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Capital Connection: Technology Series | July 8, 2010 | Royal Orchid Hotel | Bang

alore
Cloud Platforms and Solutions: Business Models and Architectures for Value Creat
ion in the Enterprise
This evening event is part of IBF Media’s Technology Series and brings timely in
formation on the latest trends to
senior technology and IT professionals as well as venture investors looking for
investment opportunities. The
current event will focus on what successful business models and architectures ar
e evolving in cloud computing and
how some savvy startups and large technology companies are successfully meeting
the needs of the enterprise
customer.
Agenda:
7:00pm‐7:30pm Registration
7:30pm‐8:15pm Networking, Cocktails and Snacks
8:15pm‐9:30pm Program Discussion: Cloud Platforms and Solutions: Business Models
and Architectures
for Value Creation in the Enterprise
9:30pm‐9:45pm Q&A
9:45pm‐10:15pm Networking
Cloud computing is heralded as the next big thing in enterprise IT. While corpor
ate data centers and on‐premise
software are not going away anytime soon, “the clouds” will likely have a growin
g impact on enterprise IT and business
activities in many large organizations. CIOs and other business leaders must loo
k beyond the hype to see what
opportunities and challenges lie in the cloud—and how this approach can be used
to further the organization’s strategy
to achieve high performance.
Cloud computing is a classic disruptive Cloud computing is a classic disruptive
technology. As such, it has its origin in the
fringe of the IT market, i.e., the small and medium‐sized enterprise (SME) and c
onsumers, whose need for simpler and
lower‐cost or even free solutions is underserved by traditional packaged softwar
e. As cloud‐based services matured,
they started to win broader acceptance from mainstream enterprise customers. Now
, they compete directly with onpremise
and packaged software. The significance of the cloud, however, lies far beyond c
heap computing. The Webenabled,
variable cost model represents a huge departure from existing practice, and carr
ies far‐reaching implications
for IT providers and users alike. A new wave of venture‐funded startups are like
ly to appear, offering an array of
innovative solutions ranging from niche applications to cloud middleware and inf
rastructure services. The emergence of
cloud platforms will significantly ease the entry barrier for such small players
to develop, deploy, scale and integrate
their services. The battle between pure Internet players like Google, Amazon and
Salesforce and traditional enterprise
vendors has just begun. Incumbents such as SAP, Oracle, and Microsoft have been
investing aggressively to extend their
on‐premise capabilities into the cloud. For example, Microsoft has launched onli
ne services to offer its software in the
cloud. It is also investing billions in datacenters to help confirm quality and
availability. Microsoft has developed a
Software + Services hybrid model to offer its customers a choice between on‐prem
ise, partner‐managed or Microsoft
hosted solutions.
This event presents and discusses one of the key challenges of cloud computing,
which is defining successful business
models and architectures for value creation in the enterprise. At this nascent s
tage both SMEs and large enterprises are
just beginning to adopt cloud technologies, as CIOs and IT managers learn about
how they can deploy the cloud in their
organizations it will create business opportunities for startups and entrenched
players to develop business models that
are successful in serving their customers as well leading to the success of thei
r own companies. The panel will be
composed of successful venture investors from the Indian venture capital industr
y as well as founders of cloud startups
and technology professionals from companies in India that are competing in this
space to win customers.
List of Speakers
Suresh Sambandam
Founder & CEO, OrangeScape Platform as a Service
Suresh is the Founder & CEO of OrangeScape. OrangeScape is a pioneer in platform
as a service (PaaS) and is the only
Indian company listed in research reports of Gartner and Forrester on PaaS. Oran
geScape s patent pending rule engine
based PaaS platform enables entrepreneurs to build scalable SaaS based business
applications easily. OrangeScape was
showcased as one of the 3 emerging product companies in India by Nasscom and was
also awarded Top IT Innovations
for 2 consecutive years. OrangeScape s technology is being used by Global brands
like Citigroup, Pfizer, Unilever,
AstraZeneca, Fullerton and 40 others.
After an initial entrepreneurial stint of 3 Yrs at the age of 19, he went on to
work at Hewlett‐Packard. Later, Suresh
joined Selectica and rose to senior position, as Director of e‐Insurance product
division in a short‐span. The e‐Insurance
division and its products were later acquired by Accenture. Suresh is a technocr
at specializing in product engineering
with expertise in software architecture for complex enterprise applications, inf
erence engines, configuration engines,
rule‐based computing and enterprise middleware. He has applied for multiple pate
nts. Suresh is passionate about
entrepreneurship, technology startups and spends a significant amount of persona
l time in the start‐up ecosystem in
Chennai. He is a member of the National Council for Emerging Companies Forum and
also a core committee member of
Product Forum at NASSCOM also does mentoring for budding entrepreneurs at IIT Bo
mbay and E‐Cell. Suresh is a
regular speaker at various industry forums & academic institutions.
Target Audience:
IT professionals, CIOs, CTOs, senior and mid‐level managers of technology and te
chnology services organizations,
venture and technology investors, professionals from IT outsourcing firms and sy
stem integrators, and practice leaders
in IT services firms.
Sponsors:
Visit us at: www.ibfmedia.com for a listing of our latest events.

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