1

A
SUMMER INTERNSHIP
PROJECT REPORT
ON
MARKETING AND ITS VARIABLES WITH THE
REFERENCE OF HINDUSTAN AND AMAR UJALA
NEWSPAPER

FOR PARTIAL FULLFILLMENT OF THE REQUIREMENT

FOR THE AWARD OF

BACHELOR IN BUSINESS ADMINISTRATION

FACULITY GUIDE:
Dr. Ankur Kumar Agarwal
Associate Professor

CORPORATE GUIDE:
Mr. Bajrang Singh Rathore
SUBMITTED BY
Avika Singh
M.B.A int. B.B.A
20140244

INSTITUTE OF BUSINESS MANAGEMENT

MANGALAYAT UNIVERSITY
33rd KM STONE, ALIGARH-MATHURA HIGHWAY,
BESWAN, ALIGARH

CERTIFICATE OF THE SUPERVISOR

This is to certify that the work entitled MARKETING AND ITS VARIABLES WITH
THE REFERENCE OF HINDUSTAN AND AMAR UJALA is a piece of SIP research
work done by Ms.Avika Singh under my guidance and supervision for the degree of BBA
int. MBA from Mangalayatan university Aligarh. I certify that the candidate has put 45 days
in industry training at Hindustan Media Ventures Limited.
To the best of knowledge and belief the Report:
(i)

Embodies the work of the candidate himself.

(ii)

Has duly been completed.

(iii)

Fulfills the requirement of the Ordinance.

(iv)

Up to the standard both in respect of contents and language for being referred
to the examiner.

Signature of the Supervisor

Date...

STUDENTS DECLARATION
This is to certify that Thesis/ Report entitledMARKETING AND ITS VARIABLES
WITH THE REFERENCE OF AMAR UJALA HINDUSTAN which is submitted by
me in partial fulfillment of the requirement for the award of BACHELOR IN BUSINESS
ADMINISTRATION to Mangalayatan University, Aligarh comprises only my original work
and due acknowledgement has been made in the text to all other material used.

Date:

Name & Signature of the student

ACKNOWLEDGMENT
Summer internship report is the most vital part of management programme, both as a link
between theory and actual practices. However this opportunity could only be utilized with the
support and guidance of my mentors and other individuals who indirectly helped me in
completing my project.
I consider my proud privilege to express deep sense of gratitude to Dr. Ankur Agarwalfor
his admirable and valuable guidance, keen interest, encouragement and constructive
suggestions during the course of the project.
I would like to thank the internal guide for providing me the valuable advice and endless
supply of new ideas and support for this project.

Avika Singh
BBA int. MBA

PREFACE
The present report is the outcome of the internship Program of The Mangalayatan University
organized by the Hindustan Media Ventures Limited. The objective of the internship program
was to familiarize the students with the implementation of knowledge she/he earned in the
campus. The practical knowledge is far different from the bookish knowledge that the student
achieves in an institution.
The major problem that I faced during my internship was that the people had a particular
choice in regard to their reading habit of their newspaper. Due to limitation of time to was not
possible to cover the big area of Agra. The report focus on a few important aspects of
marketing variables like price, place, promotion etc. An important thing that I feel important
to mention that in some cases, some practices are performed which are not accepted
theoretically.
There might have problems regarding lack of limitation some aspects and also some minor
mistakes such as typing mistakes. These few drawbacks have occurred merely due to time
limitation. Though I have tried to keep the report free of errors, I apologize if any error is
found which was not deliberately made. If the report help any person in providing
information, I will feel the purpose of the report has been fulfilled. Please feel free to contact
me if any question arises.

Contents
Title page
Company certificate
Supervisors certificate
Students Declaration
Acknowledgement
Preface
VI
Index

I
II
III
IV
V

VII

Page .No.

Chapter .1. Introduction

08-17

Introduction and problem identification

Need and significance of the work along with
managerial understanding and applicability

Review of literature

18-20

Concepts of marketing

21-27

Objectives

28-29

Research Methodology

30-36

Research Design.

Objective of Research

Importance of Research

Sampling Technique

Data Collection.

Steps/ Statistical technique for Data analysis

Areas surveyed

37

Limitations

38

Chapter.2. Conceptual framework of the work

Chapter.3. Data analysis and Interpretation
Chapter.4. Finding and conclusion
Chapter.5. Suggestion and recommendation along with
future implication of work

39-40
41-51
52-55

Appendices
Bibliography
Weekly Reports

58-60
61-62
63-66

INTRODUCTION

56-57

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11

INTRODUCTION
The main purpose of this project is to explain in depth awareness of brand Hindustan Hindi to
the various segments of the readers with comparison to Amar Ujala.
The study is carried out with intension to find out the readers view about Hindustan Hindi
and Amar Ujala and do the comparison between both newspapers. In this Study 100 people
have taken for survey from population.
The main aim of the project was to do a comparative study of two newspaper brands
Hindustan Hindi newspaper andAmar Ujala newspaper was done. For that purpose a survey
on brand preference, paper quality, schemes and facilities availability in Agra city was
conducted.
Another task was to sell 90 subscriptions per month. This also helped us in achieving a
deeper understanding of the reasons that compels a buyer to buy a newspaper.

12

ABOUT THE COMPANY

Introduction of Hindustan Media Venture Ltd.
HT Media found its beginning in 1924 when its flagship newspaper, Hindustan Media
Venture Ltd. was inaugurated by Mahatma Gandhi. HT Media (BSE, NSE) has today grown
to become one of India's largest media companies.
Produced by an editorial team known for its quality, innovation and integrity, Hindustan
Media Venture Ltd. (English newspaper) and Hindustan (Hindi newspaper through a
subsidiary Hindustan Media Ventures Limited),Hindustan Media Venture Ltd. is the choice
for nearly 3.7 million readers across India, who turn to it daily for news, information, analysis
and entertainment. Hindustan, the group's Hindi daily, continues to be the second-largest
daily in the country with a total readership of 36.6 million,(based 0n Indian Readership
Survey (IRS) for the first quarter (Q1) of 2011. Both dailies enjoy a strong brand recognition
among readers as well as advertisers.
In addition to Hindustan Hindi Newspaper , HT Media also publishes a national business
newspaper, Mint. Mint is a one-of-its-kind newspaper in the sense that the company has an
exclusive agreement with the Wall Street Journal to publish Journal-branded news and
information in India. Mint is today the second-largest business newspaper in India with
presence in the key markets of Delhi, Mumbai, Chennai, Bengaluru, Chandigarh, Pune,
Kolkata and now Ahmedabad too.
HT Media has also made its foray into electronic media. Diversifying its ambit of operations,
the company in a consulting partnership with Virgin Radio, has launched the FM radio
channel - Fever 104. Currently available in Delhi, Mumbai, Bengaluru and Kolkata, Fever
104 has established a strong presence as being one of the most vibrant channels on air. In a
short span, the channel's rise has been meteoric considering its position in Mumbai and
Bengaluru at No. 1 and in Delhi as the No. 2 station on the popularity charts.
Internet businesses of HT Media incorporated under Firefly e-ventures, operate leading web
portals Hindustantimes.com and livemint.com in the general and business news categories
respectively. The company's job portal Shine.com which has received high appreciation from
consumers and industry for its innovative design and usability crossed 5 million registrations.
Desimartini.com -a platform to discover and express oneself on movies. The company also
has an education portal www.HTCampus.com aimed at students passing out of school and
college to help them take the right decision about their higher education.

