

DMS, flexibility of usage, configurability of work flow stages, efficiency of the rule engine, upload
facility, field validations etc.)

Based on clients policies and processes, define functional requirements of the system

Work with the client & supplier in design, implementation and testing of functional specs

Migration of data from existing database into the new system

Post Migration testing / audits

For clients already having a system :

System review / audits to see that the system delivers correct results as required by the policies /
processes of the organisation
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Profile of the Directors

Sitaraman Swaminathan (Sita) B.Com, MBA

Over 24 years of experience in the retail lending industry; has worked at senior positions managing
different loan portfolios with different organizations including Indian companies and multinational banks
in India. Organizations worked in include, Gruh Finance Limited, Deutsche Bank, Standard Chartered
Bank, ABN Amro Bank, AIG and HSBC. Currently Director in Sineedge Consulting Private Ltd
Professional summary
Skilled in creating end-to-end, full-fledged risk management infrastructure for retail lending
sourcing through disbursements to collections
Expert in retail lending; managed businesses and risks across diverse organizations; experienced in
Mortgages, SME Loans, Auto loans, Personal Loans and other retail term loans.
Skilled in creation of technology infrastructure for smooth processing of loans, having evaluated and
worked on leading loan systems / modules offered by different reputed technology vendors in India
Skilled in business analytics and segmentation MIS for retail loans use of MIS to build segmental
and delinquency trends, flow rates, resolution rates, static pool analysis and loss projections
Linked-in profile link : http://in.linkedin.com/in/sitaramanswaminathan

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Profile of the Directors

Neville Seth (Neville), B.Com, ACA
Over 20 years of experience in Financial management, Accounting and retail lending industry in India.
Work experience spans across Indian companies and multinational organizations in India. The
organizations worked for include ICICI Bank, Bridgestone, Indiabulls Financial Services Ltd, AIG and GE
Money. Currently Director in Sineedge Consulting Private Ltd
Professional summary

Experienced in setting up and managing large underwriting shops for mortgage business and
underwriting large ticket structured transactions
Skilled in evaluation of diverse customer segments, properties and complex transactions across the
country
Expertise includes financial modeling, system design, rule engine set up, structuring customized
tools such as complex calculators required for processing
Experience of designing retail and SME products, policies and procedures and driving their
implementation

Linked-in profile link: http://in.linkedin.com/pub/neville-seth/8/755/956

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Some of our valued clients

PNB Housing Finance Ltd.

Pacific Century Regional Developments Limited
Religare Finvest Limited
India Shelter Housing Finance Limited
KPMG Advisory Services Pvt. Ltd.
Indo Pacific Housing Finance Limited
Vastu Housing Finance Corporation Limited
Destimoney Enterprises Pvt. Ltd
BankT&D Consulting Ltd. (UK)
India Mortgage Guarantee Corporation Pvt. Ltd.
Shubham Housing Development Finance Co. Limited
AMITY Institute of Training and Development
Magma Fincorp Limited
DHFL Firstblue Housing Finance Limited
Pasha Ventures Private Limited
Svakarma Advisory LLP
Centrum Housing Finance Limited

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Contact Details
Sitaraman Swaminathan
Mob No - +91-9910112704
Email sitaraman@sinemanagement.com
Neville Seth
Mob NO - +91-9871040392
Email neville@sinemanagement.com
Website: www.sineedge.com
Address: A 211, Pioneer Urban Square, Golf Course Extension Road, Sector 62,
Gurgaon 122002, Haryana, India
Ph: +91 124 6540211

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Looking forward to Build

Value Together

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