I data I COLUMNS I features I LIFESTYLE

Outside sport:
Nipp o n Oil

How long have you been a

Tokyo Disney sponsor and how
long is the deal for?
Risuke Shimizu, Nippon Oil
public relations spokesman: For
Tokyo Disney Land, since 1983
when the park opened. For Tokyo
Disney Sea, since 2001 when it
opened.
What are the benefits of being
a Disney sponsor and how is
this of particular benefit to the
oil industry?
RS: We get to display our
corporate brand ENEOS and our
corporate name at the Jungle
Cruise and DisneySea Transit
Steamer attractions which we
sponsor. We also get to use
Tokyo Disney (visually and for
entertainment purposes) for
advertising and sales promotions.
What are your key target
52 I May 2010

Nippon Oil gets

branding on the
popular Jungle
Cruise attraction in
Tokyo Disneyland
Sponsor:
Nippon Oil
(Eneos)
Sponsored
property:
Disney

markets for the sponsorship?

RS: People who are not familiar
with the ENEOS brand such as
non-drivers and children who
we expect to be customers in the
future.
How did the sponsorship
with Tokyo Disney start and
approximately how long did
take did it take to negotiate?
RS: Tokyo Disney offered
the sponsorship to us as a

Type of
sponsorship:
Official sponsor
of Tokyo
Disneyland
and Tokyo
DisneySea

representative of the energy

industry when the park opened.
How do you promote your
sponsorship?
RS: Primarily through the
website of Nippon Oil.
What are your objectives for
the sponsorship?
RS: The expansion of our
corporate brand ENEOS.
What else do you provide to
Tokyo Disney in addition to
cash?
RS: Nothing. We provide only
cash.
What common brand values do
you share with Disney?
RS: A belief in dreams and
hopes for the future.