Professional Documents
Culture Documents
Cookies
a little cookie goes a
long way...
beyond FOREVER...
Proponents:
Patricia Marie S. Adriano
Shaira Andrea T. Sarmiento
BM2Y2-1
Submitted to:
Ms. Lhara May Laureta
CHAPTER 1
The Problem and Its Setting
INTRODUCTION
Cookies are a thin, sweet, usually a small cake commonly baked. A
cookie can be any of a variety of hand-held, flour-based sweet cakes, either
crisp or soft. Cookies are made in wide variety of styles, using an assemblage
of different ingredients including spices, vegetables, dried fruits, oatmeals or
sugars. Cookie-style cakes are thought to date back to 7th century Persia A.D.
(now Iran), one of the first countries to cultivate sugar. Cookie was first made
after sugar became available as baking ingredients about 1400 years ago. It
is believed it was spread to Europe through the Muslim conquest of Spain. By
the 14th century, it is common in all levels of society throughout Europe,
from royal cuisine to street vendors.
First historic record of cookies was a test cakes. A small amount of cake
batter was baked to test the oven temperature. Persian bakers added sugar
to bread recipes to create sweet cakes that baked in a clay oven fuelled by
dry wood fires. Because it was hard to estimate baking temperatures in that
kind of oven, small amounts of cake batter, placed inside at intervals,
determined the best time to start cooking the full-sized cakes.
Eventually, those small "test" cakes became a delicacy, and today
called cookies, the Dutch word for "little cake". Global travel becoming
widespread at that time, cookies made a natural travel companion, a
modernized equivalent of the travel cakes used throughout history.
Forever Cookies will produce pre-order and ready to eat cookies with
customized flavors and appearance. The business is expected to serve great
satisfaction to customers taste buds and also to the hearts of the customers.
The proponents want to deliver happiness thru cookies and help build
inexorable relationships like the one that the owners have. They want to
share the extraordinary feeling that the cookies could bring!
The proponents decided to choose personalized cookies. The idea first
comes up when proponents both tasted raisin-topped oatmeal cookie. The
proponents figured out to make cookies more attractive, captivating, or add
some charisma by customizing cookies with different shapes, letters,
characters etc. with flavors that will suit the moods and feelings of the
customer.
STATEMENT OF THE PROBLEM
I.
II.
What are the materials and facilities needed for a cookie business?
III.
IV.
How
will
certain
business
help
the
entrepreneurs
and
the
community?
The business will serve the The business will not serve
following products:
the following products:
Personalized
with different
and design.
Cookies
flavours
Actual Product
DEFINITION OF TERMS
Capitalization. It is the sum of a corporation's stock, long-term debt and
retained earnings also known as "invested capital".
Customize. It is used to modify or build according to individual, personal
specifications or preference.
Fast-growing. Used to describe activities, organizations, etc. that is getting
bigger very quickly.
Hinder. It is referring when you make something such a task or action to
slow or difficult.
Loyalty card. It is a card given to a customer by a business, used by the
business to record information about what the customer buys and to
reward them for buying goods or services.
Pastry. It is a food made from a mixture of flour, fat, and water, rolled flat
and wrapped round or put over or under other foods and baked.
Profit. It refers to a financial benefit that is realized when the amount of
revenue gained from a business activity exceeds the expenses, costs
and taxes needed to sustain the activity.
what needs to be done is always a good idea. If something isnt clear, read
the recipe again to see whether it can be clarified.
Local Literature
From a website entrepreneur.com.ph, Ric Pinca, executive director of
the Philippine Association of Flour Millers (Pafmil), agrees that indeed baking
is a rewarding and profitable business.
Bread is the country's second staple and everyone eats bread. Though
consumed mainly as breakfast and snack fare, bread is also taken at lunch,
usually as burgers and even dinner time. Bread is a convenience type of food.
You dont have to sit and have a formal dinner just to eat bread. In fast food
shops, you may get your bread right at the counter and you even dont have
to call a waiter to serve you.
Bread, he added, may be consumed while walking, riding a bus or even
while whiling away time anywhere.
But while the bakery business is a profitable one, Pinca said it is also a
demanding profession. Aside from investing money, he said a good amount of
time, patience and study is required if one is to put up a successful bakery
business.
From the book 50 Best Baking Recipe, over the past 50 years, various
Maya products, specifically cookies have found their way into homes and
establishments all over the country and different parts of the world, where
they are transformed into delectable treats.
Housewives have discovered that baking opens up a whole world of
opportunities for self-satisfaction, and even for business entrepreneurship.
Once a womans domain, the kitchen is now a hub where the entire family
can be productive while having a happy bonding session.
Baking has indeed become a fulfilling pastime and a profitable
endeavor for many. We are proud to be part of this positive development in
the baking industry.
