AVIJIT SINGH

Email:

niche.avi@gmail.com

Phone:

+919654036126

Website:

https://in.linkedin.com/pub/avijit-singh/83/549/176

Summary
A keen planner, strategist and implementer with demonstrated competence for corporate
communication planning, advertising, brand building and effective media strategies for enhancing
the company's image, which in turn contributes to improve business. An inspiring and
motivational manager with first-rate interpersonal skills and the ability and passion to develop the
vision of any firm he's a part of. He is able to push performance improvement whilst at the same
time delivering growth. Possessing vast managing, strategy and operations experience he will
always ensure that clear objectives and expectations are delivered and maintained. Right now he
is looking for a rare & exciting opportunity with an ambitious business that wants to grow.

Experience
September 2015 - PRESENT

Senior Interactive Planner/ Strategist

Wieden + Kennedy, India
As a Senior Interactive Planner and Strategist handled creative strategy, digital strategy, Brand
planning and interactive models for various brand like IndiGo Airlines, Audi, Oberoi and Royal
Enfield. Handled Adobe DAM (Digital Asset Management), CMS (Content Management System),
Webflow and Other tools to integrate core creative and digital operations on Brands.
Includes Creative direction and planning, briefing, brand building, creating seamless consumer
journey experience through brand communication, concept driven campaign designing, R.O.E.
driven brand communication strategy development and implementation, setting up team planning
and delivery management to ensure quality execution on every single consumer touch point.

2015 - PRESENT

Co Founder/ CCO
Sociomize Media Pvt. Ltd.
Co- Founder and Chief Creative Head/ Digital Head for Sociomize, managing digital media
operations for various brand, startups and established firms.
Sociomize is a data driven social media agency that helps make and execute intelligent
marketing decisions. We are the new generation agency that optimizes brands through social
media and digital marketing.

DEC 2014 - APR 2015

Digital/ Social Media Strategist

ValueFirst Media Pvt. Ltd.
Digital Strategist/ Social Strategist and Manager.
Working on Strategy and brand campaigns, creating and executing deliverables while managing
a team of individuals to drive the social and digital activity of various brands.

SEP 2014 - DEC 2014

2

Startup Digital Accelerator

BitData/ Tickerzz/ UnclePooch

Managing Digital Strategy and executions for bootstrapped startups, while accelerating their
growth via digital channels; taking care of Branding, Marketing, Advertising and Lead Generation
activities.

MAY 2014 - SEP 2014

Digital Analyst/ Campaign Strategist

Olive e-business Pvt. Ltd.
Handled Digital/ Social Media accounts for various brands. Established client relations with
Brands to create new digital opportunities, taking charge of pitching and designing Strategies.
Leading Strategy planning, media planning, Creative planning and Execution for these accounts.
Creative media campaign strategy designer and Planner.

DEC 2013 - MAY 2014

Contractual Copywriter + Digital Media Intern

Maxus Global - GroupM India
Worked as a paid intern in Digital Media and Account Media planning. Worked on a contract term
of 6 months as a copywriter, working on various brand campaigns and brand strategies. Handled
Digital Strategy for various brands. Handled vendor management to outsource and execute digital
requirements for projects. Worked as Project lead in a few Brand campaigns managing creative
and technical teams.

JULY 2012 - NOV 2013

Co- Founder/ Marketing and Operations Head

JeeQuiz Pvt. Ltd.
A Startup and an online learning platform for the students preparing for engineering entrance
examinations. Partly funded by Alethe Consulting, Gurgaon, this project aimed at creating a go-to
platform for students preparing for engineering entrance examinations. Worked as Product Head,
Managed Operations, Product Development, Sales, Marketing, Business Development, Digital
Creatives, Copywriting, Digital and Social Media Advertising for the enterprise.
3

