Professional Documents
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This document is owned and distributed by Flourish & Thrive Academy. It may not be sold or
otherwise distributed without expressed written consent. | 2015 | Flourish & Thrive Academy
Set goals.
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Do everything it takes to reach your sales goal and don't give up till
you get there!!
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Be Creative!! Think outside the box with sales and marketing efforts.
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Create a short survey to find out what aspects of your brand and
your jewelry that customers like best.
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Invest in training to help in areas that you are weak in your business.
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This document is owned and distributed by Flourish & Thrive Academy. It may not be sold or
otherwise distributed without expressed written consent. | 2015 | Flourish & Thrive Academy
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Post your Goals up where you can see them multiple times a day.
Support
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Get support.
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Your Energy
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Celebrate the NOs because they get you one step closer to YES.
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Kick fear in the butt by creating an alter ego to help you overcome
stage fright, when it comes to selling.
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This document is owned and distributed by Flourish & Thrive Academy. It may not be sold or
otherwise distributed without expressed written consent. | 2015 | Flourish & Thrive Academy
Sales in General
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Focus on sales and hire others who can make jewelry for you.
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Let your clients tell you when they are done buying.
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Follow up with all if your clients from last year for orders this year.
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Wear your jewelry every day. When you get a compliment, talk about
your work.
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Close the sale. It's not enough to just talk about your product.
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Hand out postcards and business cards anytime someone asks you
about your jewelry.
This document is owned and distributed by Flourish & Thrive Academy. It may not be sold or
otherwise distributed without expressed written consent. | 2015 | Flourish & Thrive Academy
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Wholesale
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Set up beautiful digital and/or print line sheets for your clients.
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This document is owned and distributed by Flourish & Thrive Academy. It may not be sold or
otherwise distributed without expressed written consent. | 2015 | Flourish & Thrive Academy
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Online
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Direct to Consumer
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Book several in home trunk shows. Ask friends, family and your best
clients to host you.
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Have an end of the season sample sale to get rid of excess inventory.
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If you do live events, talk about how great your business is going.
People are attracted to success.
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Engage buyers at live events. Talk to them as if they were a friend not
someone you are trying to sell to.
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This document is owned and distributed by Flourish & Thrive Academy. It may not be sold or
otherwise distributed without expressed written consent. | 2015 | Flourish & Thrive Academy
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Create special sets for the holidays - necklace paired with earrings,
bracelet paired with a ring, etc.
Custom
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Make your clients feel like you are friends. Chat them up!
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Chose to work with and to attract the right DREAM clients rather
than just any old client.
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Client Experience
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Marketing and PR
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This document is owned and distributed by Flourish & Thrive Academy. It may not be sold or
otherwise distributed without expressed written consent. | 2015 | Flourish & Thrive Academy
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Contact blogs that your DREAM clients read and ask for product
reviews or features.
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Use video as a marketing tool to share who you are with your clients.
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Social Media
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This document is owned and distributed by Flourish & Thrive Academy. It may not be sold or
otherwise distributed without expressed written consent. | 2015 | Flourish & Thrive Academy
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Your Website/Etsy
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Leverage any press to drive traffic to your site (no press is too little).
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Blogging
This document is owned and distributed by Flourish & Thrive Academy. It may not be sold or
otherwise distributed without expressed written consent. | 2015 | Flourish & Thrive Academy
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Create compelling blog content that your DREAM client will read (it
doesnt have to be just about jewelry).
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Build your email list and engage with your clients frequently, but not
annoyingly.
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Share your inspiration for your designs and your signature style.
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Write as if you are speaking with your clients in a less formal way so
your personality shines through.
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Collect first names and use the name field in your newsletters to
personalize emails.
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This document is owned and distributed by Flourish & Thrive Academy. It may not be sold or
otherwise distributed without expressed written consent. | 2015 | Flourish & Thrive Academy
For extra advice about improving your holiday sales, here are some more
quick reads from our blog:
This document is owned and distributed by Flourish & Thrive Academy. It may not be sold or
otherwise distributed without expressed written consent. | 2015 | Flourish & Thrive Academy