13

HT Media reported FY 2010-11 total annual revenue growth by 23% in total revenue during
the first quarter ending June 30, 2011, at Rs 496.9 crore, while net profits recorded a 24%
growth at Rs 51.5 crore. Traction in advertising revenues and robust contribution from the
radio business has augmented profitability. There has been a 17% increase in advertising
revenues of print segment to Rs 384.4 crore. Revenues from radio and entertainment segment
grew by 75% to Rs 21.5 crore.
The company also recorded the highest ever earnings before interest, depreciation and
amortisation (EBIDTA) at Rs 104.9 crore, growing by 22% from the Rs85.7 crore.

14

HISTORY
Hindustan Media Venture Ltd. was founded in 1924 by Master Sunder Singh Lyallpuri,
founder-father of the Akali movement and the Shiromani Akali Dal in Punjab. S Mangal
Singh Gill (Tesildar) and S. Chanchal Singh (Jandiala, Jullundur) were made in charge of the
newspaper. Pandit Madan Mohan Malaviya and Master Tara Singh were among the members
of the Managing Committee. The Managing Chairman and Chief Patron was Master Sunder
Singh Lyallpuri.
K. M. Panikkar was its first editor with Devdas Gandhi (son of Mahatma Gandhi) on the
editor's panel. The opening ceremony was performed by Mahatma Gandhi on 26 September
1924. The first issue was published from Naya Bazar, Delhi (now Swami Sharda Nand
Marg). It contained writings and articles from C. F. Andrews, St. Nihal Singh, Maulana
Mohammad Ali, C. R. Reddy (Dr. Cattamanchi Ramalinga Reddy), T. L. Vaswani, Ruchi
Ram Sahni, Bernard Haton, Harinder Nath Chattopadhyaya, Dr Saifuddin Kichlu and Rubi
Waston etc.
"Sadar Panikkar launched the Hindustan Media Venture Ltd. as a serious nationalist
newspaper. As an Oxonian, historian, and litterateur, Panikkar must have hoped to make his
paper eventually more than an Akali sheet. He became the editor and funds flowed freely
from activist Akali patrons. He exerted himself strenuously, but the paper made very little
headway. In two years Panikkar could not take the print order any higher than 3,000. By then
the Akali movement appeared to lose steam and funds dried up. The paper was saved from an
untimely demise when Pandit Madan Mohan Malaviya stepped in to realise his vision of a
newspaper in Delhi." - TJS George, Lessons in Journalism, 2007, Viva Books, New Delhi.
Malaviya raised Rs. 50,000 rupees to acquire the Hindustan Media Venture Ltd. along with
the help of nationalist leaders Lajpat Rai and M. R. Jayakar and industrialist G. D. Birla, who
paid most of the cash. Birla took full control of the paper in 1933. The paper continues to be
owned by the Birla family.
It has its roots in the Indian independence movement of the first half of the twentieth century
and even faced the noted "Hindustan Media Venture Ltd. Contempt Case (AugustNovember,
1941)" at Allahabad High Court. It was edited at times by many important people in India,
including Devdas Gandhi and Khushwant Singh. Sanjoy Narayan, has been appointed the
editor in chief of the paper and was due to take over in August 2008.Recently when the
editorial page has seen a major makeover and has been named "comment" to bring in more
flexibility and some-what less seriousness to the page.

15

OWNERSHIP
The Delhi-based English tabloid Hindustan Media Venture Ltd. is part of the KK Birla group
and managed by Shobhana Bhartia, daughter of the industrialist KK Birla and granddaughter
of GD Birla. It is owned by HT Media Ltd. The KK Birla group owns a 69 per cent stake in
HT Media, currently valued at Rs 834 crore. When Shobhana Bhartia joined Hindustan
Media Venture Ltd. in 1986, she was the first woman chief executive of a national newspaper.
Shobhana has been nominated as a Rajya Sabha MP from Congress Party.
Along with Hindustan Hindi Newspaper , HT Media owns Desimartini, Fever 104 FM, and
Mint (newspaper).

Vision
"Providing information that creates wealth and enriches lives."

Mission
To deliver superior value to our customers, shareholders, employees and society at large.

16

COMPANY PROFILE
Board of Directors
Mrs. Shobhana Bhartia (Chairperson)
Mrs. Shobhana Bhartia, age 53 years, is the non-executive Chairperson of our Company. She
is a graduate from the Calcutta University. Mrs. Shobhana Bhartia has been associated with
HT Media Limited, our Promoter, since its inception. Mrs. Shobhana Bhartia is in charge of
formulating and directing the editorial policies of HT Media and has more than 25 years of
experience in the newspaper industry. Mrs. Shobhana Bhartia is a recipient of the Padma Shri
Award by the Government of India in 2005. Mrs. Shobhana Bhartia has received several
other awards, including the Business Woman of the Year 2007 by Economic Times,
Outstanding Business Woman of the Year 2001 by PHD Chamber of Commerce & Industry,
Woman Entrepreneur of the Year 2005 by Ernst & Young and the Global Leader for
Tomorrow, 1996 by the World Economic Forum, Davos. She has been on the board of Indian
Airlines Limited and on the North Regional Board of the Reserve Bank of India.
Mr. Ajay Relan (Director)
Mr. Ajay Relan is one of the pioneers of the Indian private equity industry. Prior to founding
CX Partners, Ajay headed Citi's private equity business since its inception in 1995. Prior to
this, Ajay worked with several financial firms in multiple geographies, starting with Citibank
in 1976 and the last being the CEO of a Citi affiliated brokerage firm, Citicorp Securities &
Investments Ltd. Ajay has served on the boards of several portfolio companies such as HT
Media, Yes Bank, i-Flex and Progeon among others. He holds an MBA from Indian Institute
of Management, Ahmedabad (1976) and B.A. (Hons) Economics from St. Stephen's College,
Delhi University (1974) - top ranked in the University.
Mr. Ashwani Windlass (Non-executive Independent Director)
Mr. Ashwani Windlass, age 53 years, is a non-executive Independent Director of our
Company. Heholds a degree in Bachelors of Commerce and is a graduate in Journalism from
Punjab University, Chandigarh. Further, he also holds a Masters in Business Administration
from the Faculty of Management Studies, University of Delhi with specialization in finance
and marketing. Mr. Windlass has over 30 years of experience in strategy, telecom and
technology. He has established and managed various green field ventures in the telecom and
technology sectors, including setting up and managing joint ventures in India with the
Hutchison Group, Hong Kong; British Telecom UK, Comsat Corporation, USA, Avnet USA
and Royal Gist Brocades, Holland; Elf Atochem (Total Group), France, MGRM Technologies
Inc., USA apart from strategic relationships with AT&T, Motorola and Siemens. Mr. Windlass
was the founder managing director of Hutchison Max Telecom (now Vodafone Essar) and
Vice Chairman and Managing Director of Reliance Telecom Limited. He has been a member
of the founding executive team of Max India Limited and has been the Executive Chairman,
heading the Asia-Pacific responsibility for the MGRM Group including research based
technology initiatives of MGRM Technologies Inc., USA. Mr. Windlass is a non-executive
director on the board of directors of Max India Limited. He is also the non-executive