JUL 2012 - AUG 2013

Filmmaker/ Development Fellow

Microsoft/ Oxfam- Create To Inspire
Worked as a Filmmaker for Social development, developing social campaigns and Creating an
informative and educational buzz amongst the masses.
The Microsoft Create to Inspire Fellowship is an initiative to empower and engage todays youth
on sustainable consumption. The program provides youth with a platform to use creative arts to
build innovative environmental campaigns that can initiate exciting conversations amongst
masses and lead to creation of a sustainable context. This fellowship is an out of the box
challenge for youngsters to create campaigns based on the judicious consumption and
management of water, energy, transport, biodiversity and e-waste.
Under the fellowship, young people in the age group of 18 to 25 years are selected and mentored
by renowned artists from various creative fields. These fellows develop performances, campaigns
and social action projects that can initiate fun and exciting conversations on sustainable
consumption amongst masses. Through music, dance, theater, drama, film, photography, art &
handicraft, design and technology the fellows create a new social context in the city which
encourages people to green their behavior.

APR 2012 - JAN 2013

Digital Lead/ Communications and Design Lead

The YP Foundation
Worked as a Digital Media ambassador for The Butterfly Project, that works on young people's
Human Rights through the medium of film and literature. Handled Digital media campaigns for the
organization, defining metrics, objectives, finances and budgets, and tracking audiences,
outreach, impressions and generating leads through digital channels. Being an ambassador ,
managed The Butterfly Project as a Partnership Coordinator and Training and Communications ,
focusing on activism, social change and social justice issues with respect to young people, and
concentrating on bridging the gap between young people and media by providing them with
opportunities to talk about the issues that they feel passionately about through the medium of film
and literature.

DEC 2011 - PRESENT

4

Co- Founder/ Head of Digital and Content

EverySpark
Working on social responsibility and development, Everyspark aims at bringing together the
creative aspect of all the people sharing passions in diverse fields of art, culture, innovation &
entrepreneurship.
Worked as the head of digital and content, pushed the activities of the organization through digital
channels and curated and created content for it. Collaborated with corporate event planners and
Cafes to promote events and activities of the organization.
Co- Founded SlutWalk Delhi and The PepperSpray Campaign as sub-units of EverySpark,
carrying them forward as a part of the development program.

JUL 2009 - NOV 2011

Co- Founder/ Marketing and Operations Head

Craftila Pvt. Ltd.
Handled the Product, Marketing operations, on ground and online strategy and business
development planning for the startup as a Co-founder.
Craftila, an online gift store that operated in the e-commerce domain and offered over 500
products ranging from bags to home dcor, corporate gifts to wall masks, greeting cards to mugs.
With a number of customizable options, Unique handmade products, beautiful packaging, craftila
carved a niche in the market before getting acquired by Craftsville in 2012.

JAN 2007 - JAN 2009

JAN 2012 - PRESENT

Coach : Football (Part Time)

DelhiKop/ Kathuria Public School/ BBFA
As a part time coach for DelhiKop at Kathuria Public School and Baichung Bhutia Football
Academy, I drive their weekend programs teaching young football players few things about the
game.
A regular team member of the Liverpool Delhi Supporter's Club, I Play professional football for the
DelhiKop team, the official fan club of Liverpool Delhi recognized by LFC,
5

while taking care of the social media channels for the Delhikop, the Liverpool Delhi Supporter's
Club.

Education

University of Delhi - Bachelor of Arts

2011 - 2014
Majors in English
Minors in Economics and History
Drop-Out

UPTU- ABES Engineering College- B.Tech.