Foreign Studies
According to Dr. Joe Schwarcz from his article, Professor Wonder and
Nutraceuticals, in his book, Thats the Way the Cookie Crumbles: 62 all New
Commentaries on the Fascinating Chemistry of Everyday Life, simply put, a
nutraceutical is a food or beverage that provides some health benefit beyond
simple nutrition. The addition of iodine to salt, iron to cereal, and folic acid to
flour are common examples of processes that were introduced to improve the
health of consumers. A nutraceutical does not necessarily have to be a
product of modern technology.
From Dr. Schapwarcz other article, For Some, A Diet Goes Against the
Grain, if people are to be asked what they worry about most in their food
supply and theyll round up the usual suspects. Their thoughts will drift to
nitrites, sulfites, food colors, artificial sweeteners, monosodium glutamate, or
genetically modified organisms. Yet we are far more likely to be harmed by a
commonly occurring natural component in food than by any of these. Gluten,
a protein found in wheat, barley, rye, and to some extent oats, can
provoke health problems in a significant percentage of the population.
In an article in a website, madehow.com, How Bread is Made, the
history of how baking started is discussed. Wheat and barley were two of the
earliest plants to be cultivated, and primitive people living as early as 5000
B.C. are known to have eaten these grains. Eventually it was discovered that
adding water to the grain made it more palatable, and people experimented
with cooking the grain and water mixture on stones that had been heated in
a fire. In this manner, porridge and flat breads were developed.
The ancient Egyptians were known to grow barley and wheat.
Excavations of their cities revealed that they enjoyed flat breads with nearly
every meal. It is likely that leavened, or raised, bread was discovered
accidentally when a wheat and water mixture was left in a warm place,
causing the naturally occurring yeast to produce a puffed-up dough. It is also
possible that a piece of leftover dough was mixed into a new batch,
producing the same results.
Cooking the dough in an oven over an open fire produced an even
better grade of bread. The first ovens were clay structures in which a wood
fire was burned. When the wood had completely burned, the ashes were
scooped out from an opening on the side of the oven. The wheat dough was
placed inside the oven and then the opening was sealed. By the time the
oven had cooled, the bread was baked.
Local Studies
Lets start with its food uses, which include confectionaries, native
pastries like suman and bibingka, sago, vegetables, food seasoning, noodles
and flour.
million people around the world, according to the International Center for
Tropical Agriculture (CIAT).
Another important product is cassava starch, known in the world trade
as tapioca flour.
CHAPTER 2
The Marketing Aspect
MARKETING ANALYSIS
STRENGTHS
The uniqueness of the design of the product help distinguish it from
competitors and have the advantage because consumers cant get the
products elsewhere. The proponents will post the availability of the product
on social networking websites (Facebook and Instagram). Loyalty cards will
be provided to customers. A strong supply chain helps obtain the right
resources from suppliers and delivery the right product to customers in a
timely manner.
WEAKNESSES
The business name is not yet known by the customers hindering the
customers to try it for the first time, the management cannot put on higher
prices compare to other competitors. Staff turnover can hurt the shops
ability to compete, because selecting employees are consider taking risks.
The availability of the management and owners to monitor the operations
inside the shop can increase business risks and reduce profit.
DEMAND ANALYSIS
Cookies are small edible cakes that can be eaten anytime and
anywhere. Customized cookies in terms of concept of flavor and design are
available for all occasions like birthdays, couples celebration, Valentines
day, and other seasons. Factors like reasonable and affordable prize, quality
of the product, and its elasticity to meet the needs of the customers increase
the chances that they will patronize the product. Customers that will
patronize the product will be a great help in increasing the demand.
SUPPLY ANALYSIS
The supplies will be acquired every week to make sure that the
ingredients are in good condition and fresh making the product in better
quality. The materials will be supplied from an online shop and the
ingredients will be bought from the Bakers Depot located at Robinsons Metro
East at Cainta, Rizal which is convenient because the location of the business
is near it.
CHAPTER 3
The Management Aspect
PROJECT SCHEDULE
Activity 1: Feasibility Study Preparation
Period Covered: January March 2015
In this period, the proponents spent their time collecting data through
researching, brainstorming, and interviews that will give lots of information
that is going to contribute to the feasibility study of the proposed cookie
business.
Activity 2: Putting Up Equity
Period Covered: April 2015
This period will be allotted for putting up the capital, where the
partners equally contribute the amount of PHP 250,000 for a total of PHP
500,000 as the beginning equity of the business.
Activity 3: Registration
Period Covered: May June 2015
During this period, the owners will accomplish all the requirements needed in
putting up a new business. Registration will include getting license and
business permit for operation of the business.
