Best Social Media Advertising Campaigns to be Named by Web Marketing

Association
The best social media advertising campaigns in 86 industries will be named as part of the Web
Marketing Association's 15th annual Internet Advertising Competition (IAC) Awards. Companies or
agencies wishing to nominate their work for consideration may do so at www.IACAward.org.
Boston, MA, December 01, 2016 --(PR.com)-- The Web Marketing Association judges will select the
best social media advertising campaigns in 86 industries as part of their 15th annual Internet Advertising
Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award
competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their
work for consideration may do so at www.IACAward.org before the deadline of January 31, 2017.
Marketers using social media, like Facebook, Pinterest, Instagram, and Linkedin, to engage consumers is
exploding, said William Rice, president of the Web Marketing Association. Using either apps or pages
can an effective advertising tool to build brand awareness and engage consumers using social media. The
IAC Awards provides an opportunity to show the world your expertise in this emerging field. It's also a
great marketing opportunity for the winners to promote their work to senior management, customers and
prospects.
The 2017 Internet Advertising Competition Awards are open to all organizations and individuals
(advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of
developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The
deadline for entry is January 31, 2017 and will be judged on creativity, innovation, impact, design,
copywriting, and use of the medium.
In 2016 Atmosphere Proximity won Best of Show Social Media Campaign for their entry Ask Pharma
Other past Social Media Best of Show Winners include:
Year: Entry Name, Award Level - Winner
2015: Which Career Character Are You? AT&T Quiz. Best Employment Social Media Campaign, Best
Of Show Social Media Campaign - AT&T - Jennifer Terry-Tharp
2014: The Walking Dead Chop Shop, Best Automobile Social Media Campaign, Best Mobile Social
Media Campaign, Best Of Show Social Media Campaign - INNOCEAN USA
2013: Revlon Expression Experiment, Best Consumer Goods Social Media Campaign, Best Of Show
Social Media Campaign - VML
2012: The Source Code Mission, Best Movie Social Media Campaign, Best Of Show Social Media
Campaign - The Visionaire Group
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2011: Coca-Cola Happiness Machine, Best Beverage Social Media Campaign, Best Of Show Social
Media Campaign - Definition 6
In addition to mobile applications, awards will be presented within each of the industry categories and
advertising formats such as:
Mobile Apps
Email message campaign
Web sites (including microsites and landing pages)
Online ads (including banner, pop-up or interstitial)
Online applications
Integrated ad campaign
Rich media ads
Online Video
Online newsletter campaign
Interactive agencies that win multiple awards will also be in the running for Top Agency Award. In a
change from prior years, each entrant will be awarded points based on the level of award for each award
received. A Best of Show will be worth 5 points, Best of Industry 3 points and each Outstanding award 1
point. The agency with the most points will be awarded the Top Agency Award.
In an effort to recognize those organizations that demonstrate exceptional development skills across
multiple entries, agencies that win more the 6 awards will also be recognized with an Outstanding
Advertising Developer award from the Web Marketing Association. In 2016, seven agencies won this
honor.
Judging for the IAC Awards will take place in February, 2017, and winners will be notified by e-mail in
March, 2017. Judges will consist of a select group of Internet advertising professionals with an in-depth
understanding of the current state-of-the-art in Web advertising. Past competition judges have included
top executives from leading corporations, institutions and media organizations such as Arc Worldwide,
Brunner Digital, Campbell-Ewald, CNN News Group, Deep Interactive Asia, Digitas, EuroRSCG 4D,
Google, IBM Interactive, imc2, JWT, LeapFrog Interactive, Mass Transmit, McCann Worldgroup,
Razorfish, Starwood Hotels & Resorts, Tectis GmbH, TMP Worldwide, Universal McCann Interactive
and Wunderman / Y&R.
The 2017 Internet Advertising Competition Awards are sponsored by Small Army Creative Services,
PR.com, EContent Magazine, ad:tech conferences, SEO Inc., Canberry Radio and Website Magazine.
A complete list of past winners can be found at the IAC Award Website.
About the Web Marketing Association
The Web Marketing Association is an organization working to create a high standard of excellence for
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Web site development and marketing on the Internet. Staffed by volunteers, it is made up of Internet
marketing, advertising, PR and design professionals who share an interest in improving the quality of
online advertising, Internet marketing and promotion used to attract visitors to Web sites. The Web
Marketing Association's annual award programs, the WebAward Competition, MobileWebAwards and
the Internet Advertising Competition Awards, have been helping interactive professionals promote
themselves, their companies, and their best work to the outside world since 1997.

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Contact Information:
Web Marketing Association
William Rice
860-558-5423
Contact via Email
www.IACAward.org

Online Version of Press Release:

You can read the online version of this press release at: http://www.pr.com/press-release/682920

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