Press Kit Final

DuvalCountySupervisorofElections
105E.MonroeSt.Jacksonville,FL32202
CONTACT:
Tyler C. Merwin
Public Relations Specialist
tmerwin@coj.net
The target audience for this analysis is men and women age 25-34 who
graduated from the University of North Florida. These graduates live in the 32224
ZIP code and are thinking about voting in Duval County this November. The
nickname given to this target audience is Swooping Young Professionals. This
nickname defines the target audience and coincides with the demographics and
psychographics for the area.
According to DemographicsNow, the 32224 ZIP code has a total of 39,197
residents. The ages 25-34 make up 18.6 percent of this area. There are 3,544
females and 3,750 males ages 25-34 living in the 32224 ZIP code. The majority
of men and women in this area are Caucasian. According to DemographicsNow,
the ethnic makeup of the 32224 ZIP code is 78.9 percent Caucasian, 9.3 percent
African-American and 10.3 percent Hispanic.
DemographicsNow states that the per capita income for the 32224 ZIP
code is $36,256. There are 21,489 employed individuals living in the 32224 ZIP
code and 72.8 percent are white-collar employees. The average number of
vehicles per household is 1.72 and 37.9 percent of people in the area have never
been married. In addition, 45.2 percent are currently married.
According to American Fact Finder, the average household size in this
area is 2.35 people and 43.6 percent of homes are renter-occupied. Of the target
audience, 15.3 percent have a graduate degree and 29.8 percent have a
bachelors degree.
The best way to describe the psychographics of the target audience is
well-educated young professionals also known as striving singles according to
the mosaics on DemographicsNow. They are career-oriented, motivated and
ambitious individuals who strive to attain their dream job. A positive and upbeat
lifestyle helps these young college graduates stay active in their community.
According to the mosaics on DemographicsNow, the striving singles have
obtained entry-level jobs in sales, construction, public administration, health care
and professional services. The target audience spends a lot of time at work and
tries to advance in his or her profession as quickly as possible.
According to the mosaics on DemographicsNow, some big concerns for
this audience are achieving financial security and meaningful work. These young
professionals are seeking a lifelong career. DemographicsNow mosaics states
that striving singles are not afraid of change and conformity makes them
uncomfortable. An overwhelming majority of these young professionals describe
themselves as very liberal.
According to the mosaics on DemographicsNow, while money is tight for
these men and women, they still find the funds to donate to environmental
groups, art organizations and public broadcasting. The self-proclaimed
workaholics also find time to volunteer for a good cause and get involved in the
community.
Key words and phrases for the Swooping Young Professionals are
financial stability and job security. Since money is tight for these career-oriented
individuals, they want to know where their taxes are going, and how each
candidate running is going to spend that money to make our country and mainly
our city a better place. The target audience is also interested in moving up in his
or her career, so they want to know how each candidate locally, as well as
nationally, will secure their job. In order for them to be willing to vote, these
issues need to be addressed so they will take a break from their hectic lifestyle
and go to the polls.
According to the mosaics on DemographicsNow, this audience has very
few savings or investments. Most of them are still paying off loans for schooling,
cars, and bills and they dont want to go further into debt. Because of their lack of
savings for the future, they more than likely dont have a retirement fund or any
insurance. Since they are so willing to get involved in the community, it is also
important to tell this audience how they can make a change during this election.
According to the Mosaic details on DemographicsNow, these individuals
get their information from social media. News apps are also used to get the latest
updates on entertainment and sports news. They have given up on newspapers
and magazines and typically watch television for entertainment. A lot of
information is also obtained from friends and coworkers by word-of-mouth.
https://vimeo.com/193966694
FORIMMEDIATERELEASE
CONTACT:
TylerC.Merwin
PublicRelationsSpecialist
tmerwin@coj.net
Florida Voters Given Registration Extension
JACKSONVILLE, FLA., Oct. 12, 2016 Florida voters were given six more days to register to
vote because of Hurricane Matthew.
