(I)

Objective of the study: - To check the visibility of various Fortune pro

ducts at various retail outlets in Lucknow. Also to check the Distribution effic
iency of the products.
(II)
Nature of the Study:
a)
Survey:
(i)
Structured Observation
The target population of the study is various retail outlets (General Store, Dep
artmental Store, Provisional Store) of Lucknow.
On a day, a structured survey form is duly filled from various retail outlets in
the allotted area. The purpose is to collect the data regarding various stockpi
les of Fortune products.