17
Chairman, SA & JVs, MGRM Technologies Inc., USA in an advisory role. He also
contributes regularly in national press.
Mr. Piyush G Mankad (Non-executive Independent Director)
Mr. Piyush Mankad is a retired civil servant with a distinguished career of over 40 years in
the prestigious Indian Administrative Service, which he joined in 1964, topping his batch.
He was educated at Delhi University, and later at Cambridge, U.K. where he obtained a Post
Graduate
Diploma
in
Development
Studies,
with
distincion.
Some of the important positions that he has held include Counselor (Economic) in the Indian
Embassy, Tokyo; Controller of Capital Issues, Ministry of Finance; Finance Secretary,
Government of India; and Executive Director for India and four other countries and Board
Member, Asian Development Bank, Manila, which was his last assignment till July 2004.
His areas of experience and expertise include, among others, public finance and policy;
capital market regulation and development; promotion of industry, F.D.I. and infrastructure;
and public administration.
Mr. Shardul S. Shroff (Non-executive Independent Director)
Mr. Shardul S. Shroff, aged 54, is a non-executive Independent Director on our Board. He
holds a bachelor's degree in commerce from Sydenham College, Mumbai and a L.L.B. from
Government Law College, Mumbai. Mr. Shroff is the Managing Partner of the law firm
Amarchand & Mangaldas & Suresh A. Shroff & Co. As a corporate attorney for 29 years, Mr.
Shroff has extensive experience in areas of infrastructure, projects & project finance,
privatization and disinvestment, mergers and acquisitions, joint ventures, banking and
finance, capital markets and commercial contracts. Mr. Shroff is also a leading authority on
legal matters related to corporate governance, media law, technology law and policy and
regulatory practices. He has been a member of several committees appointed by the
Government of India, including the J.J. Irani Committee (2006) on corporate governance. Mr.
Shroff also serves on a number of committees of the Confederation of Indian Industry (CII)
and the Federation of Indian Chambers of Commerce and Industry (FICCI). He also serves
on the Board of various companies including Infrastructure Development Finance Company
Limited, NIIT Limited.
Dr. Mukesh Aghi (Director)
Dr. Mukesh Aghi is the President of the U.S.-India Business Council, a business advocacy
organization, comprised of more than 300 top-tier U.S. and Indian companies advancing
U.S.-India commercial ties. He holds an advanced Management Diploma from Harvard
Business School, Ph.D. in International Relations from Claremont Graduate University,
California and an MBA in International Marketing from Andrews University, Michigan. He
was recognized as Esquire magazines Young Leader of Tomorrow and has won many
awards including the J. R. D. Tata Leadership award. In the past he has served as the
President of IBM India; CEO, Asia-Pacific and Global Executive Sales Director of Steria,
Inc. India and Chief Executive and Member of the Board at Larsen & Toubro Infotech Ltd..
Dr. Aghi has also served as a senior fellow in the U.S. House of Representatives.

18
Mr. Priyavrat Bhartia (Whole-time Director)
Mr. Priyavrat Bhartia is the Director. He started as a financial analyst with Wasserstein
Perella & Co., New York, in 1998. With a Masters degree in Business Administration from
Stanford University (USA), Mr. Bhartia is also a director with a number of companies
including Birla Cotton Spinning and Weaving Mills Ltd, Jubilant Enpro Pvt. Ltd, HT Burda
Media Limited and Firefly e-Ventures Limited.
Mr. Shamit Bhartia (Non-executive Director)
Mr. Shamit Bhartia is a non-executive Director. He holds a degree in Economics from
Dartmouth College, USA. He has worked in the Corporate Finance and M&A Group, Lazard
Frere, New York, from July 2001 till August 2002.
Mr. Benoy Roychowdhury (Whole-time Director)
Mr. Benoy Roychowdhury, is the Whole-Time Director of our Company. He holds a
bachelor's degree in Economics from Presidency College, Calcutta University and has a Post
Graduate Diploma in Business Management from XLRI Jamshedpur. Mr. Roychowdhury has
over 25 years of experience in marketing, sales and general management. His last
employment was with our Promoter, HT Media, where he was Executive Director responsible
for the revenue functions of Media Marketing and Circulation. Additionally, he was
accountable for the development of Hindi business for the last three years. Prior to this, he
has worked with Whirlpool as Vice President (Sales, Trade Marketing and Logistics) in India,
and as Regional Director (Market Development-Asia) in Hong Kong. Earlier he was
Divisional Manager (West) with Proctor & Gamble.
He is on the Executive Committee of the Indian Newspaper Society and on the board of the
Advertising Standards Council of India.

Team of Hindustan Media Ventures Ltd.

Mr. Vivek Khanna (Chief Executive Officer)

Mr. Shashi Shekhar (Editor-in-Chief)
Mr. Rakesh Singh Gautam (Head-Human Resources)
Mr. Ajay Jain (Chief Financial Officer)
Mr. Tridib Kumar Barat (Company Secretary)
Mr. Subhash Chand (Head Marketing)
Mr. Vijay Singh (Head Sales)

FINANCIAL PROFILE
Top line zooms, operating margin and PAT show strong growth HMVL top line rose 10-fold
from FY08 to FY10, on account of robust growth in advertising revenue and sale of
newspaper and publication after acquiring the Hindi business from HT Media Ltd in
December 2009. Continuing readership growth in Bihar and Jharkhand and addition of new
printing press at Gorakhpur and various JVs by the company also added to the top line.