All 67 county election supervisors must accept applications from new voters until 5 p.m.
on Oct. 18, and forms must be accepted if they are postmarked by that date, even if they arrive
days later, Outreach Director for the Duval County Supervisor of Elections Greg Clark said.
Florida Gov. Rick Scott had ordered 1.5 million residents to evacuate their homes during
the storm so some Florida residents didnt get a chance to register to vote.
"No right is more precious than having a voice in our democracy," U. S. District Judge
Mark Walker wrote in the three-page order.
"Hopefully it is not lost on anyone that the right to have a voice is why this great country
exists in the first place, Walker said.
Early voting will take place Oct. 24 through Nov. 6. There are 17 early voting sites in
Duval County.
We want to be sure that every voters intent is captured accurately and that each voter
has a fair chance to cast his or her ballot, Clark stated.
Everyone now has an equal opportunity to exercise his or her right to vote. If an
individual has yet to register, head over to http://www.duvalelections.com by Oct. 18 because
Duval votes matter.
###
FOR IMMEDIATE RELEASE
CONTACT:
Tyler Merwin
Public Relations Specialist
tylermerwin@coj.net
A Positive Experience for First Time Voter
JACKSONVILLE, Fla., Oct. 28, 2016 Ballots to count. Rallies to attend. Stickers to
wear. Early voting is now in full swing in Duval County.
First-time voter Alexis Harris is pleased that she decided to register to vote in
Duval County. Because of her busy postgraduate lifestyle, 24-year-old Harris has already
cast her ballot.
The Duval County Supervisor of Elections office prepares year-round for election
season. Mike Hogan and his team are equipped to inform voters all around Duval County
on voting and why citizens should head to the polls early.
Harris and I met at the Starbucks on Southside Blvd. Friday evening to discuss
her positive experience at her early voting location that morning. As we approached the
door, the sound of grinding coffee beans and blenders whipping up Frappuccinos could
be heard outside the shop. We approached the long line and were immediately hit with the
pungent scent of espresso and freshly brewed coffee.
After reciting our orders to the barista, we waited patiently for our beverages at
the counter until our names were shouted from behind the machines.
Seated at two worn leather chairs in the back of the shop, we settled in to talk
politics. Although the coffee shop was filled with noise, this lounge area was very quaint.
Harris was dressed in a cream dress paired with a black blazer and nude ballet
flats. She proudly wore her First Time Voter sticker on the lapel of her blazer. The
sticker was an easy topic of conversation for the 24-year-old.
I wanted to be an informed voter, so I did my research before registering. Duval
County put all of my first time voter anxiety at ease. Their site was easy to navigate and
any question I had, the answer was easily found.
Harris expressed that early voting made her feel special and each worker was
happy that she was there to cast her ballot for the first time.
Working 40 hours a week can be taxing and the last thing I want to do at the end
of the day is wait in line at the polls, but with early voting I avoided lines completely. All
of the volunteers were so pleasant and carefully explained how to bubble in my ballot
before I entered the booth, Harris said.
Early voting is beneficial for busy people who need more options than just Nov. 8.
The majority of voters have work, school and family emergencies that could hinder them
from voting on Election Day.
I think me as well as other people my age are all about convenience and we think
that voting is a hassle. I couldnt have had a better and smoother experience voting early
in Duval County, Harris said.
Outreach Director for the Duval County Supervisor of Elections Greg Clark
works to inform voters to take advantage of early voting and have confidence in the
election process.
We want people to come out to the polls early. We want voters to know that they
can trust us with their ballot, and it will be counted, Clark said.
Its time to head to the polls and trust that the Duval County Supervisor of
Elections office will make your vote count because all votes matter.
###
An early voter proudly shows off her sticker at the Mandarin Branch
Library in Jacksonville on Saturday, Nov. 5, 2016. Outside the library,
poll workers can be heard cheering as these first time voters enter the
library.

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