Objectives

This Code of Ethics has the following objectives:

1. Introduce to directors, officers and employees of the organization ethical
obligations, to the company, investors, customers, creditors, suppliers,
competitors and authorities, in their capacity as representatives of the
company.
2. Establish basic criteria to govern the ethical behavior of all people
working in our companies.
3. Share our ethical values con the people interested in knowing Coca-Cola
FEMSA.
4. Report sanctions thatmake creditors who commit offenses against our
Code of Ethics of Business.

Mission
Refresh the world in body, mind and spirit.
Inspire moments of optimism through our brands and actions to create value
and make our mark in each of the places in which we operate.
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Utilities: To maximize the return to shareholders, without losing sight of all of
our responsibilities.
People: Being a great place to work, where our staff will be inspired to give
their best.
Product Portfolio: Give the world a portfolio of beverage brands that
anticipate and satisfy the desires and needs of people.
Partners: Form a network of successful partners and build mutual loyalty.
Planet: Being a global, responsible citizen, which makes its contribution to a
better world.

GENERAL ETHICAL STANDARDS

1. We showed a loyal, respectful, diligent and honest conduct.
2. We recognize the dignity and respect their freedom and privacy.
3. We are morally obliged to respect and protect as appropriate to the
people we have in our care.

4. Do not discriminate against any person on grounds of gender, marital

status, age, religion, race, political opinion, social or economic class,
pregnancy, language, ethnicity, nationality, sexual preference or disability.
5. we condemn, forbid and denounce all forms of harassment or harassment
inside and outside our workplace.
6. promote and facilitate the detection of illegal practices and / or
inappropriate behavior, through open communication and formal
mechanisms implemented in accordance with the provisions of the Code of
Ethics.
7. In no way proceed to dismiss, demote, suspend, threaten, harass,
interfere with the right of employment or discrimination in any form to any
person to provide information, help information is provided or assist in an
investigation where it is presumed breach of any provision in the Corporate
Policies of Coca-Cola FEMSA or this code.
8. We avoid Falsely and in bad faith an innocent person.
9. We comply with the laws, regulations and systems of the countries in
which we operate and this Code, policies, standards and procedures
established by the Administration Coca-Cola FEMSA, because we seek to be
an example of culture of legality.
10. We do not engage in any activity intended to restrain trade, or refuse to
do business with customers, members or suppliers to share ethical values
and have a solid reputation in any country where this practice may be a
violation of applicable law .
11. We comply with all the provisions of the money laundering regulations
applicable worldwide, subject to applicable laws in the countries in which we
operate.
12. We do not comment (either in family or social media) about activities we
undertake within the company, to the detriment of the same or of those who
are part of it.
13. We protect and preserve the tangible and intangible assets of the
company and its efficient use to help achieve business objectives and not
for personal gain.
14. Do not disclose confidential information regarding processes, methods,
strategies, plans, projects, technical, market or any other data.
15. Do not use the name or resources of Coca-Cola FEMSA for personal gain.
16. We seek to avoid all contact with dishonest people who intend to harm
or Coca-Cola FEMSA.
17. We do not develop any external activity that may affect our capacity and
availability with the obligations we have with Coca-Cola FEMSA.
18. Those who participate in political activities do not involve any forum
Coca-Cola FEMSA, clearly stating that acted in a personal capacity and not

