Press Kit Final

DuvalCountySupervisorofElections
105E.MonroeSt.Jacksonville,FL32202
CONTACT:
Tyler C. Merwin
Public Relations Specialist
tmerwin@coj.net
The target audience for this analysis is men and women age 25-34 who graduated
from the University of North Florida. These graduates live in the 32224 ZIP code and are
thinking about voting in Duval County this November. The nickname given to this target
audience is Swooping Young Professionals. This nickname defines the target audience
and coincides with the demographics and psychographics for the area.
According to DemographicsNow, the 32224 ZIP code has a total of 39,197
residents. The ages 25-34 make up 18.6 percent of this area. There are 3,544 females and
3,750 males ages 25-34 living in the 32224 ZIP code. The majority of men and women in
this area are Caucasian. According to DemographicsNow, the ethnic makeup of the 32224
ZIP code is 78.9 percent Caucasian, 9.3 percent African-American and 10.3 percent
Hispanic.
DemographicsNow states that the per capita income for the 32224 ZIP code is
$36,256. There are 21,489 employed individuals living in the 32224 ZIP code and 72.8
percent are white-collar employees. The average number of vehicles per household is
1.72 and 37.9 percent of people in the area have never been married. In addition, 45.2
percent are currently married.
According to American Fact Finder, the average household size in this area is 2.35
people and 43.6 percent of homes are renter-occupied. Of the target audience, 15.3
percent have a graduate degree and 29.8 percent have a bachelors degree.
The best way to describe the psychographics of the target audience is welleducated young professionals also known as striving singles according to the mosaics
on DemographicsNow. They are career-oriented, motivated and ambitious individuals
who strive to attain their dream job. A positive and upbeat lifestyle helps these young
college graduates stay active in their community. According to the mosaics on
DemographicsNow, the striving singles have obtained entry-level jobs in sales,
construction, public administration, health care and professional services. The target
audience spends a lot of time at work and tries to advance in his or her profession as
quickly as possible.
According to the mosaics on DemographicsNow, some big concerns for this
audience are achieving financial security and meaningful work. These young
professionals are seeking a lifelong career. DemographicsNow mosaics states that
striving singles are not afraid of change and conformity makes them uncomfortable. An
overwhelming majority of these young professionals describe themselves as very
liberal.
According to the mosaics on DemographicsNow, while money is tight for these
men and women, they still find the funds to donate to environmental groups, art
organizations and public broadcasting. The self-proclaimed workaholics also find time to
volunteer for a good cause and get involved in the community.
Key words and phrases for the Swooping Young Professionals are financial
stability and job security. Since money is tight for these career-oriented individuals, they
want to know where their taxes are going, and how each candidate running is going to
spend that money to make our country and mainly our city a better place. The target
audience is also interested in moving up in his or her career, so they want to know how
each candidate locally, as well as nationally, will secure their job. In order for them to be
willing to vote, these issues need to be addressed so they will take a break from their
hectic lifestyle and go to the polls.
According to the mosaics on DemographicsNow, this audience has very few
savings or investments. Most of them are still paying off loans for schooling, cars, and
bills and they dont want to go further into debt. Because of their lack of savings for the
future, they more than likely dont have a retirement fund or any insurance. Since they
are so willing to get involved in the community, it is also important to tell this audience
how they can make a change during this election.
According to the Mosaic details on DemographicsNow, these individuals get their
information from social media. News apps are also used to get the latest updates on
entertainment and sports news. They have given up on newspapers and magazines and
typically watch television for entertainment. A lot of information is also obtained from
friends and coworkers by word-of-mouth.
https://vimeo.com/193966694
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CONTACT:
Tyler C. Merwin
tmerwin@coj.net
Florida Voters Given Registration Extension
JACKSONVILLE, FLA., Oct. 12, 2016 Florida voters were given six more days to register to
vote because of Hurricane Matthew.
All 67 county election supervisors must accept applications from new voters until 5 p.m.
on Oct. 18, and forms must be accepted if they are postmarked by that date, even if they arrive
days later, Outreach Director for the Duval County Supervisor of Elections Greg Clark said.
Florida Gov. Rick Scott had ordered 1.5 million residents to evacuate their homes during
the storm so some Florida residents didnt get a chance to register to vote.
"No right is more precious than having a voice in our democracy," U. S. District Judge
Mark Walker wrote in the three-page order.
"Hopefully it is not lost on anyone that the right to have a voice is why this great country
exists in the first place, Walker said.
Early voting will take place Oct. 24 through Nov. 6. There are 17 early voting sites in
Duval County.
We want to be sure that every voters intent is captured accurately and that each voter
has a fair chance to cast his or her ballot, Clark stated.
Everyone now has an equal opportunity to exercise his or her right to vote. If an
individual has yet to register, head over to http://www.duvalelections.com by Oct. 18 because
Duval votes matter.
###
FOR IMMEDIATE RELEASE
CONTACT:
Tyler Merwin
tylermerwin@coj.net
A Positive Experience for First Time Voter
JACKSONVILLE, Fla., Oct. 28, 2016 Ballots to count. Rallies to attend. Stickers to
wear. Early voting is now in full swing in Duval County.
First-time voter Alexis Harris is pleased that she decided to register to vote in
Duval County. Because of her busy postgraduate lifestyle, 24-year-old Harris has already
cast her ballot.
The Duval County Supervisor of Elections office prepares year-round for election
season. Mike Hogan and his team are equipped to inform voters all around Duval County
on voting and why citizens should head to the polls early.
Harris and I met at the Starbucks on Southside Blvd. Friday evening to discuss
her positive experience at her early voting location that morning. As we approached the
door, the sound of grinding coffee beans and blenders whipping up Frappuccinos could
be heard outside the shop. We approached the long line and were immediately hit with the
pungent scent of espresso and freshly brewed coffee.
After reciting our orders to the barista, we waited patiently for our beverages at
the counter until our names were shouted from behind the machines.
Seated at two worn leather chairs in the back of the shop, we settled in to talk
politics. Although the coffee shop was filled with noise, this lounge area was very quaint.
Harris was dressed in a cream dress paired with a black blazer and nude ballet
flats. She proudly wore her First Time Voter sticker on the lapel of her blazer. The
sticker was an easy topic of conversation for the 24-year-old.
I wanted to be an informed voter, so I did my research before registering. Duval
County put all of my first time voter anxiety at ease. Their site was easy to navigate and
any question I had, the answer was easily found.
Harris expressed that early voting made her feel special and each worker was
happy that she was there to cast her ballot for the first time.
Working 40 hours a week can be taxing and the last thing I want to do at the end
of the day is wait in line at the polls, but with early voting I avoided lines completely. All
of the volunteers were so pleasant and carefully explained how to bubble in my ballot
before I entered the booth, Harris said.
Early voting is beneficial for busy people who need more options than just Nov. 8.
The majority of voters have work, school and family emergencies that could hinder them
from voting on Election Day.
I think me as well as other people my age are all about convenience and we think
that voting is a hassle. I couldnt have had a better and smoother experience voting early
in Duval County, Harris said.
Outreach Director for the Duval County Supervisor of Elections Greg Clark
works to inform voters to take advantage of early voting and have confidence in the
election process.
We want people to come out to the polls early. We want voters to know that they
can trust us with their ballot, and it will be counted, Clark said.
Its time to head to the polls and trust that the Duval County Supervisor of
Elections office will make your vote count because all votes matter.
###
An early voter proudly shows off her sticker at the Mandarin Branch Library in
Jacksonville on Saturday, Nov. 5, 2016. Outside the library, poll workers can be heard
cheering as these first time voters enter the library.

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