Professional Documents
Culture Documents
Begin by brainstorming ideas, in any order, and don't worry about language at this stage.
2.
Group your ideas under headings for each section of your proposal.
3.
Write a first draft, paying attention to the level of formality of the language.
Don't forget!
Express opinions and make recommendations in the last section of your proposal.
Background information
A number of concerns with regard to the most recent street party were expressed by locals...
I recommend that a larger survey should be conducted before a final decision is reached...
Final recommendations
The results of the survey/questionnaire suggest that the introduction of heavier fines would seem to be the best option/choice/solution.
Unless these suggestions are implemented, it is unlikely that there will be any improvement in the short term.
Recommendations
I would like to make the following recommendations:
Invite students who have previously studied abroad to share aspects of the culture they found surprising and give advice on what
to take.
Provide a list of useful phrases, together with suggestions of useful resources for language learning such as websites, blogs or ebooks.
Facilitate a discussion about engaging with people to avoid loneliness and isolation.
If these recommendations are implemented, young people are bound to feel more prepared for their experience.
[+/- 265 words]
Recommendations
I would suggest the following actions to teachers at the school:
There should be a lesson or workshop on structuring a presentation for those who are interested.
I recommend that students are given time during class to practise their presentations in small groups.
Additional upfront speaking opportunities should be incorporated into classes including plays and games.
If these suggestions are implemented, it will lead to increased student confidence and performance for the final presentations.
[+/- 225 words
CAE - report
Paper 2 Part 2 Report- A REPORT may be written for a superior (e.g. a boss or college principal) or a peer group (e.g. club members or
colleagues). The content of a report is to some extent factual and draws on the prompt material, but there will be scope for candidates to make use of
their own ideas and experience.
Candidates will be asked to do more than describe a situation; they may be asked to evaluate to what extent a particular aim has been achieved, or to
suggest an alternative course of action.
Hints
You may use invented statistics to provide a succinct summary of your results.
Headings. They will make it clear that your report is not an essay or review.
Lists of numbered points or bullets where appropriate. (DON'T overdo it, though. If you use them in more than one section, you
won't be able to show the full range of structures and vocabulary you know.)
Include a sentence summarising your opinion at the beginning of the final section of your report.
The principal aim/objective/purpose of this report is to provide a description of... / to provide/to present results of /to assess the importance
of ...
In this report I will provide a description of ... / I will provide/present results of .../ I will assess the importance of...
Most of those responding to the survey stated that/expressed the opinion that ...
According to ...
Presenting a list
...
2.
...
The following were the main reasons given for supporting ...: firstly, ..., secondly, ...
1.
...
2.
...
...
2.
...
Making recommendations
Taking all the factors mentioned into account/In the light of the results of the survery/questionnaire, ... would appear to be the most viable
solution/option/approach.
Clearly, more could be done to .... I would make the following recommendations:
o
...
Set up volunteer tutoring opportunities for elderly citizens to help younger people at the high school with academic work or
practical skills.
Invite young people to tutor old people in technology use, e.g. how to text/send emails in return for a donation to be used for
social events.
Hopefully, increased contact between the groups will lead to greater understanding and more positive attitudes.
[+/- 260 words]
TASK
An international market research company has asked you to write a report on advertising in your country. The company that has commisioned this
report wants to know about the most common approaches used and how consumers respond to them. You are also asked to suggest changes to current
approaches or alternative approaches which you believe would be more effective.
Write your report in 220-260 words in an appropriate style.
Report - Model answer 2
Introduction
In this report I will provide a description of common types of advertising in Australia and present results of consumer responses to these. The final
section makes recommendations for possible changes to increase the effectiveness of campaigns.
Common approaches
Television and radio continue to play an important part in advertising campaigns and celebrity endorsements often feature prominently. Print media,
including billboards, posters and flyers, are also ubiquitous, especially in large cities. Some companies target consumers by giving away samples in
public places and supermarkets, aggressive telemarketing or door-to-door sales. Many companies use social media strategies such as online
competitions or special offers for 'likers'.
Consumer responses
I conducted an online survey with 200 Australian contacts. An overwhelming majority cited that they found telemarketing and door-to-door sales
people intrusive, annoying and rude. Nevertheless, over half admitted to buying something from someone through one of these channels. People
generally said that they liked advertising when it was suited to their interests or used humour. A number of respondents mentioned that they 'loved
free stuff' and would tell others about something they had been given.
Recommendations
In light of the results above, I recommend the following:
Make sure telemarketers and door-to-door salespeople have adequate customer service training.
Target young people such as university students for giveaways as this will likely result in positive word-of-mouth advertising and
online reviews.
extend the pedestrianised area to include the streets surrounding Holmes Square so as to capitalise on what is already an attractive
area.
This final recommendation will encourage those who currently cyle into town to continue to do so, while reducing noise and pollution from motor
traffic.
[+/- 270 words]
CAE - review
Paper 2 Part 2 - ReviewA REVIEW may be about a book, magazine, film, play or concert; it may also be about a product or a service. A review in
the Cambridge English: Advanced Writing paper does not merely ask for a general description of the thing reviewed, but requires an evaluation of its
suitability for a particular purpose or audience. The target reader is specified in the task, and candidates should be encouraged to use this information
when choosing appropriate ideas and language to include in their response.
Hints
A title is advisable.
Think what your are trying to achieve and, in the introduction, DO give your reader and indication of the structure of your review. You
should also raise a question in your reader's mind.
Start a new paragraph for every item/aspect you are addressing in your review.
Try to make it interesting by using a wide range of vocabulary: colourful, lively language; comparisons to describe something;
specialised topic vocabulary.
DO give your assessment of what you are reviewing and DO NOT forget to cover all the points mentioned in the task input.
Don't forget!
The target reader is specified in the question, so the candidate knows not only what register is appropriate, but also has an idea about the
kind of information to include.
What I liked
Reviews of concerts
What I disliked
Reviews of books
Reviews of exhibitions
Reviews of films
lead role
main character
star role
is set in
star
star actor/actress
starring
secondary role
He plays a .
location
written by .
service
setting
Reviews of plays
Reviews of TV programmes
Host / presenter
Criticism
DO begin by giving a reason to write. You would normally start with a greeting, then acknowledge the letter or some key information
given in the letter to which you are replying.
Use paragraphs in which you cover each of the points mentioned in the task input.
As well as the points mentioned in the task input, think of some of your own ideas.
Identify the function(s) you should use (e.g. advising, reminding, requesting, suggesting...).
Make sure the points covered follow a logical right order so that the whole letter/email is coherent.
Finish the letter/email in a natural way, by arranging to see or contact the person your are writing to again soon.
What seems to work for a lot of peope is learning songs. My brother reckons that he has learnt more English from the Top 40 than he has at school.
And you know my frien Lucie? She raved about her fortnight with a host family, so that's worth a try too. Of course, you could also get a French
boyfriend or girlfriend to speed up your progress!
Anyway, I hope that's helped give you a few ideas. Do write back as soon as you can - I'd love to hear all the details of your plans.
Lots of love,
Sandrine
[+/- 255 words]