19
EBITDA margin increased 1,370 basis points, due to increase in top line and decrease in
employee and administration cost as a percentage of sales.
The company reported a PAT of Rs 147.5 mn for FY09, against Rs 2 mn in FY09, a growth of
7,424% on account of higher top-line and operating profits.

INDUSTRY PROFILE
Newspaper : The Indian newspaper industry is highly fragmented with more than 62,000
newspapers printed in the country. The content and circulation of English language
newspapers are primarily focused on large urban markets. Hindi and regional language
newspapers have a local appeal, catering mainly to readers in small towns and villages.
Newspaper companies earn their revenues from two primary sources, namely, from the sale
of advertising space (advertising revenues) and the sale of newspapers (circulation revenues).
Newspaper circulation and readership in India continues to grow on the back of increased
literacy in the country. Between 2004 and 2009, daily newspaper circulation and readership is
estimated to have increased by 9 per cent and 7 per cent annually to around 68.3 million and
230.9 million, respectively. In 2009, ad-spend growth in newspaper segment slowed down to
4 per cent as against the 11 per cent in 2008, due to economic downturn. The newspaper
sector has been impacted by the global slowdown leading to smaller players witnessing
considerable pressure on profitability. During the year, to cope up the pressure on
advertisement revenue, most of the players increased their cover prices, thereby stabilising
their revenues.
Registered Address
BUDH MARG, P.S.-KOTWALI,
PATNA (Bihar)
INDIA
800001

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REVIEW OF
LITERATURE

21

THAKUR, S. in his study titled Dividedattitudinal loyalty and customer value: role of
dealers in an indirect channel 1 revealed that in many product categories, consumers show
divided loyalty to more than one product. There are two key gaps in the extant literature
regarding divided loyalty. First, previous studies have focused on the behavioral aspect while
ignoring the attitudinal aspect of divided loyalty. Second, not much is known about how firms
deal with consumers that show divided attitudinal loyalty. We conduct two studies to address
these gaps.Both studies use multiple source data in a B2B setting. Results suggest that dealer
recommendation can increase lifetime value of divided loyal customers and that a customer
value creation strategy adopted by the supplier with the dealer will likely enhance the dealers
willingness to intervene on behalf of the supplier.

SHARMA,K. in his study titled Kotler and Borden are not dead: myth of relationship
marketing and truth of the 4Ps. 2stated that There are no sources in the current document.
verify whether relationship marketing is a new paradigm that has replaced transactional
marketing. The paper finds that no company exclusively used the relationship marketing
approach. Some were merely utilizing the traditionalmarketing concept of 4Ps; others were
blending a relationship and transactional marketing mix.
Research limitations/implications. This is a limited study, which calls for further validating.
Practical implications. The Kotlerism of the 4Ps is still dominating. Relationship concepts are
utilized to some extent. A relationship strategy can be
used as a supporting approach. Thus, there is need to blend relationship and transactional
marketing mixes.
Originality/value. The paper argues that the relationship marketing is not a paradigm shift;
focus should be on relationship management, not
marketing. The paper also shows the complementarities of relationship management and
transactional marketing.
DAS, K. in her study titled The impact of marketing elements3told that There is wide range
of marketing elements that retailers may consider in obtaining the competitive advantage on
the market, such as: product, price, place, promotion.The present study makes an attempt at
understanding the marketing strategies of retailer. This study is purely conceptual
andcontributes information to both academicians and retail managers to understand present
retailing scenario .By this study it is identified that 4 marketing elements namely product,
price, place, promotion greatly influence modern marketing and customer satisfaction.
KALOTRA, A. in his study titled Rural Marketing Potential in IndiaAN Analytical
Study4 stated that Fast pace of technology advanced every sphere of social, economical,
political, cultural, life produce,reduce cost, distribute ans expects higher profits.The focus in
on tapping the rural markets. Urban markets have saturated lied to look rural market. Rural
marketing has become the greatest mantra of most corporate even MNCs are eyeing rural
markets to capture the large indian market. The rural market contains 70% of population.

22
Increase of purchasinf power has fuelled lot of interest, several companies are exploring cost
effective channels like HUL,ITC Godrej etc
RAJINI,D. in her study titled The effect of marketing mix in attracting customers 5
revealed that Case study of Saderat Bank in Kermanshah Province
Marketing involves a number of activities. To begin with, an organization may decide which
of its target group of customers to be served. Once the target group is decided, the product is
to be placed in the market by providing the appropriate product, price, place and promotion.
These are to be combined or mixed in an appropriate proportion so as to achieve the
marketing goal. Such mix of product, price, distribution and pro-motional efforts is known as
Marketing Mix
SINGH, M and RAISONI, G.H in their study titled Marketing Mix of 4PSfor Competitive
Advantage 6 told thatThe Marketing Mix comprises of four decisions which should be
considered before launching a product.Firms should plan targeted approach on these four
different components and they are Product, Price, and Place & Promotion.All the four
variables help the firm in formulating strategic decisions necessary for competitive
advantage. The main objective of this article is to describe the importance of relationship of
various components of marketing mix for attaining competitive advantage in market.
SETH,P. in his study titled Effect of marketing mix on consumer satisfaction 7.Verified
thatThe one of the essential factor for the success of any business organization is customer
satisfaction. All the activities are customer oriented. And it gets possible only through rising
role of marketing in business organizations day-by-day. And now in todays scenario
marketing is known as the foremost target of every organization as due to customer
satisfaction long run and successful survival of their organization is possible.
CHANDANI,K in her study titled relationshipof various pricing method8told that The main
objective of this article is to describe the importance of relationship of various components of
pricing methods for attaining competitive advantage in market. Pricing methods comprise of
Product pricing methods and Service pricing methods. Generally the Product pricing methods
consist of product, price, place and promotion and it is generally used for pricing methods of
tangible goods
.
ROY, S. in his study titled Investigating the impact of marketing mix elements on
consumer loyality9proved that This research paper investigates the effect of marketing mix
elements on consumer loyalty with special reference to Nigerian breweries Plc.The survey
research design method was used in this study which involves using a self-design
questionnaire in collecting data from sixty (60) respondents, six managers and ten sales
representatives of Nigerian breweries Plc, ten distributors and thirty four consumers from
different joints in Ibadan were selected respectively. The instrument used in this study is a
close-ended questionnaire that was designed by the researchers.