on behalf of the company, as this does not influence, support or contribute

to politicians, political parties or candidates political office.
19. Do not grant loans or financing to directors and executives of Coca-Cola
FEMSA.
20. opportunely inform about code violations
SPECIFIC ETHICAL NORMS
1. Customer Relationship
1.1 we serve customers by providing a fair and honest treatment in each
transaction, providing products and services that concern them with the
highest quality and opportunity within reach, by adhering at all times to
official regulations and internal regulations of Coca-Cola FEMSA.
1.2 We do not make false or misleading comparisons with products or
services equivalent to those offered by competitors.
2. Competition
We compete vigorously 2.1 compliance with all existing laws and regulations
on fair competition in the countries in which we participate.
2.2 We do not participate in any agreement that seeks to limit the free play
of market forces in which we operate and do not use improper means to
improve our competitive position in these markets.
2.3 Those who have contact with representatives of competitors, show a
professional attitude, attached to the principles and values of the company
we represent, and we take care of personal image and Coca-Cola FEMSA.
2.4 interaction with competitors, either individually or in forums and
business or professional associations, we avoid topics that could generate
risks or possible contingencies for Coca-Cola FEMSA regarding compliance
with laws and regulations on competition.
2.5 We avoided where possible making comments or statements on
competition, but when necessary, we do it with fairness and objectivity.
2.6 In any case, try to obtain trade secrets or other confidential information
of a competitor.
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3. Relationship with Suppliers
3.1 consider for the portfolio of suppliers of Coca-Cola FEMSA those who
demonstrably share holding ethical values and have a solid reputation for
fairness and integrity in their dealings.
3.2 Those who negotiate the acquisition of goods and services that CocaCola FEMSA required, offer and demand suppliers a fair and honest
treatment in each transaction, always seeking the best interests of the
company.

3.3 Ensuring equal participation of suppliers and a fair selection of them,

based on criteria of quality, profitability and service.
3.4 We do not comment with a supplier or people outside the company,
problems or weaknesses observed in another provider.
3.5 We consider the unlawful conduct solicit or receive any incentive by the
suppliers for their selection.
3.6 We request annually to strategic suppliers sign a letter confirming the
knowledge and compliance with the provisions of the Code of Ethics in all its
operations with Coca-Cola FEMSA and its observance by staff of the
company with which it interacts.
4. Advertising and Marketing
4.1 Communication through advertising and marketing of Coca-Cola FEMSA
is: a) Legal, decent, honest, true and in accordance with principles of fair
competition and good business practice. b) Prepared a due sense of social
responsibility and based on principles of honesty and good faith. c)
Verifiable and free from elements that could lead to misinterpretation of the
characteristics of the products and services offered. d) Respectful of moral
values, avoiding unethical circumstances that undermine the integrity and
human dignity, or culturally offensive use symbols to gender, race, religion,
social class or political preference.
5. Relationship with Authorities
5.1 collaborate with the competent authorities in the full exercise of its
powers all times and act according to law in defense of the legitimate
interests of Coca-Cola FEMSA.
5.2 we offer a friendly and respectful treatment the authorities recognize
their quality as such, and seek an atmosphere of openness and trust that
facilitates discussion of the issues and the establishment of agreements.
5.3 serve the needs and observations of the authorities, seeking to
collaborate effectively and courtesy in fulfilling its mission, within the
powers granted to them by laws or regulations.
5.4 treatment, procedures and relationships representing the company have
with agencies or government officials, conducted in accordance with
applicable laws.
6. Anticorruption
6.1 observe fair and transparent practices to ensure compliance with local
laws and regulations in the countries in which we operate, business
practices and we prevent bribery and extortion.
6.2 In our activities inside and outside the company or on its behalf, we do
not participate, we order, authorize, promise, conspire, we induce or assist
someone in corrupt practices, either directly or through a third party.
6.3 No grant, we accept or promise gifts, advantageous conditions, salaries,
travel, commissions or any other form of compensation to influence a

business decision. Similarly, we do not give or get advantages or undue

benefits of any kind, nor carry out any other practice of bribery or extortion
in the relationship with customers, suppliers, financial institutions, licensees,
contractors, companies, authorities and government representatives or
other person or entity with whom we conduct operations.
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7. Environment
7.1 We recognize the protection and conservation of the environment as our
social commitment and compliance with environmental laws and regulations
in the countries where we are present. 7.2 Our environmental commitment
is a responsibility shared by all and nobody in Coca-Cola FEMSA assumed to
be the work of someone else. 7.3 we perform necessary to ensure that in
Coca-Cola FEMSA shares: a) effective response procedures for possible
emergencies are implemented to minimize the impact of unpredictable
incidents.
b) significant changes were assessed in advance in operational units and
processes to prevent adverse changes in the environment.
c) drainage discharges and the management and confinement of solid
waste, not cause unacceptable environmental impact.
d) energy sources are used efficiently and consumption is monitored.
e) the necessary measures to prevent environmental accidents action.

