Professional Documents
Culture Documents
trying to answer
the why and how
questions
aga szstek(at)gmail.com
generative methods
- formal
- informative
- answers
- precision
- understanding
- raw data
- informal
- inspirational
- questions
- ambiguity
- empathy
- interpretation
user research:
an example
Promoters:
David
V.
Keyson
i
Reinhard
Oppermann
OBSERVATIONS
TOOL
ANALYSIS
ROLE PLAYING
BUILDING
EMPATHY
gaining
trust
adjusting
oer
explaining
payment
upselling
user
building
relationship
provider
partcipants
- 20 persons (50% M, 50% F)
- recruited at the door of the providers shop
- committed to buy a postpaid plan
- signing an agreement to participate
creative workshop
snowball sampling:
when you want to nd users who have similar
interests, jobs or lifestyle
homogenous sampling:
when you want to nd users who are very much
alike in a certain aspect
convenience sampling:
when you just want to nd users
who are together for some reason (eg. a workshop)
and agree to participate in the study
opportunistic sampling:
when you just want to nd
truly random users
references
Denef, S.; Keyson, D.; Oppermann, R. Rigid Structures, Independent
Units, Monitoring: Organizing Patterns in Frontline Fireghting. In
Proceedings of the 2011 SIGCHI Conference on Human Factors in
Computing Systems, Austin, TX, USA, 510 May 2011; pp. 1949
1958.
Pallot, Marc, et al. "Living lab research landscape: From user
centred design and user experience towards user cocreation." First
European Summer School'Living Labs'. 2010.