23

CONCEPTS

24

CONCEPT AND COMPONENTS OF MARKETING MIX

Marketing involves a number of activities. To begin with, an organisation may decide on its
target group of customers to be served. Once the target group is decided, the product is to be
placed in the market by providing the appropriate product, price, distribution and promotional
efforts. These are to be combined or mixed in an appropriate proportion so as to achieve the
marketing goal. Such mix of product, price, distribution and promotional efforts is known as
Marketing Mix.
According to Philip Kotler Marketing Mix is the set of controllable variables that the firm
can use to influence the buyers response. The controllable variables in this context refer to
the 4 Ps [product, price, place (distribution) and promotion]. Each firm strives to build up
such a composition of 4Ps, which can create highest level of consumer satisfaction and at
the same time meet its organisational objectives. Thus, this mix is assembled keeping in mind
the needs of target customers, and it varies from one organisation to another depending upon
its available resources and marketing objectives. Let us now have a brief idea about the four
components of marketing mix.
Product : Product refers to the goods and services offered by the organisation. A pair of
shoes, a plate of dahi-vada, a lipstick, all are products. All these are purchased because they
satisfy one or more of our needs. We are paying not for the tangible product but for the
benefit it will provide. So, in simple words, product can be described as a bundle of benefits
which a marketeer offers to the consumer for a price. While buying a pair of shoes, we are
actually buying comfort for our feet, while buying a lipstick we are actually paying for beauty
because lipstick is likely to make us look good. Product can also take the form of a service
like an air travel, telecommunication, etc. Thus, the term product refers to goods and services
offered by the organisation for sale.
Price: Price is the amount charged for a product or service. It is the second most important
element in the marketing mix. Fixing the price of the product is a tricky job. Many factors
like demand for a product, cost involved, consumers ability to pay, prices charged by
competitors for similar products, government restrictions etc. have to be kept in mind while
fixing the price. In fact, pricing is a very crucial decision area as it has its effect on demand
for the product and also on the profitability of the firm.
Place: Goods are produced to be sold to the consumers. They must be made available to the
consumers at a place where they can conveniently make purchase. Woollens are
manufactured on a large scale in Ludhiana and you purchase them at a store from the nearby
market in your town. So, it is necessary that the product is available at shops in your town.
This involves a chain of individuals and institutions like distributors, wholesalers and
retailers who constitute firms distribution network (also called a channel of distribution). The
organisation has to decide whether to sell directly to the retailer or through the
distributors/wholesaler etc. It can even plan to sell it directly to consumers.

25
Promotion: If the product is manufactured keeping the consumer needs in mind, is rightly
priced and made available at outlets convenient to them but the consumer is not made aware
about its price, features, availability etc, its marketing effort may not be successful. Therefore
promotion is an important ingredient of marketing mix as it refers to a process of informing,
persuading and influencing a consumer to make choice of the product to be bought.
Promotion is done through means of personal selling, advertising, publicity and sales
promotion. It is done mainly with a view to provide information to prospective consumers
about the availability, characteristics and uses of a product. It arouses potential consumers
interest in the product, compare it with competitors product and make his choice. The
proliferation of print and electronic media has immensely helped the process of promotion.

PRODUCT AND ITS CLASSIFICATION

As stated earlier, product refers to the goods and services offered by the organisation for sale.
Here the marketers have to recognise that consumers are not simply interested in the physical
features of a product but a set of tangible and intangible attributes that satisfy their wants. For
example, when a consumer buys a washing machine he is not buying simply a machine but a
gadget that helps him in washing clothes. It also needs to be noted that the term product refers
to anything that can be offered to a market for attention, acquisition, or use. Thus, the term
product is defined as anything that can be offered to a market to satisfy a want. It normally
includes physical objects and services. In a broader sense, however, it not only includes
physical objects and services but also the supporting services like brand name, packaging
accessories, installation, after sales service etc.

PRICING AND FACTORS AFFECTING PRICING DECISIONS

As stated earlier price is the consideration in terms of money paid by consumers for the
bundle of benefits he/she derives by using the product/ service. In simple terms, it is the
exchange value of goods and services in terms of money. Pricing (determination of price to

26
be charged) is another important element of marketing mix and it plays a crucial role in the
success of a product in the market. If the price fixed is high, it is likely to have an adverse
effect on the sales volume. If, on the other hand, it is too low, it will adversely affect the
profitability. Hence, it has to be fixed after taking various aspects into consideration. The
factors usually taken into account while determining the price of a product can be broadly
described as follows:
(a) Cost: No business can survive unless it covers its cost of production and distribution.
In large number of products, the retail prices are determined by adding a reasonable
profit margin to the cost. Higher the cost, higher is likely to be the price, lower the
cost lower the price.
(b) Demand: Demand also affects the price in a big way. When there is limited supply of
a product and the demand is high, people buy even if high prices are charged by the
producer. But how high the price would be is dependent upon prospective buyers
capacity and willingness to pay and their preference for the product. In this context,
price elasticity, i.e. responsiveness of demand to changes in price should also be kept
in view.
(c) Competition: The price charged by the competitor for similar product is an important
determinant of price. A marketer would not like to charge a price higher than the
competitor for fear of losing customers. Also, he may avoid charging a price lower
than the competitor. Because it may result in price war which we have recently seen in
the case of soft drinks, washing powder, mobile phone etc.
(d) Marketing Objectives: A firm may have different marketing objectives such
asmaximisation of profit, maximisation of sales, bigger market share, survival in the
market and so on. The prices have to be determined accordingly. For example, if the
objectiveis to maximise sales or have a bigger market share, a low price will be fixed.
Recently one brand of washing powder slashed its prices to half, to grab a bigger
share of the market.
(e) Government Regulation: Prices of some essential products are regulated by
thegovernment under the Essential Commodities Act. For example, prior to
liberalisationof the economy, cement and steel prices were decided by the
government. Hence, itis essential that the existing statutory limits, if any, are also kept
in view while determining the prices of products by the producers.