8. Community relations
8.1 We recognize our commitment to the community based on our origins,
principles and values, which tries to ensure the simultaneous generation of
economic and social value in all our actions, for our growth and
sustainability.
9. Safety and Health at Work
9.1 We believe that the safety and health at work are as important as any
other function and goal of Coca-Cola FEMSA. 9.2 We take steps to ensure
that the following objectives of safety and health at work are met:
a) provide and maintain workplaces safe and healthy. b) Provide and
maintain an adequate work environment. c) Develop safety awareness
among staff.
10. Conflict of Interest
10.1 The directors, officers, employees and others involved that have
financial interests in companies seeking to buy, sell or provide services to
Coca-Cola FEMSA, we can carry out such operations provided they have
been tested and approved by the Council administration, through the
Human Resources Committee when it is relevant transactions; or they have

been reviewed and approved by the Legal Department and the Internal
Audit in case of minor operations.
In any of these operations, we review the terms and ensure that in the
negotiation process does not participate or influence the director, officer or
employee involved in such operations.
Operations that Coca-Cola FEMSA done with these people, are competitive
in terms of prices and market terms. In the event that operations involving
products or services that are not comparable with other existing on the
market, prices and terms are reasonable and appropriate to the interests of
Coca-Cola FEMSA.
10.2 The directors, officers and employees do not participate or we
influence decision-making processes relating to procurement business or
companies owned by relatives of first, second and third degree by blood or.
10.3 The directors, officers and employees have no interests or investments
that allow us to have a significant impact on competing businesses.
10.4 The directors, officers and employees who participate in various boards
of Coca-Cola FEMSA companies, we notice our participation to the Legal
Department and the Audit Department.
10.5 Officers and employees avoid that under our dependence work our
relatives or familiars (spouse, concubine or concubine and people who are
related by civil consanguinity within the third degree) except as authorized
in writing by the Corporate Practices Committee of the Council of
administration.
10.6 Managers and employees who perform work of monitoring,
supervision, audit or control over an area or position to a traditional family,
our superior inform to be replaced this responsibility.
10.7 The directors, officers and employees reported it, through institutional
means, the cases we can not fulfill our responsibilities with objectivity
receive pensions by third persons who use their position, authority or
influence in the company.
10.8 The directors, officers and employees do not intercede or satisfy
requirements superiors, subordinates, colleagues, family or friends, if this is
detrimental to Coca-Cola FEMSA.
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11. Information Management
11.1 obtain, treat, protect and preserve information as a corporate asset
responsibly, ethically and in accordance with applicable laws in every
country where we operate and the systems established by management.
11.2 The directors, officers and employees that our responsibilities in CocaCola FEMSA have access to privileged information as stated in the Securities
Laws and provisions, we comply with the provisions of such laws and in the
"Guide for officials Coca Cola FEMSA and Subsidiaries on insider trading and
sale of shares and other securities "and take the necessary measures to

prevent the disclosure or leakage of such information to unauthorized

persons.
11.3 The directors, officers, representatives and advisers of the company
not we perform operations on own or third parties benefit, with any kind of
securities issued by Coca-Cola FEMSA whose price may be influenced by
inside information they possess, so long as it is not known to the public.
11.4 The directors, officers and employees who perform activities as faculty,
students exhibitors or only used for the performance of our public
information activities of Coca-Cola FEMSA.
11.5 We collect and treat personal data responsibly, ethically and according
with privacy laws applicable in each country where we operate.