TABLE OF CONTENTS

Certificate

Preface

ii

Acknowledgement
CHAPTER NO.

TITLE

iii
PAGE NO.

1.

Introduction

1-12

2.

Review of Literature

13-16

3.

Need, Scope and Objectives of the Study

17-18

4.

Research Methodology

19-21

5.

Data Analysis and Interpretation

22-30

6.

Findings of the Study

31-32

7.

Conclusion and Recommendations

33-35

References

36-37

Annexure

38-41

LIST OF TABLES

TABLE NO.

TABLE TITLE

PAGE NO.

5.1

Demographic Profile of the Respondents

23

5.2

Buying/Selling Second Hand Products Online

24

5.3

Preference of Buying/Selling Second Hand Products

25

5.4

Factors While Choosing Olx

26

5.5

Factors While Choosing Quikr

27

5.6

Effectiveness of Advertisements

28

5.7

Effects of Advertisement

29

5.8

Mobile Application With More Features

30

LIST OF FIGURES

FIGURE NO.

FIGURE TITLE

PAGE NO.

5.1

Buying/Selling Second Hand Products Online

24

5.2

Preference of Buying/Selling Second Hand Products

25

5.3

Factors While Choosing Olx

26

5.4

Factors While Choosing Quikr

27

5.5

Effectiveness of Advertisements

28

5.6

Effects of Advertisement

29

5.7

Mobile Application With More Features

30