CHANNELS OF DISTRIBUTION
You are aware that while a manufacturer of a product is located at one place, its consumers
are located at innumerable places spread all over the country or the world. The manufacturer
has to ensure the availability of his goods to the consumers at convenient points for their
purchase. He may do so directly or, as stated earlier, through a chain of middlemen like
distributors, wholesalers and retailers. The path or route adopted by him for the purpose is
known as channel of distribution. A channel of distribution thus, refers to the pathway used
by the manufacturer for transfer of the ownership of goods and its physical transfer to the

27
consumers and the user/buyers (industrial buyers). Stanton has also defined it as A
distribution channel consists of the set of people and firms involved in the transfer of title to a
product as the product moves from producer to ultimate consumer or business user.
Basically it refers to the vital links connecting the manufacturers and producers and the
ultimate consumers/users. It includes both the producer and the end user and also the
middlemen/agents engaged in the process of transfer of title of goods.
Primarily a channel of distribution performs the following functions:
(a) It helps in establishing a regular contact with the customers and provides them the
necessary information relating to the goods.
(b) It provides the facility for inspection of goods by the consumers at convenient points
to make their choice.
(c) It facilitates the transfer of ownership as well as the delivery of goods.
(d) It helps in financing by giving credit facility.
(e) It assists the provision of after sales services, if necessary.
(f) It assumes all risks connected with the carrying out the distribution function.
TYPES OF CHANNELS OF DISTRIBUTION
Generally we do not buy goods directly from the producers. The producers/manufacturers
usually use services of one or more middlemen to supply their goods to the consumers. But
sometimes, they do have direct contact with the customers with no middlemen in between
them. This is true more for industrial goods where the customers are highly knowledgeable
and their individual purchases are large. The various channels used for distribution of
consumer goods can be described as follows:

(a) Zero stage channel of distribution

(b) One stage channel of distribution

(c) Two stage channel of distribution

28

(d) Three stage channel of distribution

FACTORS AFFECTING THE CHOICE OF DISTRIBUTION CHANNEL

Choice of an appropriate distribution channel is very important as the pricing as well as
promotion strategy are dependent upon the distribution channel selected. Not only that, the
route which the product follows in its journey from the manufacturer to the consumer also
involves certain costs. This in turn, affects not only the price of the product but also the
profits. Choice of inappropriate channels of distribution may result in lesser profits for the
manufacturer and higher price from the consumer. Hence, the manufacturer has to be careful
while finalising the channel of distribution to be used. He should pay attention to the
following factors while making his choice.
Nature of Market: There are many aspects of market which determine the choice of
channel of distribution. Say for example, where the number of buyers is limited, they
are concentrated at few locations and their individual purchases are large as is the case
with industrial buyers, direct sale may be the most preferred choice. But in case where
number of buyers is large with small individual purchase and they are scattered, then
need may arise for use of middlemen.
Nature of Product: Nature of the product considerably affects the choice of channel
of distribution. In case the product is of technical nature involving a good amount of
pre-sale and after sale services, the sale is generally done through retailers without
involving the wholesalers. But in most of the consumer goods having small value,
bought frequently in small quantities, a long channel involving agents, wholesalers
and retailers is used as the goods need to be stored at convenient locations. Items like
toiletries, groceries, etc. fall in this category. As against this in case of items like
industrial machinery, having large value and involving specialised technical service
and long negotiation period, direct sale is preferred.
Nature of the Company: A firm having enough financial resources can afford to its
own a distribution force and retail outlet, both. But most business firms prefer not to
create their own distribution channel and concentrate on manufacturing. The firms
who wish to control the distribution network prefer a shorter channel.

29

Middlemen Consideration: If right kind of middlemen having the necessary

experience, contacts, financial strength and integrity are available, their use is
preferred as they can ensure success of newly introduced products. Cost factors also
have to be kept in view as all middlemen add their own margin of profit to the price of
the products. But from experience it is learnt that where the volume of sales are
adequate, the use of middlemen is often found economical and less cumbersome as
against direct sale.

30

OBJECTIVES

31

OBJECTIVES
To study about the consumer preferences regarding the newspapers content.
To learn about the sales and promotional techniques of the newspaper.
To know about how the customers show their loyalty towards the newspapers.

32

RESEARCH
METHODOLOGY

33

RESEARCH METHODOLOGY
Each research study has its own specific purpose. It is like to discover to Question through
the application of scientific procedure. But the main aim of my research to find out the truth
that is hidden and which has not been discovered as yet. My research study has two
objectives.

Methodology in the applied sense refers to various methods used by the researcher
right from data collection and various techniques used for the same for interpretation
and inference. Methods and techniques are often used synonymously in research
literature.
Research methodology is what must be done, how it will be done, what data will be
needed, what data gathering will be employed, how sources of data will be selected
and how the data will be analyzed and conclusions reached.
When we talk of research methodology we not only talk of the research methods but
also consider the logic behind the methods we use in the context of our research
study and explain why we are using a particular method or technique and why we
are not using others so that research results are capable of being evaluated either by
the researcher himself or by others.

34
OBJECTIVES OF THE RESEARCH
Each and every journey has its own destination. Without destination there is no means
of journey. Similarly, Objective of Study, every research has some prefixed objectives.
Every steps taken by there search during research period is always directly or indirectly
towards the objectives.
The topic of my study is A brief study of Market Servey and Product Promotion with
Special reference toAmar Ujala (a weekly supplement) along with Hindustan Media.
Which is concerned with the major research objective can be cited as follows:

To study the brand image created by the Hindustan Hindi among the advertisers.

To Promote the sales of Hindustan Hindi among readers of Agra by doing field work
(Door to Door Selling).

35
IMPORTANCE OF THE RESEARCH
Significance of research and research leads to invention. Following facts highlight
the importance of the research.
(1)

Research facilitates logical or scientific thinking process which leads

towards flow less strategy formulation.

(2)

It facilitates identification of trends which ultimately responsible in

marketing opportunities.

(3)

Decision making becomes easier for well researched phenomenon.

(4)

Research is important in solving various operational and planning problems

of business and industry.

(5)

It helps understanding perception of the employes about the training and

accordingly designs the training process.

36

Major Data Collection methods

I. Secondary Research
a) Internal secondary data
b) External secondary data
II. Survey Research
a)Telephone interviews
c) Personal interviews

Home interviews
Intercept interviews

III. Field experiments

Data from the company itself which the

company already has.
Data from the magazines and news papers,

Collection of information from respondents

via telephone
Collection of information in a face-to-face
situation.
Personal interviews in the respondents home
or office
Personal interviews in a central location,
generally a shopping mall
Manipulation of the independent variable(s) in
a natural situation.

37

METHODS OF DATA COLLECTION

QUESTIONNAIREA questionnaire is a research instrument consisting of a series of questions and other prompts
for the purpose of gathering information from respondents. Questionnaires have advantages
over some other types of surveys in that they are cheap, do not require as much effort from
the questioner as verbal or telephone surveys, and often have standardized answers that make
it simple to compile data.

PERSONAL INTERVIEWAn interview is a conversation where questions are asked and answers are given. In common
parlance, the word "interview" refers to a one-on-one conversation with one person acting in
the role of the interviewer and the other in the role of the interviewee.

38

SOURCES OF DATA COLLECTION:While deciding about the method of data collection to be used for the study the researcher
should keep to types of data.
1. Primary
2. Secondary Data.
I use in my research primary data, as well as secondary data. Primary means collected a fresh,
and the first time data and secondary means which are already available etc.

