Best Online Newsletters of 2017 to be Named by Web Marketing Association

The Web Marketing Association judges will select the best online newsletters of 2017 in 86
industries as part of their 15th annual Internet Advertising Competition (IAC) Awards. Companies
or agencies wishing to nominate their work for consideration may do so at www.IACAward.org
Boston, MA, November 30, 2016 --(PR.com)-- The Web Marketing Association judges will select the
best online newsletters of 2017 in 86 industries as part of their 15th annual Internet Advertising
Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award
competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their
work for consideration may do so at www.IACAward.org before the deadline of January 31, 2017.
Online newsletters are a critical marketing tool for many companies trying to maintain an ongoing
relationship with customers and prospects, said William Rice, president of the Web Marketing
Association. Each online newsletter will be judged on copywriting, creativity, innovation, design,
impact, and use of the medium. The IAC Awards provides an opportunity to find out who is doing an
outstanding job creating online newsletters. It's also a great marketing opportunity for the winners to
promote their work to senior management, customers and prospects.
We believe that winning an industry specific award is more valuable to the participant. It allows the
participants to be judges against their peers, just like in the marketplace, said Rice.
Other Award Winning Online Newsletters included:
Year Entry Name Winner
2016 Town & Country Bank Newsletter submitted by Town & Country Bank
2015 L'Oreal Paris USA's Red Hot Holiday Trends submitted by Acxiom Digital Impact
2014 African Wildlife Online Newsletter campaign submitted by Sanky Inc
2013 WWF fundraising email campaign submitted by rabbit eMarketing GmbH
2012 Bing Travel Horizontal Scroll submitted by Acxiom Creative
2011 Manulife Solutions submitted by BlueRush Digital Media Corp.
2010 Online Newsletter campaign for VISIT FLORIDA submitted by Miles Media
The 2017 Internet Advertising Competition Awards are open to all organizations and individuals
(advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of
developing Internet advertising. Entries may be submitted online at IACAward.org. The deadline for
entry is January 31, 2017 and will be judged on design, creativity, impact, innovation, copywriting, and
use of the medium.
In addition to online newsletters, Awards will be presented within each of the industry categories and
advertising formats such as:
Social Media Campaigns
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Online ad (including banner, pop-up or interstitial)

Online ad campaign
Email message
Rich media ad campaign
Rich media online ad
Online newsletter campaign
Integrated ad campaign
Web sites (including microsites and landing pages)
Online Video
Mobile Apps
Interactive agencies that win multiple awards will also be in the running for Top Agency Award. In a
change from prior years, each entrant will be awarded points based on the level of award for each award
received. A Best of Show will be worth 5 points, Best of Industry 3 points and each Outstanding award 1
point. The agency with the most points will be awarded the Top Agency Award.
In an effort to recognize those organizations that demonstrate exceptional development skills across
multiple entries, agencies that win more the 6 awards will also be recognized with an Outstanding
Advertising Developer award from the Web Marketing Association. In 2016, seven agencies won this
honor.
Judging for the IAC Awards will take place in February, 2017, and winners will be notified by e-mail in
March, 2017. Judges will consist of a select group of Internet advertising professionals with an in-depth
understanding of the current state-of-the-art in Web advertising. Past competition judges have included
top executives from leading corporations, institutions and media organizations such as Arc Worldwide,
Brunner Digital, Campbell-Ewald, CNN News Group, Deep Interactive Asia, Digitas, EuroRSCG 4D,
Google, IBM Interactive, imc2, JWT, LeapFrog Interactive, Mass Transmit, McCann Worldgroup,
Razorfish, Starwood Hotels & Resorts, Tectis GmbH, TMP Worldwide, Universal McCann Interactive
and Wunderman / Y&R.
The 2017 Internet Advertising Competition Awards are sponsored by Small Army Creative Services,
PR.com, VerticalResponse, EContent Magazine, ad:tech conferences, SEO Inc., Cranberry Radio and
Website Magazine.
About the Web Marketing Association
The Web Marketing Association is an organization working to create a high standard of excellence for
Web site development and marketing on the Internet. Staffed by volunteers, it is made up of Internet
marketing, advertising, PR and design professionals who share an interest in improving the quality of
online advertising, Internet marketing and promotion used to attract visitors to Web sites. The Web
Marketing Association's two annual award programs, the WebAward Competition and the Internet
Advertising Competition Awards, have been helping interactive professionals promote themselves, their
companies, and their best work to the outside world since 1997.
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Contact Information:
Web Marketing Association
William Rice
860-558-5423
Contact via Email
www.IACAward.org

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You can read the online version of this press release at: http://www.pr.com/press-release/692690

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