2008- 2011
Majors in Electronics and Communication
Minors in Electricals
Drop-Out

Personal Details

Date of Birth: 12 August, 1990

Age: 26 Years
Present Location: New Delhi
Open to Relocate: Yes

Name: Avijit Singh

Currently working as: Senior Interactive Strategist (Wieden+Kennedy)
Brands: Indigo Airlines/ Audi/ Royal Enfield/Nike
Other companies worked at: GroupM/ Valufirst Digital/ Olive E-Business/ Initiated
4 startup projects
Total experience: 7+ Years
Hello,
Here are some details about my background, i.e. , a little bit of my profile, exaggerated to
the best possible extent, below.
Currently associated with Wieden + Kennedy, India, as a Senior Interactive Planner,
Strategist and Brand Lead.
Handling brand planning, interactive experience strategy, consumer journey experience
design and communication planning for clients like IndiGo airlines, Audi India, Oberoi Hotels
and Royal Enfield. Also handling Adobe DAM (Digital Asset Management), CMS (Content
Management System), Microsite development, Webflow and Other tools to integrate core
creative and digital operations on Brands.
Prior to that, worked on my own Project in partnership as a Co- Founder and Chief Creative
Head/ Digital Head for Sociomize Media Pvt. Ltd.
With this project, Im managing digital media operations for various brands, startups and
established firms. Sociomize is a data driven social media agency that helps make and
execute intelligent marketing decisions. We are the new generation agency that optimizes
brands through social media and digital marketing.
I've worked with ValueFirst Digital, an upcoming firm in the digital space and an established
firm in messaging services, as a Digital/ Social Strategist and Media Manager. I drove digital
campaigns for various brands and managed the accounts handling a team of around 10
people.
Ive worked as a Freelance digital Accelerator for Startups, handling the social activities and
SME/SMO for friends and colleagues, and managed their brands on the digital space.
I've worked with a digital media firm called Olive e-business as a social media analyst and
campaign strategist on digital front. In simple words, a job profile that gives me ample time
to sit idle and stare into distance and create Liverpool formations on paper, in the name of
ideation and chill on talksport, social media and 9gag, in the name of work. I also deliver
some innovative campaigns every now and then to keep the directors happy, just saying.
I've worked with the media firm GroupM (maxus) as a contract employee in copywriting and
social media management for a period of six months. I've been a part of various brand
campaigns.

Previously, Ive co-founded a project called JEEQuiz, a startup and an online learning platform
for the students preparing for engineering entrance examinations, having a personal grudge
against engineering coaching academies and prospective IITians, i gave my best to make
money out of them. I have managed Business Development, Digital Creatives, Copywriting,
Digital and Social Media Advertising and Marketing of the enterprise.
I've previously worked with The YP Foundation in 2012, as a Digital Media ambassador for
The Butterfly Project, that works on young people's Human Rights through the medium of
film and literature. Being an ambassador , I've managed The Butterfly Project as a
Partnership Coordinator and Training and Communications , focusing on activism, social
change and social justice issues with respect to young people, and concentrating on bridging
the gap between young people and media by providing them with opportunities to talk about
the issues that they feel passionately about through the medium of film and literature.
Previously,I Co Founded the website Everyspark in 2012 to focus on providing support to the
youth on various areas of passion as respective careers, like art, music, filmmaking,
literature, entrepreneurship, etc.
I have been actively involved in organizing flash mobs in and around Delhi-NCR for various
causes and have successfully done so.I also have been a part of the crew in various events
like the NH7 weekender 2012 and ZIRO festival of Music ,Arunachal Pradesh.
A superficially trained and self-proclaimed pro in filmmaking , and have worked with Nokia
and Oxfam on a sustainable development project, making short movies. Also, have been a
part of a few documentaries, Direction being my strength.
Earlier,I have been working as a Freelance Writer working online on outsourced articles on
various genres like Football, Literature and Music.I also have been trying to establish myself
as an Independent filmmaker working on various projects on a personal level and social level.
Also a part time football coach at Kathuria Public School, I drive their weekend programs
teaching young football players few things about the game. A regular team member of the
Liverpool Delhi Supporter's Club, the official fan club of Liverpool Delhi recognized by LFC.
Waiting to strike up a conversation!
Cheers.