39

AREAS SURVEYED
In my project time I have visited in many areas in Agra so here is the information about the
company which I have collected from them. Areas Surveyed: I.

Khandari

II.

Belanganj

III.

Taj ganj

IV.

Jaipur House

V.
VI.
VII.
VIII.

Indrayani nagar
Bijlighar
Kamla Nagar
Bhagwan Talkies

40

LIMITATIONS

The work on field was only for 45 days and it is mostly in urban areas.

Field work is only on analytical rather then descriptive.

Hindustan is lacking brand awareness in some area and lacking in service in

some areas

41

CONCEPTUAL
FRAMEWORK

42

Conceptual Framework of the study

1. First of all the researcher has understand the basic
concepts of data collection and analysis.
2. The researcher has learnt how to make questionnaire.
3. After developing questionnaire, he has conducted a basic
test of questionnaire by distribution among few
customers.
4. Afterwards the researcher started the field work.
5. Analysed the data and performance.
6. Compoiled the data that has been collected.

43

ANALYSIS AND
INTERPRETATION

44

ANALYSIS AND INTERPRETATION

Q1) Which paper do you prefer reading Hindustan or Amarujala ?
Particulars
Hindustan
Amarujala

Percentage
47%
53%

Interpretation:According to the research it was found that out of 100 respondents atotal of 47% prefers to
read Hindustan Newspaper because they find better content and news coverage in the paper.
Next to it is 53% respondent who found Amarujala Newspaper better than Hindustan.

Q2) Are you satisfied with the content and quality of Hindustan
Newspaper?
Yes
No

79%
21%

Yes
No

Interpretation:From the above piechart we can see that out of 100 respondents 79% people are happy with
news quality and its contents while other 21% are not satisfied with the content and its
quality.

Q3) Are you satisfied with the new scheme of Hindustan paper?
Yes
No

45%
55%

Yes; 45%
No; 55%

Yes
No

Interpretation:From the above data collected, we can conclude that 45% people are happy and satisfied with
the new scheme of Hindustan Newspaper while 55% are not happy with this new scheme.

Q4) How much money do you spend daily on the newspaper?2-3

Particulars
Less than Rs. 2
Between Rs. 2-3
More than Rs. 3

Percentage
5%
65%
30%

More tha

Percentage

20%

5%
Less than Rs. 2
Between Rs. 2-3
More than Rs. 3
75%

3
Interpretation:Out of 100 respondents that were interviewed 5% said that they spend less than 2 rupees, and
65% said that they spend between 2-3, followed by 30% which spend more than 3 Rs.

Q5. Which Newspaper provides better scheme offers?

Particulars

Percentage

Hindustan
Amarujala

60%
40%

Percentage
60%
50%
Percentage

40%
30%
20%
10%
0%
Hindustan

Dainik Jagran

Interpretation:Of the 100 respondents that were interviewed, majority of them i.e 60% found that schemes
offered by HINDUSTAN Newspaper are better while other 40% said AMAR UJALAoffers
better schemes.

Q6. FACTORS INFLUENCING SALES?

Particulars
Contents
Availability
Cost
Services
Others

Percentage
65%
15%
10%
7%
3%

Percentage
80%
Contents;
75%
70%
60%
50%

Percentage

40%
30%
20%

Availability; 15%

10%
0%
Contents

Availability

Cost; 10%

Cost

Services; 2%

Others; 3%

Services

Others

INTERPRETATION:From the above study, we came to know that sale of newspaper is influenced by content by
65%, availability by 15%,cost by 10%, services by 7%, and others by 3%.

Q7. Please rate the following attributes for the hindi newspaper you read,
Rate this on a scale of 1 to 5,
Very Good
Good
Average
Bad
Worse

1
2
3
4
5

Hindustan
40%
35%
30%
25%
20%

Hindustan

40%
30%

15%

30%

10%
5%
0%
Very Good

Good

Average

Interpretation:As far as these features are concerned Amar Ujala is the leader followed by Hindustan.
COMPARISON BETWEEN HINDUSTAN AMAR UJALA
Partculars
Hindustan
AMAR UJALA
Very Good
40%
30%
Good
30%
35%
Average
30%
30%

Q8. According to you the information of newspaper and the price of

newspaper is matching each other ?
Very Good
Good
Average
Bad
Worse

1
2
3
4
5

50%
50%
45%

40%

40%

30%
30%

35%
30%

25%

25%

Hindustan

20%

20%

Amar Ujala

15%
10%
5%
Amar Ujala

0%
Very Good

Good

Hindustan
Average

Information of newspaper and the price of newspaper is matching each other or not.
Partculars
Hindustan
Amarujala
Very Good
50%
40%
Good
30%
30%
Average
20%
25%

Q9. How do you rate Hindustan and Amarujala at the point of view of
promotion?
Very Good
Good
Average
Bad
Worse

1
2
3
4
5

44%
45%
40%

35%

35%

36%

35%

30%

30%
25%

20%

Hindustan

20%

Amar Ujala

15%
10%
5%
0%
Very Good

Good

Average

The point of view of promotion

Partculars
Hindustan
Very Good
20%
Good
36%
Average
44%

Amarujala
35%
30%
35%

Q10. How do you rate Hindustan and amarujala at the point of view of
distribution or selling?
Very Good
Good
Average
Bad
Worse

1
2
3
4
5

100%
90%
80%

31%

26%
43%

70%
60%

Amar Ujala

50%
40%
30%

Hindustan
38%

36%
26%

20%
10%
0%
Very Good

Point of view of selling

Partculars
Very Good
Good
Average

Good

Average

Hindustan
38%
36%
26%

Amarujala
31%
26%
43%

FINDINGS

FINDINGS
After analysis of the data found through research we got following major findings1. Most of the people prefer reading Hindustan Newspaper and found the news content
far better than Amar Ujala
2. There are comparitively less advertisements in Hindustan newspaper therefore more
news content are found in Hindustan.
3. Content is the most important factor that make people read a Hindi newspaper.
4. It was found during the survey that the schemes offers of Hindustan is good as they
provide branded gifts.
5. During the survey the data shows that Hindustan is having Very Good quality and
content as compare to any other news paper.
6. Hindustan is lacking brand awareness in some area and lacking in service in some
areas.
7. Readers are reading Hindustan for more than 1 year so we can conclude that people
are loyal toward Hindustan.
.

