Employee Engagement

Vendor Market Navigator*

Find your way across the landscape for assessing employee engagement.

Engagement assessment is comprised of several overlapping markets, all using the word
engagement in confusingly similar ways. Despite significant recent innovations in both data
collection methods and output analytics, two important questions for organizations to answer are
likely not related to surveys or other means of data capture, but are instead: Why assess? and How
will the data be used? While you may have more than one stop on your journey, starting with these
fundamental questions should help to identify which line to take to reach your next destination.

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How will the data be used?

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Global Consultancies

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Engagement Diagnostic Specialists

Support global employee

engagement initiatives
with broad complementary
service offerings available
to drive change.

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Offer platforms to manage

peer-to-peer recognition and / or
feedback, and which can be sources
of derived engagement-related data.

Enhance Productivity

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Employee Mood
Monitoring Solutions

Employee
Engagement
Monitoring
Solutions

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Offer platforms for managing

and improving work (e.g.,
performance management,
project management, goal
management, etc.) for which
engagement is an important
daily metric.

BetterWorks
Engagedly
Reflektive
Sapience Analytics
TMBC
Workboard

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Hi bo ers
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Gr rce
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Incumbent HR or
Business Systems
(future)

Work
Management
Solutions

Su

Offer platforms for companies

to develop and launch their
own surveys; many offer
templates, item libraries, and
some survey-related
consulting help.

Monitor Health

Why assess engagement?

Apply consumer market

research capabilities to
capture the voice of the
employee.

Market Research
Specialists

General Purpose Assessment Platforms

Pair frequent means of

measuring employee
engagement with software
platforms to support analytics
and other related activities.

Why assess engagement?

Diagnose Opportunities

Offer comprehensive
measurement of employee
engagement with some
consultative support available.

To
Culture

Employee Feedback and

Recognition Solutions Pair frequent means of

measuring employee mood

with software platforms to
support analytics and other
related activities.

How will the data be used?

*Please Note: The companies listed herein are examples of the various archetypes and do not constitute a definitive list of available vendor options.
Navigating the Market for Measuring Employee Engagement, Bersin by Deloitte / Sally-Ann Cooke and David Mallon, 2016.

bersin.com

http://www.bersin.com

(contd on next page)

Copyright 2016 Deloitte Development LLC. All rights reserved.

Employee Engagement Vendor Market Navigator* (contd)

Three Stages of Designing an Engagement Strategy

Engagement Assessment Provider Archetypes

Identify Concerns

Stage 1:
Commitment
and
Planning

Obtain Leadership Buy-In

Determine Engagement Drivers
Identify Operational
Requirements

Engagement Diagnostic
Specialists
Comprehensive survey-based
measurement, reporting,
Product Focus action-planning tools, and
related intellectual property.

Report Findings
Create Action Plans
Manage Change
Evaluate Results

Stage 3:
Evaluation
and Action

Adjust Strategy as Needed

Stage 2:
Assessment
and Analysis

Choose Evaluation
Option
Conduct Assessment
Analyze Data

Three primary approaches to

measure employee engagement ...

Surveys

Engagement
Focus

Employee engagementspecific. Both broad and

deep in scope.

Consultative support
available throughout the
project. Relevant courses,
workshops, leadership
Services and coaching, etc., available to
Support Focus help in driving change.

Internal and
Interviews External Data

Global Consultancies
Comprehensive service
offerings available to drive
Product Focus change.

Engagement
Focus

Most offer a specific

engagement-related
assessment; many offer other
complementary assessments
as well.

Full-service offerings.
Expertise available on a wide
array of topics such as
performance management,
benefits, reward strategies,
Services and
Support Focus
and organizational redesign.
Other assessments are
available (i.e., 360-degree
feedback, culture surveys,
new hire / onboarding
surveys, exit surveys).

General Purpose
Assessment Platforms
Do-it-yourself (DIY) platform
for survey and assessment
instruments.
Product Focus
Client-determined.
Engagement
Focus

Minimal to some consulting

services available to assist
with the development and
testing of the surveys. The
Services and survey platform can be used
Support Focus for many other
complementary surveys.

Incumbent HR or
Business Systems
(future)
Many incumbent business
systems (such as enterprise
resource planning-ERP, customer
relationship management-CRM,
HR information
management-HRIS, and talent
management suites-TMS)
currently offer some survey or
assessment capability. Given the
increased interest in
engagement, many of these
providers are endeavoring to
expand their related functionality
and could become a viable
option in the future for buyers.
With the other business and HR
processes that these platforms
already support, adding ways to
capture and evaluate employee
engagement could offer natural
and compelling synergies.

Market Research Specialists

Collect and analyze
large volumes of data.
Product Focus

Engagement
Focus

Employee Engagement
Monitoring Solutions

Product Focus

Dependent on the
questions selected by
the client.
Engagement
Focus

Voice-of-the-employee
programs.
Services and
Support Focus

Real-time,
analytics-enabled
platforms.
Select topics / drivers of
engagement determined
by client.

Employee Mood
Monitoring Solutions
Real-time results. Easy to
administer. Engaging user
Product Focus experience.

*Please Note: The companies listed herein are examples of the various archetypes and do not constitute a definitive list of available vendor options.
Navigating the Market for Measuring Employee Engagement, Bersin by Deloitte / Sally-Ann Cooke and David Mallon, 2016.

Product Focus

Employee mood instead of

direct engagement.
Engagement
Focus

Solution advisory support

available.
Services and
Support Focus

Employee Feedback and

Recognition Solutions

Engagement
Focus

Limited. At present, this

group tends toward the
boutique type.
Services and
Support Focus

bersin.com

http://www.bersin.com

Services and
Support Focus

Platforms for sharing

feedback and recognizing
contribution.

Indirect, and in the context

of the providers perspective
on feedback and
recognition.
Solution advisory support.
Some other consulting
services related to new ways
of managing work might be
available.

Work Management Solutions

Product Focus

Engagement
Focus

Services and
Support Focus

Platforms for management

of projects, teams, and
performance.

Indirect, and in the context of

the providers perspective on
performance or project
management.
Solution advisory support.
Some other consulting
services related to new ways
of managing work might be
available.

Copyright 2016 Deloitte Development LLC. All rights reserved.