About Me: (Passions / Interests / Influences in Life)

Passions: Majorly, three divisions here.
The primary passion for me, also relatable on the professional front, has been a weird
fascination to work on solving problems seen around. Some instances in my life made me
observe that. As an 11 year old, in a boarding school and not allowed to keep any expensive
objects but a keen interest in astrophysics, made my own telescope from an aluminum
rackholder, bottlenecks and magnifying glass lenses. As a 14 year old, with pressure of
science and studies and a desire to read books unrelated to the course, started a book club in

Dehradun with 7 members, which is being continued even today with around 10000+
members and 45+ schools in the city. Had my first startup as a 19 year old on handicrafts, a
major problem of crafts dying in India due to low opportunities. Second startup as a 21 year
old on a problem for the artist community, women safety and protection of rights. Third
startup on the issue of e-education and ease of access to the status and quality of talent
preparing for competitive exams pan-India. Problems have excited me, and Ive always
looked for something to solve them, if in my capacity.
The second passion has been football, which unfortunately couldnt be proceeded with,
professionally, due to injuries.
Third, has been theatre and DOP. Strong affinity and love for it. Limited experience though,
work hasnt allowed me to venture around much.
Interests: Travel and Music. Not necessarily in the right order. Or maybe the right order is
the hardest to figure out here.
Influences in life: Two. Elon Musk and Rahul Dravid.
Elon Musk for the work he has done, for the passion he has to create something thatll be a
boon for the greater good, and for the grit he possesses to never give up in what he believes
is the thing that he wants to do. And Rahul Dravid for his humility and class.
At Work: (Strengths as a planner, positive feedback from supervisors and colleagues and
how I would describe myself at work):
Strengths: Probably the experience of being involved in every aspect of work or business
from the startup days, has given me a wider perspective on things when looking at a brand.
Has given me a much more holistic view towards brand growth rather than just looking at
campaigns individually or planning and creating strategies just for ROIs and KRAs.
Positive Feedback: Energy. Ive always heard that from people Ive worked with. The levels
of energy brought to the team has been quite high and contagious, apparently. Maybe its
there because of the excitement I get from any problem a brand faces and the ability to find
a solution for it. Or maybe its just my core nature. But yes. Energy.
Myself at work: Curious. I love to discuss, explore and indulge in, what everyones up to. To
see why everyones doing what theyre doing, and how. Always curious to know things.
Always with the maximum number of questions in a meeting room (annoying to the skin at
times, yes). Why, or why not, is always popping up.
Avijit Singh as a Planner: (What is my approach to planning & strategy for brand
communications. What are my influences in planning. How that adds value to the brand. My
mentors in planning)
Approach: 5 steps.
1. What? Understand the brand perspective.
2. Who? Research the consumer.
3. Why? Observe the mindset.
4. Where? Decode the explosive areas to tap on.

5. How? Plan the routemap.

Influences: None. Just the belief that every brand is a personality. Treat brands like people
and consumers like the extended family. Make friends with them. Understand them. Believe
in them. Create Gods out of them. And let them be worshipped.
Mentors: Instinct.
Milestones At Work: ( The key campaigns which I consider like a milestone or
achievement till date)
Milestones:
1. Craftila. First startup. Acquired by Cratsville.
2. Slutwalk/ ThePepperSpray Campaign: Second startup. Fastest growing organic social
media campaign of 2012. Average growth: 3000 fans/ hour. 1000 mentions/ hour. Ordered
Sales estimate of 11 lakh units of in house pepper sprays in one month.
3. JeeQuiz. Third startup. Raised Series A funding from Alethe Consulting, later acquired.
4. Perfetti. Centre Fresh: Zuban Pe Lagaam: #YehWala Campaign. Digital success. Trending
on social media and trending in app downloads.
5. Trident Industries: #GetInspHired campaign. Campaign designed to get the best of talent
for management with creative ideas and execution strategy on social media. Trending
campaign with over 17000+ applications for the brand positions.
6. Nike: #DaDaDing: The biggest Nike campaign in India, with success stories evident
enough.
7. Indigo Airlines: #IndigoTraveller: A travel brand ambassador campaign, currently ongoing,
marking the airlines entry into the wider spectrum of travel and tourism.

10