CONCLUSION

CONCLUSION
Marketing mix analysis is a fundamental step towards effective strategy. Where other analysis
are more related to environment and feasibility analysis, the 4 Ps of marketing including the
product itself, pricing, placement and promotion are the four wheels of the vehicle on which
the path of an organization's marketing success is actually dependent.
In my research I founded that consumer are happy with Hindustan newspaper. They find the
content and the quality of news better than Amar Ujala. Although there are some consumer
who finds Amar Ujala best as they have been reading it since ages. The cost of both the
newspaper is same and both the newspaper offers a particular schemes to its consumers. But
in my research I founded that consumers are more satisfied with the schemes of Hindustan
Newspaper. Sales and promotion techniques of both the newspaper are the same as even
Amar Ujala is introducing schemes in the market. I also founded that the market share of
Hindustan is greater than Amar Ujala. Hence the growth of Hindustan is good in Agra
district.

SUGGESTION
AND
RECOMMEDATION

Suggestions and Recommendations

Prior intimation regarding changes in pull by the agencies.

RO received must be dually completed.

Packets received from branch office must contain their SAP no.

Booking should be done carefully keeping in mind the SAP

extension no.
Agencies must send in exact proof or reference proof.

Receiving Ros by dually checking the size to be exact and not

entraining the mismatches.

Proper linking of the materials with their relative SAP nos.

Agencies must be prompt in case of material to be followed.

Material coming in by cds must have the correct path

mentioned.

Strictly checking the material before accepting the ads.

Dealer panel ads should be in proper format and must come in
proper time.
Proper archive system for colored ads.

Lastly efficient
department is must.

and

effective

co-ordination

within

the

The main grudge client's hold against HT classifieds was its

higher rates in comparison with TOI. So the rates should be a bit
economical one keeping the competitor's rate in mind, as this is a

common tendency of consumers to compare two brands of same

stature and credibility.

Few more pages should be introduced in education classifieds,

so that clients can advertise often.

Sub-headings should be bold enough to lure the readers when

they are flipping through the pages.

APPENDICES

APPENDIX
NAME :
OCCUPATION :
AGE :
Q1. Which paper do you prefer reading?
(a) Hindustan

(b) Amarujala

Q2. Are you satisfied with the content and the quality of Hindustan Newspaper?
(a) Yes
(b) No

Q3. Are you satisfied with the schemes of Hindustan newspaper ?

(a) Yes
(b) No

Q4. How much money do you spend daily on the newspaper?

(a) Less than 2 Rupees
(b) 2 to 3 Rupees
(c) Above 3 Rupees

Q5 . Which newspaper gives you the better scheme offer?

(a) Hindustan
(b) Amar Ujala
Q6 . Which of these factors influence the sale of newspaper?
(a) Contents
(b) Availability
(c) Cost
(d) Services
(e) Others

Q7 . Please rate the following attributes for the business newspaper you read, Rate this on a
scale of 1 to 5,
(a) Very Good
(b) Good
(c) Average
(d) Bad
(e) Worse

Q8 . According to you the information of newspaper and the price of newspaper is matching
each other ?
(a) Very Good
(b) Good
(c) Average
(d) Bad
(e) Worse

Q9 . How do you rate Hindustan and Amar Ujala at the point of view of promotion?
(a) Very Good
(b) Good
(c) Average
(d) Bad
(e) Worse

Q10 . How do you rate Hindustan and Amar Ujala at the point of view of distribution or
selling?
(a) Very Good
(b) Good
(c) Average
(d) Bad
(e) Worse

BIBLIOGRAPHY

BIBLIOGRAPHY

IRS report 2010 & 2009

Wikipedia
www.auditbureau.org/
http://www.indialib.com/news_media/newspapers_financial.htm
http://www.ibef.org/artdisplay.aspx?cat_id=60&art_id=14741&re er=n18
Business Standard Ltd.
www.business-standard.com
www.timesofindia.com

REFERANCES
1. THAKUR, S. Divided attitudinal loyalty and customer value: role of dealers in an
indirect channel, Journal of Marketing, Volume no. 6, pp- 770-790, November 2013.

2. SHARMA,K. Kotler and Borden are not dead: myth of relationship marketing and
truth of the 4Ps, Journal of Consumer Marketing, Volume no. 7, pp-127-140, January
2012.
3. DAS, K. The impact of marketing elements, Asia Pacific Journal of Marketing,
Volume no. 2, pp-506-525, March 2011.
4. KALOTRA, A. Rural Marketing Potential in IndiaAN Analytical Study, Academic
Journal, Volume no. 3, pp-96-121, July 2015.
5. RAJINI, D. The effect of marketing mix in attracting customers , Academic Journal,
Volume no. 7, pp-3272-3280, September 2013.
6. SINGH, M and RAISONI, G.H Marketing Mix of 4PSfor Competitive Advantage,
OSR Journal of Business and Management, Volume no. 3, pp- 40-45, October 2012.
7. SETH,P. Effect of marketing mix on consumer satisfaction , International Journal of
Science Technology and Management, Volume no. 4, pp- 175-189, May 2015.
8. CHANDANI,K relationship of various pricing method , International Journal of
Management and Business Studies, Volume no. 8, pp- 89-101, June 2013.
ROY, S. Investigating the impact of marketing mix elements on consumer loyality,
Academic Journal, Volume no.4, pp- 217-231, March

WEEKLY REPORTS

Weekly Reporting Format: From : 14th june : 20th june 2016

Mr mukesh maheshwari (8755157722):
Enroll: 20140244
Name: Avika singh
Course: BBA
Company: Hindustan
Media Ventures limite
Major achievements:
1. Did 6 bookings out of
2. Did 4 bookings out of
3. Total Bookings in a
15 calls.
12 calls
week = 10
Major Problems
1. It takes time to
2.customers are not
encountered:
convince the clients.
willing to even listen.

Weekly Reporting Format: From : 28th june : 4th july 2016

Mr mukesh maheshwari (8755157722):
Enroll: 20140244
Name: Avika singh
Course: BBA
Company: Hindustan
Media Ventures limite
Major achievements:
1. Did 6 bookings out of
2. Did 5 bookings out of
3. Total Bookings in a
10 calls.
10 calls
week = 11
Major Problems
1. It takes time to
2. customers are not
encountered:
convince the clients.
willing to even listen.

Weekly Reporting Format: From : 12th july: 15th july2016

Mr mukesh maheshwari (8755157722):
Enroll: 20140244
Name: Avika singh
Course: BBA
Company: Hindustan
Media Ventures limite
Major achievements:
1. I did 8 bookings out of 2. Did 6 bookings out of
3. Total Bookings in a
14 calls.
10 calls
internship = 67
Major Problems
1. It takes time to
2.It was a good
3.It was a difficult tas
encountered:
convince the clients.
experience for me.
but thankfully I did it