Professional Documents
Culture Documents
Tata Power)
By (GROUP-7)
Mayank Sah
25
Nisarg Chokshi
30
Nitesh Mata
31
Rohan Amin
38
Tejas Shah
48
On
14/12/2016
PRPOSAL:
Title: Impact of social media on company performance (Adani Power & Tata Power)
Objective:
To study how companies use social media in their business processes which will transform their
relationships with customers?
To study the importance of social media and how companies can use social media as an important
tool to reach out to their customers.
Research Methodology:
A secondary study will be done to find out how companies use social media for various functions for their
products/services and improve their companys performance. Information from journal articles and
websites will be taken to get information. A literature review will be done to get a clear understanding of
the topic. Then a primary study will be done on 2 companies from same sectors (B2B) to find out whether
and how they used social media for promoting their products/services and how they are improving the
companys performance.
Data collection:
Literature
Questionnaire
Online study
Research Question:
How use of social media can help a company to
1.
2.
Hypothesis:
We need to see whether there is any relationship between use of social media and reaching out to
more customers.
o
o
H0: There is no relation between use of social media and reaching out to more customers.
H1: There is a relation between use of social media and reaching out to more customers.
We need to see whether there is any relationship between use of social media and increase in
sales.
o
o
H0: Increase in sales depends on use of social media and increase in sales.
H1: Increase in sales does not depend on use of social media and
increase in sales.
Questionnaire
How does your company use social media
o Frequently
o Rarely
o Often
o Never
o
o
o
o
Linkdin
Facebook
Twitter
Youtube
o
o
o
Agree
Uncertain
Disagree
Are you able to connect to customers emotionally and conveys your brands
visuals and messaging?
o Strongly agree
o
o
o
Agree
Uncertain
Disagree
o
o
Uncertain
Disagree
o
o
Uncertain
Disagree
o
o
Uncertain
Disagree
o
o
Social
o
o
o
Uncertain
Disagree
Disagree