Activity 4: Renovation of the Location of the Business
Period Covered: July August 2015
The period will be allocated for the renovation of the commercial space
located at SM Masinag. Acquiring of equipment and setting those up inside
the bake shop is also included within this activity period.
OPERATING PERIOD
Form of Business Ownership
The proponents have agreed that the business will utilize the
partnership form because there will only be a need of small capital and its
ease of formation.
INTERNAL ORGANIZATION
Manpower Requirements / Job Analysis
Job Title: Baker
Job Requirements:
Job Descriptions:
Monitor baking process to identify needed adjustments.
Get information from production schedules and recipes.
Handle and move ingredients, tools, and cooking pans.
Control mixing processes and oven controls.
Implement products by following recipes or creating new ones.
Salary: PHP 10,000/month
Job Title: Waiter / Waitress
Job Requirements:
Job Descriptions:
Greet customers entering establishment.
Serve food and beverages to patrons
at
tables
in
the
establishment.
Clean tables or counters after patrons have finished dining.
Prepare tables for meals, including setting up items such as
linens, silverware, and glassware.
Remove dishes and glasses from tables or counters; take them
to kitchen for cleaning.
Salary: PHP 3,000/month
Job Descriptions:
Receive payment by cash, check, credit cards, vouchers, or
automatic debits.
Issue receipts, refunds, credits, or change due to customers.
Count money in cash drawers at the beginning of shifts to
ensure that amounts are correct and that there is adequate
change.
Establish or identify prices of goods, services or admission, and
tabulate bills using calculators, cash registers, or optical price
scanners.
Give customers the information about existing promos.
Salary: PHP 5,000/month
Chapter 4
Equipments:
Baking parchment
and
moisture-
additional
greasing
is
Baking tins
silver-coloured
will
need
to
be
adjusted.
Cooling rack
around
freshly-baked
cake
your
or
Cutters
Dredger/ Shaker
effective
cake
shapes.
Food mixer
A food mixer is not essential
for cake-making but it does
save
effort.
time
and
minimise
Food processor
Useful for so many functions
both sweet and savoury, the
food processor can also be
used for many cake recipes
and is good for rubbing fat
into
flour
when
making
pastry.
Greaseproof paper
grease
often
suggested
as
as
well
as
the
the
paper
before
Icing smoother
A
handy
tool
decorating,
the
helps
give
to
for
smoother
you
professional
finish,
smoothing
marzipan
cake
down
or
(ready-to-roll
your
sugar
paste
icing)
after
can
buy
this
from
specialist
cake
decorating
shops.
Marzipan spacers
specialist suppliers.
Measuring jug
milk
or
other
liquid
Measuring
spoons
and
teaspoon
or
tablespoon.
measuring cups
or
People
often
under-
recipes,
it's
also
worth
to
avoid
tricky
conversions.
Mixing bowls
one.
Choose
glass,
but
it's
worth
or
over
simmering
water
when
melting chocolate.
Palette knife
or
cake
fillings,
Pastry brush
pastry
butter.
It's
brushing
off
with
also
melted
good
excess
for
icing
Rolling pin
Scales
Sieve
A
fine
made
from
is
recommended
highly
when
cake-
cocoa.
Skewer
whether
your
Spatula
Avoid leaving cake mixture
or melted chocolate in your
bowl
by
spatula
using
which
bendy
can
easily
Spoons
Whisk
with
Whisks
are
designed
to
metal
loops
form
that
into
cream,
whisking
egg
whites
and
folding
give
volume
bulb shape at
gently
and
aerate
the end of a
in
long
handle.
therefore
It's
always
to
for
handy to have
lumps
making.
one of these in
sauces.
balloon
the kitchen as
important
cake
A
whisk
flour,
is
handheld
a
tool
in addition to
whipping
you
remove
from
Zester
Basic Ingredients:
Flour
Sugar
Butter
Eggs
Milk
Flavorings
The proponents have chosen the place because there are many
shoppers, majority are students which are easily attracted to facilities
like a cookie parlor. Most especially, there is not much competition
surrounding the business.
PLANT LOCATION
The place of production is mainly going to be at the bake shop.
Chapter 6
The Socio-Economic Aspect
GOVERNMENT
obligation by the paying the right taxes on time, accurately and precisely.
Especially, the proposed business can help people in times of calamities by
giving donations to the victims. It can help increase the Gross Domestic
COMMUNITY
The
company
will
see
to
it
that
the
workplace where it will be situated will not cause harm to the community as
well as to the environment. The community can benefit from this business by
sponsoring in events giving free sample from different schools to endorse our
product.
SOCIAL IMPLICATION
business will observe environmental friendly practices. At the same time this
can help to further nurture the creativity of Filipino people.